tephan Kurzawski, senior vice president of the Exhibition GmbH/Egypt Today/Hanan Mohamed
CAIRO – 22 October 2019: Messe Frankfurt Exhibition GmbH will hold Ambiente Fair in Dubai March 9-11, 2020, Stephan Kurzawski, senior vice president of the Exhibition GmbH, announced Tuesday.
Kurzawski said in a seminar held in Cairo that the types of products in the fair would include “dining, giving and finished leather goods.”
“Consumer expenditures for glassware, tableware, household utensils are expected to grow by 5.8-4.3 percent on a year on year basis until 2022,” he added.
Answering to why not have such fair in Egypt, he referred to a previous failure in the country due to a mistake of market research, stressing that “if the time is right, we will come back to Egypt.”
Nevertheless, Messe Frankfurt Exhibition GmbH held the seminar in Cairo, aiming to host Egyptian exhibitors in Ambiente 2020.
Ambiente 2020 Fair will take place Feb. 7-11, 2020, in Frankfurt, Germany, revolving around all matters of tableware, kitchenware, household goods, leisure, gifts, interior decoration and interior design.
It is an international consumer goods trade fair, which takes place once a year in Frankfurt, open to trade visitors only and offers products in the areas of “Dining - Giving - Living.”
The fair offers some exciting prospects: exhibitors and trade visitors can make first class contacts, discover the latest developments in the market and in design, and they can experience trends and opportunities in all segments, according to the officials.
Another important feature of the fair is the contract business. This is about indoor and outdoor solutions for the furnishing of office buildings, hotels, cruise ships, etc. Visitors get a unique opportunity to exchange ideas and experiences with specialized exhibitors worldwide and with experts like architects and designers.
Ambienteis will also be accompanied by special presentations, award ceremonies and numerous actions concentrating on sustainability, creativity and emotionality.
The Tuesday seminar revealed that Egypt's participation in this exhibition will be important as it is a pivotal country in the field of household products and accessories.
Moreover, the seminar emphasized the importance of participating in Ambiente 2020 and the importance of the Middle East market in the relevant field.
The exhibition will include exhibits of household utensils and storage, interiors for kitchens, miscellaneous gifts, small electrical appliances, modern collectibles /crafts, and arcade house and garden, as well as kitchen accessories personal accessories and seasonal décor.
In 2019, Frankfurt attracted 4,460 exhibitors from 92 countries, occupying over 306,000 square meters of gross exhibition space, showcasing their new developments and innovations for five days.