FILE: The U.S. company stressed that the decision comes in violation to proper legal violations and reason. FILE: The U.S. company stressed that the decision comes in violation to proper legal violations and reason.

Local household products company demands Starbucks to change 'logo'

Sat, Jun. 22, 2019
CAIRO – 22 June 2019: Starbucks Corporation has filed a lawsuit before the Administrative Court, rejecting a demand by the Commercial Registration Authority to change its trademark logo after Egyptian household products company Al-Helal Wel-Negma complained about copyright infringement.

Starbucks Corporation is an American coffee company and coffeehouse chain that was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide.

The lawsuit affirms that Starbucks has registered its logo in July 13, 2015. It also added that the authority ruled last March that Starbucks has to change its trademark logo in compliance with the decision.

The U.S. company, however, stressed that the decision comes in violation to proper legal violations and reason.

Al-Helal Wel-Negma was established in 1993. It has expanded into international markets by exporting to nations in Europe, Africa, and the Middle East as well as opening factories in Saudi Arabia, United Arab Emirates, Yemen, and Ethiopia.

 
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