UAE’s Agthia Group purchases additional stake in Abu Auf

Cairo – February 23, 2025: UAE’s Agthia Group has raised its stake in Abu Auf, the prominent Egyptian brand known for its healthy snacks and coffee, to 80%. This comes after the company acquired an additional 10% interest, reinforcing its strategic partnership with the brand and its focus on growth in high-potential markets.

The Auf family will continue to lead the company's operations, maintaining a strong focus on innovation, operational excellence, and adaptability as key drivers of its success.

Agthia initially acquired a 60 percent stake in Abu Auf in 2022 and further enhanced its investment with a 10 percent increase in February 2024.

Together, the two companies have achieved significant accomplishments, including the opening of over 100 new stores in the past two years and a 70 percent growth in EBITDA (measured in AED).

In 2024, despite the challenges posed by the devaluation of the Egyptian pound, Abu Auf saw a 33 percent growth in revenue year-over-year in AED, reflecting the resilience and value of this strategic alliance.

Ahmed Auf, CEO of Abu Auf Group, highlighted the importance of Agthia’s support in accelerating growth, saying, “Abu Auf is a proud Egyptian brand that not only offers a diverse range of premium coffee and quality food products but also thrives on agility and seizing new growth opportunities. With Agthia’s expertise and scale, we are accelerating our expansion while remaining focused on innovation and exploring new horizons.”

Agthia’s CEO, Alan Smith, emphasized the importance of the partnership, stating, “Abu Auf represents a combination of entrepreneurial drive, operational excellence, and a strong growth-oriented mindset. This latest investment is a testament to our confidence in their future and our shared vision of bringing their innovative products to even more consumers across Egypt and beyond.”