British Council reviews achievements of DICE programme to support start-ups and innovators



Mon, 24 May 2021 - 07:57 GMT


Mon, 24 May 2021 - 07:57 GMT

Headquarter of British Council in Cairo

Headquarter of British Council in Cairo

CAIRO, 24 May 2021: The British Council in Egypt has held a virtual panel discussion to review the most prominent achievements of its “Developing Inclusive and Creative Economies” (DICE) programme to support start-ups and innovators in small and micro-industries.

The discussion was held with the participation of representatives from the Ministry of Industry, the Industry Modernization Center, and others. 

The British Council started the DICE programme in 2018 to develop creative economies targeting women, youth, and people with special needs to address the economic exclusion faced by these groups in five emerging markets, Egypt, Brazil, South Africa, Indonesia, and Pakistan, where the programme was launched. In Egypt, with a budget of EGP 30m to support the development of creative and social projects in Egypt, the most important of which is handicrafts.

The project aims to bring the government, academia, civil society and companies to work on developing creative and entrepreneurial projects, to help alleviate poverty, inequality and unemployment for youth, promote women’s empowerment, and support marginalised groups.

Ahmed Fouad, Head of the Creative Economy Programme at the British Council, said that the Council cooperates with many entities, whether from the government sector or international companies such as Microsoft, and a number of banks that have offered to cooperate with the Council to reach the largest possible number of trainees.

Fouad revealed that the partnerships within the framework of the programme have reached 8 institutions and government agencies in Egypt, in addition to partnerships with English institutions such as Kofcantry University, London Metropolitan University, and a house of expertise bearing the name of Rococree.

Since its launch, the programme has succeeded in supporting 9 prominent organisations by the DICE programme, which have succeeded in implementing 11 successful projects on the ground in 14 governorates from the Delta to Upper Egypt, covering: Assiut, Sohag, Qena, Kafr El Sheikh, New Valley (Dakhla oasis), Cairo, Giza, Mansoura, Minya, Assiut, Sohag, Aswan, Fayoum, and Alexandria.

The number of beneficiaries of the programme in partnership with government agencies at the end of last March and over a period of 3 years reached 1,200 direct beneficiaries, in addition to 3,000 beneficiaries who watched the live broadcast of training programmes on social media platforms.

The number of beneficiaries of the second component with Civil Society has benefited about 2,800 beneficiaries, 50% of whom are girls and women. As for the third component, which is in cooperation with nurseries and business accelerators, the number of beneficiaries is about 1,500 in total, distributed between 750 business incubators and 750 business accelerators.



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