Prime Minister Mostafa Madbouly witnessed the signing of an agreement between Marriott International, Misr Italia Properties and People & Places Developments to develop nine hotels and resorts comprising more than 1,800 hotel rooms and suites across some of Egypt’s leading coastal and urban destinations.
The signing ceremony took place at the government headquarters in New Alamein City in the presence of Minister of Tourism and Antiquities Sherif Fathy, Minister of Housing, Utilities and Urban Communities Randa El-Menshawy, Deputy Housing Minister for Urban Communities Walid Abbas, and Misr Italia Properties Vice Chairperson Adel El-Naggar.
The agreement aims to expand Egypt’s hospitality offering and introduce new luxury living experiences, in line with the government’s plans to strengthen the tourism sector and reinforce the country’s position as an attractive destination for international investment.
The wider development pipeline includes five mixed-use projects featuring hotels, branded residences and a standalone hospitality development across established coastal destinations and rapidly growing Egyptian cities.
The agreement was signed by Shady Hassan, Marriott International’s vice president of hotel development for North Africa; Mohamed Khaled El-Assal, CEO and managing director of Misr Italia Properties and co-founder of People & Places Developments; and Karim Khaled El-Assal, CEO and managing director of Misr Italia Properties and co-founder of People & Places Developments.
Madbouly said the agreement represents another step towards implementing Egypt’s strategy to attract tourism investment and expand hotel capacity in line with the sector’s continued growth.
He added that the partnership reflects private-sector confidence in Egypt’s investment climate and will help improve the quality of hospitality services, meet growing demand for Egyptian tourism destinations and support the government’s targets for attracting more visitors.
The projects are also expected to create new employment opportunities, stimulate development across several governorates and increase the tourism sector’s contribution to the national economy.
Fathy said the agreement reflects the growing confidence of investors and leading international hotel operators in Egypt’s tourism market, highlighting its attractiveness and continued expansion amid government efforts to establish a competitive and supportive investment environment.
He noted that tourism remains one of the government’s priority sectors, supported by policies designed to accelerate tourism development, attract local and international investment and increase hotel capacity to accommodate the expected growth in inbound tourism.
The ministry’s current strategy focuses partly on improving the competitiveness of tourism investment, expanding hotel capacity and raising service quality, Fathy added.
El-Menshawy said the government is placing significant emphasis on tourism nd hotel investment in new cities as part of efforts to maximise the value of the urban infrastructure developed over recent years.
She added that Egypt’s new cities now offer advanced infrastructure, road networks and utilities capable of attracting further domestic and foreign investment in the tourism and hospitality sectors.
The Housing Ministry is working to provide a diverse range of investment opportunities for hotels, tourism projects and entertainment developments tailored to the characteristics and competitive advantages of each city, particularly coastal cities and destinations with cultural and recreational attractions.
El-Menshawy said expanding these investments would create jobs, increase occupancy rates, support economic activity and improve the quality of life in new urban communities.
She reaffirmed the ministry’s commitment to strengthening partnerships with the private sector and providing investors with the support and facilitation required to accelerate project implementation in accordance with the highest quality and sustainability standards.
Shady Hassan said Egypt is a strategic market for Marriott International, supported by its strong tourism potential, continued infrastructure development and rising demand for luxury hospitality services and internationally branded residences.
He said the agreement reflects Marriott’s long-term commitment to the Egyptian market and its confidence in the tourism and hospitality sector’s ability to maintain positive growth in the coming period.
Through its partnership with Misr Italia Properties and People & Places Developments, Marriott aims to introduce a distinctive portfolio of hotels, resorts and branded residences across several of Egypt’s leading destinations, strengthening the competitiveness of both the tourism and real estate sectors.
Mohamed Khaled El-Assal said hospitality represents a central pillar of the companies’ sustainable growth and expansion strategy.
He added that the companies’ investments exceed LE 56.7 billion, while their expansion plans are expected to generate around 6,000 direct and indirect jobs in the hospitality sector.
The projects are also targeting approximately 373,000 tourists annually, supporting Egypt’s efforts to develop the tourism industry and increase its contribution to the national economy.
Karim Khaled El-Assal said the partnership with Marriott International is a key component of the companies’ hospitality strategy.
He noted that the collaboration has so far produced a portfolio of more than 1,800 internationally branded hotel rooms and residential units across several destinations nationwide.
Marriott’s international expertise and global brand portfolio will help deliver high-quality hospitality experiences and support the companies’ expansion plans in line with the government’s objectives for developing Egypt’s tourism sector, he added.
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