Economy Index - Pixabay
DUBAI - 19 January 2020: Egypt climbed five places to the 49th ranking on Brand Finance’s list of the most valuable nation brands for 2019 to be the world’s fifth fastest growing national brand this year.
The US, China, and Germany kept their leading positions from last year, while Japan came in the fourth place, overtaking the UK, according to a recent report released by Brand Finance.
Brand Finance measures the value of national brands based on three pillars: goods and services, investment, and society, the report noted.
Developing economies have seen 30 times faster nation brand value growth over the past year than developed ones, according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy.
The average year-on-year nation brand value growth among the developing economies stands at 13.9%, compared to as little as 0.4% for the developed economies included in the annual study into the world’s 100 most valuable nation brands. This means that – on average – the nation brands of developing economies have been growing at a pace 31.3 times faster than the developed ones.
Nation brand values of most developed economies have contracted or stagnated year on year. Japan is a notable exception with 26% growth, but even so – it is only the 15th fastest-growing nation brand this year, behind many developing African, Middle Eastern, Asian, and Latin American nation brands. Consistently with previous years’ trends, 11 out of the 20 fastest-growing nation brands of 2019 come from the Middle East and Africa, with Ghana (up 67%), Uganda (up 56%), and Egypt (up 50%) in the top 5.