Egypt strategizes youth non-banking financial awareness

CAIRO - 5 May 2026: The Cabinet’s Media Center released a report on Tuesday detailing an integrated state strategy to enhance youth awareness of non-banking financial activities and boost investment culture.

The strategy aims to build a generation capable of navigating modern investment tools. By expanding knowledge of the non-banking financial sector, the state seeks to improve living standards and increase national economic participation through financial inclusion.

Educational efforts have scaled significantly since 2022. Three cooperation protocols were signed in February 2022 with the ministries of youth, higher education, and education to spread financial literacy.

Digital outreach includes the "I-invest" platform launched in September 2025—Egypt's first digital hub for non-banking financial awareness—offering educational videos and daily investment fund price updates.

Additionally, the "Mahfazti" podcast was introduced in November 2025 to target Gen Z with simplified financial advice.

A major milestone occurred in April 2026 with a memorandum of understanding between the Ministry of Education, Hiroshima University, and Japan’s Sprix. This partnership integrates financial literacy into Egyptian schools through the Test of Fundamental Academic Skills (TOFAS).

Students will gain hands-on experience with real investment portfolios and Egyptian Exchange (EGX) trading. Notably, second-year secondary students will engage with financial literacy as an activity on an AI platform; passing students will be registered on the EGX with a 500 EGP funded portfolio.

Data shows that 77,266 people benefited from Financial Regulatory Authority (FRA) awareness programs between 2022 and March 2026. This includes training 298 certified financial awareness trainers.

Efforts also reached 7,843 university students through lectures at FRA headquarters, while 1,315 students participated in summer training programs since 2023.

Further initiatives include the "Y-Champions" competition and the establishment of 10 financial awareness clubs launched in October 2024.