Egypt prepares promotional strategy for Saint Catherine

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Sun, 28 Aug 2022 - 05:09 GMT

BY

Sun, 28 Aug 2022 - 05:09 GMT

File: Saint Catherine.

File: Saint Catherine.

 

The Egypt Tourism Authority has contracted with a specialized international company in preparation of a promotional strategy for Saint Catherine in order to be implemented in various countries. 
 
 
The promotional strategy is tailor made to highlight Saint Catherine as a unique destination, of religious and historical importance, which is also on the UNESCO World Heritage List. 
 
 
 
This agreement is in light of President Abdel Fattah El-Sisi’s instructions to promote Saint Catherine in South Sinai, the site in which the “Greatest Transfiguration” occurred, and to highlight its touristic, archaeological, environmental, and spiritual value.
 
 

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