CAIRO - 27 December 2020: Tourism and Antiquities Minister Khaled el Anany discussed on Saturday executive steps to begin launchjng an international promotional campaign for Egypt abroad.
In a meeting at the Tourism and Antiquities Ministry's headquarters, Anany probed the agreement on selecting a large international company to draw up a media, marketing, and promotional strategy for Egypt, which is set to last for three years.
The talks touched on the campaign's basic axes and its strategy to lure tourists from different nationalities.
The meeting was attended by the head of the Egyptian Tourism Federation, the chief executive of the Egyptian Tourism Authority, and a number of the ministry's officials
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