CAIRO – 11 October 2022: The Ministry of Tourism and Antiquities, represented by the General Egyptian Authority for Tourism Promotion, launched an advertising campaign to promote the Egyptian tourist destinations during the matches of the English Premier League.
This campaign started during the match between Tottenham Hotspur and Brighton, which was held at Brighton Stadium. The campaign will run until November 13.
CEO of the General Egyptian Authority for Tourism Promotion Amr el-Qadi explained that this campaign will promote tourism in Egypt by placing advertisements on the boards in the stadium hosting the matches, and onspecialized and famous sports channels in the United Kingdom such as Sky Sports and BT Sports.
Qadi added that the campaign will also shed light on Egypt's hosting of the 27th Conference of the Parties to the United Nations Convention on Climate Change "COP 27" in Sharm El-Sheikh in November 2022, in addition to advertising the slogan of the ministry's “Follow the Sun” campaign launched in winter 2022 in the main markets exporting tourism to Egypt, and the authority's promotional website http://Egypt.Travel.
For his part, Mohamed Mohsen, the tourist attaché at the Egyptian Tourist Office in London and the administrative and financial supervisor of the tourism offices in France, China and its supervisory countries, confirmed that the campaign aims to promote the Egyptian tourist destinations and highlight its diverse tourist and archaeological products and components, as well as shed light on Egypt's hosting of the "COP 27" conference.
This is set to attract more tourists from various markets, especially the British, which is one of the most important tourist markets for Egyptian tourism.
The campaign comes within the framework of the ministry's keenness to benefit from major international events, including sports events and tournaments, to promote tourism in Egypt, as these tournaments attract millions of football fans and spectators from all over the world.