United Media Services Launches a Global Music Season at the Grand Egyptian Museum with a Historic HAUSER Concert

United Media Services (UMS) has officially launched the “GEM Nights” concert series as part of the “Egypt Nights” festivities, supported by the Ministries of Tourism & Antiquities, Culture, and the Egyptian Tourism Promotion Authority. The initiative transforms the Grand Egyptian Museum into a world-class cultural and artistic hub where Egypt’s timeless history meets the finest contemporary musical performances.

The series kicked off on December 4 with a sold-out opening concert by world-renowned cellist HAUSER, who captivated thousands of attendees with his exceptional mastery of iconic global compositions—all set against the unparalleled backdrop of ancient Egyptian heritage. Following this tremendous success, UMS will continue the season with performances by a lineup of acclaimed international stars.

HAUSER’s concert highlighted the Grand Egyptian Museum’s stature not only as a unique historical landmark but also as a global destination for major artistic, musical, and entertainment events headlined by world-famous performers. In the coming weeks, music lovers in Egypt and beyond can look forward to R&B legend Brian McKnight on December 12, acclaimed British singer-songwriter Calum Scott on January 9, and rock icon Bryan Adams on February 13. The upcoming concerts are expected to achieve the same remarkable success as the opening night, celebrating art, culture, and music at one of the world’s leading cultural institutions.

These events reaffirm the Grand Egyptian Museum’s global standing—not merely as a showcase of Egypt’s ancient civilization, but as a living symbol of its continuity, bridging thousands of years of heritage with a contemporary cultural movement looking boldly toward the future.

Strategic Partnerships Elevating the Museum

The development and high-level operation of the Grand Egyptian Museum, in line with the highest international standards, is supported by strategic partnerships with leading Egyptian institutions, including Talaat Moustafa Group, Mansour Group, Ezz Steel, Hassan Allam Holding, the National Bank of Egypt, and the Administrative Capital for Urban Development. Each has played a significant role in bringing this monumental cultural landmark to life.

Event Organization and Ticketing

“Tazkarti” is responsible for organizing and managing ticket reservations for the “GEM Nights” series nationwide, as part of the “Egypt Nights” events. As Egypt’s leading platform for major event management and ticketing, Tazkarti ensures a smooth and enjoyable audience experience from ticket purchase to concert attendance.

The “GEM Nights” series also benefits from world-class logistics, production standards, and on-ground support made possible through Tazkarti’s partnership with Dino Activations, the executive organizer specializing in events and brand activations.

Together, these efforts aim to transform every concert into a benchmark event where musical brilliance meets the majestic heritage of Egyptian history—attracting a global audience to discover and enjoy unforgettable moments at the nation’s newest cultural icon.