Egypt’s megastar Amr Diab launches fashion brand ‘34’ exclusively on Amazon.eg

CAIRO - 7 September 2021: Amazon has announced the launch of Egyptian megastar Amr Diab’s ‘34’ fashion brand, which will be available exclusively on the newly introduced Amazon.eg online store for customers in Egypt.

The first Arab singer and celebrity to establish his own line to be sold online and in collaboration with Amazon, the announcement follows close on the heels of Amr Diab’s perfume range roll-out earlier this year, also available exclusively on Amazon. 

The ‘34’ brand marks the singer’s first foray into fashion, and features trendy, Amr Diab-curated apparel, leather goods, eyewear, and accessories, with more products to be revealed soon.

The celebrity teased pieces of his new line, named after the year his parents were born, at his most recent performances as he donned a branded t-shirt accessorized with matching sunglasses, a necklace, and a ring. 

The superstar’s decision to launch the ‘34’ fashion brand exclusively online means fans have easier access than ever to get their hands on items, from the comfort of their own homes, as they opt for their preferred payment methods and choose from a range of convenient delivery options. 

Commenting on his first-ever ‘34’ fashion brand launch on Amazon, the music legend said: “After launching my ‘34’ Eau de Parfum exclusively with Amazon a few months ago, I’m extremely proud to be collaborating with the team once again to introduce my entire ‘34’ collection online. My fans in Egypt will now be able to get their hands on the full range of ‘34’ items on Amazon.eg – and with something for everyone, I can’t wait to see my dear fans enjoy wearing my creations.” 

Egypt’s most successful recording artist with a total of 35 albums released since 1983, Amr Diab is a singer, composer, and actor whose work has topped music charts worldwide for the last three decades.

Known as “The Father of Mediterranean Music”, Amr Diab’s ability to blend the richness of Egyptian tunes with modern Western rhythms has earned him a plethora of accolades throughout his career – including seven World Music Awards, six African Music Awards, and a recent Guinness World Record for breaking the record number of World Music Awards won by a bestselling Middle Eastern artist. 

Launched just a few days ago, customers in Egypt can shop the ‘34’ range on Amazon.eg – a dedicated online store for shoppers in Egypt featuring millions of items from local and international brands, paired with a great customer experience featuring low prices, easy payment methods, and fast, reliable delivery. Amr Diab fans hoping to purchase ‘34’ brand products quickly can enjoy Same-Day and Next-Day delivery options available across select cities in Egypt.

Commenting on the launch, Omar Elsahy, GeneralManager, Amazon Egypt, said, “Following our recent launch of Amazon.eg for customers in Egypt, we are very excited to bring Amr Diab’s ‘34’ brand to his fans in Egypt as we continue to increase the selection on the new online store. We are pleased to be able to offer our customers, and fans that are looking forward to the new product line launch, exciting selection we hope they’ll be delighted by.”

Customers on Amazon.eg can shop the ‘34’ line for delivery in Egypt by using the Amazon mobile app and selecting ‘Egypt’ from the settings. They can also visit www.amazon.eg on a desktop or mobile browser. Both the app and website offer a fast, rich browsing experience in Arabic and English, accurate search results, trusted product reviews, personalized recommendations, and simple order management – all backed by Amazon’s award-winning customer service.

Amr Diab’s brand ‘34’ product line will also be available to customers in the UAE and KSA in the coming few weeks on Amazon.ae and Amazon.sa.