Megastar Hend Sabry launched a new fashion brand for women dubbed SECOND CHANCE on January 23rd in collaboration with the fashion designer Rym Turki.
The brand aims to set itself apart from its competitors in the industry by allowing women to wear modern, appealing, and elegant garments that express their unique identities, in addition to involving them in the company's charity work by giving away a portion of the earnings to NGOs that serve communities reliant on the fashion and clothing industries.
SECOND CHANCE is also committed to using eco-friendly packaging for its products, which include kimonos, cardigans, and accessories influenced by eastern and western cultures.
The duo designed the brand with the intention of targeting women with strong personalities who want to show off their colors, identities, and cultures with elegance while keeping comfort and affordability in mind.
Established in the UAE, the company’s products — which are inspired by one of Hend’s drama hits — are available exclusively online. SECOND CHANCE came to be after Sabry and Turki decided to make clothing that is hip but still appropriate for women living in the Middle East.
Hend Sabry is one of the most prominent actresses in the Arab world, with several successes under her belt across a career of more than 50 works in cinema, television, and radio.
BLUE ELEPHANT 2 and KIRA & EL Gin — both of which shattered Egyptian box office records — are two of her most recent films that earned widespread success.
She has also received much critical acclaim across her career for her performances, winning more than 30 awards so far, including five for her starring role in the film ASMAA, in which she portrayed a woman suffering from AIDS and its associated societal stigma.
Hend Sabry has been known to seek out roles in which she sheds light on critical social issues, especially with regard to women, cooperating with international organizations such as the United Nations Food Program whenever possible.
Furthermore, she won the Medal of Arts and Literature from the French Ministry of Culture and works as an ambassador for a number of international brands, such as IWC Schaffhausen and Garnier.
Additionally, Hend founded Salam Production, through which she presented her film THE FLOWER OF ALEPPO.