Egypt collaborate with UNIDO on P&P&P Video for Creative Mediterranean Project

CAIRO – 6 December 2020: Egypt’s Ministry of International Cooperation released a People&Projects&Purpose create video on the Creative Mediterranean project.

This move came in collaboration with the United Nations Industrial Development Organization, released, according to Ministry of International Cooperation.

The video comes under the Ministry’s Global Partnerships Narrative that aims to showcase Egypt’s success stories in development as the third main core principle in economic diplomacy with development partners across various sectors through videos, stories, and field visits.

It was also retweeted by UNIDO Egypt’s social media pages; putting Egypt’s development story on the global stage through modern social media marketing tools.

Harnessing local skills and Egyptian cultural heritage to generate income and job opportunities, the project has trained over 500 designers on business skills and entrepreneurship, provided over 300 job opportunities, developed and branded 17 new product lines to be sold and exported abroad. 

Previously, the Ministry also celebrated International Day of Rural Women with UNIDO through the People&Projects&Purpose video series, showcasing the success of the Egyptian Cotton Project in promoting job opportunities among rural women.

In collaboration with the United States Agency for International Development (USAID), the Ministry celebrated International Day of the Girl through the STEMs schools project under the ‘People, Projects and Purpose’ narrative. 

The Ministry also produced the ‘Beyond Food’ video with the World Food Programme (WFP) ahead of its field trip to Luxor, which was retweeted on WFP’s social media pages as well as the executive director of WFP David Beasley.

Harnessing creative minds and local skills 👷

Through the Creative Mediterranean project, together with @UNIDOEgypt, we are unleashing the potential of creative industries in #Egypt through our triple Ps narrative: #People and #Projects and #Purpose to achieve the #SDGs. @UNIDO pic.twitter.com/Pk7rKmbPan

— Ministry of International Cooperation 🇪🇬 (@MOICEgypt) December 3, 2020

More about the Global Partnerships Narrative

The new Global Partnerships Narrative aims at highlighting Egypt’s successful cooperation story with its partners to help foster inclusive growth in line with the UN Sustainable Development Goals. 

The new narrative aims to contribute to ensuring that the promotion of future collaborations is based on an up-to-date, consistent and complete narrative between the Government of Egypt and its multilateral and bilateral partners generated through strong connections and engagement.

It focuses on three pillars: people at the core, projects in action and purpose as the driver.

For the first pillar, Egypt is committed to improving Egyptian people’s lives through public private partnerships that push Egyptians towards realizing their full potential.

As for the second pillar, projects are implemented with various partners, from international development partners, to governments as well as the private sector and civil society across multiple sectors including in education, transportation, water desalination, renewable energy, entrepreneurship, and women empowerment.

For the third pillar, partnerships with purpose to achieve the 17 SDGs is the key driver to generate sustained and inclusive growth in a rapidly changing world.

This is regarded as the second principle of economic diplomacy, which also includes the first principle through regularly organizing multi-stakeholder platforms to ensure that all projects between development partners are streamlined and effectively, and the third principle through mapping ODA financing to SDGs for all projects with multilateral and bilateral development partners.