Star Salma Abu Deif has been unveiled as the new global brand ambassador for the internationally acclaimed fashion house LOEWE, marking the brand’s very first collaboration with an Arab talent on the global stage.
A rising force in both film and fashion, Salma continues to redefine Arab representation in the international luxury scene. She first made waves in 2021 when she became one of the earliest Arab stars to be signed by a major global fashion house, serving as the face of Maison Valentino in a groundbreaking partnership that spanned more than two years.
Alongside this honor, Salma continues to make waves across cinema and television. She is currently waiting for the release of the highly anticipated sequel Hepta 2, continuing the legacy of the original Hepta: The Last Lecture, a 2016 blockbuster that garnered critical acclaim and audience admiration. Based on Mohamed Sadek's bestselling 2014 novel, the romantic drama is directed by Hadi El Bagoury and features a stellar ensemble cast including Menna Shalaby, Salma Abu Deif, Karim Kassem, Karim Fahmy, and others.
On the television front, Salma has just finished Beng Kully, a medical drama in which she stars opposite Diab. The series, written by Mohamed Suliman Abdel Malek and directed by Nadine Khan, is produced by Abdallah Abu Al-Fotouh and set to air in the upcoming off-season.
In cinema, Salma is also working on Egy Best, co-starring Ahmed Malek, written by Ahmed Hosni, and directed by Marwan Abdel Moneim.
Her recent Ramadan 2024 hit series A’la Nesbet Moshahda, inspired by true events, received widespread critical and audience acclaim. The series features a star-studded cast including Salma Abu Deif, Laila Ahmed Zaher, Farah Youssef, Jala Hesham, Entesar, Mohamed Mahmoud, Ahmed Fahim, and Islam Ibrahim. Produced by Abdallah Abul Fetouh, written by Samar Taher, and directed by Yasmine Ahmed Kamel, the series earned Salma the Best Actress award across multiple audience polls for her standout performance.
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