Edita Food Industries acquires 100% of Fancy Foods

CAIRO - 30 May 2023: Local snack manufacturer, Edita Food Industries acquires Fancy Foods, expanding its offering to fresh and ready-to-bake pastry products.

“The deal equips the Company with the necessary frozen technology infrastructure, marking a significant step in applying our R&D to complementary ventures, while capitalizing on our market-leading portfolio of proprietary brands,” Hani Berzi, Edita Chairman, said.

The company will be acquiring 100 percent of Fancy Foods’ assets, two full production lines, machinery, land, property, a distribution arm, technical know-how and recipes for a range of frozen bakery SKUs.

Through this deal, Edita will enter the frozen bakery segment in Egypt. Edita plans to invest EGP 400 million to expand its business over the coming year, local media reported.

Zilla Capital was Edita’s financial advisor on the transaction and Matouk Bassiouny served as the legal counsel.