FILE: Souq.com's marketing manager Ragia Samir
CAIRO – 19 January 2018: Souq.com, the Middle East's largest online retail and marketplace platform, announced on Friday appointing Ragia Samir as new head of marketing.
As new head of marketing, Samir will exploit her 13-year experience to direct the marketing strategy in a way that boosts Souq’s business growth rate, sustainable competitive advantages and trademark stature in Egypt and the region.
Choosing Samir for this position came as part of Souq.com’s expansion plan; the platform has more than 400,000 different products and is being visited by around 23 million visitors per month, a number that has been increasing due to an increase in online shoppers in the Arab region.
Started her career in 2002 at Vodafone Egypt, and had been ranking new positions until 2009 when she became head of consumer marketing research team, which qualified her to join British American Tobacco as director of consumer marketing research department in Egypt and North Africa; in 2014, she became responsible for consumer marketing research in Tunisia, Libya and Sudan, all before heading corporate marketing at Samsung Electronics Egypt.
Through her career, Samir has been polishing her skills and experience in developing and boosting trademark, production marketing, customer relations and supervising operations and innovation.
Last year, U.S. retail giant Amazon has completed its acquisition of e-commerce firm Souq.com, which was first announced last March.