<![CDATA[rss-Magazine]]> All Rights Reserved for The Cairo post <![CDATA[Magazine]]>]]> 100 29 <![CDATA[Zero-Waste Summers]]>
The Zero Waste International Alliance (ZWIA) was founded in 2002 to provide guidance and set the standards for a waste-free world, according to ZWIA.org. The ZIWA Planning Group adopted the first peer-reviewed, internationally accepted definition of zero waste in 2004 as “the conservation of all resources by means of responsible production, consumption, reuse, and recovery of products, packaging, and materials without burning and with no discharges to land, water, or air that threaten the environment or human health.”

Continuing our sustainable living series, Egypt Today talks with Eman Mossallam, the founder of @zerowaste.egypt, the Instagram platform where she documents her journey to achieving a zero-waste life. Mossallam’s goals are to create much-needed awareness, while educating her audience with the correct information after years of trials.


“I’ve always been passionate about the environment, but I was hooked since I first heard about the zero-waste lifestyle a few years ago through an interview with Bea Johnson, the mother of zero-waste living on Ahmed AlShugairi’s Ramadan show Khawater. I started researching and reading more about the topic, and it didn’t take long before I [started] to change my life for the better.”

Johnson, who is also known as the “Priestess of Waste-Free Living,” has been a key player in the waste-free community. Her blog-turned-book has earned her worldwide recognition among environmentalists and others as she has brought down her family’s waste to one liter per year. Her book Zero Waste Home offers “hundreds of easy tips for sustainable living that even the busiest people can integrate: from making your own mustard, to packing kids’ lunches without plastic, to canceling your junk mail, to enjoying the holidays without the guilt associated with over consumption.”

A strong social media presence is key to influencing younger generations as they are the ones who can make a difference, not only because they want to, but because they understand how critical the situation can get if we don’t start making changes, explains Mossallam. “I wanted to reach future generations, hoping to inspire them to become positive change makers,” she says, adding that she wants “to reach the largest number of people possible, to be able to give them the know-how to change their daily habits, choices for a more sustainable, low carbon footprint.”


Mossallam continues that back in 2018, Egypt’s Environment Minister Khaled Fahmy stated that 80 million tons of garbage is collected each year in Egypt. Yet each year, people who live a waste-free life have proven that it is possible to cut down on waste consumption enough so that their waste fits in a Mason jar. We all can cut down on our waste easily and achieve effective results, Mossallam advises, if we “purchase less, buy things of good quality so they can last a lifetime, use what you already have and borrow what you don’t. Make sure you know that waste comes in many forms; it’s not just plastic that we’re fighting against. A zero-waste lifestyle aims to less, zero-waste in food, water, resources, money, time, and so on.”

Mossallam’s response when we asked her if the shift in lifestyle was hard is, “Absolutely not! There are a lot of changes you’ll have to make, start with the easiest ones to you and don’t cripple yourself by putting impossible targets that you might not achieve when you’re just starting your journey.” Other small changes one can adapt is to “take shorter showers, eat less meat, pack your lunch, coffee, tea and so on for work, school or university. Don’t waste food, buy local produce, buy less clothes, buy second hand. The options are endless.”



Mossallam currently lives in Dublin, Ireland, with her husband and cocker spaniel Milo. She has lived a waste-free life here in Egypt and in Dublin, and believes that a misconception most people have is that it is difficult to live a waste-free life in Egypt. “I have to say it’s much easier going zero-waste in Egypt.

Than it is in Dublin. Most, if not all, of our produce in Egypt is local and package free. The abundance of local souqs and attarin spice stores in Egypt makes buying in bulk a breeze.”

Because packaged food in supermarkets carries a higher price than that sold by street vendors, most Egyptians have the luxury of opting for fresh produce. It is also a lot cheaper to eat home-cooked meals than ordering takeout, and also wastes less time considering that the delivery time is a lot longer than the cooking process.

When it comes to sharing the waste-free lifestyle with friends and family, Mossallam says that “the key is not to force your lifestyle on anyone, but to lead by example. My husband has been more than supportive about this and has tagged along since day one. I always talk to him about what I read and the findings I’ve reached and keep him involved in every step. . . . The point is we have to minimize our consumption, leading to less waste to deal with. Follow the 5 Rs in this exact order: Refuse, Reduce, Reuse, Recycle and Rot.”

When it comes to implementing waste-free plans within specific entities such as hotels, restaurants, and other corporations, a lot can be done, says Mossallam “from refill shampoo, conditioner, and soap dispensers instead of disposable ones, and charging hotel guests for food waste; providing refill water stations instead of single use plastic water bottles; applying motion detection light sensors; the switches are endless.”

View this post on Instagram

البوست بالعربي 👇🏼 . 🛒 . Shopping #plasticfree might not be as easy as you think if you're not prepared. This is an example of a trip to the grocery store with my #reusable string bags. They help me avoid not only the #plastic shopping bags, but the plastic bags used for fruits and veggies How do you avoid plastic when shopping? Share your experience in the comments down below 👇🏼 For orders, please send me a DM . 🛒 . دي صورة من السوبر ماركت و انا بجيب الخضار و الفاكهة. نصيحة مني إفتكروا تنزلوا بالشنط القماش/الشبك علشان تتجنبوا الأكياس البلاستيك. قولولي بتعملوا إيه لتجنب الأكياس البلاستيكية و أنتم بتجيبوا الطلبات في الكومنتس 👇🏼 للطلبات إبعتولي رساله على الأكونت . #ZEROWASTEEGYPT

A post shared by zero-waste Egypt (@zerowaste.egypt) on



Tips for a Waste-Free Holiday
1. Avoid traveling by plane and opt for trains, buses, or cars when or if possible.
2. Pack your reusables with you, you’ll need them.
3. Don’t forget to opt for natural sunscreen, which won’t affect marine life and contaminate the sea or ocean.
4. If you’re staying at a hotel, skip on housekeeping services, some hotels will even give you points on your loyalty card for doing so.
5. Try to make a habit of picking up any plastic, debris, trash that’s already there (on the beach or anywhere).
6. Do not throw any cigarette butts on the beach! They’re made of plastic and will affect marine life.
7. Travel light, don’t overpack and try to avoid buying new things on your vacation. Make memories and take lots of photos instead.

Follow
 Zero
Waste
Egypt 
on 
Facebook 
and
 Instagram 
@zerowaste.egypt.
You
 can
shop 
for 
essential
 reusable,
sustainable,
lifestyle
products
@zerowaste.egypt,
where
you’ll
find
reusable
 string 
net 
shopping 
and 
produce 
bags,
as 
well 
as 
reusable
 cotton
 rounds 
for
makeup 
removal. 
All 
products
are
 handmade
 in 
Egypt
and
are
 100 
percent 
cotton.
]]>
8/30/2019 5:26:45 PM
<![CDATA[On The Rails]]>million in January, as the train remains considered an easy and comfortable means of transport for traveling round the country independently. Yet, the system does
not come without errors.

Seeking to relieve crowds at the station, and to avoid queues outside ticket kiosks, the Ministry of Transport officially launched a new application in October 2018 that would help users book their ride via mobile phones for the first
time.

Egypt’s first railway line was established in1851; and since then, booking tickets has always been through ticket booths, requiring passengers to head to the station hours before their trip’s departure time to save seats. A website was available in recent years for online bookings, but it would often crash and was criticised for
not being user-friendly.

The new free application, its name in English translating to “Egypt Trains – Booking and Inquiries,” is considered one of the latest bids in the government’s move for the digital transformation of services, aiming to relieve the ordeals often involved in the booking process, especially for people using the trains on a frequent basis to commute for work across different governorates.

Assigned to be the application’s developer, Transport Information Technology CO (TransIT) has introduced it for Android users, and is working to adapt the service to other operating systems, like IOS. The application has attracted around 80,915 users thus far, while the total number of people who installed the app hit 210,371, the company announced.

By installing the app, booking tickets will become at travelers’ fingertips, and they will conclude the process through their phones by creating profiles, following registration steps and paying by credit cards.

The new application does not replace standard ticket purchases at the stations.

Assigned to be the application’s developer, Transport Information Technology CO (TransIT) has introduced it for Android users, and is working to adapt the service to other operating systems, like IOS. The application has attracted around 80,915 users thus far, while the total number of people who installed the app hit 210,371, the company announced.

By installing the app, booking tickets will become at travelers’ fingertips, and they will conclude the process through their phones by creating profiles, following registration steps and paying by credit cards.

The new application does not replace standard ticket purchases at the stations.

E-booking experience

Currently available only in Arabic language, the application asks users to create a registered profile by entering their names and national ID numbers. Users who already have accounts on the Egyptian National Railways Authority’s website will not need to sign up again.

Users need to enter their visa card number, through which they will electronically purchase the tickets, after selecting precise dates and seat numbers.

The application allows users to make complaints and to leave recommendations for better service. Each passenger can book up to four tickets, with their names added to the tickets.

The application asks users to approve a list of conditions and regulations, which include that the main passenger should be the owner of the visa card used in the booking process, or that the ticket holder should be one of his/her relatives. Then users determine the arrival and departure stations, the date and time of travel, the train class and the number of seats.

a
Screenshots of the new booking application

Passengers are charged registration dues, estimated at 4%, added to ticket prices booked via the application. After booking, passengers are emailed a summary of the reservation receipt and details, which they print out before taking their train so
the collectors can review them.

Upgrading system

Chairman and CEO of TransIT Khaled Attiyah tells Business Today Egypt in a phone interview that a new version of the application will be out within the upcoming two months, after amendments are applied in response to users’ comments and recommendations. Available for use across all parts of Egypt, the booking application will be translated into the

English language to help non-Arabic speakers book tickets, especially as some tourists have already used the application with the help of Egyptians who have it installed on their phones.

The new amendments include removing unnecessary booking steps, and enabling seat
selection, according to Attiyah, who says that more features will be added to facilitate the e-booking experience, like tracking the train journeys and providing live information about the trips. “Tickets purchased via the application will have the names of the passengers printed on them, an important feature that has never existed in the standard purchasing system, which will help the Egyptian National Railways Authority to counter black markets,” explains Attiyah.

The Egyptian National Railways Authority has incurred losses of billions of pounds, largely due to the sale of tickets on the black market.The authority’s losses during the 2017/2018 financial year were estimated at LE10 billion, according to Abdel Naby Mansour, an official at the Ministry of Finance, during a testimony at
parliament.

Although the application has been installed thousands of times, a number of citizens randomly polled by Business Today Egypt said they had never heard of it. Some of those who installed the application have used it only to check seats and trip schedules, rather than to book tickets.

TransIT CEO Attiyah says that the company has a plan in the works to advertise the application and explain its features to the public. Egypt has a comprehensive plan to upgrade all aspects of the Egyptian railway system, including the infrastructure, tractors, signals and train carriages, with a total cost of LE55 billion for a 5-year overhaul program. Attiyah further added that the company is involved in the government’s overhaul plan, which the new booking app is a part of.

One of the challenges that might be facing such apps in Egypt would be the e-payment culture, as many Egyptians are not yet willing to use their credit cards online for purchasing. The government has been consistently pushing to digitize services to keep up with the electronic payment wave that is taking over the world.

Egyptians are advised through TV advertisements to turn to e-payment and mobile cash instead of standard payment methods. Among the recent bids was installing more than six million pre-paid electricity meters across the country, targeting raising the figure to 20 million within 10 years.
b
Screenshots of the new booking application
]]>
7/27/2019 11:55:24 AM
<![CDATA[Go Clean: Pioneering Household Recycling]]>
The secret behind Go Clean’s quick success is that clients are offered something in return for their recyclables. The company has marketed itself as a way to increase one’s income; where all you have to do is separate your plastic, paper and metal recyclables. Then, you contact them to pick up your items whenever you are free. Your recyclables are weighed and you get to choose whether you want cash in return, make a donation or swap for household cleaning products.

Go Clean bins make the separation process easier for the consumers, also using biodegradable plastic bags for each type of recyclables.



All items are then sent to certified factories to be recycled. Paper is deinked and turned into lesser quality paper or cardboard. Cans are melted and turned back to aluminum. As for plastic, it is broken down and turned to polyethylene terephthalate (PET) or polypropylene.

Go Clean founder Hamdy believes that consumers’ buying and waste habits in Egypt are on the right track. “People are so encouraged to help our environment by recycling and are really so supportive of our initiative as we get so many daily orders from householders, universities, schools, cafes, restaurants, factories, and more,” he says, adding, “so many companies and huge entities contact us to help them go clean and green. We also get many volunteers who are willing to help us in any activity just to help save their environment and country. People share and report our content to spread the word and allow everyone to know about Go Clean. Finally, we receive so many motivational messages that really help and leave us wanting to achieve more and more.”



Concerning where Egypt’s waste-free and up-cycling industries stand today, Hamdy says, “Egypt has been struggling with waste disposal problem for years. But we think that Egypt is trying to take actual steps towards recycling and towards a cleaner Egypt.” He notes that the Environment Minister Yasmine Fouad has expressed the government’s aim to recycle 80 percent of garbage within seven years, and that Egyptian MP Anisa Hassouna submitted a proposal to the Egyptian Cabinet in June to ban single-use plastic bags. “So hopefully, we can watch the results come in soon!” Hamdy says.



The Go Clean founder also shared with us some tips on how to minimize waste. “You can avoid buying frozen foods because their packaging is mostly plastic; even those that appear to be in cardboard are coated in a thin layer of plastic, Hamdy says, advising to always choose cardboard over plastic bottles and bags and to opt out of using plastic straws. “Simple choices can greatly impact our environment,” he says.



Speaking on where Egypt’s waste-free and up-cycling industries stand today, Hamed says, “Egypt has been struggling with a waste disposal problem for years. But we think that Egypt is trying to take actual steps towards recycling and towards a cleaner Egypt, as the Environment Minister Yassmin Fouad stressed that her ministry seeks to recycle 80 percent of garbage within seven years. Also, Egyptian MP Anisa Hassouna has submitted a proposal to ban single-use plastic bags to the Cabinet of Egypt, along with the Ministry of Foreign Trade, Minister of Environment and Industry, on Monday 10 June. So hopefully we can watch the results come in soon!”

Discussing consumer’s buying and waste habits, we ask Hamed believes we are we on the right track. “As people are so encouraged to help our environment by recycling and they are really so supportive to our initiative as we get so many orders daily from householders, universities, schools, cafes, restaurants, and factories. A lot of people support our work, which keeps us driven to achieve more and more.”



Expansion is the Go Clean founder’s goal, and he seeks to eventually reach anyone and everyone. “We are now covering Cairo, Giza and Alexandria and more governorates are definitely in our future plan… We are also designing a Go Clean application to make everything easier and faster for our clients,” Hamed says.

GoClean operates all over Alexandria. In Cairo they pick up from Heliopolis, Ain Shams, Sheraton, Nasr City, Gisr El-Suez, Moqattam, Abassia, New Cairo, Sherouk, Madinaty, Sixth of October Sheikh Zayed, Haram, Maadi, Zamalek, Mohandessin, Dokki, Dontown, Manyal, Shobra and Maahad Nasser.



For more information call +20106 666 6555, Whatsapp +20106 666 6555 or email: info@gocleaneg.com
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7/12/2019 3:00:00 PM
<![CDATA[EgyEcoLand: Your Go-To For Green News, Info & Tips]]>


When did your interest in waste-free living first start?
Halyna:
I got interested in an eco-friendly lifestyle after I moved to Egypt. I noticed that all the retailers here hand me plastic bags for free and use them excessively. In Ukraine, if you need one, you should pay for it. That’s why a lot of people there choose to reuse the old ones. I once watched a video of one Ukrainian zero-waste blogger who was doing her grocery shopping without any plastic bags. Since then, my life has changed; I’ve started trying to reduce the consumption of plastic bags as much as I can.

Irena: My interest started with healthy eating and cooking. I realized the importance of knowing what goes into the food we eat and wanted to reduce the amount of chemicals and pesticides entering my body. The realization that the pesticide-laced food we eat, the polluted air we breathe and all the chemical-based products we use daily negatively affect our quality of life gave me a push to do something about it.

Kateryna: The first time I felt really concerned about the topic was when watched the documentary Before The Flood featuring Leonardo Di Caprio, who was designated a UN Messenger Of Peace. I was astonished to find out that people knew about climate change decades before I was even born; and still, they did nothing significant to stop it. Of course, it is all a matter of money and power. When I moved to Egypt, I was surprised by the amount of plastic bags I was given at the supermarkets, so I started refusing them automatically and packed the products the way it was convenient for me while using less plastic bags, or I refused plastic bags completely in certain cases. Then, seeing people littering in the streets and in transport was absolutely heartbreaking, so I started thinking that it would be great to do something about it. So, I started commenting on my friends’ habits that were not sustainable. Then, the girls and I came up with the idea of EgyEcoLand.



Where did the idea of a social media platform come from?
In our perspective, the root cause of the current environmental situation in Egypt lays in two dimensions: the government and citizens. We can’t change the government’s policies at the moment, especially since the government is launching a lot of initiatives to change the situation. But we can always reach out to people and raise their environmental awareness, helping them adopt eco-friendly habits and providing them with support, as it is always easier to do something when you are not alone. The digital era we are now living in now offers the easiest way to reach people—social media. Therefore, we started with two commonly used platforms; and it was the right choice. Day by day, our following grows, so we are able to reach more and more people.

What’s your main goal?
EgyEcoLand’s main goal is raising environmental awareness, providing Egypt’s residents with information on all aspects of eco-friendly lifestyle and creating a community of like-minded people to give them support and inspiration to change their habits and become more eco-conscious. We believe that once 10 percent of population is driven by one idea, this idea will spread further to reach the other 90 percent of people



What tips do you have for people who want to minimize their plastic usage and waste?
The main advice on how to minimize plastic usage is to refuse as many disposable plastic products as you can. It is harmful to our health, as most types of plastic release carcinogenic chemicals, especially when in contact with hot food and liquids. A lot of people think that all plastic can be recycled. In fact, not all types of plastic are recyclable; and if it’s mixed with carton or metal (for example, Tetra Pak packaging, “paper” cups, some types of food packaging, and so on), it makes it [paper] very difficult to recycle as these layers have to be separated. There are a lot of alternatives to all the disposable items like metal straws, travel mugs, cotton bags etc. If you can’t refuse something, try to reuse it; as long as it’s not harmful to your health. [For example], plastic water bottles are made of PET plastic and are not recommended to be reused. People can learn about all types of plastic, their recyclability and alternatives from our posts.

Where do you think waste-free and up-cycling industries in Egypt stand today?
In our opinion, the waste free industry is at its initial stage of development. There are a lot of things that need to be done to grow and develop the eco mentality and change people’s habits. To start with, people should know what types of waste they produce; and only then, can they start reducing it. Now, most people don’t think about it—everything goes into one trash bin, people are used to many things being done in a certain way (for example, ordering takeaway food that comes over packed with unnecessary disposable cutlery); and no one thinks it could be done differently.



On the other hand, we are very positive that this [waste-free] trend is developing, and we meet more and more people who are concerned and aim to reduce their waste step by step. There are also several organizations that upcycle waste and turn it into beautiful products, and we are quite certain there are more organizations or maybe even individuals who do upcycling projects and should be known and supported.

Do you believe that consumers’ buying and waste habits can change for the better?
To be honest, it’s hard to be a conscious customer in Egypt, as every retailer and every restaurant tries to provide their “best” service by offering a lot of things for free and when you want to refuse it can be awkward. But the conscious lifestyle is becoming a mainstream around the world, and Egypt is no exception. It may take several years before most people change their habits, but we are sure that one day it will happen.

Summer is here and people will be traveling and heading out to the beach. What is the best, environmentally friendly way to travel this summer?
We would recommend to carpool or use public transport in order to decrease carbon dioxide emissions; take your own flask/mug and refill it whenever you can instead of buying water in plastic bottles; bring your own toiletries when traveling to avoid using the ones provided by the hotels, as soap packed in paper is no worse than shower gel and takes up much less space. Do not print your tickets or hotel booking confirmations unless it is absolutely required—you can always show your reservation on the mobile; try staying in eco-friendly hotels… Most importantly, people should not leave trash at the beach and should try to pick it up when they see any.




Do you have any travelling or packing tips that people can follow this summer?
In general, we would like to advise minimizing your carbon footprint by flying less or at least flying non-stop, as well as buying carbon offset. The longer the distance, the more efficient flying becomes because cruising requires less fuel than other flight stages. Around 25 percent of airplane emissions come from landing and taking off. By buying carbon offset, people put money towards replanting trees, which absorb carbon dioxide from the atmosphere.



When choosing a hotel, check the reviews to see whether the hotel is eco-friendly or not. Get reusable small bottles for your toiletries and refill them every time before travelling, so you don’t have to use the ones provided by the hotels. Do not use hotel toiletries if you don’t really need them. Remember to bring your toothbrush and toothpaste, so that you don’t have to get a new one every time.

1. Use your towel for several days, don’t leave it on the floor as in many hotels it’s a sign that you want it to be replaced.

2. Check if the tap water is drinkable in the country you are going to, and pack your reusable water bottle, it will save you money and reduce your plastic usage.

3. Take your travel mug and use it to order takeaway drinks, you can also get a cutlery travel kit that you can use instead of disposable cutlery when you order takeaway food.

4. Use public transport instead of taxis or rented cars—it’s very convenient in most countries, cheaper and obviously more eco-friendly. Buy gifts that are guaranteed to be useful. Make sure you only buy souvenirs people will be happy to receive. Otherwise, don’t get them.



What plans do you have for EgyEcoLand?
Our goal for 2019 is to create a website where all our posts will be translated into Arabic to reach a wider audience. Another goal is to start cooperating with schools, universities and companies to conduct various workshops for them. We are planning to run a campaign aimed at encouraging local producers and retailers to reduce and gradually refuse plastic packaging. We are also planning to organize more street cleanups in Cairo and hope that more people will join us.

Do Your Part: easy ways to minimize waste
There are many ways we can reduce our consumption if we follow the “5R” concept, which refers to the well-known 3Rs (Reduce, Reuse, Recycle), and can be widened further by following the following steps:

- REFUSE: Say no to things you do not really need, even if they are given to you for free.
- REDUCE: Change your consumption habits. Buy things that are only absolutely necessary. Look for products without any packaging or the ones that can be recycled. Get one product that can be used over and over again instead of large amounts of it.
- REUSE: Use the same item more than once instead of disposing it right away. Repair broken things instead of purchasing new ones.
- REPURPOSE: Give old material a new purpose. Be creative.
- RECYCLE: Waste can be recycled and used again in production. It requires far less resources than producing a new material. Make sure your waste is being collected by Zabbaleen (Garbage Collectors), or contact one of the recycling companies to collect it from you on a regular basis.

IMG-20181123-WA0015
In Photo: EgypEcoLand team. Courtesy of EgyEcoLand


If you’d like to learn how to live eco-friendly in Egypt, you’ll find over 400 posts on different aspects of sustainable living on the Facebook and Instagram pages of @egyecoland. For specific information, you can use the hashtag #EgyEcoLand_... and add a keyword, for example #EgyEcoLand_Plastic, #EgyEcoLand_Food, etc. A list of hashtags and the most popular questions from followers can be found in the stories highlights.]]>
7/11/2019 12:00:00 PM
<![CDATA[Summer Edit: Nile Eyewear Creative, Exclusive &100% Egyptian]]>


Having decided to leave his career in real estate and do something different, Hamdi was in and ready for a new challenge. “I wanted to do the most difficult thing; and that is eyewear,” he recalls, adding, “Production of the glasses took from six months to one year. We then officially launched [the brand] in the market in 2014.”

Pointing out that at the time it was a new idea in the Middle East to go into a one brand glasses store, or even an Egyptian one, Hamdi says, “I was doing something new. It wasn’t normal to go into a store and find only one brand for eyewear. There were always different brands from different countries displayed.”

Not willing to wait for the customers to find them, Nile Eyewear began exhibiting at events and malls all around Egypt, to introduce the brand to the public. “We started our pop-up shops in Sahel in the summer of 2015; and in Arkan in 2016.” Today, they have traveled around the world and showcased their glasses in Dubai, Abu Dhabi and Bali, Hamdi says.



Having mastered the business of eyewear, Nile Details was soon to be born; a sister accessories brand offering a new collection of exclusive designs every 18 months. Nile Details collections include high-quality leather products ranging from wallets to backpacks, travel and waist bags, laptop covers and clutches, even leather bracelets and cuffs for style. “We created the brand after we had received positive feedback and found that the public trusts our brand and is looking for a bigger variety, with our same high quality,” Hamdi says, adding that “the dream is to be available in every country and to change people’s misconceptions about Egypt’s fashion industry and quality standards.” He refers to the Egyptian stigma of imported products being of better quality.



Now you can visit Nile Eyewear at: Arkan Mall, Capital Business Park, Mall of Arabia phase 2, Mall of Egypt, Downtown Mall. “The reason we pick pocket stores is because we aren’t available everywhere, the collections are constantly changing,” Hamdi says, continuing, “this is all in order to create exclusivity and maintain quality... only creating limited quantities of each piece.”



Follow them on Facebook and Instagram: @NileEyewear and @NileDetails
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7/11/2019 2:00:00 AM
<![CDATA[Mobikya: The Trash Designers ]]>
As the disposal of rubber waste is a serious ecological problem, upcycling tires has a greatly positive impact on the environment. Founded by Ibrahim A. Abougendy, also known as the “Trash Designer”, Mobikya is a green interior design studio and firm that up-cycles old rubber tires into furniture, from tables to chairs and even beds.



During his final year studying architecture, Abougendy started to wonder if up-cycling was the solution to the excessive waste problem and a way to fulfill consumers’ need for everyday sustainably made products. “Building unique spaces for people is cool but being sustainable and utilizing my design eye and knowledge to transform solid waste into a product that people and the environment would love [was my goal],” Abougendy says. Lacking the financial capacity to use solid waste in architecture, he decided to switch to smaller units; and after trying with plastic containers and wooden pallets, Abougendy selected tires.

When it comes to sourcing tires, it is safe to say that there isn’t a shortage of any kind; tires are easy and cheap to buy, as they are frequently dumped in junk yards and landfills. The issue, however, is more about quality control for Abougendy. “After working with tires for three years, we developed a certain criteria to pick and source [them]… to transform them into a product that suits the specific tire,” he says.

Yet sticking to high-quality tires comes at a cost. “We increase our prices quarterly for buying materials from suppliers; that’s how you keep them dedicated enough to source materials that Mobikya needs according to the updated specifications,” Abougendy says. “Our goal is to gather tires end-to-end from clients, and involve them in the process of exchanging their wastes with products.”



The tires are always a significant part in Mobikya’s designs. “We, as designers, always prioritize the tire to be apparent in our products. We find that seeing the tire in the final product would make the customers wonder about the most worthwhile way to deal with his or her waste,” Abougendy explains. Their R&D department works tirelessly to develop special paints and coatings and other innovations, and every collection is a bit more advanced. “Maybe one day, our clients won’t see tires but they will know that a tire was the reason why they are swinging comfortably,” the innovative founder contends.



With a range of more than 15 products, Abougendy created the ‘Tire House’, the main design element being tires throughout the entire home. “We wanted to design an immersive living room experience,” Abougendy tells Egypt Today. And after a month of trial and error, Abougendy transformed strong car speakers into a sound system, using rubber tires instead of the more common wooden boxes. “The properties of the rubber material improves the acoustics of sound,” Abougendy says. “The sound system… turned out to be very immersive, not only in the music mood, but also when watching a movie; the balance between music, sound effects and VO is awesome while sitting on ‘Hubbly Bubbly’ chair or a sofa,” Abougendy adds, referring to another invention by Mobikya often alternatively dubbed the ‘Living Chair’. The chair’s elasticity helps users sit back while still in motion, not putting all the concentration on their back, so it is even more healthy to sit on it for longer hours than ordinary chairs. The chair could reportedly last up to 20 years, and Mobikya offers a replacement for free in the unlikely case that the chair is destroyed in the first year. When asked about who he sees as his ideal clientele, Abougendy says, “I want people who think that the green hype and climate change are not real. When they interacts with our products, I want that to educate them. After the client tries the product… he will love it like a pet, he will search, he will see facts; and then, he will be aware.”



Although he believes that the “up-cycling trend is not prevalent yet” in Egypt, Abougendy says, “I see we have an increasing number of mature companies offering unique products. Accelerators and VCs begin to emerge in the green sector… I see leading potential in Egypt’s participation to global up-cycling.”



He also stresses that it is important for people to include up-cycled and reusable products into their daily lives, as the smallest contribution can still make a difference. “Each of the 7 billion people living on the planet matter. Their daily habits matter. [If] all of them decided not to use plastic straws for a day, we would save 50 million straws. If all of them stopped buying wooden furniture, we would save thousands of trees. If all of them used electric vehicles, 500 million oil barrels moving daily across the world would stop. The planet is dying, and every person should do his part,” Abougendy notes.

Mobikya is currently working on a collection of innovative mirrors. “Golden geometry in the main ambient of crafting circular mirrors with detailed elegance. I think [in the case of] these mirrors specifically, most people when they see them they don’t know if they are tires or another material.” With a vision for circular economy, Mobikya has also partnered with the online retail platform TheRealReal; where secondhand Stella McCartney purchases are rewarded with $100 credit to be used at the brand’s own stores. This prevents unwanted pieces from ending up in landfills and eliminates waste. It also drives up in-store and online purchases of the new collections. Mobikya is working on launching a similar service soon.



Follow Mobikya on: Facebook and Instagram @Mobikya
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7/10/2019 12:05:00 PM
<![CDATA[An Easy Guide to the No-makeup Makeup Look]]>By Loujina Mounir


The days of heavy contouring, pioneered by Kim Kardashian and her long-time makeup artist Mario Dedivanovic, are far behind us. For years, beauty bloggers and makeup aspirers flooded our social media accounts with harsh, drawn-up lines of contouring in the hopes of achieving cheekbones that you can spot from miles away. For summer 2019, the go-to look instead is natural skin, bushy eyebrows, and cream blush. The no-makeup makeup look is the new trend in the beauty world. Celebrities and bloggers alike are striving to enhance their natural beauty with makeup, rather than chiseling out their cheekbones and changing their face structures completely.

Although the au-natural, I just woke-up-like-this-look has been rocked by countless celebrities, it’s not as natural as it looks. The key to achieving the new trend is layering, very, very thin layering. If you’ve been watching countless online tutorials and still can’t achieve the barely-there makeup look you want, here are some tips that will help you nail it.



Natural skin naturally has some glow to it, so avoid going for a heavy coverage matte base. Try using a tinted moisturizer or a very thin layer of foundation on top of your daily moisturizer. As you layer, make sure to use a very light touch. Use a small amount in the beginning and then add more to the areas that may need slightly more help. Make sure to blend every layer into your skin as best as you can, to help your makeup look natural. Whether you use a tinted moisturizer or a foundation, make sure to be sparse and blend, blend, blend. Using a beauty sponge will help flawlessly blend in your base and pick up any extra product left on your skin, further enlacing the natural skin look. The idea is not to cover all your flaws. If you’re blessed with freckles, beauty marks, and such, don’t try to hide it. They help you achieve a youthful look. Besides, having them makes you unique, so flaunt it!

Put away your powders and reach for your cream products. Cream-based products such as cream blush, cream highlighter, and even cream bronzers will help you achieve the natural glow. Continue to use your beauty sponge to apply these cream products, avoiding any harsh lines and ensuring that you’re applying the thinnest layers you possibly can. Powders build up on your skin and can easily look cakey. For those of you who have oily skin though, only powder the areas where it is necessary, like the T-zone and the areas that may build up oil surrounding your nose.



Drop the tweezers, I Repeat, drop the tweezers! Thicker, fuller, messier brows really enhance the natural makeup look and your face a far more youthful look. Take Cara Delevingne for example; goals right? If you absolutely must tweeze your eyebrows, try not to create a harsh shape, leave some flyways here and there. If you have sparse brows, use your favorite eyebrow product to fill them in ever so slightly, then follow with a clear brow gel to keep them in place. If you’re blessed with naturally full-shaped brows, skip the brow powder and only use brow gel.

Rather than going for liquid or matte lipstick, try going for a more creamy lipstick or lip-gloss to help your lips look plump and youthful. Or skip lipstick altogether, and exfoliate your lips to give them a natural, pink flush. Follow with your favorite lip balm to bring moisture back into your lips.

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7/10/2019 9:00:00 AM
<![CDATA[Tourists’ cup of tea]]>
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Bandung city attracts tourists from all over the world for its beautiful scenery and breathtaking aromas of locally grown tea plants - Samar Samir/Egypt Today


For years, another Asian country has been drawing in visitors attracted by its thriving tea industry. As one of the world’s largest tea producers, Indonesia is known for its vast and charming tea plantation fields. Just a two-hour drive from the capital, Bandung city attracts tourists from all over the world for its beautiful scenery and breathtaking aromas of locally grown tea plants.



Among the most beautiful are the Rancabali tea plantations in south Bandung. The volcanic highlands are a piece of green heaven, with the plantations covering around 3,000 acres, including 1,500 acres for tea plants and 150 acres for coffee, while the rest of the land is a tourist destination.

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Bandung city attracts tourists from all over the world for its beautiful scenery and breathtaking aromas of locally grown tea plants - Samar Samir/Egypt Today


Indonesia’s big tea plantations are mostly run by state-owned companies, such as PT Perkebunan Nusantara Holding company (PTPN) VIII. Rancabali plantations produce two kinds of black tea: Orthodox and CTC, harvested in three ways: via machines, a pair of scissors and handpicking, says Nanda Fauz Iwan, director of PTPN VIII of Rancabali.

To turn the green tea to black, green leaves are exposed to fresh air for 10 to 12 hours, before they are cut with machines and left for 80 to 120 minutes, and then are transported to a drying machine for 15 minutes, PTPN vice president of plant types division Luga Kadarisman explains. He adds that the natural sugary substance of the tea helps turn the leaves into a dark black pigmentation during the drying process. The final process is to ensure the quality of smell, taste, color and shape of the tea.

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Bandung city attracts tourists from all over the world for its beautiful scenery and breathtaking aromas of locally grown tea plants - Samar Samir/Egypt Today


After a tour around the vast green lands of Rancabali, where visitors watch the workers reap tea leaves, tourists usually head to Pinisi Restaurant in Ciwidey, 50 km southern Bandung, for lunch. The restaurant is designed to look like a huge ship, surrounded with greenery and overseeing the beautiful resort Glamping Lakeside Rancabali.

Driving north for 30 minutes, you arrive at Kawah Putih (White Crater) where you can enjoy a panoramic view of turquoise evaporating crater water, surrounded by the green mountains surrounding the tea plantation.

PTPN exports black, green, and white tea to the U.S., Canada, the UK, Europe, and Malaysia, Netherlands, Afghanistan and Singapore, Australia and Russia; and indirectly to the Middle East through traders, according to Kadarisman. In 2018, PTPN owned 30,200 hectares all over Indonesia, while the whole tea plantations in the country make up 110,000 acres. It has 28 factories for Orthodox tea producing 62,000 tons annually.

CTC’s 11 factories produce 13,400 tons annually, while one factory produces 3.6 tons of white tea every year, Kadarisman says.]]>
7/9/2019 3:07:23 PM
<![CDATA[Faces of Egypt’s Home Creators: Eklego Design]]>
eklego


You can see their contemporary-meets-Nubian fusion in their masterpiece of a Nile Dahabiya boat, and they’ve proven they can do industrial modern just as well as contemporary and luxurious in their design for Mince Restaurant in Arkan. They also left signatures in Aperitivo Bar and Restaurant, Gourmet shops, and Ted’s restaurant. But our personal favorite, and one that truly captures their effortlessly chic essence and simplicity is their work on Left Bank, Zamalek.

In celebration of the International Women’s Day, we chatted with the two ladies behind Eklego Design, co-founders Dina El Khachab and Hedayet Islam to talk about the business of creating beautiful spaces and what it’s like to run one of the most successful interior design firms in Egypt, particularly one with solid female leadership. The third partner who came on board later on and is now the retail business unit leader is also a lady; Heba El Gabaly.

El Khachab and Islam have both received numerous awards for their work; El Khachab holds two architecture degrees from McGill University in Montreal and Islam studied interior design at the New York School of Interior Design.

Starting with only a staff of three; Islam, Kahachab and Fathy, the office boy, worked from Islam’s grandmother’s dining room. Today, they grew into a team of 72 people with two showrooms in Cairo and plan for the third in the upcoming months, with services ranging from furniture to home, office, retail and hospitality designs. Having worked on 700 projects, they have perfected the art of combining modern techniques and designs while utilizing traditional crafts to achieve their own blend of furniture and interior design.

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How has your partnership helped the business succeed and how do you divide the tasks between you?
Khachab: There’s been a lot of different phases for Eklego and for all of us. We started off as two freelance designers, offering certain services and it developed into a business. From the interior design service business, it developed into a retail shop; they’re actually very different types of businesses. Four years later, we partnered with a third person, Heba El Gabaly who basically managed the retail to build it to where it is today. That helped, of course; retail is a very heavy-operations business and [the] marketing interior design is a little bit more based on the actual designers. If you don’t have the [right] designers, you won’t build into that business people would want to come back to.

In 2013, the original founder [Islam] left to London for family reasons and now works part-time. My other partner moved to Dubai almost a year and a half ago…now I’m doing both business and creative with a team of 72 people. I have to wear both hats; the hat of retail and that of interior design, as well as the manager of interior design… as we grew, I took the more formal role in the business part of interior design, Heba [Gabaly] took the retail and Heddy [Islam] took the projects.

So it does help having a partner; I think it’s extremely crucial.
These are personal decisions, however, and some people really like working on their own; for me, I get a lot of inspiration from people. I think it’s extremely exciting to wake up everyday and come up with new ideas with people.

Islam: Finding a partner that you trust and have good chemistry with is rare, but once you do, then nothing is more effective at propelling a company forward. I started on my own in 1997, but once I met Dina [Khachab] and we started working together three years later, Eklego really started to take shape as a proper design company. By 2005, we opened our first retail shop and again, it was propelled forward by two other partners, Hala Said, who worked diligently on building Eklego’s brand name and then Heba El Gabaly, who joined us in 2008, and really pushed the company’s retail arm.

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What are some challenging obstacles that you have faced in your career?
Islam:
Balancing the family-versus-work formula.

What is the biggest project that you worked on and are proud of?
Khachab:
Forty West was a really big project for us with Sodic, where we created fully finished luxury apartments on a mass scale.

Islam: Forty West as well, it is a commercial project and a large residential house overlooking the pyramids. There are also quite a few Eklego products that we are equally proud of: Bukhara table, Depet sofa, Envelope table, among others.

What is the best advice you were given at the beginning of your career, and what would you tell the young up-and-coming designers?
Islam:
I was told to follow my passion and not pursue money...and that all would fall into place if you work hard enough.

What’s your favorite project that you worked on? What is your dream project?
Khachab:
I love all of my projects. One of our strengths at Eklego, for me, is that we’re always doing different projects. We’re working with companies that think differently, so that, for me is the most important; so long as the projects are changing, every different project is my favorite project.

One of the recent ones that we finished was a sales center at Marakez; one of the reasons we liked it is that we actually approached the work space that they were going to work in in a very different way. It was catering to a need that they had, as well as sort of having a space that imposes the way they work on them. When you walk in the place, you feel alive, everybody is working everywhere, and everybody is using all of the spaces. There is no one room dedicated for one thing…For me, this is where design and space is going: the idea of not having a fixed space for one thing. I think that’s exciting.

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What or who inspires you?
Islam:
In general, people inspire me and people’s stories inspire me. So, things that are different or unique are always points of inspiration; it doesn’t matter if it’s in design, sports, business or a developer. In the last seven days, I can mention six people who inspired me; there is always inspiration in people. My partners inspire me, my team inspires me, my showroom managers inspire me.

I don’t think that design is about using a product, it’s about thinking what the product is trying to solve and maybe it doesn’t end up being a coffee table, maybe it turns out that the person doesn’t need a coffee table. It’s about solving the problem and not the actual functional thing.

Islam: Patricia Urquiola has been an eternal inspiration. She is a Spanish designer who is extremely versatile in her interiors, as well as product designs; she builds very much on her heritage and effectively translates it into beautiful design pieces.

What is your favorite home accessory?
Khachab:
I’m a minimalist. I don’t know about home accessories; but one of my favorite accessories is this funky pen/pencil that I have. It’s really this ridiculously tacky pen; the lad is really fat, you can sketch and you can also write really easily. I’m more practical, I think.

What fabric or material do you prefer to use?
Khachab:
I love to use cotton and linens in general; anything that is natural and is as closest to raw material as possible, so wools too. I still like clean lines, but I also like unique pieces like velvet; so I’ll like something that’s a bit crazy, or a crazy color, but just a one off.

Islam: I love natural and noble materials, as well as strong and durable ones. I love to use my Jam Space fabrics, which were designed in collaboration with many other younger talents.
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7/2/2019 8:39:00 AM
<![CDATA[10 Freezable Marinated Chicken Meals]]>By Maggie’s Little Kitchen

Given the threads and conversations I’ve also witnessed recently, everyone seems to have developed the same problem: hectic schedules make it impossible to prepare food economically at home, but then the economy makes it impossible to opt for the convenience of takeout all the time. I totally get that — I love to make food; I don’t always have time; and I’ll easily opt to jeopardize my own health and budget for convenience, because of my working hours. I know for a fact I can speak on behalf of most people I know; we’re collectively broke by mid-month, and we’re probably all on the verge of developing stomach ulcers from the crap we’ve been ordering for lunch on a daily basis at work or otherwise.

Calculation and Preparation
First things first: QUIT. ORDERING. OUT. Feeding one person via takeout in Cairo can cost a bundle and if you order every day you can kiss your salary goodbye. Calculate that for a moment—if you made whatever you’re ordering at home, will it cost as much? Probably not. If you ordered a chicken sandwich from a popular fast food joint, you’ll likely end up paying something close to LE 100. With that LE 100, you’re better off purchasing a half a kilogram of fresh chicken, plus some condiments to make about six servings of that very sandwich at home, at a better quality, where you’ll still have a ton of condiments left over. Let that sink in a moment.

Second thing: Cliché as it might sound, failing to prepare is preparing to fail. If you don’t prepare, you’ll basically eat anything and end up spending way too much. With prices peaking around Ramadan season and all the (costly, albeit rewarding) social commitments you might have, that probably isn’t the best idea. So I wondered—what if I made 10 meals in advance? How long would it take me and how much would it cost me?

I trudged down to the local supermarket, tried not to cringe at the prices, and brought some essentials. First and foremost, I bought two and a half kilograms of chicken breasts—it’s a protein, versatile, grudgingly affordable, and goes a long way. In addition, I bought some mustard, honey, soy sauce, greens, a few herbs and spices, and went home after spending something like LE 300. Not too bad, given what happened next.
It took me exactly one hour to prepare 10 basic freezable meals in 10 different flavors. Below are the 10 freezable chicken marinade recipes I came up with using general items in my pantry or fridge. Now, on to the nitty-gritty. You’ll need zip-lock bags and a permanent marker. For each marinade, place all ingredients in a zip-lock bag. Press out all the air, and lock it up. Squeeze the marinade around the chicken until it’s completely covered. Neatly fold the zip-lock into a parcel. Label each parcel and place it in the freezer for up to three months.

A few items to consider
- Each meal I prepared consists of two medium chicken breasts and their tenders. This is a generous portion when I’m eating alone, but around the dinner table I usually multiply that portion depending on the number of people.

- These chicken meals can be grilled, pan-fried, baked, broiled, or foil-pocketed. It’s up to you!

- Onions, bell peppers, carrot strips and other veggies complement these meals pretty well. If you choose to roast your chicken in the oven, pop it on a sheet pan alongside some potatoes, onions and carrots too!

- You can chop your chicken up into strips, cubes or thin cutlets if you like.

I designed these to be taken down to thaw in the morning before work, so when I get home, I can cook them right away. Ideally, I would take down two or even three packets, cook them the way I see fit, and store them in airtight containers in the fridge for the whole week. Don’t worry that this might be too bland of a meal for your guests; with the right side dish, and given the mouthwatering marinade taste, you’re bound to impress without wearing yourself out!

- Write up the name of your meal on the packet, because once they’re frozen, they all look alike and it’s hard to tell what’s what.

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Pesto: 2 chicken breasts
2tbsp olive oil
2 tbsp minced basil
1 tsp almond meal
1tsp grated parmesan
1tsp minced garlic
Salt and pepper


Sweet Chilli:
2 chicken breasts
¼ cup sweet chili sauce
2tbsp olive oil
1 jalapeno pepper
1 tsp minced garlic
Paprika
Salt and pepper


Mango & Apricot:
2 chicken breasts
½ cup mango juice
2 tbsp olive oil
1tsp apricot jam
½ tsp mustard
1 tsp minced garlic
Salt and pepper


Tomato & Bazil:
2 chicken breasts
½ cup tomato puree
2 tbsp olive oil
1 tsp wholegrain mustard
Handful fresh basil leaves
1tsp minced garlic
1 tsp honey
Paprika
Cumin
Salt and pepper


Herbs:
2 chicken breasts
2tbsp olive oil
1tsp minced garlic
½ tsp thyme
½ tsp onion powder
½ tsp allspice
Nutmeg
Salt and pepper


Honey Mustard:
2 chicken breasts
¼ cup honey
2tsp Dijon mustard
2 tbsp olive oil
1 tsp vinegar
1tsp lemon juice
1 tsp minced garlic
Salt and pepper


Teriyaki:
2 chicken breasts
2 tbsp olive oil
1tsp brown sugar
2 tbsp dark soy sauce
1tsp minced garlic
½ tsp sesame seeds
Salt and pepper


Cilantro Lemon:
2 chicken breasts
2 tbsp olive oil
Handful cilantro leaves
Juice of 2 lemons
Zest of 1 lemon
1tsp minced garlic
Lemon slices
Salt and pepper


Curry & Buttermilk:
2 chicken breasts
¼ cup buttermilk
2 tbsp olive oil
1tsp curry powder
½ tsp turmeric
½ tsp minced garlic
Salt and pepper


Honey Soy:
2 chicken breasts
2 tbsp olive oil
1tsp dark soy sauce
1tsp honey
1 tsp minced garlic
Salt and pepper

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6/30/2019 8:07:00 PM
<![CDATA[The Dawn of Interior Design ]]>
The real estate market has always been seen as a safe investment to retain cash. Recently, the sector has seen more interest that ever with expats sending back their savings to invest in a property market that has become much more affordable to them after the floatation of the Egyptian Pound.

“There is a huge boom in population, massive numbers of compounds are coming up,” says Eklego founding partner Dina El Khachab.

The flourishing real estate market has had a positive impact on by-industries like interior design, furniture and many others. With this rising demand came a rising supply of services, with many firms launching in the past few years.

“Real estate has been offering lucrative investment value for many people,” says Senior Partner and Chief Designer at Alchemy Design Studio Mohamed Fares. “[And so] commercial and real estate projects such as compounds, have seen a clear surge in demand for architectural and interior services.” Similarly, Chairman and CEO of Amr Helmy Design Amr Helmy believes that the furniture segment has also seen a significant boom during the past few years. “The rise in property buying has led to more demand for furniture in general... All real estate projects are great for the furniture industry, in general.”

With every new billboard advertising for new developments in Cairo, Ain Sokhna, the North Coast and the Red Sea, a new design opportunity presents itself. A new home, even a second home, is the opportunity many owners wait for to splurge on furniture, further contributing to the growth of the interior design industry.

And while consumers tend to trust word of mouth and first-hand experiences, remaining loyal to a number of well-known firms and particular brands, experts believe there’s plenty of room for everyone to grow in the interior design business. For them, competition just fosters more growth in the industry and its supporting services.
“The guy who is paying a few hundred thousand pounds for a designer is not going to go cheap on his furniture,” says El Khachab. “There is lots of room for everyone to grow.”

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The right client, in the right channel
While there’s plenty of business for everyone, capturing a share of the growing, but competitive, pie lies in marketing tactics. The trick to capitalize on this growing demand and make room for a business amidst growing competition, our experts agree, is in targeting the right market segment with the right marketing too.

Many market segments visit exhibitions and fairs like Furnex and Le Marche to seek out new trends, products and brands all under one roof. Helmy explains that the fairs “attract certain customers and put designers on the market; it is [the designers’] responsibility to stand out in the middle of so many.” As for the clients who visit, he says, “[they] have the chance to experience the products and furniture through a tactile approach which cannot be replaced by any digital form of purchase.” Fares agrees, adding that “nothing beats direct interaction.”

Although many believe in a face-to-face interaction with the client, they also know that digital marketing is essential to reach a key emerging segment - the youth.
To capitalize on that segment, many have invested in marketing schemes focusing on social media being, number one given the advent of the digital age. El Khachab is all in for the use of influencers, for instance, as a marketing tool over other more traditional channels for specific segments of their clientele. “If you have an influencer who’s talking about their beautiful home that they just finished with Eklego…it’s a much bigger audience than Furnex.”

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Helmy believes that a balance of fairs and social media usage, among other marketing tools, is important. “Social media and guerilla marketing are also great methods...Everyone should have a healthy balance of all methods,” he says.
A sub-segment of the youth market that has been growing over the past five years, is young adults who have chosen to leave their family homes before marriage to live alone. “People are actually being a little bit more autonomous for moving out,” says El Khachab.

They are the ideal clientele for the global furniture brand Ikea, although the price tag that now comes with their products is no longer as affordable as the brand is in other countries around the world. An ideal coffee-table, for instance, starts at LE 5,000 in Ikea. “Here [in Egypt], Ikea is actually a luxury brand,” says El Khachab.

Helmy, a leading design firm in the market, saw this opportunity, a market gap and created his own brand ‘Designy’ to make great living accessible to a wider audience, not only the niche sector. “Designy works on making sure you can get a kitchen, dining table and sofa, all for under LE 20,000,” Helmy explains. “Competing with IKEA and other local mass manufacturers has increased attention to the efficiency of our production methods and has made us reverse engineer products to ensure they are easier to produce, transport and install.” The price tag for a coffee-table that is slightly larger than the one IKEA stocks for LE 5,000 runs upwards from LE 2,000.

While a solution for many clients’ quality-and-design-versus-price dilemma, not every Egyptian can afford a coffee table that is over half of their monthly salary, and brands like IKEA or Designy are still “not targeting the majority of the population,” El Khachab says. In today’s world, art should be made available to all, and not segregated by a price tag only for the upper class. Fares says “Owning a ‘designer item’ should not only be restricted to a financially affluent audience, but made available to every interested customer…different price points pose a number of creative challenges that are normally very enriching for a designer.”

An opportunity to grow
The floatation of the local currency has not left anyone unaffected; it has pushed consumers to look within their own market to find products needed, whether fashion items or furniture pieces. Local craftsmen have been ignored for a long time due to the perception that imported items are better. Yet now, local manufacturing has been given the opportunity to shine in the spotlight of the Egyptian shopping culture.

This hasn’t only opened doors at home, but also led producers to look internationally and compete with affordable, well-designed and crafted products.

That’s when designers started looking in the Gulf Cooperation Council (GCC) countries and the western regions for opportunities, competition and a wider market. In an effort to bring recognition to Egyptian talent and expose them to a larger market, Alchemy Design Studio brought the KYME space at Milan’s Salone del Mobile exhibition held during Milan Design Week to put a spotlight on Egyptian designers. “The participation in local and international fairs is very important in order to be seen by key players in the industry,” Fares says. “With it, a good branding and communication strategy are very important tools for successfully showcasing a designer’s services and products.”

Although there is no shortage in talent, there remains one in educational outlets providing the basic tools for running an efficient business.

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“Without business sense [craftsmen and local businesses] don’t know how to grow, they don’t know how to get their clients, they don’t know how to market themselves … I think there is a lot of untapped potential,” El Khachab says. She admits that her firm has not started working with any of the 42,000 workshops in Damietta due to organizational issues and lack of consistency, but that there is a need to develop talents to increase exports in that field. Fares adds, “historically speaking, Egypt has always been a place with many good talents and craftsmen. This is not the issue at hand; improved manufacturing methods and programs could yield higher and more organized output, which would make locally manufactured products more interesting and available to the customer.”

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6/30/2019 9:30:00 AM
<![CDATA[The Granola Guide]]>By Maggie’s Little Kitchen

The story of breakfast goes like this: I discovered a while ago that I had a mild form of irritable bowel syndrome. The doctor’s advice (after I ranted for about 15 minutes nonstop about how my jeans don’t zip up anymore, how sluggish and forlorn I am in the morning, how unproductive I am at work ... you kinda get the picture) was to seriously take a close look at the ingredients of whatever I was consuming. Otherwise I should consider eliminating things one by one from my diet to work out where the pain and lethargy was coming from.

It took me a while. I switched foods around, thinking maybe yeast or gluten were the culprits. So I adopted the prospect of granola—dried fruit, nuts, honey—sounds quite healthy! And what could me more harmless and more nutritional than a normal bag of supermarket granola? Combined with a cup of skimmed milk in the morning, I’d be good to go! Right?

Wrong. Three mornings in a row with store-bought granola literally killed my waistline from excessive bloating and the pain was just phenomenal. When I used to commute an average of three and a half hours a day, that sort of pain combined with jeans while stranded on a bumpy bus-ride in Cairo traffic just made me miserable. Seriously, utterly miserable.

So I looked at the ingredients on the package—and guess what? Over 25 ingredients are contained in a seemingly innocent bag of granola: emulsifier, stabilizer, calcium carbonate, lecithin, lactose, soya powder, phosphate, colors, flavors … I was consuming these chemicals, laden in sugar and sodium. Every morning, I was literally eating an intestinal horror story.

The outcome of my discovery was pretty clear; I’d have to make it myself. After a couple of hours on the internet, where I discovered an entire world of food-suspicious individuals like myself, I found that it wasn’t all that hard, and that there were a thousand ways of making it. So I tried my hand at it. The result? A house filled with intoxicating nutty-vanilliary-toasty-maple-syrupy scents that lingered well into the morning of the next day.

I was consuming a homemade granola that went down from 25+ ingredients, to only about 8. And my stomach? It wasn’t protruding like I was carrying quintuplets at nine months anymore. The pain? Down a million notches. The appetite? Sated. The feeling? Clean.

The Granola Guide
I’ve made a basic and comprehensive chart for you, step by step constituents of the ideal granola, with enough options to give you the freedom to create it the way you want. It won’t take you more than 30 minutes to get it all together and bake it, and you’ll thank me later. Plus, this is a great way to use up all those dried fruits and nuts left over from Ramadan. The recipe is designed to give you about three cups of granola; I would personally divide it into small boxes and carry one to work with me every day to have my breakfast there, topped with yogurt or skimmed milk. However you choose to store it though, just make sure you let it cool (so it stays crunchy) and store it in an airtight container for up to two weeks.

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Choose Your Oats
Use 2 cups traditional steel-cut oats (for big yummy clumps) or instant oats for flaky, but awesome, small clumps.

1.Fruit & Nuts
Add ¼ cup fruit and ¼ cup of nuts—knock yourself out!
Almonds • cashews • hazelnuts • walnuts • pistachios • peanuts • pecans • raisins • dried • berries • dried fruit (kiwi - ginger - pineapple - apricot - banana – strawberries – cherries – mango - figs) • prunes • dates

2.The Binders
Stick it together with 3 tbsp nut butter (peanut butter • almond • cashew • or coconut oil) and 3tbsp sweetener (honey • maple syrup • agave • or molasses)

3.The Bits N’ Pieces
Add ¼ cup of any of these:

Chocolate chips (or peanut butter or white chocolate chips) • chia seeds • flaxseeds • pumpkin seeds • almond flakes • or shredded almond

4.Scents & Spices
Add 1 or both of these:

1 tsp extract (vanilla, orange, almond or lemon extract)
½ tsp spices (cinnamon, nutmeg or ginger)

The Recipe
-Preheat the oven to 200 celcius.
-Toss all dry ingredients together.
-Melt wet ingredients in a saucepan and pour them over the dry ingredients.
-Combine and spread on a foil-lined baking tray, then bake for 20 minutes.
-Cool and enjoy.

Follow 
Maggie’s 
Little
Kitchen 
on 
Facebook 
& 
Instagram: 
@maggieslittlekitchen
 or www.maggiesfood.com
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6/29/2019 12:09:00 PM
<![CDATA[Dream Dress]]>


Najal, a mashup of the two self-made owners’ names, is a recent addition to the bridal scene and has just launched its first collection. Ahead of designing their collection, which features exquisite detailing and embroidery, Najuib and Jalal closely followed bridal and evening wear trends, participating in several exhibitions and events to keep up with the pace of new designs and styles.

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Photos courtesy of Najal


Since their career shift, the designers have been fully dedicated to running a purely Egyptian brand, sourcing the best fabrics and designs across the country.
“Our main goal is to keep focusing on Egyptian identity and further expand to represent Egypt in both the regional and international markets,” the ladies behind Najal say.

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Photos courtesy of Najal


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Photos courtesy of Najal




Find them on Instagram @najal.official
Photography @sherifelbouhyofficial
Videography @vu.films
Makeup @rehamkhalifaa
Hair @eslam_hairstylist
Fashion Direction @alagabany
Models @alaazahrann @nancyhelalll @reemelbakri_
Agencies @vichi_modeling_agency @f2fagency
Campaign Credits to #abusir


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6/28/2019 8:57:00 PM
<![CDATA[Queen for a Day]]>
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Photography courtesy of Deana Shaaban


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Photography courtesy of Deana Shaaban


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Photography courtesy of Deana Shaaban
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Follow Deana Shaaban on Facebook
@Deanashaabandesigns and on Instagram
@deanashaabanofficial
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6/28/2019 3:03:00 PM
<![CDATA[Top 5 Tips to Liven Up Your Summer Home Without Breaking the Bank]]>By Angie Salama

W e all see pictures of gorgeous spaces that exhibit stunning colors, textures, and present a lightness that we wish we could incorporate into our spaces, but where to start? It is absolutely possible for you to liven up your summer homes without completely redecorating your interiors! We have highlighted seasonal trends and tips that will add a spark to your spaces with simple, decorative accessories.

UNIQUE DESIGNS
Bring the Outside Inside

One of the oldest tricks in the book for creating harmony in your spaces is looking for color inspiration from nature. Indigo blues and greens can transform the serenity of your summer home, and better connect it to the general aesthetic of the season.
The fastest way to bring your space to life is by adding plants. From a porcelain glass vase with flowers, simple bouquets across your tabletops and counters, to bamboo sticks, twigs, or long branches at the corners of your space, plants add a touch of nature and a dramatic height to your interior.

Also, focus on layering the blues of the sea and sky into your existing interiors by adding a pouf and cushions to your furniture, or frames and candles on your living room tables.

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Geometry and Patterns
Lines are life! 2017 was full of geometric patterns and designs on cushions and rugs, which are still very trendy. This year, they have made their way to walls, tiles, and artworks.

Adding geometric patterns to a single wall in your space with wallpaper, or a large artwork, will make it more dynamic, but you can also incorporate patterns using a couple of cushions on your solid colored furniture.

Inca & Co1

A Bit of Blush with a Touch of Navy
Mix up your subtle colors with a touch of a statement color. Your pastels and blush palettes will bring a softness to your space that is necessary in a summer home, but for this season we want you to spice things up a bit. Incorporate lighter colors with muted red tones like burgundy or navy blue to balance out the softness.

From kitchenware to patterned accessories and more, this color duet will transform your space into the world of “modern chic” in a matter of minutes.

Fringe It Up!
We’ve seen it at the largest international interior design exhibitions and we know it’s making a comeback! You’ll see it on cushions, wall hangings, throws, rugs and accessories. Joining it in this trend are macrame, tufting, tassels and feathers which add an authentic, handmade touch to your rooms.

Wood Tones
You can never go wrong with wood tones in your summer home. Wood brings an element from nature to your space, which neutralizes all of your already existing furniture. From frames to coffee tables, they will always add harmony to your space.

Eklego


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6/28/2019 8:47:00 AM
<![CDATA[A New Age of Retail]]>
Last month we stopped by at the inaugural Egypt Retail Summit where industry movers, shakers and disruptors hit the stage to share some of their opinions, lessons and advice on the new age of retail. So where is retail heading in the digital age? Group Director and CEO of AlFuttaim Malls Timothy Earnest sits down with Egypt Today to answer that question and discuss how malls are evolving in the Middle East and Egypt.

“I have never seen a successful mall close down,” Earnest said during his talk at the summit. The “mall of today” should have four pillars to be successful: retail, entertainment, food and beverages, and social engagement. An excellent example of this is Cairo Festival City Mall (CFCM), where all of these come together. “The space and design are essential in catering to consumer and retailer needs, as temperatures in the Middle East tend to rise during the summertime, making outdoor shopping experiences unfeasible. AlFuttaim set out and perfected the outdoor shopping experience indoors, with cool marble interiors, soft music, sunlight and of course controlled indoor temperatures.” Earnest also stated that online retailers are always seeking out a physical footprint in order to provide their consumers with credibility. “There is no doubt that malls will always be around, offering the next generations an enjoyable shopping experience.”

Innovation is key, and AlFuttaim are at the forefront of it. During the summit, Earnest announced that CFCM will soon launch a new 22,143 square kilometer expansion, which will be named Festival Avenue, adding 120 shops, including 60 retail stores bringing in major international brands, 20 new food and beverage outlets and two new entertainment concepts. “The retail sector in Egypt is witnessing huge growth, and we want to further support its development. The brand-new Festival Avenue luxury expansion will truly position Cairo Festival City as setting the standard for retail in Egypt as it becomes Egypt’s premium urban entertainment and retail destination.”

Festival Avenue will have approximately 1,000 parking spaces and a new-to-market 1,567 square kilometer food hall, featuring outlets with both inside and outside terraces. They are aiming to open its doors in 2021. Taking the environment into consideration, Festival Avenue is set to have 75 percent of its area enclosed in glass in order to provide the outside shopping experience in a controlled climate, which is needed given high summertime temperatures in Egypt.

Earnest also argues that malls are significantly benefiting the economy, and even the environment at large.

“There have been studies commissioned, regarding the various ways to shop and the various distribution channels that are effective, and malls rank fairly high. As you think about it, it’s a one-stop shop situation.” Earnest continues, “[If it weren’t for malls,] consumers might have to burn a higher rate of carbon emissions as they visit different markets or destinations in one day. However, at Cairo Festival City Mall, you can go to the hypermarket and then go purchase some clothing, after that you can go to a movie, or to the pharmacy or choose from a selection of dining options depending on your needs.”

CFCM aims to set an example for all by always looking for more efficient ways to minimize pollution while observing the behavior of shoppers, tents, and the industry as a whole. “We as an industry have taken the time to assess the properties, looking to achieve more sustainability and with sensitivity to the carbon footprint,” Earnest says.
The mall is the leader in sustainability due to the LED lighting in place, which brings down their energy demand by 30-40%. When it comes to improving practices that are already in place, Earnest points out that the new renovation and expansion make sustainability a given when it comes to energy. “We are looking at all of our HPC cooling systems, we are looking at LED lighting, and we are looking at how we handle trash and the types of things that can done with recycling.”

The hazards of single-use plastic are high on everyone’s mind. Could malls contribute to limiting its use by banning single-use plastic? “What’s interesting about malls is that we’re landlords,” Earnest explains, “There are certain things that we can control that might be government regulated. Let’s say that the government says no more plastic, then we will have to write our leases in a way that you can’t have plastic; for us to put down that rule from the outset would be extremely difficult, because every business has their own platform. But we certainly do educate retailers on what we’re hearing in the market trends, we are able to show best practices, and we can encourage that [on the sustainability front].” By educating their tenants and creating the much-needed awareness, green practices are achievable.

Earnest points out that being a landlord only gives him so much power, and for an impactful change to happen governments would need to step up. “But to mandate it from our standpoint as the landlord would be very difficult. It would be very difficult to monitor…But I think that more and more retailers are becoming sensitive to these issues.”

With some of the largest malls in the world being located in Dubai and the Middle East, Arabs are no strangers to shopping—in fact they are amongst the largest spenders around the world. Similarly, Cairo is currently home to an estimated 24 operating shopping malls and many more are under construction; a cluster of malls that have risen in small, crowded areas and are often built not very far apart.

“Malls will always survive if retailers rent space. And retailers will only rent space if they feel that there are going to be customers to buy their merchandise,” Earnest points out “Ithink what you see in a place like Cairo is a lot of buildings being built and that points to a critical mass of retail. How you fix that is very difficult; some cities have done it through zoning, and some cities have done it through regulation, sometimes it naturally happens through the cost of capital, access of capital. There have been certain markets, especially in this part of the world, where capital has been cheaper, where there isn’t any zoning, so build what you want as long as it meets the conditions of the building inspectors. After that, the marketplace has to [assess] whether that was a good decision or not.”

Cairo Festival City Mall is the perfect example of a successful mall, employing 10,000 people, serving as a model that is both economically lucrative and environmentally conscious. Earnest also reminds us of the impact that malls have around them; “You have to keep in mind the [prospective] development that’s going to happen around [the venue] and the value that’s going to be created. Because people like to live close to malls, they like to work close to malls. When it’s successful and done right, it can be a big boom to the economy.

There is still a lot of work to be done; AlFuttaim are leading by example and are definitely headed in the right direction. Here’s to hoping that others will follow.”
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6/27/2019 6:29:00 PM
<![CDATA[The Upcycled, Guilt-Free Accessories We All Need]]>
As a truly conscious brand with ambition, Up-Fuse manufactures handbags and accessories using only recycled, sustainable materials for their products, while maintaining a fashionable edge. The colors are bright and the bags are durable, and it only takes an estimate of 40-50 minutes to produce one.

“[From the outset], I wanted to make a casual brand; my partner and I are travelers by all means. We love to go to cities and explore, and usually find that there has to be a companion, [which] most of the time is your bag, which has to be comfortable. So, we decided to create a bag brand. We have an ethical ethos, where we don’t want to kill animals for leather to make the bags,” Yassin recounts.



Taking the cruelty/guilt-free road, Yassin tells us that, along with her partner, they were keen to build a beneficial, sustainable product from waste. “While studying in Berlin, we stumbled upon an agency and we worked together to make the material then came back home full of enthusiasm,” she explains. Upon their return to Egypt, they decided to utilize that material to create casual wear. She highlights the social aspects behind using upcycled material: “We will create job opportunities that don’t need [formal] education. This was something very important.” She continues to explain, “You need to be a carpenter to make furniture, but they can be upcyclers without studying that. If you want to be an upcycler, you can be an upcycler. It’s very easy, we have [machines] tailored to our production process, and we make sure that it’s very easy and safe of course.”

When it came to sourcing and collecting plastic for production, Yassin and her team would visit areas like Mansheyt Naser and Waraq and work with the locals there, creating job opportunities in a safe and clean environment.

“There is a misconception that we are from one world, while they are from another,” Yassin says of how slum areas in Cairo are perceived. “They are very culturally aware of the differences, not like any of the other slums that you can find in Cairo. I have been working with people who live in slums in Waraq, and they were very unaware of the fact that a girl could be unveiled.” She continues to point out the differences between Waraq and Mansheyt, which is also known as ‘Garbage City’. “In Mansheyt, on the other hand, they are very open-minded as there are a lot of outsiders coming in and out of the district, because it’s fascinating how the ecosystem works there.” She also mentions that “it wasn’t hard [working with them], honestly speaking. The people in Mansheyt, the women there specifically, really believe that we are one big family and understand the importance of work.” Yassin stresses the team altogether functions very collaboratively, adding that the workers are adequately trained and knowledgeable on reusing waste.



One bag is made of around 30 plastic bags, which were either faulty, rejected or collected. The plastics bags would then go through the sanitation process, before intially being processed into different patterned plastic sheets, that are then crafted into a wearable bags. A first of its kind in Egypt, the bags are a guilt-free purchase, particularly notable for reusing plastic that would otherwise take 1,000 years to decompose. “In 2018, we upcycled almost 180,000 plastic bags,” Yassin confirms to Egypt Today. “After we get our inspiration and set our mind on a certain sketch, we then go to Mansheyt and ask them to produce the sheets and colours that we need for our bags…the patterns that you see, they are the ones doing them.”

The creative team has little say when it comes to the final product, as they only pick the colours and sketch the product for the craftsmen in Mansheyt to create. “We tell them the direction of the colors or the seasonality of it. We never tell them how to make a pattern from A-Z. After they are done with the production, we buy the plastic from factories that produce it [the plastic that is faulty, rejected], as well as from others collecting it.” She continues, “After we do this, we take the plastic sheets and we produce them [into our products] at our workshop.” Yassin also says that, in the product’s earlier days, they weren’t able to find a factory to work with them in the manufacturing, potentially been due to misconceptions or stigmas pertaining to working with used or dirty plastic. This is why they had to create their own workshop.



“After we produce the bags, we start the marketing them. Usually, with every new product, we do the testing, we produce a small amount of 30-100 to test it, and then we make the bag,” Yassin recounts.

Up-fuse is no stranger to the circular system, as they previously encouraged their customers to bring in plastic bags to be weighed in return for a discount on their products.

For their latest collection, they teamed up with Egyptian artist Farah-zada El Shihy, who is known for her unique illustrative style, creating original patterns for the ecological collection “The Ripples.” Every bag is made of 100% recycled plastic in a unique, mesmerizing pattern hand painted onto each bag.

They are also the coordinators of the ‘Fashion Revolution’ in Egypt, which takes place annually between the April 20 and April 30. The awareness week encourages a future for fashion that is more ethical and sustainable, highlighting the issues of the workers behind the clothes. The campaign is behind the “Who made my clothes” social media campaign for consumers and the “I made your clothes” one for every person involved in the creation process.



Up-fuse is now working on expanding their market to the US and Europe.
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6/27/2019 9:37:00 AM
<![CDATA[Easing Back Into a Healthier Lifestyle]]>
Water
I like to start with the easiest, drinking enough water for my body. Water has an incredible amount of health benefits and most of us don’t drink nearly enough to replenish our body and give it everything it needs. And no, water in your coffee doesn’t count as water. If it’s during Ramadan, you want to continue sipping on water slowly from the time you break your fast to the time you have sohour. If it’s any other time of the year, I always like to take my own little glass bottle around with me and continue to fill it up, wherever I am, continuously sipping on it. I’ve found that many times when I think I’m hungry, I am actually thirsty and that my body is starving for water or is even severely dehydrated.

Sleep
Where do I begin with the endless ways we damage our bodies when we don’t sleep well. We’ve found that most people sleep about four to six hours every night and don’t get anywhere near enough sleep that their bodies need. Start by adding an extra 30 minutes to your sleep time every night, until you reach seven to nine hours of sleep at night. I love coming up with my own bedtime rituals to get my body ready and cozy enough so that it is relaxed and can sleep. I stop using my phone two hours before I sleep, and switch off the television as well. The lightwaves that come out of the TV make our minds alert, making it very difficult for us to go into deep sleep once we are ready to get underneath the covers. Come up with your own bedtime rituals to help you sleep better.

Eating Right
Now, I’m not going to tell you don’t ever eat your favorite food. What I am going to say is this, if there is something you are dying to eat, then eat a small piece of it. But, the key is that in general you should be eating the things your body needs to replenish itself. A lot of our mood swings, skin problems, and bloating come from eating the wrong things for our bodies. Our bodies need certain foods to help us bloom, but instead we’re feeding it food that slows us down and doesn’t help us keep going during the day. It’s all a matter of rewiring our brains and understanding that food is meant to help us feel good. But we need to get real about the types of foods that should be the constant and keep the fried, oily and sugary for only occasionally indulging moments. And yes, absolutely, we can all have those moments.

Movement
It doesn’t matter how you choose to move, just move. There isn’t one right or wrong way to do this, you just have to pick a movement that works for you. If yoga is what gets you excited, then do yoga. If it’s circuit training because you like the adrenaline rush, then go for it. Pick something that works for you, something that gets you excited and that you look forward to in your day, and do that. It doesn’t matter what is trending or what anyone thinks you need to be doing. You know your body better than anyone else, so listen to what your body needs and go for it. For me personally, I’ve fallen in love with a type of training called Animal Flow that I coach at Ignite, and on my own time, this is how I train because it gets me excited and I feel good. A lot of training options are booming in Egypt, so do your research, look around, find the right coach and training program for you, and dive right into it. Not only will your body feel good, but more importantly, your mind will completely transform.

Deana Shaaban is a Performance Training Specialist at Ignite Egypt. On Instagram @deanashaaban / @ignite.egypt

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6/27/2019 6:25:00 AM
<![CDATA[Fast Fashion & the depth of consumerism]]>


The United Nations Economic Commission for Europe (UNECE), released a report in 2018 at the International Conference Center in Geneva, stating that the $2.5 trillion apparel industry is the second highest user of water worldwide, producing 20 percent of global water waste. For example, the production of one cotton shirt requires 2,700 liters – the amount a person drinks in 2.5 years. Asides from the environmental concerns, fast fashion is responsible for the largest factory fire in the history of the industry, where 112 people lost their lives in Bangladesh, a major player in textile manufacturing. The workers are paid below minimum wage, trapping them in poverty, while working in poor, unsafe conditions.


One creative saw beauty in all of the chaos and created the conceptual shoot Consume Me, in a bid to make a difference and create awareness for people who are buying fast-trend based fashion, without knowing what goes into it or where it goes after they throw it away.

Ghufran Katatney is a graphic designer by trade but a freelancing creative at heart. She left the agency she founded with her best friend a few years ago to revisit her old love for fashion. We all heard that fashion represents freedom, which many use as a great escape from their desk job. “Even when I was in school I was doing photoshoots...fashion wasn’t peaking in Egypt [yet].”

Later Katatney studied styling at the University of the Arts London. “I felt like I needed to study to have a base,” Katatney says.



Upon her return to Egypt after studying, word had gotten out about her career shift and the phone rang with her first campaign. “The week I got back, Okhtein called me and said that they want me to run a campaign for their new bags. I said that’s amazing, and [that’s how I] got really good exposure...It just happened from there.” Katatney was already a well-known player in the fashion field through her agency.



Discussing what drove Katatney to create the shoot, she recalls, “My friend and I were talking about Black Friday and she showed me a video of people in the United States who were beating each other up. It’s a jungle,” she continues, “I saw that and I was so interested [in] how fashion has made everyone become not inhuman, unemphatic, nothing good comes out of it...As I read articles and the stats, I decided to do a conceptual shoot.”

According to Katatney’s research, American shoppers spend a record of $5 billion every 24 hours. The average American household has more than $7,500 in consumer debt and the amount they spend in a single weekend is more than half of the total they give to churches in an entire year. At the same time, enough plastic is thrown away each year to circle the earth 4 times.



Where did fashion go wrong? Was it when parents filled their babies’ wardrobes with unnecessary clothing, that won’t fit them

in less then a month? In response, Katatney says, “In my opinion, quick fashion was the worst thing that could happen. People used to take so much time into making things and designing and stitching...Fashion was an art...You look at all of these quick fashion brands like H&M, Zara, Forever 21. It’s very recycable fashion in a sense, but it’s not even recyclable. It’s made to wear for just one season, because it’s all trend-based fashion. It’s not basics...it’s not been made with high quality that will stay with you... The manufacturers didn’t put much effort into making one piece, then it all became a business and not an art of fashion.”

According to the UNECE, 10 percent of the global carbon emissions are emitted by the fashion industry and cotton farming is responsible for 24 percent of insecticides and 11 percent of pesticides despite using only 3 percent of the world’s arable land. A shocking 85 percent of textiles are sent to landfills, i.e. 21 billion tons a year.

“What effects me are the labour rights of people who work for the fashion industry. I am not going to say I am an angel, but I love some Zara. I also know that Zara’s labour standards are disgusting. So it’s always in my head to be conscious about it...I can buy clothes that are not just trend-based...I take a lot of my mom’s clothes as well.”

It’s all about conscious buying, the change won’t happen overnight where no-one buys fast fashion again. The affordability of fast fashion brands like H&M and Zara in Egypt isn’t like it is in other countries because of the dollar flotation and the hefty customs regulations. It can cost up to 799EGP for a pair of blue jeans, which is not affordable for the middle class who have been seen to head to flea markets (Wekala). When to the cost of a pair of jeans is the equivalent to 30 percent of a basic administrator’s salary, it is simply not affordable for the masses.

Hope a change and a remodeling of the fashion system is a dream for most, who probably won’t get to see it. “Right now it’s not looking very well, but social media is adding to it. It has probably tripled the consumption behaviour.” Katatney explains her take on it “I read that people are taking pictures of their new clothes just for instagram, and then they return it. We have reached a point where when you wear one outfit you just can’t wear it again…[they need to] show everyone that they have so much clothes, even if they’re not buying it.” Katatney has her own personal experience with the new age of social media originated shoppers “90% of my girlfriends will never wear the same dress to a wedding that they have posted on instagram. If they haven’t posted it, they’ll wear it again, even if people didn’t see them at that wedding because it’s a different group.”




The industry’s current unsustainable structure has been under threat for some time now by platforms that allow consumers to rent, sell or buy pre-loved clothes. Websites such as Rent The Runway, La Reina and Posh Hire from our local market, are increasing and launching regularly. Katatney sees hope in the new generation, noting, “the new generation is always testing boundaries, especially in Egypt.” Wearing pre-owned garments comes with a certain stigma in the Middle East, but Katatney disagrees, “the stigma is no longer there with the younger generations...The older generation is not going to change no matter what. When I wear such things and I see my grandmother, she would say, ‘you’re wearing other people’s clothes. I hope that you washed it,’ but with the newer generation, wearing vintage and used clothes has become a style statement. I think that with more education, the stigma is no longer there other then the older ones.”

Katatney has a theory for how awareness can be brought to the masses and the main source the young upcoming designers. “The most influential fashion designer in Egypt now is Kojak. So let’s say he runs an awareness campaign about where his ready-to-wear collection goes after the season is over. Or where he gets his fabric from. Even if it’s just on Instagram. It just needs to start somewhere, and then people will buy into it...It all starts with one person.”

It may feel like Egypt is not on the radar when it comes to the discussion for a more sustainable fashion market, but we still have miles to go just to develop our local designers. “Their priority is to not look at the environment, they want to just get into it [the fashion market]...It’s similar to the triangle effect. To be able to think about the environment is a further step in their career.” Katatney points out that, given the small size of the local market, “The fashion world in Egypt is not like that. At the end of the day, it’s a person who does a little collection every now and then. It’s not going to have such an impact like H&M or Zara, who are making tonnes and tonnes of products each year, and really harming the environment.”

Among the local brands, Fufa doesn’t throw away any fabrics or material and reuses it to create tags, hangers and unique shopping bags for their customers. Also, Indira Jewelry melts down their waste materials to create more pieces.



PHOTOG: @ghufranbythegram
STY/ART DIRECT: @ghufranbythegram
MUA: @glamby_nourhan
MODELS: @its_hazelcortez


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6/26/2019 7:34:26 PM
<![CDATA[5 Tips for Healthy Hair Under Hijab]]>
1.Never wear the hijab on wet hair

Wet or damp hair is very sensitive and is more prone to breakage than dry hair. Pulling your hair back in a ponytail and placing the hijab on it, while wet, will lead directly to hair fall and frizz. So always dry your hair before putting on your hijab. Wash your hair on a day you know you’ll be staying home until your hair fully dries to avoid as much damage as possible. If you’re a swimmer or regular gym-goer and wash your hair on a daily basis, try wearing a satin scarf instead of a cotton one to avoid friction and damage.

2.Always change your hairstyle under the hijab

Change it up and wear your hair in different protective styles and in different ways. For example, most ladies wear a ponytail or a bun under their hijabs, all the time. But to avoid hair breakage and damage you have to change your go-to styles often. For example, what about tying your hair in a loose braid? That’s an easy hairstyle change. Or instead of placing your ponytail in the same place, every time, move the ponytail higher or lower on your head. Alternatively, go for a side-parted ponytail, instead of a tightly pulled-back ponytail to avoid hair fall and receding hairlines.

Finally, you should not only change your hairstyle under the hijab, but where you part your hair must also change every once in a while. When wet, if you usually part your hair on the right, simply give yourself a side part on the left, or down the middle, and let it dry this way. The side part naturally gives your hair extra volume, which helps when you remove the veil at night.

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6/26/2019 6:18:07 PM
<![CDATA[Changing the Startup Scene with Technology]]>
According to recent statistics, more than 73% of Egyptians think entrepreneurship is a good career choice, and a total of 46% of Egypt’s adult population is able to recognize good market opportunities for new businesses, perhaps suggesting that more people have the capability and knowledge to become entrepreneurs.

The startup scene in Egypt is also highly impacted by the quick pace in technology adoption we are witnessing, which is evident in the entrancement of new ventures and the transformation of existing businesses. We are also leveraging novel digital technologies in new ways, such as block chain, AI, social, mobile, analytics, cloud and cyber-solutions, all in order to adapt the traditional way of creating and doing business to the digital era.

Over the past decade, international tech companies have been increasingly working with many Egyptian startups, such as IBM (International Business Machines Corporation).

IBM Egypt is currently working with multiple initiatives targeting developers, including hackathons, meet ups and workshops, in partnership with local incubators, universities and partners, providing Egyptian developers with access to IBM’s Cloud and AI platforms.

IBM Egypt is also hosting the Middle East and Africa Digital Sales Center, which is designed to transform the way IBM digitally engages with its ecosystem, including clients, business partners, academia, developers and startups across 70 countries in the region.

Since startups are tech-inclined in building their business models, IBM has partnered with several incubators and reached hundreds of startups offering tech solutions. IBM has also partnered with Nile University’s NUTechSpace. More recently, IBM signed a MOU with RiseUp Summit to reach more startups at the Greek Campus. This is in addition to another partnership with Falak Startups.

IBM and Egypt’s Information Technology Industry Development Agency (ITIDA) are also partnering under a common vision to support the growth of the local entrepreneurship ecosystem.

According to Ahmed Dwidar, IBM Cloud & Cognitive Software Technical Leader at IBM, Egypt has always been a hub for young talents. He adds that the startup scene is rapidly growing with many entrepreneurs and business-minded youngsters increasingly surfacing to the scene. Moreover, Egyptian startups are now maturing into the next phase of the business cycle, with companies in their third or fourth year requiring investments surpassing US$2 million. However, in comparison to regional and international benchmarks, there is still much room for growth, Dwidar says.

“IBM is committed to helping technology startups realize their goals on their own terms and in the shortest amount of time,” Dwidar tells Business Today Egypt. He adds that as IBM is working closely with more startups, new ideas and new services will be added to the IBM Cloud platform to help startups reach their Time to Value faster.

“We help startups, not just by offering technology credits and technical activities but also by remaining supportive for their inter-social interactions by providing a healthy climate for startups to share their thoughts, ideas and how they can help one another. This kind of exposure and growth mindset will empower startups become more innovative and strengthen their brand and idea,” Dwidar says.

For example, Fawateerk, a strartup incubated by NUTech Space, has been mentored and enabled by IBM’s DevEX team to utilize IBM Cloud. Soon after, Fawateerk was able to build a cognitive chatbot for their website using IBM’s Watson AI service. Two other growing startups supported by IBM are Badgewell, a digital badging and business solutions company; and Bypa-ss, an Egyptian healthcare IT company.


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6/19/2019 12:13:18 PM
<![CDATA[Introducing Digital Badging To Egypt]]>
What is the story behind your startup? Why did you choose this field?

We were exploring the best ideas that have a real impact on human development when we came across a TechCrunch article in 2016 discussing the future of learning, professional development and career progression. The article inspired a year-long study of potential applications that could capture the new trends in education and employment, and we started working on a solution that could spark massive improvement in how learning and professional experience could be organized and processed using artificial intelligence, so that we can help give people better recommendations about learning and career choices.

How does your project help the community? What is your contribution to society?

Software, and particularly artificial intelligence, is taking over the world, as some people may love to say. Digital transformation in education helps the community in several ways. Firstly, it helps organize learning data in a way that can be beneficial to learners, educators and employers and help all parties take informed decision when dealing with their strategic goals. Secondly, digital transformation helps increase the market efficiency and accelerate talent and skill matchmaking. Thirdly, digital transformation helps establish credibility through instant verification of educational and professional credentials of applicants. Fourthly, it helps establish a paperless registration, attendance and certification process which increases the efficiency and reduces the cost of education. Finally, by storing educational credentials digitally, there is an amazing opportunity to analyze learning data at the government and enterprise levels, which eventually enhances overall policymaking and economic development.

Why do you believe what IBM is doing is important for startups? How did IBM help your project?

In order for entrepreneurs to embark on their journeys and have an impact, they deal with a great amount of risk and uncertainty. With the support of large corporations, such as IBM, startups can reduce their technology risk dramatically by capitalizing on the experience, toolkits and processes of technology pioneers to bring faster and more secure applications to the market. At Badgewell, we utilized IBM technology to bring our blockchain infrastructure to the market very quickly, thereby saving days and probably weeks of development work. We have also used IBM cloud services to run several technology trials that would have taken more resources to conduct, had we chosen to run our trials using the conventional methods.

What is your advice for Egyptian youth who aspire to become successful entrepreneurs?
There is a prevailing notion that startups are mostly about great ideas, which is often untrue. Successful startups are founded on great execution. A mediocre idea with great execution is likely to be more successful than a great idea with a mediocre execution. Similarly, when it comes to technology and markets, many technology entrepreneurs, blinded by their excitement, vision and innovative design, miss the main point – which essentially is to solve a real-life problem. So, a great piece of advice would be to use the technology to serve the market, not vice versa.

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6/18/2019 12:15:00 PM
<![CDATA[Digitizing Health Information Exchange]]>
They work on progressing the adoption of electronic health records, as well as developing the management of emergencies with the introduction of Health Tag, which is a smart/wearable card granting access to different healthcare providers onto the patient’s digitally stored health records. With the introduction of the Health Tag technology, healthcare providers will be able to use a web app to view, add and share patients’ records. Patients will also be able to add their records and search for the nearest healthcare provider.

Using IBM AI and Blockchain Technology, they plan to help healthcare providers diagnose more efficiently based on collected lab results, physicians’ notes, and radiology images on the patients’ Health Tag. Business Today Egypt met with Bypa-ss’s founder Andrew Saad and its co-founder Mahmoud Ghobashy to discuss the company’s impact and future plans.

What is the story behind Bypa-ss?

It all started while I was attending the emergency room, just like a normal medicine student. An old lady came with a stomachache and we were all puzzled for we knew absolutely nothing about her past medical history and neither did she – this is almost the same with anyone we meet – it was risky to give her standard medicine as could be the case if she were subject to a serious medical condition. I wanted to be able to help the woman without fearing endangering her life. I started with pure academic research about patients’ data, interoperability, electronic health records… etc., the usual nerd stuff. One year later, Mahmoud Ghobashy joined and within three months we got our first logo as a startup.

How does your project help the community?

Bypa-ss started HealthTag, a digital identity-based online platform connecting all care providers and receivers. This type of easy-to-use limitless system allowed our partners and users to deliver better quality care for their patients. Patients now can easily have all their records in one place, and receive lab results and physicians’ comments at home to save money and time.

With that old lady in mind, we made sure that even children, illiterates or anyone can still be a user; and this is why we insisted on using physical IDs as a bare minimum for people to join with no need for a smart device.

How did IBM help your startup?

We started in a very niche market where physicians, pharmacies and labs deal with top-notch companies, technologies and services. This is why we started with IBM as a reliable technology provider that got our back all the time. IBM got us the app setup, secured it, and even helped us try new technologies for more features to test as we move on with our minimum viable product that gave us a big boost both within the market even with investors who became more confident to put in more juice. I believe that IBM support went beyond technical to the feeling of trust, which both our investors and users now have in us.

There’s a lot of uncertainty in working with startups; they need people to have their back with the technical stuff. Downtimes for example is a pure technical issue that can profoundly harm the value you are adding to your early adopters, and this you can’t afford to lose. With the community at IBM, you get to meet wonderful people that can hook you up with technologies, features or just brainstorm game-changing ideas – this happened a lot with us.

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6/17/2019 12:19:00 PM
<![CDATA[Fashion First Cairo-Riyadh-World - Asory]]>
Rana Yousry, the CEO and head designer at Asory, only established her label at the beginning of 2017, yet managed to become the first Egyptian fashion house to take part in Saudi Arabia’s first official fashion calendar fashion week.

Earlier this summer I sat in on a photo shoot for Asory’s latest lookbook and collection for her second participation with the AFC in Dubai onboard the Queen Elizabeth 2 Ship for ‘the first floating fashion week” Resort collections. It was less of an interview and more of a fashion talk about everything from Alexander McQueen to the golden days when Coco Chanel and Christian Dior would export their production lines from right here in Egypt.



Tell us about how your fashion story began and how you built Asory
I really began working after my first experimental ready-to-wear line ‘Loft Egypt’ which I created with my friends. The response from the market to the line was positive. We began by creating the collection at home and then went on to rent a room and transformed it into a makeshift studio. Soon after that I decided that I want to follow my haute-couture dreams and decided to part ways with ready-to-wear. It was an extremely long process from market research to creating the business model. In the meantime I was taking fashion design and pattern making courses. I traveled to Lebanon to study their market and took up an internship at Tony Ward at the same time I was building Asory.

Let’s talk details, what are your favorite fabrics to use?
I love sophisticated fabrics, I don’t like easy or cheap fabrics and if they are I’ll manipulate them into something that is worth wearing. I love manipulation; you’ll never find an Asory dress that is minimal and fitted. I work with cuts, details and multiple fabrics together, playing with all silhouettes, especially silhouettes that emphasize the beauty of the body.

Where do you find inspiration?
Anything around me can inspire me. One time there was a cup holder with Islamic motifs in front of me that I really liked so I turned it into a dress. I might see something that I like while I’m walking, a character or a personality. I am currently working on a capsule collection inspired by electrical cables. All because while I was walking I saw an ad for electrical cables and I really liked the colors.

Who are your favorite designers?
The person I call my fashion godfather is Alexander McQueen. If he was alive today I would have done anything to go and work with him. I love Karl Lagerfeld’s character; Ralph and Russo’s classical, minimalist designs that are at the same time fresh and modern. In the East my favorites are Hussein Bazaza and Michael Cinco. I love anyone who creates art and doesn’t follow the trends. Here in Egypt I admire Ahmed Hamdy’s identity and concept and I love Maram Borhan’s bridal dresses.

What was it like being part of Riyadh Fashion Week?
It was a big step; it wasn’t easy at all. The event was postponed twice and there were a lot of people trying to stop it from happening. For me it was a challenge and a risk, I didn’t know what people’s reaction to my designs would be, if they would be accepted or not. I didn’t know what their culture is like.

H.H. Princess Noura Bint Faisal Al Saud [honorary president at the Arab Fashion Council] came to see the collection. She was very happy with it and really liked some of the dresses, how the whole line is creative and each piece is different from the other. People’s reaction was very positive, when they found out that I am an Egyptian fashion house they would always offer to help me in anyway. The best part was that just months ago I was an intern at Tony Wards atelier, who was also opening the show and I’m after him on the schedule by two shows.



The Arab Fashion Council, which organized the first international fashion week in Saudi Arabia, is unlike any other fashion council as it represents 22 countries not just one. Do you feel that they represent Egypt equally to the other countries in the region?
They approach designers from everywhere in the Middle East and Egypt but have special specifications for participants. Creations must be artistic and then the designer’s look book must go to the four council offices to get approved.

The AFC’s long-term 2030 vision goal is to create a fashion pipeline by organizing Arab countries into fashion manufacturing infrastructure clusters. After being part of Riyadh Fashion Week, do you think they will reach their goal soon?
You measure it by how they are treating the Egyptian designers. When I went [to Riyadh Arab Fashion Week] and there was Tony Ward, Jean Paul Gaultier, Roberto Cavalli and a lot of other people we were all [treated in] the same way. If you want the media you’ll find the media, everyone had a fitting and rehearsal. Everyone had the same exposure . . . it’s fair play. They are moving very fast and that is a great thing. They are taking safe steps. They are trying to build an international fashion industry in the Arab world and I think they’ll achieve their goal soon.

The past couple of years we have seen Dubai evolve into a fashion capital with events such as Fashion Forward Dubai, Arab Fashion Week and the launch of Vogue Arabia. Egypt has also been on the rise with many luxury brands and malls launching, a boom in social media fashion influencers and many talented designers making statements, like Okhtein, Maison Yeya and Kojak. Why do you think that there is a lack of media attention when it comes to the Egyptian fashion scene, and why have we not seen an Egyptian designer on the runway at official calendar fashion weeks in New York, London, Milan and Paris?
I believe that it’s due to the Egyptian designers’ lack of knowledge. It’s not only about the media and PR. A fashion brand is a fashion business apart from the creative side. You must [research business models and the market and plan well]. Study why brands succeed or fail and why that happens, your development as a person . . . even with your team. We have a lack of education and knowledge about the fashion industry and that is what is holding us back.



How long do you think it’ll be before Egypt hosts Arab Fashion Week?
The market here isn’t helping anyone to come over. As a country we are not [lobbying] for these events to come and take place. Saudi wanted to hold an event such as this so they approached the AFC to come. They would love to come here but we will have to work to get them here. It can be tomorrow but it would need to be us who want it. The problem with Egypt is that we are a closed market. Even for fabrics, the whole market is only working for commercial trends.

Do you think that Egypt or Middle East has lost its culture and identity in fashion with so many designers desperately wanting to go international and Westernizing their designs? Or have we begun to see designers who are inspired by elements of their own culture and heritage?
There are people in Egypt who have an identity, yet I feel that we’re following not creating. Designers have created their own identity through the details in their creations, a certain silhouette but we’re following the trends and not creating our own concepts. The Arab world is the one that affects the Western world. The buying power lays mainly with the Arab world. There are many people who are working with their own culture, I am one of those people. There’s [been a huge lag in the Egyptian fashion industry]. We were the people who exported the fashion and then became the ones who imported the fashion. When you go back in history you’ll find that Coco Chanel and Christian Dior used to come to Egypt to manufacture their designs here. They had their own production line here, it was one of the best couturiers in Egypt. With time it will be us that impose our own identity, but it will take time.

Where do you see your brand going in five years?
I believe that I will have a strong base for our fashion empire, we will have a strong production line based abroad. We’ll export knowledge and art through couture. We’ll have prêt-à-couture lines and accessories. Maybe in five years we’ll be in leather goods and perfume. They always tell me that I move fast like a train . . . five years is a lot of time for us to do a lot of things. The whole idea is to [be sustainable].


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6/1/2019 8:25:00 PM
<![CDATA[Bringing You Closer to African Heritage]]>
ByHAA work hard in order to preserve their artisan’s rights financially, while building anunbreakable relationships with them. Last month Henrik Georg, Director and Co-founder of the organization, was in Aswan attending the wedding of one of ByHAA’s artisans, paying his respects to the team.

artisans_03 Photography courtesy of ByHAA

In order to harvest the stone, the wood the wool and the cotton, they always aim to do it in a way that wont “plunder the Earth that we inhabit. We naturally come to represent globalization in areas where we work,” Georg explains of the organization which is run by a small team who aren’t driven by creating large profit, but by their shared mission to create a sustainable brand. They are currently working with a team of 25 artisans from all nationalities and all religions in the North and East of Africa.

Georg and his wife Ellen Simonia are originally from Denmark, who after first visiting Egypt back in 2004 immediately fell in love with the country. Upon returning to their home country after four months and the birth of their first child, they decided to move to Sinai to live and travel throughout Egypt, where they got to meet and become a part of the local craftsmen community. Some might say that they have seen more of Egypt than the average Egyptian.

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Photography courtesy of ByHAA

In 2009 they created their first samples for ByHAA, with artisans from Siwa and Kerdasa. They would go on to travel to find artisans. “The beauty of Egypt is that we [get to] travel a lot. We’ve seen a lot. We’ve been on a search, we’re still searching, we’re still constantly trying to find the good options for making sustainable products. That’s also what it is. It’s not just finding the artisans who can make a sandal. [If you want] to sell something you have to make it sustainable in a way where they also benefit in the long run. That’s the difficulty, to be able to develop new things with them,” Georg explains.

ByHAA products range from bathroom accessories, bedding, candlesticks, furniture, lighting, rugs and tableware to towels and pillows. When it comes to sourcing materials, Georg explains, “We never source any material, it’s the artisans [with] their contacts—it’s their business. That’s part of a system we don’t see much of. [But] everything is made here in Egypt. For example our kilims are made of cotton and wool 100 percent Egyptian.”



If you’re wondering about the price tag, ByHAA honors the artisans by letting them set the price themselves. “The artists create the price and if it doesn’t work in the market we [negotiate] a more suitable price. Sometimes compromise needs to happen in order to sell and be sufficient. . . . Prices depend on the design specifically, it’s more art. We are [also] trying to avoid all of the traditional designs [you see everywhere] by moving around to different places,” Georg says.

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Photography courtesy of ByHAA

ByHAA works with many materials such as limestone, salt, brass, alabaster, palm leafs, wool, cotton, wood, granite and marble, among others, while also using recycled brass, which can be seen in many of their products. Among the materials that they have had difficulty working with is glass. “It’s difficult to work with glass in Egypt, it’s difficult to make it sustainable, because of the competition worldwide. With stone, Egypt still has an advantage. It’s all sourced here in Minya and other places,” the founder explains.
The craftsmen and women have modernized simple home items by making small design changes. For example they inserted a split space in the middle of sphere brass lighting items, all of which are, naturally, handmade. “This is the way we work with the artisans, we work together and enrich one and another, says Georg, “Creating a different culture layer, where we benefit from each other.”

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Photography courtesy of ByHAA

ByHAA is slowly creating a network of artisans and craftsmen from across Africa by connecting them to each other, to work together. They are all from different locations for example Swia and Sinai. This also “creates other businesses [for them] on the side,” Georg adds, highlighting that most of their products are made by order so that extra stock does not go to waste. “We work through dialogue and the constant play between design and artisanship. Each design is brought to life through endless hours of play, hard work, sometimes frustration and in the end satisfaction when design and craftsmanship meet in perfection and harmony.”

You can find ByHAA at www.byhandafricanartisans.com/ Instagram: @byhand_african_artisans/ Facebook: @Byhand African Artisans



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4/15/2019 1:00:00 PM
<![CDATA[Local Fashion with a Sustainable Focus]]>
In true 52 weekends tradition, we not only chose to interview Fufa because of her environmental standpoint, but also because of her love for traveling around Egypt and finding inspiration right here at home. “I was always into traveling in Egypt, I felt like I really wanted to promote Egypt. There is so much to see and people don’t know about it. So why don’t I do the collections based on these destinations?” Fufa asks.

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Photography courtesy of Fufa


The designer has also been offering repairs and alterations for the items purchased in order to help her customers create a capsule wardrobe, with quality pieces that will last. In the age of e-commerce full transparency is key. Since Fufa’s collection is created locally, you’ll find that there may be a slight change in colors or patterns that won’t match the image on the website—because you can’t always control craftsmen as well as machines and this also helps give your wardrobe a human element with heritage.

For her upcoming Siwa collection, Fufa used Siwan symbols as inspiration for the print lining of the palm-woven bags, while also creating patterns from architecture in the city. In a joint event with Markaz, Fufa brought the Siwan artisans to exhibit their own products to clientele in Cairo, providing them with a platform where they can showcase their products, from home décor items, jams, soup, fashion and everything in between.
“[When I started], I just wanted to make clothes. I would buy stuff from Al Azhar or Wekala. Everything was Chinese imported, which is crazy.” Considering that Egypt is best known for its cotton farms, Fufa was surprised that fabrics were imported and recalls her journey to finding sustainable environmentally friendly textiles. “There is a lighter trick [I learnt], to see if the fabric is polyester or cotton: If it’s cotton it’ll burn slower and turns to ashes, if it’s polyester it turns hard like plastic and it’s smell like it,” Fufa says, cautioning that we’ve all bought a super soft jumper or t-shirt thinking that it’s cotton, but when we read the fine print we discover it’s nothing but polyester and most probably manufactured in China or Bangladesh. “100 percent polyester can be sold off as cotton, because it’s so soft.” Fufa clarifies. “So far I can say that almost 70 percent of [Fufa’s] production is all natural fibers. There is one material that I am trying to substitute. It’s a mix of cotton and polyester. It’s for the summer collection and people don’t like ironing during summer, so it’ll always have an ironed, fresh look.”

F67A5468 Photography courtesy of Fufa

Fufa learned that in order to find sustainable textiles for her collections, she needed to create them herself. It might have added to her production cost, but the designer says the peace of mind and guilt-free conscious that come with it are priceless. “I started working with factories in Mahalla and Minoufiya, because they have the pure cotton. Yes it’s really expensive but it’s really good quality,” Fufa says, explaining why she made the swap from imported to local materials. “I hate buying imported material, I don’t know who the artist is, I don’t know what the print represents, I don’t know what the colors represent, I don’t know anything about it. So I got into textile printing, that’s when I started drawing my own stuff. . . I started traveling around Egypt. Everywhere has a different craft and a different theme and mood.” Today, the manufacturers that she works with for printing on textiles refuse to work on anything that has polyester in it.

Fayoum was the inspiration and main focal point for Fufa’s spring/summer ’19 collection, offering a fresh and playful color palette for the range. “Fayoum is all bluish tones and turquoise and they draw on a lot of pottery there so I started to sit with artisans, to discover what they draw. A local artisan told me that we just draw everything we see in nature. So the colors are blue, turquoise, green and brown. Because of the trees, the sky and sea.” She highlights that at the end of the day all artisans are the same, they just use a different canvas. “Mine is fabric, theirs is pottery.”

F67A6152 Photography courtesy of Fufa

Color is a main feature in all her collections says Fufua, recalling a trip to Siwa where, “you’d see that most of the colors are yellow, orange, red, green and black. They start with yellow like the transition of the dates, which then turns orange, red and black. It also comes from the palm trees being green. Those are the colors of Siwa.” There they seal everything with ropes so Fufa adapted that and started threading with rope for everyday t-shirts, making them more comfortable than any fast fashion buy.

But being a waste-free business is hard, especially at a time where online-shopping has taken over, meaning that designers need to find a more efficient way to package their products. Fufa has taken advantage of scrap fabric and reinvented it as hangers, tote-shopping bags, headbands, scrunchies and even kids’ collections. “We don’t throw out anything, it all can be reused,” the designer maintains.

F67A9573 Photography courtesy of Fufa

Fufa has adopted a circular business model, where customers who have both previous Fufa collections can drop them in a recycling bin for Fufa to reuse the fabrics in future collections and the customer receives a voucher to purchase the latest designs. “It depends on the kind of fabric we’d get. Because in earlier [collections] we worked with synthetics. If we used it now, it’ll be a little bit against what we do today. For the new collection we can recycle it, Fufa confirms.

The designer is looking to expand into kidswear and accessories, all with a sustainable focus, made from environmentally friendly biodegradable materials.



You can find Fufa at www.fufaeg.com. Instagram/Facebook

@fufa.eg

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4/15/2019 12:00:00 PM
<![CDATA[Bawabat: Time Traveling Through Gateways]]>
With all my senses alert, we begin. I look intently at our surroundings as Madiha reclines in her chair, a pot of wilted pink roses on the coffee table and a painting behind her. The art features a naked young woman who bares her soul and there is sense of melancholy in the painting. The woman sitting before me is about to do the same as she begins to tell me her life story and that of her brainchild agri-tourism and wellness lodge on the Cairo-Alex Desert Road, named Bawabat.

IMG_7179

“I broke down the barriers associated with being an Egyptian female, gave up my four walls, and went ahead and bought the land. . . .That’s when I knew I had to call it ‘Bawabat.’” Madiha starts. “I was thinking of a suitable name and the universe kept aligning for me to pick it, Arabic for ‘Gateways.’ I believe that each of us is on their own journey to self-discovery with their own gateway to cherishing their higher state of being, doing what they love, a teaching inspired by the Book of the Dead on Ancient Egyptian philosophy and the ethics of the Ancient Egyptian Goddess Ma’at. And that’s what Bawabat meant for me.”

As I contemplate what a gateway would mean for me, Madiha continues, “I was working in the corporate world for 22 years in mining fields. I’ve always loved the outdoors. I hesitated a lot before leaving behind a secure lifestyle with a stable income supporting my two kids, but I soon realized that I wasn’t nurturing my spiritual side and my need to be in nature. That’s where I really feel at peace. Despite the criticism I received from friends and family members, I went ahead and bought the land to cultivate right after the revolution with money I had saved up. I saw that as my very own gateway. Picking that path, with all its non-guarantees, was set with the goal of living well in the future for a better, simpler and more sincere life for me and my children. A journey from being cowardly to being courageous.”

IMG_7349 Photographed by Rana Kandil


Through Madiha’s words, the scene changes from the living room and I find myself at Bawabat. I walk through every gateway, connecting differently with them all, some nostalgically reminding me of the past while others take me to the future. And then, there are the ones that anchor me to this very present moment. Each gateway is marked with its own number, the knobs resembling unity, openness and abundance. These are all preserved in their original state, and Madiha continues to collect them as heritage from different parts of north and Upper Egypt, and throughout her travels to India and Colombia. Built with her own hands, Madiha started her vision with one worker, Abdel Fadeel, an Arabic name meaning someone with high values and ethics, aligning with her vision for Bawabat.

“Abdel Fadeel and I made mud bricks ourselves, which we used to build the place. We worked alone for many months and he taught me how to be creative, combining glass with mud bricks and hay, following the teachings of Hassan Fathy. He was a man that took pride in his Egyptian identity and roots, always wearing a traditional Galabeya garment native to the Nile Valley, no matter where we went.”

Exploring my surroundings through the story, I walk further and find myself standing before what looked like a room in the middle of the olive fields. “The Salarium Room,” Madiha interjects, ‘is Latin for wealth, with the root ‘sal’ standing for salt; a highly sought-after, expensive yet essential commodity back in the day.” A gift from her husband, the room is built entirely from salt bricks transported all the way from Siwa Oasis, an idea that came to the couple during a conversation with a taxi driver they had met in Siwa. I push the antique door as I enter and take in the scent of peace and nature combined. The room has the power to quiet an occupied mind.

I walk away eager to explore more as I stumble upon a small building shaped like a dome with doors at its every corner. “This is the Seventh Soul Dome, built by architect Hassan El Dahan,” Madiha explains. “I asked Hassan to create a place that had a piece of Egypt in it, using the old and the new, built in the same manner an Ancient Egyptian would. I wanted people to visit this space years from now and understand it withstood the test of time.”

IMG_7462 Photographed by Rana Kandil

I look around at all the doors and I see the labels on each; Life, Love, Giving, Beauty, Imagination, Wisdom, and Meditation. Without much thinking, I enter through the gate of Imagination, Al Khayal. I stand right in the middle of the space, with the dome centered above me, and I hear the sound of my breathing and heartbeat in sync and amplified. For the first time, I savor what solitude feels like. Up in the ceiling are endless lines of poetic scriptures quoting the likes of Khalil Gibran and Rumi, circling like a spiral descending from the dome. What looks like a small humble building from the outside is grand and inspirational on the inside.

Shortly after I step out, I stumble upon two angels engraved on a gate standing on its own at the very far end of the fields. “The door of Amina,” Madiha voices. “During my search for doors in Cairo, I made the acquaintance of one of the merchants who used to refer to me as ‘Ya Ghalya’ [Precious]. When I saw this door, I was intrigued. He said to me, ‘This is Amina’s door.’ It hit a chord as it was the name of one of my unborn children. It was a magical moment where Amina and I found each other again through the intangibles of our world. I took the door home and realized how Bawabat connects people; I love meeting people there. Everybody becomes the best version of themselves.”

IMG_7521 Photographed by Rana Kandil

As Madiha goes on, a donkey brays in the background at Bawabat and I stumble upon the door marked with the number 8, for infinity, which leads to an endless path to another gate overlooking rolling fields. Stepping through, I feel that I have fallen into a black hole where time has just completely come to a stop.

9:30 am. I’m back in the living room with Madiha who is smiling at me with wisdom in her eyes, asking me to be patient, to lead with love instead of just flowing and to not judge people by their appearance but by how close they are to their better self.

Bawabat wellness retreat, agri-tourism lodge and restaurant is located on Km 58 of the Cairo-Alex Desert Road. For more information visit bawabat.org or follow them on instragram @bawabat_gateways

Bringing life to untold stories and thoughts, Rana Kandil is a travel writer and founder of thatwanderwoman travel blog. Follow her on Instagram:

@thatwanderwoman



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4/14/2019 2:28:05 PM
<![CDATA[A Walk Down Memory Lane]]>
Begin your walk at Qesm El-Attareen (Police Station), which held the headquarters of the British garrison during Mohamed Ali Pacha’s era. Right next to it is one of the greatest buildings of the street, the Alexandria Arts Center, which was originally established as the Muhammad Ali Club, the meeting point of the city’s cultural elite, with previous members including the likes of novelist E.M. Forster, British writer Lawrence Durrell and Greek Poet Constantine Cavafy. At the other end of the road is the Zohour (Flowers) Clock right across Shallalat (Waterfall) Gardens, home to the remains of Alexandria’s Arabian Walls. The latter were designed as an outdoor wall and indoor hidden wall surrounding the city from the east harbor (Mansheya Square today).
Fouad Street intersects with three main roads: Sherif Pacha (Salah Salem); Istanbul, which extends to Sultan Hussein named after Khedive Ismail’s son Sultan Hussein Kamel

(1853-1917), and El-Nabi Daniel, which some believe was named after Muhammad Daniel Al-Mosuli, an Islamic scholar who travelled from Mosul to Alexandria in the 14th century, and was buried in a mosque in the same location. Popular landmarks in the area include El-Nabi Daniel mosque, Eliyahu Hanavi Synagogue and Saint Mark’s Coptic Orthodox Cathedral.

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Photography by Mohamed El Sayed


Fouad Street played a significant role in the planning of Alexandria, connecting the whole city together. In the Roman era, the street had an eastern gate (The Sun Gate) and a western one (The Moon). It was named Bab Rashid toward the end of the 19th century, as it was the main road linking Alexandria with Rashid City. The street was eventually named after King Fouad (1917-1926) in 1920. After the 1952 revolt, the name was changed to El Horreya, then to Gamal Abdel Nasser after the late president’s death. However, Alexandrians still know it by Fouad Street. Today, it remains a European-style thoroughfare, as many residents call it, and it holds a great deal of the city’s past glory with its quaint houses and aura of mystery. It was also home to a number of notable landmarks, most of which are unfortunately gone and can only be found in drawings and photos, such as the Mohammed Ali Pasha Club (now the Alex Art Center), Zezenia Theatre and the Khedive’s Hotel.

Cavafy, a Greek poet who resided in Alexandria and was the first Alexandrian scholar to have his works published in international journals, lived on Fouad Street most of his life until he passed away in the 1930s. His house, which overlooks Nabi Daniel street from one side and Fouad Street from the other, was turned into a museum in 1992.

Other landmarks on Fouad Street include the Alexandria Water Company. In 1857, Egyptian President Mohamed Said Pasha granted French engineer Cordier the privilege of providing Alexandria with pure water, so he established the National Water Company of Alexandria, continuing its franchise until 1867. Khedive Ismail bought it and sold it to the government, and the company was in charge of producing large pipelines from Wabour El-Maya tanks in Kom El-Dikka to the whole city.

As part of the Latin neighborhood, Fouad Street includes a number of uniquely designed buildings, particularly those built by Italian Architect Philip Beni in 1880 at the request of Khedive Ismail. Some of them remain today, including Balqees School, the Health Affairs Directorate and the Spanish Culture Center, all three of which were originally built as palaces in 1880.

Image-1 Photography by Mohamed El Sayed

Screening the first cinema show ever in Egypt at Tosson Pacha Hall in 1896, Fouad Street boasts a number of old cinemas such as the Metro, Plaza, Royal and Rio (the latter was once a ful and falafel restaurant owned a Turkish resident). Other landmarks include the Alexandria Cotton Company and the renowned Alexandria Opera House, built by English architect George Park and first named as Muhammed Ali Teatro, before the name later changed to Sayed Darwish Theater (1962).

Sadly, like many streets around Alexandria, several villas and buildings on Fouad Street have been demolished to make way for new ones; without the slightest heed to the unique architectural design and heritage of the buildings that date back more than a century ago, or to the street as a whole. Nevertheless, Fouad Street remains the “Heart of Alexandria” with its nostalgic atmosphere and exceptional style that takes us instantly back in time; one can almost catch glimpses of women dressed in elegant dresses walking gracefully by, the men donning neatly tailored suits and greeting each other with the word “Saeeda”—have a happy day.]]>
4/14/2019 2:14:45 PM
<![CDATA[gatjed: From Egypt to the World]]>
Developed by founder and CEO Ahmed Rasekh and launched in April, gatjed’s platform is the first ever to offer exclusively Egyptian business products to local and foreign enterprises. The business-to-business portal features around 100 Egyptian manufacturers, designers, and handicrafts, and customers can also use the gatjed app to access goods made in Egypt. The platform has different payment options including cash upon delivery.

final logo - 2

Named after the Djed, a symbol of stability featured on Ancient Egyptian temple pillars, tomb walls, papyruses and sarcophagi—the Djed pillar, which is also known as the “backbone of Osiris,” represents strength and stability in Ancient Egyptian culture, and Ancient Egyptians believed the Djed was the combination of the four pillars that carried the four corners of the Earth—the platform’s main goal is to promote local industries. “I have been living in Dubai since 2011. During that time, I visited many countries worldwide and I noticed that the label "Made in Egypt" has almost disappeared except for the label "100% Egyptian cotton" on some clothing brands,” Rasekh says. “One day a friend of mine bought an international brand LCD screen which had a ‘Made in Egypt’ label. At that moment, I realized that Egyptian manufactured products can certainly compete with products made elsewhere,” Rasekh says.

The CEO adds that, “gatjed is designed to be the largest e-commerce website for local and global wholesale trade serving a huge number of buyers and suppliers in Egypt and worldwide. Through gatjed.com, small businesses can sell their products to local and global companies. Sellers on gatjed are essentially manufacturers and distributors based in Egypt. As for the shipping, gatjed ships worldwide. On gatjed manufacturers and business partners can trade on a big scale through our business-to-business platform.”
Made in Egypt_Gatjed poster
Describing the individuals behind the project, Rasekh says, “We are family. The team is gatjed's most valuable asset. Each and every one of us works with passion and dedication. I strongly believe that with this amount of hard work, creativity, and devotion, gatjed will boom in no time.” ]]>
4/11/2019 6:06:39 PM
<![CDATA[When the Rains Come]]>
The technology may soon be adopted in Egypt, as the Head of the Egyptian Meteorological Authority Ahmed Abdel tells Business Today Egypt that a feasibility study and a review of application possibilities of cloud seeding in Egypt are underway.

As global warming leads to a hike in heat-trapping greenhouse gases, heavier rainfall and snow and a higher risk of flooding have been recorded. Research shows that in areas where the air is very hot, we can expect longer spans of drought, and then shorter periods of heavy rains. In Egypt, rainfall varies between 2 millimeters per year in desert areas, to 180 millimeters per year in the North Coast, according to a “The Future Impact of Climate Change on Egyptian Population.” The report maintains that, “The first impact of climate change in Egypt is likely to be felt in the water domain. Water is already a limited resource, with per capita share at the edge of poverty line, below 1000m3 per year. . . . . Both water supply and demand are expected to be [affected] by climate change. It is expected by 2050 that climate change will raise water demand by an average of 5% [and] agriculture will be the most affected economic sector from the shortage of water, consum[ing] 80% of the water budget.”

Abdel Aal explains that the impact of climate change in Egypt is most evident in high temperature, but that rain would not increase as the heat is in the core of the Earth, and not its atmosphere, which means that precipitation over coasts driven by surface evaporation wouldn’t increase with rising temperatures. He affirms, however, that global warming would reduce the frequency of rainfall in Egypt, but make it more intense.

What Is Cloud Seeding?

Cloud seeding means adding “aerosol particles” to the cloud that compete with the naturally existing ones. These small particles are suspended in the atmosphere and range in size from a few nanometers, up to tens of micrometers. They are essential for cloud formation because they function as the surface on which liquid or solid condensation is initialized.

The cloud seeding process is carried out by aircraft, artillery shells and small-sized rockets, special high-altitude fireworks (ejected up to 200 meters in the atmosphere) or from ground-based generators. “The most common seeding material is silver iodide (AgI), which nucleates ice particles at temperatures below about -5 ° C,” according to the WMO’s “Peer Review Report on Global Precipitation Enhancement Activities.” The process can be improved by adding common salt.

As mountains force moist air to rise, contributing to cloud formation and rainfall, spreading ice particles above in the atmosphere along with other substances have given “encouraging results,” according to WMO’s “Peer Review Report on Global Precipitation Enhancement Activities.” The process, known as glaciogenic cloud seeding, produces best results when implementing silver iodide aircraft seeding of clouds that have a natural tendency for precipitation formation, according to the 2018 report. The parameters used to measure the success of the seeding are the stability of the flow over a mountain, the geometry of the mountain, the temperature and stratification of the deeper atmosphere.

Cloud seeding mainly targets two types of clouds in mid-latitude. The first is called frontal systems, where clouds form outside the tropics, most commonly near the mountains peaks during winter. The second type is called liquid or mix-phased convective cloud systems, where clouds form in tropical and subtropical areas in summertime. Those are often intertwined with surface heating, and can be subject to influences by orography (mountain features and formation), as well as convergence of air zones.

In August 2016, the Egyptian Meteorological Authority held a conference and a workshop in collaboration with the German Company WeatherTech under the auspices of the Ministry of Civil Aviation to study how cloud seeding can be implemented in Egypt having an annual amount of precipitation of 1.3 billion cubic meters.

The project should have been officially announced by December of the same year as a committee comprising representatives from the ministries of irrigation, agriculture, environment, and defense would have finished the feasibility study. However, no news on the project has come through since then.

The areas nominated by WeatherTech to implement the project are the Delta and the North Coast. Regardless, the committee would have the final say on the locations as various factors must be taken into consideration such as the suitability of infrastructure in those zones. Southern parts of the country along with moist areas can be included in the project, according to media reports.

The UAE Model

The National Centre for Meteorology (NCM) at the Gulf country - where the annual rainfall rate is around 100 mm - estimates that cloud seeding can boost rainfall by 30-35% in a clean atmosphere, and by up to 10-15% in a dusty atmosphere like the UAE’s.

The NCM started seeding in the 1990s, collaborating in the following decade with NASA and the National Centre for Atmospheric Research in the US. The institution executed 242 and 177 missions in the years 2017 and 2016 respectively.

In the morning after cloud observation by meteorologists, a pilot positions a twin-propeller beneath a cloud base firing salt flares attached to the wings. These flares are composed of potassium chloride (70%), and sodium chloride (13%), in addition to other substances that include magnesium (5%) to control the flame. Both potassium chloride and sodium chloride attract water droplets, and it takes two to three minutes to fire the flares, and 20 minutes to take effect. Convective clouds are detected by radars before cloud seeding, which is almost 60 times cheaper than desalination, is executed. Operations are carried out by six planes four days a week from July to September.
]]>
3/27/2019 5:25:31 PM
<![CDATA[Saline Turning Clear ]]>
Understanding Desalination

Professor of Physical Chemistry of Polymers at the American University in Cairo (AUC) Tarek Madkour explains that Salinity is the presence of salt in water and desalination is the process of removing salt from water for the purpose of using it in agriculture, drinking, and others.

To carry out the procedure, it is essential to use materials that differentiate between the water molecules and the salt ions as once the sodium chloride is dissolved in water, it dissociates into sodium and chlorine ions causing salinity.

There are many aspects determining the difference between salt and water molecules, Madkour explains. When sodium chloride is not dissolved in water, it is a solid material, while water in room temperature is a liquid material. Salt is made of ions which are charged particles either positive or negative. On the other hand water is a neutral polar compound. Salt molecules are round-shaped while water molecules are V-shaped and smaller than salt molecules.

Desalination 1
Multi Stage Flash Desalination Plant at Jebel Ali G Station (Dubai) supplied by Weir Westgarth Ltd – CC via Wikimedia Commons/Starsend


Desalination Techniques

The frequent awards winner explains that determining the desalination technique is intertwined with the aspect setting the difference between salt and water.

The distillation technique depends on the difference in form. In room temperature, salt is a solid material that has a very high of boiling and melting points. In order to liquidate such particles by melting and not by dissolving, it has to be exposed to very high temperature surpassing 100 degrees. Thereby, salt remains solid at the bottom of the vessel after seawater boils at 100 degrees and evaporates.

The second technique is called reverse osmosis (RO) and it is the most common in present. The concept is similar to the process assumed by plants to acquire water. The roots possess semi-permeable membranes to suck water from the soil, the professor clarifies.

Reverse_osmosis_desalination_plant
Reverse osmosis desalination plant – Wikimedia Commons

Osmosis means that there are two liquid on each side of the membrane so that pure water moves into saline water. RO involves applying pressure using pumps on the saline compartment that exceeds the osmotic pressure so that pure water would escape the saline water into the pure water compartment. The technique depends on size as water molecules are smaller than salt ions.

Semi-permeable membranes are not exclusive to desalination as they are also used to purify water from bacteria, and any other contaminant particles. All water plants the government is currently building use that technique.

Membranes used for desalination are made of several materials. The most common one is the biological polymers. Those should be extracted from the plants' roots but as that would not be sufficient on a large scale, biological material is prepared in laboratories. Major examples are cellulose acetate, polysulfones (PSF), and polyamides, Madkour clarifies highlighting that there can be more than one membrane stacked above each other to acquire strength, toughness, and specific degrees of permeability.

The membranes capacity to assume their function properly is determined by the amount of water desalinated. For biological membranes like cellulose to last longer, it can be blended with stronger natural material so it would not weaken over time and rupture. Those materials can be polycarbonate lactone and glycolic acid. The professor himself is involved in research studying possible enhancements in capacity, durability, and bio-degradable properties.

The third and last technique is ion exchange. That has been around for 40 years. That method depends on chemical interactions between saline water and certain chemical compounds in the form of a non-permeable membrane whereas the fluid passes around it turning into potable water.

Disadvantages

Distillation has major drawbacks, Madkour says. One is that the usage of many huge heaters consumes a large amount of electricity and energy. In the past, oil prices were not as high as now so currently other techniques would be more feasible. Another disadvantage is that salt residues corrode the inside of these heaters and increase the saline concentration of the water. Thus, they have to be regularly cleaned and replaced.

In case of RO, energy used to apply pressure in RO is a disadvantage. Another is fouling of the membranes which occurs as salt particles accumulate in the pores so it must be regularly regenerated (cleaned) to not clog the pathway of the water and replaced. Another option is using bio-degradable membranes as artificial materials like plastic would hurt the environment after disposal.

salt
Salt Mine – CC via flickr/AHLN


Membranes would be subject to life-cycle assessment (LCA) to determine when their capacity would decline. The professor is now involved in a research project that studies designing environment friendly bio-degradable membranes so that they would degrade fast in the soil providing it with necessary nutrients like potassium, magnesium, and calcium. Also, the salt inside can be collected and sold.

As for ion exchange, the drawback is high accumulation of salt on the surface of the membrane so it has to be thrown away. That was not viable economically and environmentally.

"Now, there is nanotechnology. So every time the membrane is used, it is possible to peel a nanometer," Madkour clarifies as that is another research project he works on. The peeling is done before the water runs using electro spinning technique so that water infiltrates through all layers instead of around them exchanging ions with all of them.

Whether in RO or ion exchange, the membranes capacity and number of layers should be designed to fit the degree of salinity of water.

Pumping

Seawater is channeled to the plant through pumps that have to be made of materials that would not be corroded by salt. There are two types of processes. One is discrete process that is pumping seawater to be preserved in a tank and desalinated gradually. That is an old method that was wasting time.

Now, continuous process is used whereas many procedures take place simultaneously to pumping using small pipes. That technique is used pre-dominantly in ion exchange. RO uses the continuous process but with controlled pump pressure.

Desalinated Water

Distillation can produce tap water if the technique is perfect. However, in the past desalinated water could have been mixed with brackish water so it would include a little higher content of salinity than it should. Another drawback applying for both distillation and RO is that desalinated water may lack minerals that exist in natural fresh water and that the body needs as well as have an unusual taste.

freshwater
Water pouring from a faucet into a clear glass cup – cc via Flickr/ USEPA Environmental-Protection-Agency

Madkour explains that rivers and streams corrode banks as they run dissolving minerals. The concentration of such salts is not high as a huge amount of water comes in from clouds while salt has been accumulating in seawater as it evaporates but salt continues to be concentrated throughout thousands of years.

Using the pH measure, which determines the degree of acidity or alkalinity in water, pure H2O is at pH7. For the Nile or any other river, its water would be at pH6.5 because of the minerals it contains. "People got used to the taste of that water for thousands of years. If they drink pure water, they would not like its taste," the professor highlights.

Madkour clarifies that bottled water companies add missing minerals including potassium, sodium, and magnesium in the plant following desalination. Desalinated water is safe in the meaning it would not cause "direct harm." Yet, people have to ensure they are making up for missing minerals in their diet or resort to bottled water.

The professor explains that the government plans to form satellite communities in remote areas that would depend on agriculture. Hence, water needs have to be fulfilled without connecting to national grids. That is because they are in full capacity and the costs of extending pipes over such large distances would be very high. He added that the desalination plants being built to produce drinkable water would definitely add necessary minerals before pumping to networks.

Ongoing Desalination Projects

President Abdel Fatah al-Sisi inaugurated in January a desalination plant in Hurghada that is considered to be the largest in the Middle East stretching on 56,000 square meters with a daily capacity of 80,000 cubic meters. The project called “Al Yosr” was executed in a cost of LE845 million.

However, the plant’s daily production is currently just 40,000 cubic meters. It will work in full capacity when all renovation works in the water and sewage networks is finished supplying water for the entire city.

Seawater is pumped through two pipes - the width of each is 1.25 meter - supplying 1,400 cubic meters per hour without the need of any engines. The procedure is undertaken over three stages. The first consists of removing any solid bodies or pollutants by adding certain chemicals and channeling the water through filters.

The second is called Multimedia Filtration so that water passes through filters having an area of 350 square meters each and containing layers of sand, pebbles, and activated carbon. That procedures removes 90 percent of impurities.

Finally, the water goes through fine filters before the RO starts. Al Yosr is designed to receive water whose salinity is up to 45,000 milligrams per cubic meter removing 99 percent of it.

Before the completion of that plant, the total amount of water desalinated in Egypt was just one million cubic meters per annum. The state is executing plants in Matrouh and Dabaa with a total daily capacity of 100,000 cubic meters in addition to others in South Sinai. The capacity of each is 20,000 cubic meters per day.

Desalination 2
FILE - Desalination plant in South Sinai – Egypt Today

The largest desalination plant worldwide is under construction in Al Ain Al Sokhna with a daily capacity of 164,000 cubic meters to fulfill the needs of the economic zone northeastern the Suez Golf.

Three others are being built in Galala, eastern Port Said, and New Alamein City. That is part of a plan to build desalination plants in all new coastal cities. By the end of this year, six desalination plants will enter into service.

The capacity of the second one is 250,000 cubic meters per day but will start with only 150,000 cubic meters. Twenty percent of its construction, funded by a KWD 35 million loan from Kuwait Fund for Arab Economic Development, is finished.

A desalination plant is under construction in Upper Egypt in Shalatin at a cost of LE200 million. The plant capacity is 20,000 cubic meters per day but will start by producing just 3,000 cubic meters daily.

A desalination plant will be operated on two stages at Red Sea’s Abou Ramad. The daily amount produced in the first is 1,500 cubic meters to hit 4,500 cubic meters in the second.
]]>
3/12/2019 5:42:26 PM
<![CDATA[Understanding Renewable Energy]]>
And with these ambitious industrialization and urbanization plans, the New and Renewable Energy Authority (NREA) has adopted a strategy since 2016 to increase the sector’s contribution to Egypt’s energy from the current 10% to 20% by 2022, boosting the country’s dependence on renewable energy. The breakdown would be 12% for wind energy, 2% for solar energy, and 6% for hydropower.

According to the authority, the most suitable areas for generating wind energy are the western Gulf of Suez, the eastern and western deserts of the Nile river, and some locations in Sinai.

In an effort to reach a total capacity of of 7 gigawatts from wind farms in the Gulf of Suez by 2022, several projects are already under way. Orascom – Engie – Toyota Tsusho consortium have commenced working on a 250-megawatt wind farm in the Gulf of Suez earlier this year at a $400 million cost. They have also inked a $650 million deal to build a 500-megawatt wind farm in the Gulf of Suez’s Ras Gharib. The farm would also save up to 420,000 tons of fuel annually, decreasing emissions of carbon dioxide by 1.1 tons. Another wind farm was inaugurated on July 24 in Gabal El Zeit, with a capacity of 580 megawatts and encompassing 300 turbines.

In a country that enjoys plenty of sunshine all year round, the state is heavily promoting investments in solar energy. Egypt has begun building the largest solar energy station in the world, encompassing 40 plants, in Benban, Aswan, with a capacity of 1,650 megawatts and a $4 billion cost. The first plant, “Infinity,” already started operating this year, with a capacity of 50 megawatts. A solar energy station will be built in Kom Ombo city in Aswan with a capacity of 26 megawatts and at a cost of $46.7 million. One more will be constructed in Hurghada with a capacity of 20 megawatts. Three others with a capacity of 50 megawatts each will be built as well, one in Zaafarana, Red Sea Governorate. Solar energy has also been used in some public institutions buildings across the country, as well as a number of residential buildings, largely through foreign aid financing.

Dissecting renewable energy systems

Renewable energy systems are either on-grid or off grid. The former means that the system is connected to the regular electricity network, the extra energy produced goes to the network and the system switches to regular electricity. In case of investors building and operating renewable energy plants, they get paid by the state. Domestic users installing PV (photovoltaics) panels, on the other hand, pay the difference between regular energy they consume and renewable energy they produce. While on-the-grid systems are easier and cheaper to install, they are not able to save energy and must be connected to the network to operate. Off-the-grid systems, however, are more expensive and complicated to install and are isolated from the regular networks, but they have batteries to store energy. Wael El-Nashar, president and CEO of Onera Systems, explains that an off-the-grid system is useful to provide electricity for cellular networks, billboards, street lighting, and remote residential areas. El Nashar elaborates that these systems contain batteries to save energy for the night, in the case of solar energy, or when there is no or weak wind.

Hatem El Roumy, CEO of Triple M for Renewable Energy, adds that the batteries’ lifespan is three to eight years. He suggests that, if the location allows, it is better to build a hybrid system where solar energy would be available in the morning, while wind energy would work overnight. That would improve the batteries’ life by feeding it with energy, up to 80%, so that it would not drop below 20% and risk damage.

Professor of physics at the American University in Cairo and Provost Ehab Abdel Rahman, however, says that batteries are quite costly which constitutes a disadvantage for the offgrid system.

Because on-the-grid systems cannot store energy and feed directly into the network, but are more affordable and simpler to install for the average consumer, they are more suitable for households, farms and office buildings as PV panels can just be installed on rooftops, El Nashar clarifies. He adds that they are beneficial in reducing the amount of electricity consumed from regular sources as well as lowering the consumer’s purchasing tranche.

Despite the initially high cost of installation, El-Nashar advises the gradual switch to renewable energy as it is more cost-efficient on the longer-term, and adds that a gradual switch may be more financially feasible for those who can’t afford the initial investment. In factories, for instance, solar energy would decrease operating costs dramatically, that the panels would cover their cost over five to six years.

Whereas solar panels have a lifespan of 25 years, same as wind turbines, they require less maintenance than turbines, and only need to be cleaned regularly. Turbines, on the other hand, cost 2% of their initial price in maintenance.

Alternative renewable energy

Renewable energy, however, does not come without its shortcomings. From lack of stability to wasted energy, even alternative energy sources need alternative technology.

El Roumy advises opting for on-the-grid turbines, as wind speed are not generally stable. Although Gabal El Zeit area is ideal for wind energy, the area lacks wind for 28 days annually. Generally speaking, the best locations in Egypt for generating wind energy are the Red Sea coast, and Western Minya.

Abdel Rahman explains that solar energy is not continuous, so the production is not stable. “Thus, the grid has to be smart enough not to be impacted negatively by the intermittency of the solar energy,” he says, adding that solar cells are made of rare earth elements which are finite.


Abdel Rahman explains that the alternative technology is concentrated solar power using heat engines. The maintenance of those includes looking after the engines and cleaning the mirrors. This technology is more durable because it uses glass and iron. By contrast, PV panels are subject to decreasing capacity by time and by excessive heat.

Solar energy plants efficiency are estimated at less than 20%, but Abdel Rahman explains that waste energy from the cells can be used to heat water by installing water pipes underneath. The heat comes from infrared radiation (IR) absorbed by solar cells, which just need visible range of solar radiation, but end up absorbing also IR and UV (ultraviolet radiation).

Wind energy has some advantages over solar energy as the turbines require just 20% of the space needed to install PV panels, and it produces more than double the energy produced by solar, El Roumy explains. In case of solar, one megawatt would cost $750,000 producing 5.5 megawatts per hour, and 6 kilowatts per hour would provide electricity for a house for 25 years. In case of wind, one megawatt would cost $1 million, producing 11.5 megawatts per hour.

Off-grid solar energy can also be used without batteries when using solar-powered pump in what is known as solar irrigation from dawn till sunset, El Roumy says.

All three experts praise the feed-in tariff law that was first promulgated in 2014, and amended in 2017 for its role in boosting the usage of renewable energy in the country. Abdel Rahman also suggests that lifting subsidies would help changing the people’s mindset to switch to renewable energy which is cheaper.

The AUC provost revealed that the university is working on developing thermoacoustic heat engines. When exposed to heat, the engines would produce acoustic waves causing magnet to move quickly through a coil of copper wire so that electrons move and electricity is produced. That is characterized by durability (30 years) and efficiency. However, a life cycle cost analysis is still underway.

Abdel Rahman concludes that Egypt has many calibers who can operate renewable energy plants, as well as many potential workers who can be trained to take on jobs in the field. Currently, however, the great majority of companies working in the solar energy sector assemble solar cells rather than produce them, in addition to providing maintenance services. ]]>
2/16/2019 6:08:36 PM
<![CDATA[How do Egyptians celebrate Valentine’s Day?]]>
Reda Anwar, 65

Valentine’s Day for me is a day to celebrate the women in my life: My wife and my two daughters. We live in an era where technology has taken over and the increase of communication channels has somehow managed to dig a trench between individuals; the increasing amount of people you talk to everyday has led one to forget to show their loved ones that they really care. So, it is important to but the hustle and bustle of life aside and celebrate your love for each other. On Valentine’s Day, we, as a family, put everything aside and enjoy each other’s company.

In the morning, we have breakfast together as a family and we talk about everyday issues, and then I have lunch with my girls and wife, and then we spend the remainder of the evening talking and teasing each other. We tend to walk down memory lane as a family and reminisce about what my wife and I used to do in the good old days. I end up telling them stories that I have told them time and time again, but they still listen. The most important thing for us is to engage on Valentine’s Day. It is our day to just forget about everything outside and talk to each other. Of course, I do buy my wife and two girls gifts in celebration of the day.

Linda Abdelaal, 53

Valentine’s Day for me is like any other day of the year. I do not do anything special on that day or celebrate. Given that I am single and not looking to date anyone in the near future, Valentine’s Day is one of the days that reminds me that I am single and do not wish to meet someone or become part of a culture that pushes women to act out and to dress in a certain way or eat certain foods to gain the attention and affection of men.

This Valentine’s Day, like any other one, I will be spending the day at home with my father, and will be watching TV alone. I will probably go on to spend an hour or so reading a novel and drinking some tea. The worst thing that I have to go through every Valentine’s Day is the annoying, demeaning, and often embarrassing, comments from my friends and family. I am tired of people telling me, “Don’t worry, next Valentine’s Day you will be celebrating with someone special,” or trying to set me up with dates or offering to set me up on a blind date. I feel that this day is just a reminder for me that people around me do not appreciate my decision to stay single.

Mohamed Khaled, 39

I have been married for about 14 years now and have a 12-year-old girl and a nine-year-old boy. On Valentine’s Day, my wife and I make sure to include our children in our celebration, and we celebrate in the next evening by going out on our own.

Right now, my daughter is at a delicate age where her friends are starting to date and they are staring to develop crushes and feelings for others, and it is important for me to make sure that she feels that she is loved and that she does not need to resort to a boy in order to be with someone on Valentine’s Day. It is a father’s role to teach his daughter that she does not need a man to make her happy and that she can be happy with others; life is not all about being in a relationship and she surely does not need to be in one to feel loved, validated or accomplished. Gone are the days when women needed men to do things or to guide them, and my daughter needs to know this and act on it. So, February 14 for me is all about making my girl feel loved and happy; it is about building her up to be a strong women, just like her mother.

Rana Heshmat, 36

It’s a day for my husband and I—no kids, no work, no nothing. We take the day off and we just spend it together. It is our time to forget about the world; we usually drop the kids off to their grandparents the night before and enjoy each other’s company. The night before, I usually spend time decorating the whole house with balloons, paper hearts and different things. Then, I bake a heart-shaped cake or some cookies that I decorate with red icing for the next day.

Then, on the day, we sleep in and then my husband brings me breakfast in bed, and, we attempt to speak about our kids, our year, our love for each other, but, we usually end up wanting to play video games—we both used to love playing video games but we don’t have that much time for it since we have a seven-year-old and a three-year-old. We then often look at old photo albums from when we used to be in university and this leads us to much more banter and laughs, and we snack until about 6 p.m., and then we get up to make dinner together. We usually then have a candle-lit dinner followed by watching a movie with popcorn and chocolate.

I guess if I had to sum it all up, Valentine’s Day for my husband and me is a day to forget about the kids, life and all the hardship that we went through the years, and just focus on the two of us together. We go back to the basics: The two of us.

Mohamed Aly, 29

It’s all about making my girlfriend and partner feel special. I have been with my girl for about eight months now and we try to make each other feel as loved as we possibly can by celebrating the little things and standing by each other in the face of hardship.

Valentine’s is about expressing my love for her and showing her that I truly care about her by dedicating an entire day to love. Recently, we were talking to each other and we realised that we had forgotten all about Valentine’s Day and that we should—as society often pushes us—celebrate, to which we both replied simultaneously, “We treat everyday like Valentine’s anyway.” This is not to say that we will not celebrate, but to us, we already try to show each other how much we care about one another every day and we work to make ourselves each other’s safe zone. So, on the day, I will be buying flowers, chocolate from her favourite shop and a couple of books that she had her eyes on, and will be treating her to a romantic dinner in a restaurant she has been wanting to try.

On Valentine’s Day, it is important to express your love to one another, even if you do this everyday, because feeling that others do and that you do not could resonate on your relationship.

Carol Michael, 28

Valentine’s Day is a day to express my love for the people around me. I celebrate my friends, family and fiancé. In the morning, I go to work as usual, and then I meet with my girl friends briefly for lunch; we have had this tradition for a few years now. We began this tradition when we were all single and then a couple of us started dated and the rest were single and we felt that in order for us to support each other, we need to continue this tradition. Now, we are all either dating, having a fiancé or are married and we still have lunch with each other ever Valentine’s Day to remind ourselves that guys come and go but friends—real friends—stay.

I then go out with my fiancé for dinner. I do not like how busy the streets are on the day but I feel that we need to celebrate; we need to show our love to the world and to each other. We go out for a quick dinner and, like we have done for six years now, this is the sixth year, we go for a stroll on the banks of the Nile River and buy sweet potatoes or corn. It is so beautiful at night. We walks around, recalling our university days, when we didn’t have much money and would typically spend our nights out together walking along the Nile River.

Abdullah Salah, 23

I work in event management and so Valentine’s Day is a heavy-work day for us; every holiday is important to us, that is when we work most. This means that I have to celebrate Valentine’s Day with my girlfriend in the morning because I will be working in the evening. If I am being completely honest, Valentine’s Day is not at all important to me. I do not care for it. I do not get the idea of dedicating a day to show someone that I love them. If I love them everyday, why should I spend money and buy a gift on a specific day to show them this? My actions should be showing her this year-round.

That being said, my girlfriend of four years does like to be treated, pampered and feel loved; she also has friends who celebrate, so if we do not celebrate, she will not be very happy with me. To show her that she is loved, I often make her a gift for V-Day. Last year, I made her a wooden lantern and the year before I made her a multi-layer make-up box that has lights on the side. I am pretty good at making things out of wood and I know she likes it when I spend time on her gifts; that’s why I also try to make her something for Valentine’s Day and then by her a gift on her actual birthday. Basically, the day is about work and making my girlfriend happy.

Fatma El-Bakry, 22

In my opinion, Valentine’s Day is not limited for lovers instead it’s a call for love where all people should reveal their emotions to their lovers.

Being single since I was born; I used to have distinct customs and habits on that day. I buy lots of presents to all my close friends and family members. I feel a need to express my gratitude and thanks to all of them for their sustainable support in hard times, giving me a hand and being my special consultants who always reckon. I usually hang out with my friends, cruising in streets at night aimlessly, cheering up, listening to our favorite music and songs and talking loudly at the same time. We eat all our favorite delicious food that do not go together. We eat Sushi with Caesar Salad and pizza, ending with lots of candy and chocolates. It is ok if we add to that one or two—sometimes three—slices of tart in our already-fully belly.

I also feel the need to have a new haircut and new hair style. For instance, last year I turned some strands of my hair into blue. Yes, definitely mum screamed, “damn you!” Yet it was a new experience I really enjoyed it. The day would not end without going to a spa, undergoing a journey of relaxation and serenity purging all stress and tension away. Finally, I return home, take a shower and stare at mirror, repeating, “I am so beautiful and lovely; guys are idiots and blind.” Before going to bed I pray to God thanking Him on all his graces. I kiss and hug mom and dad, thanking them for their endless love and understanding. Then I go to bed and dream of Paradise.
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2/14/2019 4:39:11 PM
<![CDATA[Stunning Natural Hair Updos for Special Occasions]]>
Inspiration has no end! Photographer Malak Abaza wore her hair naturally not only to one special occasion, but to most of them, and she couldn’t be happier! Abaza usually styles her hair in a beautiful messy bun to suit her floral dresses.

Going to a special occasion with your hair done naturally is one thing, nailing that occasion with your hair in the transitional phase is another! Even though she is still in the transitional phase, Shorouk took a brave step and decided to flaunt her natural hair on a special occasion. “I finally gathered enough courage and confidence and wore my natural hair to an engagement party. I ended up encouraging all the ladies attending to give themselves a break from the heat (and all other damaging hair routines) and enjoy being their authentic, beautiful selves,” she says.

From one special occasion to another, Yara Azmy styles her natural hair in an elegant updo and always looks absolutely stunning! For this style, she only used flexi rods and flaxseed gel, and left it in overnight.

Another motivating example is Summer, who challenged her entire family so she could wear her hair naturally on her wedding day. Not only did she challenge social norms and her own family, but she also inspired us to believe in the power and beauty of natural hair. This style was beautifully made by The Hair Addict’s Yara Abdeen.

Girl power is real! Laila Fahmy and her sister, Amira, rocked their natural hair at an event. Their top tip for the look: Wear a high necked shirt to complement and accentuate your up-dos.


Get inspired by these natural updos and try them out yourself this holiday season. Hats off to every woman out there who celebrates her natural beauty!

This article was developed exclusively for Egypt Today. Follow the Hair Addict on Facebook/Instagram

@thehairaddictofficial


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2/14/2019 11:57:00 AM
<![CDATA[The Arts in 2018]]>
In December the Faculty of Fine Arts in Zamalek celebrated the 110th anniversary of its establishment with an art exhibition organized by the faculty. Artists, professors of fine arts and students attended the show which included the artistic works of a group of faculty professors in various fields plus a music and drama program.

My Name Is Nour, an Egyptian documentary addressing Down Syndrome, was chosen to participate in the ninth edition of the Meknes International Youth Film Festival set to take place in February 2019. Meanwhile, Egyptian director Marwan Hamed won the Best Director Award on his movie Turab El-Mass’ (Diamond Dust) at the first edition of Casablanca Arab Film Festival. Based on the novel of the same name by Ahmed Mourad, the movie stars Asser Yassin, Menna Shalaby, Maged el-Kidwany, Ezzat al-Alayly, Mohamed Mamdouh, Khaled al-Sawy and Sawsan Badr.

The National Cinema Festival was also held in November where Amr Saad won the Best Actor award for his role in Mawlana (The Preacher), Egyptian actress Heba Ali took home the Best Actress award for her role in the move AkhdarYabes (Withered Green). Meanwhile, the Best Director award went to acclaimed Egyptian director Marwan Hamed for his film Al -Aslyeen (The Originals).

Fall saw the makers of Egyptian horror movie 122 announce they are done with the film, the first of its kind in Egypt to use 4DX technology, which allows the observer to literally “live” the film while watching it combine many sensory factors. The movie is directed by Iraqi Yasser el-Yassery and stars Amina Khalil, Tarek Lotfy, Ahmed el-Fishawy, Mamdouh Mohammed, Gihan Khalil, and Mohammed Dawood.

The 27th Arab Music Festival, honoring Egyptian singing and acting icon Shadia, ran between November 1 and November 13. Organised by the Cairo Opera House, the festival hosted 43 concerts in seven different halls in Cairo, Alexandria, Damanhur and Tanta, where 72 musicians from Egypt, Saudi Arabia, Tunisia, Iraq, Lebanon, Bahrain and Jordan participated. The participants included Hani Shaker, Medhat Saleh, Iman el-Bahr Darwish, Ali el Haggar and Mohamed Tharwat from Egypt, Assi el-Helani, Wael Jassar, Ramy Ayach, Majda el-Roumi from Lebanon, in addition to Tunisian singers SaberRebaï and Latifa, as well as Kuwaiti singer Nawal.

The National Cinema Center, headed by Khaled Abdel Jalil, in collaboration with the Cultural Development Fund, headed by Fathy Abdel Wahab, inaugurated on Saturday, October 27 the firstcinema club consisting ofdisabled and handicapped individuals.

The Bibliotheca Alexandrina will issue its first Italian publication in 2019, and the first knowledge embassy of the bibliotheca will inaugurate in Europe in cooperation with the Catholic University in Milan, Italy.

Minister of Culture Ines Abdel Dayem decided to revive the Cairo International Fine Art Biennale after a 10-year hiatus, and its new edition “Toward the East” is slated to launch in April 2019.

The 34th edition of Alexandria International Film Festival for Mediterranean Countries (AIFF) awarded veteran actress Nadia Lotfy the shield as Bride of the Mediterranean for playing a great role in enriching Arab cinema.

Egyptian actress Donia Samir Ghanem participated in the initiative of Dubai Governor, Mohamed bin Rashid Al-Maktoum, to launch a school serving students across the MENA region.

Lebanese singer Elissa expressed her happiness for being chosen as ambassador of the breast cancer awareness campaign. Elissa revealed her struggle with the disease in her latest clip Ela Kol Ely Beyheboony (To All Those Who Love Me).

Wrestling star and Hollywood actor John Cena will participate in an Egyptian film named El Tagroba el Mexicia (The Mexican Experience). El Tagroba el Mexiciais produced by Hussain Al Qolla and written by Mahmoud Hemdan and Mohamed Mehrez. John Cena will appear in the movie as himself.

Famed Egyptian star Ahmed Ezz received the best actor award, while Sherine Reda received the best actress award from Arabian Cinema Awards on October 12.

The 10th edition of Cairo Jazz Festival took place on October 11. Among the international stars who participated in the festival are Syria’s Lynn Adib, Portugual’sRita Maria, Austria’sDavid Halbuck, Czechslovakia’s Dan Barta, Hungaria’sEsther Fakzi and the Jerome Klein band from Luxembourg, Egyptian-German band Cairo Steps, Egyptian Singer Nouran Abu Taleb, as well as the Egyptian bands Hawidro and Baghdadi.

Egypt participated in the 2018 Frankfurt International Book Fair, held from October 11 to 14. The Egyptian pavilion at the fair promoted for the Golden Jubilee of the Cairo International Book Fair, which will take place in2019.

Egypt hosted the 21st edition of the Arab Culture Ministries Conference on October 14 and 15.Minister of Culture Inas Abdel Dayem and Minister of Communication and Information Technology Amr Talaat discussed new methods to create a digital cultural platform. The two ministers aim to cooperatively document all the Ministry of Culture’s activities through audios, visuals, prints, documents and blogs.

With festival season in full swing, the 34th edition of the Alexandria Film Festival for Mediterranean Countries (AIFF) was held on Wednesday, October 3, at the Bibliotheca Alexandrina. Two days later, on October 5, the eighth edition of the Malmo Arab Film Festival took place. The 22nd edition of the National Film Festival (NFF), entitled “Eternal Moments,” took place on October 22.


On September 2, Minister of Culture Ines Abdel Dayem officially appointed Dr. Ashraf Zaki as the new president of the Academy of Arts, the Cairo International Festival for Contemporary and Experimental Theatre kicked off on September 6 at the Higher Council for Culture, and famed Egyptian singer Tamer Hosny hit the one-billion views mark on all his songs on his YouTube channel.

Celebrating cinema greats, Zawya Cinema screened 20 newly restored films by late iconic Egyptian director Youssef Chahine after reopening its new venue, while Gouna names one of its city streets after the Egyptian superstar Youssra on September 1.

Minister of Culture Inas Abdel Dayem launched the Salah el-Din International Citadel Festival for Music and Singing in its 27th round on Thursday, August 2 at the Mahka Theatre at the citadel. She honoured the artistic figures who greatly impacted the festival’s success: veteran singers Hany Shaker and Medhat Saleh, as well as violin player Alaa Khalil, director Sayed Amin AbouElhoda, critic KarimanHerk, Mohamed Hamdy and piano maintenance expert Hatem Mansour.

Egyptian comedian Mohmed Sharaf passed away on Friday, July 28 at the age of 55 after a long struggle with heart disease.

Acclaimed film Turab el-Mass was released in Egyptian cinemas on October 10. Also around that time, Amr Diab released his latest album KolHayati (All My Life) and Sherine Abdel Wahab released Nasai (Forgetful)

The United Nations Population Fund (UNFPA) cooperated with Bibliotheca Alexandrina to launch the Music for Development project during the 16th International Summer Festival, hosted by the Bibliotheca.

Egyptian play “Mama” participated in the most prominent theatrical festival in the world, Festival d’Avignon in France. “Mama” is directed and written by founder of the Temple Independent Theatre Company Ahmed el-Attar.

The Egyptian Film Week held in Belgrade achieved booming success and witnessed the attendance of a large number of people. The film week was organised by the Egyptian Embassy in Belgrade, in cooperation with the Yugoslav Film Museum (Kinoteka) and the Arab Cultural Centre in Serbia.

Baalbeck International Festival, the oldest and most prominent cultural festival in the Middle East,ran from July 20 to August 18 and honoured legendary Egyptian singer Umm Kulthum in its opening ceremony.

Minister of Culture Ines Abdeldayem announced that the Egyptian Ministry of Culture decided to create the first documented archive of Egyptian cinema and heritage since 1896, naming it “Egyptian Cinematic.”

Graffiti artists drew famous icons of Egypt such as Mohamed Salah, Umm Kulthum, Naguib Mahfouz and many others on the walls of Downtown Cairo. Graffiti artist Ahmed Fathy, also known as El Na2ash, explained that they chose to fight radicalism and the status quo through art.

Elham Shahin was appointed honorary president of CAM Festival in Tunisia, which focuses on short films, documentaries and stories.

The Gold of the Pharaohs exhibition kicked off in Monaco, showcasing 149 ancient masterpieces from the Egyptian Museum. The huge, unique event was hosted by The Grimaldi Forum in Monaco, between July 7 and September 9, under the auspices of Prince Albert II and the Egyptian government.

The Academy of Motion Picture Arts and Sciences responsible for awarding the Oscar prizes announced that 12 Arab filmmakers are now members of the academy in the categories of writing, directing, acting, documentary, animation and production. The new Arab members who joined the Academy of Motion Picture Arts and Sciences are Lebanese director ZiadDoueiri, Lebanese screenwriter Joelle Touma, Palestinian director Annemarie Jacir, Lebanese director Nadine Labaki, Algerian actress Sofia Boutella, Palestinian actress Hiam Abbas, Tunisian producer Dora Bouchoucha, Syrian director Feras Fayyad, Egyptian director Mohamed Siam, Lebanese producer Antoun Sehnaoui, Tunisian producer Saïd Ben Saïd and Egyptian Disney animator Yasser Hamed.

The Arab Arts Focus (AAF) event crossed borders for the second time to participate in the Avignon Le OFF arts festival in France, which was heldJuly 6-24. The AAF program at the festival included five performances from four Arab countries, including Egypt, Palestine, Morocco, and Lebanon.

Egyptian musician Michael el-Masry passed away at the age of 85. Born in 1933 in Cairo, Masry was a violinist, composer and music producer. The musician created more than 100 soundtracks, songs, and operas, most notably the soundtracks of series like “Layali al-Helmiya” (Helmiya nights), “Meen mabiyhebish Fatima” (Who doesn’t love Fatima?), “Aelat al-Hag Metwali” (Metwali’s family).

The 9th edition of Beirut International Awards Festival (BIAF) honoured Egyptian stars Hakim and Angham on June 29.

The Egyptian National Theatre Festival honoured writer Mahmoud Diab in its 11th round.

The Serbian National Museum, the largest and oldest in the Balkans, convened a roundtable entitled “Ancient Egypt in Serbian Society” on July 12.
The first session of the Arab-Chinese literature forum kicked off on June 21 in Cairo.
Egyptian virtuoso musician Omar Khairat performed a dazzling concert at the Mariinsky Theatre in Saint Petersburg on Monday, June 18 on the sidelines of the FIFA World Cup.

Scott Adkins (Boyka) participated for the first time in Egyptian cinema in Harb Karmouz, starring Egyptian Amir Karara and directed by Peter Mimi.
The Arab Arts Focus (AAF) event participated in the Avignon Le OFF art festival, which was held from July 8 to 24.

An Egyptian exhibition, under the theme “Robabecciah: The informal city,” ran from May 26 to November 25 at the 16th edition of the 2018 Venice Architecture Biennale. Here in Cairo, the Arab Digital Expression Foundation (ADEF) was held on June 23 the Moqattam Arts and Technology Festival.

The sixth edition of “India by the Nile” festival ran from March 6 to March 17, showcasing multidisciplinary performances. Legendary Indian sarod player and musician Ustad Amjad Ali Khan launched the first music performance of the annual “India by the Nile” festival.

The Aswan Women International Film Festival kicked off, in the name of famed Algerian heroine Djamila Bouhired. Egyptian star Mona Zaki was honoured in the festival’s opening ceremony. The closing ceremony witnessed the honouring of famous American actor Danny Glover, Egyptian director Attiat el-Abnoudy, director and producer Marian Khoury, and costume designer Nahed Nasrallah.

A Year of Firsts, Awards and Achievements

•Egyptian singer Sherine Abdel Wahab performed a ladies-only concert for the first time in Saudi Arabia at King Abdullah Sports City in Jeddah.
•Minister of Culture Ines Abdel-Dayem honoured veteran actor Ezzat El-Alaily during a ceremony held by the National Center for Theater.
•Palestinian-Jordanian writer Ibrahim Nasrallah won the 11th International Prize for Arabic Fiction on Tuesday for his novel “The Second War of the Dog”.
•In April Minister of Culture Ines Abdel Dayem received the German Jazz Music Award, which went to Egyptian-German ensemble Cairo Steps.
•Cairo’s Citadel hosted the third day of the International Festival for Drums and Traditional Arts.
•Egyptian series “Grand Hotel” became the first Arabic series to ever be featured on Netflix.
•The National Arab Music Ensemble of Cairo Opera House performed two concerts in Riyadh, Saudi Arabia on April 25 and 26.
•The second edition of Cairo Cinema Days Festival kicked off on April 23.
•The Arab League Secretary General Ahmed Abul-Gheit inaugurated a book fair at the library of the pan-Arab organization.
•Egypt’s Goethe Film Week was held April 12-19.
•Egyptian author Ahmad al-Qarmalawi was one of the winners of the 2017-2018 Zayed Book Award.
•The 14th edition of the Alexandria International Book Fair ran from March 31 until April 9, 2018
•The sixth Cairo Contemporary Music Days ran from April 14 to April 29, focusing on German contribution to contemporary music.
•The second Jazz Tales Music Festival ran from April 10 to April 14.
•A depiction of one of the most renowned pharaohs in history, Hatshepsut, was found by Egyptology lecturer Kenneth Griffin from Swansea University.
•The 7th edition of the Luxor African Film Festival was held March 16-22 under the auspices of President Sisi at the Temple of Deir al-Bahri.
•Sultan bin Muhammad Al-Qasimi, the sovereign ruler of the Emirate of Sharjah, honoured veteran Egyptian theatrical artist Mohamed Sobhy.
•President Abdel Fattah al-Sisi approved Luxor becoming the capital of arts and culture.
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2/4/2019 11:15:07 AM
<![CDATA[2019 Crystal Ball]]>
According to the horoscopes expert, Leo and Sagittarius are expected to be the luckiest and will enjoy a wonderful year. Taurus comes in second, then Libra and Aquarius, and Aries comes fourth. Unfortunately, Gemini and Capricorn will have the least luck this year.

Around the world Fouad expects “2019 will be a fiery year” because it starts on a Tuesday, which means that its horoscope is Mars, “the planet of wars”. She predicts that 2019 will be a year of crises, and will witness wars but will end with prosperity.

As Fouad predicts from the planetary influences, the Mars year will see positive progress in the Russian-Ukrainian relations, bringing some sort of calmness and stability. Communication and transportation will witness major leap in 2019; and the most abundant crops in 2019 will be wheat, barley and lentil. And at the end of the year, there will be an increase in fisheries and dairy products, in addition to prosperity in global trade.

Nevertheless, the planetary positions show that 2019 will see a global economic crisis. “The presence of Saturn in Capricorn will lead to a global economic crisis, like what happened in 2018 and will continue through to 2020 because Saturn will stay in Capricorn for three years,’’ Fouad explains.

This year will witness death of youths, strife in Morocco, Tunisia and Algeria and a big crisis in Iran, Fouad forecasts, adding that war will resume in Syria, and major transformations will occur in Yemen.

“Although he is a Sagittarius and 2019 is supposedly a lucky year for him, Emmanuel Macron will quit his position, I predicted this from his date of birth because not all people with the same sign have the same luck, the day you were born plays an important role,’’ Fouad says, adding that Macron was born on Dec. 21 and his birth date indicates that he will face a stage end and that he will feel both sad and angry, so most probably his presidency will end.

“The unluckiest presidents in 2019 are the Turkish president Erdogan, the Yemeni president Abdrabbuh Mansur and Emir of Qatar Tamim bin Hamad Al Thani,” Fouad predicts, adding Erdogan will be frustrated and will face a financial crisis. Theresa May will face a transition period so most probably she will leave her position, she adds. “We can say that 2019 is the year of fluctuation for all the presidents.”

The lucky celebrities in 2019 are Laila Elwi, Dorra, Dina El-Sherbiny, Angham, Assala and Wael Kafoury. ”The least lucky celebrities in 2019 are Ola Ghanem, Mohamed Ramadan, Ghada Adel and Elissa. Artists who will be out of the spotlights in 2019 are Ahmed El-Fishawy, Adel Imam, Yousra, Elham Shaheen, Yasmine Sabry, Ghada Abdelrazek and Ragheb Alama.

In January, Mars will move into Aries, which is a fiery sign, so till February 14, the world may witness wars and battles, Fouad says. There will be an eclipse between Jan. 5 and Jan. 6 and demonstrations may occur in the US in this period.
A rebellion will erupt in Oman but the sultan will be able to deal with it. There were be global dangers in May and the French rebellion will continue.

“This is a year of surprises for Aries because Jupiter, the planet of luck, will bring them a bunch of dazzling and unexpected chances,’’ Fouad says. “The position of Jupiter will help Aries achieve financial profits and revenues, but Aries are big spenders, so my advice to them is to find the needed balance between their income and expenses.”
Concerning work, Saturn and Pluto will oppose each other in 2019, so Aries will be carrying heavy responsibilities and facing obstacles. However, the position of Jupiter will help them overcome these obstacles.

As for love and relations, married couples should be aware that Uranus will be in Aries for the first two months of 2019. “Uranus has been in Aries for eight years; this will lead to bickering and some sort of boredom in marital relations,’’ Fouad explains, adding that Uranus will move out of Aries starting March 6; when couples will decide whether to break this boredom and continue in the relationship or break up. If you are single, Jupiter will bring you good fortune until Dec. 2; and even afterwards, the sun will continue to grant you good luck till Dec. 21 or 22. “They will have great love chances and potential for a serious love relationship,’’ Fouad says.

“It’s the revolution year for Taurus; 2018 was the rebellion year for Taurus because Uranus was in their astrological sign. Uranus now left Taurus but will be back starting March 6 and will stay in Taurus for 7 years,’’ she explains. According to Fouad, Uranus is the planet of revolutions and surprises, and Taureans will rebel at work and will receive surprising offers. Uranus will make them bolder decision-makers in 2019.

Saturn and Pluto will move this year to the lucky positions for Taurus, bringing Taurus new experiences, and the opportunity to develop and become more ambitious. They will have all the needed success tools. “Jupiter will be present in the investment sphere for Taurus, so 2019 will be a wonderful year for buying and selling property, they will know how to manage their savings and will have a great opportunity for investment.’’

Married couples will rebel against their daily routine, which, for some, will give a new taste to their marital relationships. However, for incompatible couples, this rebellious attitude may threaten their relationship. Singles will have great chances in 2019, starting March 6. “Love will appear all of a sudden, they will be more mature in their love relationships thanks to the maturity Saturn will bring them.’’

Unfortunately, Gemini is one of the least lucky signs this year. “2019 is the year of confusion for Gemini; they will face some obstacles; they will be hasty because Jupiter will be opposite to Gemini; my advice to them is to try to concentrate as much as they can to avoid hasty reactions,” Fouad says. “They must control their temper and avoid taking hasty decisions because they might face some disputes with their work partners and bosses,’’ she adds. It is also important to avoid venturing into big financial agreements in general because Jupiter’s position would also make them take impulsive purchasing decisions.

In the first two months of 2019, Uranus will support Gemini by surrounding them with faithful people and friends. Neptune will be opposite to Gemini; thus, in matters related to work, they might receive fake promises, and are advised to carefully consider all offers they get.

Jupiter’s position opposite to Gemini will drive married couple to rebel against marriage restrictions and commitments, pushing each other to evade responsibilities. “My advice to them is try to overcome these negative feelings and to discuss all these issues in a suitable way with their partners and reconsider their relationships sincerely,’’ Fouad says.
Singles will be confused in 2019, unable to determine what they actually want from the relationship, which will push them into multiple relationships that will add to their confusion and sense of loss.

According to Fouad, 2019 is the year of renewal for Cancer. They will have a strong desire in resuming all the outstanding issues; and Uranus will support them starting from March 6.

“Their golden partner is Jupiter, which will fall this year in the work sphere, so this will help them organize their work and ideas and lead them to achieve what they want.’’
Pluto will be opposite to Cancer in 2019, which will lead to an unstable financial status, they will be hasty when making financial decisions. “My advice to them is to set a realistic budget and abide to it and try to work harder.’’

The presence of Saturn and Pluto opposite to cancer will create a state of continuous blame and criticism between married couple, they must try to handle all these matters in a mature way and to always remember that nobody is perfect. They need to be flexible and ready to make concessions.

For singles, 2019 is again a year of emotional renewal; starting from March 6, Uranus will enter into the friends sector, so a friendship can transform to love; and even if this doesn’t happen, they will have good chances for love in 2019 in general.

For Leo, 2019 is the year to achieve dreams. “2019 will be a magnificent year for Leo on all levels: work, love and financial status.’’

Because their ally this year in all life aspects is the planet of luck Jupiter, it will give them all the success tools. In work, Jupiter will guarantee successful social relations, influential and creative talents, the ability to develop and to become distinguished.

Concerning the financial status, Jupiter will be their financial expert, they will achieve success in trade and investment fields, they will be lucky in buying and selling property, they may get a salary raise, they may also receive an unexpected financial grant. “Only those who were born in the first two days of Leo may have some problems in their work and face professional pressures stating from March 6 because of the position of Uranus,’’ Fouad says.

The presence of Jupiter in the love place will make married couples give the first priority to their partners, granting them all the love and care needed. “They will have strong desire to be happy on the emotional side.’’ Singles also have great opportunities this year to find love and to establish wonderful successful relationships.

For Virgo, 2019 is the year of work. “They will be lucky on the professional level, which will enable them to achieve success despite some work pressures.’’ Starting from March 6, Uranus will bring them glamorous, brilliant and bold ideas that will capture the attention of others. “They will get appreciation for their work and establish a good career.’’

On the financial side, we have Jupiter in an opposite position, while Pluto supports Virgo. “Pluto may increase their income, giving them the ability to invest wisely, while Jupiter may push them to be spendthrifts… The astronomy status is contradictorybut the rational and realistic nature of Virgo may drive them at the end to act wisely.’’

Married couples will tend to revolt against their marriage and evade responsibilities because Neptune is opposite to Virgo. Singles have good love chances though Saturn and Pluto will push Virgo to be overdemanding in love and to put forth a lot of difficult conditions and requirements, always demanding strong guarantees for success. “They have good chances to find what they want in their partners, so in general I can say that Virgo singles have good love chances in 2019,’’ Fouad says.

It’s the year of happiness for Libra. Starting March 6, Uranus will change position, which will enable them to take good decisions at work; however, we have Saturn and Pluto opposite to Libra, which will add some work pressures. Fouad explains Libra will move slower and face obstacles; but the presence of Jupiter means good social relations. Libra will become diplomatic, fluent, have good negotiation skills, mental alertness and be able to act wisely.

Libra can look forward to a salary raise, but might be too adventurous and forget financial commitments.

Married couples may face some problems until March 5, then they will calm down and start to judge wisely. “My advice is to stop being hasty and not to take fateful decisions till March 6 because afterward they will realize their real emotions, they will have a golden chance to restore calmness to their marriage.’’

For singles, the presence of Jupiter will bring them successful social relations and opportunities to get to know new people. “They may find a good chance for love, to have partners who are compatible with them both emotionally and intellectual,’’ says Fouad, adding that Libra will enjoy good luck in love between March and October.

It’s the year of chances and money as Jupiter is present in the money place. Saturn will bring Scorpio strong relations and networks and Pluto brings them good planning skills, so they will be able to come up with smart plans that will enable them to thrive in their career. Starting from March 6, Uranus will be opposite to Scorpio, so they must be cautious before signing papers or contracts.

The presence of Jupiter in the money sphere, along with the support of Pluto, will drive their commercial sense to flourish, they will know how to increase their savings and how to negotiate for a salary raise. “They will know how to compel anyone to respect their rights, which will make them lucky in all financial issues.’’
Starting from March 5, married couples will have a strong desire for change. “The change here doesn’t mean separation or divorce, it could be a healthy change to renew their daily routine,” Fouad explains.

Singles will face an unstable phase, they will enter into several relationships, as their emotions will sway between feeling impressed with someone then getting frustrated when they realize that they are not what they expected. “They have a strong desire to have a relationship but unfortunately they only see half of the reality.’’

2019 is their lucky year because Jupiter is in Sagittarius this year. “Jupiter stays in any astrological sign for only one year then moves to the next sign to only come back after 12 years, so 2019 is Sagittarius’s golden chance andthey have to grab it.”

Concerning work, Sagittarius will have an innovative spirit and wonderful energy. “They will be inspired by magnificent ideas that will enable them to improve their work, they will be distinguished in all the activities they are going to do, they will know how to highlight their talents and gain the trust of others.’’

According to Fouad,this will open for them all the closed doors at work. Regarding the financial status, Jupiter will give them the ability to optimally invest their money, and they will have great commercial sense.

Married couples will be ready to stabilize their marriage relationships, as they will enjoy emotional and psychological stability. “Their main target will be building a bright future.’’ As for singles, Jupiter will offer them wonderful chances to meet the right person with whom they will build their future.

Capricorn is one of the least lucky signs in 2019 “because of the presence of Saturn for the second consecutive year. Saturn is the planet of strict laws and is a strict teacher; whenever it moves into a sign it doesn’t give luck but it gives tough experiences and hard life lessons, so after three consecutive years Capricorn will be more experienced, wiser and more mature,” explains Fouad.

Capricorn will face work pressures in 2019 but they will overcome them because they are diligent, ambitious and know how to bear responsibilities. Fouad says that the presence of Pluto will bring chances for better income, as they can negotiate for a salary raise. “Saturn will make Capricorns realistic, and they will know how to use their money wisely.’’

Married couples will reconsider their relationships, continuously trying to know their places in the hearts of their partners. “They will torture themselves and their partners with a lot of questions and doubts, and will need the help of a relationship expert.’’ Singles will want a perfect partner to be willing to enter into a relationship in the first two months; but, starting March 6, there will be big chances for love and romance.

2019 is the year of support for Aquarius. They will have better luck than last year. “Last year, Jupiter was in an opposite position but in 2019 Jupiter will support them, this will help them gain the trust and support of people.’’ Jupiter will help them show their potential, they will be able to manage hard tasks and staff and to create new work methods.

Regarding financial status, they have Neptune in the spere of money, which makes them ready with plans for any sudden situation. “Neptune is the planet of dreams so they must be cautious from fake offers and not tobe fooled.’’ The good news is that Jupiter supports them financially; this will enable them to have better income.

For married couples, their status will be the same, no problems and nothing new. They may face family pressures and some disputes with relatives or they will be worried about some of their family members; but in general these family pressures will not affect the marriage.

Singles have wonderful chances to find the right partner, especially among their friends. “My advice to them is not to reject any friend’s invitation because Jupiter is in the sphere of friends; this will give them golden chances to transform friendships to love,’’ Fouad says.

2019 is the balance year for Pisces. “We have Jupiter in an opposite position while Uranus is supportive; that is why 2019 is the balance year in every sense of the word.,” Fouad says. At work, they will try to find balance between their personal and work lives.

“Jupiter will be in an opposite position regarding work, so this will add professional pressures but at the same time Neptune will drive them to set perfect goals and they will want to carry on their work with perfection.’’

Starting March 6, Uranus will support Pisces in relations and work, guiding them to a major leap in their professional life. “Concerning financial status, we have Jupiter in an opposite position which will push them to act lavishlyand buy all they want. Meanwhile, the presence of Neptune in their sign will make their dreams quite unrealistic,“so my advice is to spend their money wisely otherwise they may go bankrupt, and not to be fooled by fake financial offers.”

Married couples will be mature and have a clear vision; they want to establish strong relationships based on sharing.

For singles, Neptune is in harmony with Saturn and Pluto, which will lead to a strong desire to find true love. “Their chances to find true love and to be happy will be in April, July and October.’’

]]>
2/3/2019 12:21:45 PM
<![CDATA[The World in 2018]]>
Jan

•The U.S. government enters a federal government shutdown as a result of a dispute over Deferred Action for Childhood Arrivals.

•North Korea accepts South Korean invitation for high-level talks.

•Time’sUp initiative to fight sexual harassment is announced by 300 Hollywood women.
•Lawyers of Donald Trump attempt to stop the publication of a book on Trump’s administration “Fire and Fury” by Michael Wolff.The book was published by Henry Holt and Company.

•Donald Trump cancels a program allowing 200,000 San Salvadoreans temporary status to live in the U.S.

Feb

•Jacob Zuma resigns as President of South A
frica after nine years in power.

•17 people are killed in a school shooting at the Marjory Stoneman Douglas High School in Parkland, Florida.

•Poland implements new legislation of up to three years imprisonment for anyone suggesting Poland was complicit in the Holocaust.

•Pope Francis calls for a worldwide prayer day for peace and rejecting violence.
•The Afghan Taliban announces that they would like to end the Afghanistan War through dialogue.

•The US imposes more sanctions on North Korea in an attempt to diffuse the nuclear tension.

March

•Abdel Fattah El-Sisi wins second term as Egyptian president.

•Former Russian double agent Sergei Skripal and his daughter,Yullia, are poisoned by the Novichok nerve agent in England. The UK counter-terrorism police accused the Kremlin of alleged involvement inthe incident.

•Donald Trump accepts an invitation from North Korean leader Kim Jong-un for a meeting to discuss the denuclearization of North Korea.

•China approves a constitutional change removing the term limits for its leaders. The change grants Xi Jinping lifetime presidency.

•Thousands of high school students across the US organize National School Walkout protests in response to gun violence in the country.

•Vladimir Putin is elected President for a fourth term with 76 percent of the votes.
•The “March for Our Lives” demonstrations against gun violence and mass shootings are held in over 900 cities across the world.

•Angela Merkel is sworn in for fourth term as German Chancellor, head of the coalition government.

•More than 100 Russian diplomats are expelled by more than 20 countries in the wake of the poisoning of Sergei and Yulia Skripal.

•North Korean leader Kim Jong-unleaves North Korea for the first time since assuming office in 2011 to meet Chinese leader Xi Jinping.

•U.S. Senator Amy Klobuchar calls on Mark Zuckerberg to testify before the Senate Judiciary in wake in a data mining scandal with Cambridge Analytica.

•Saudi Arabia’s crown prince Mohammed bin Salman meets with US president Donald Trump at the White House.

•104 girls kidnapped by terrorist group Boko Haram in Nigeria are returned to their hometown.

•The African trade deal is agreed by 44 African countries in Kigali, Rwanda.

•Palestinian teenager Ahed Tamimi is sentenced to eight months in prison after slapping an Israeli officer.

•Palestinians began a “Great March of Return” protests demanding Palestinian refugees be allowed to return to their homeland.


April

•Mark Zuckerberg testifies before the U.S. Congress and admits that data on 50 million users was harvested by Analytica.

•The US, the UK and France order the bombing of Syrian military bases.
•Cinemas open in Saudi Arabia for the first time since 1983. American film Black Panther was the first to be screened.

•Miguel Diaz-Canel is sworn in as President of Cuba marking the first time since 1959 that Cuba has had a president other than Fidel and Raul Castro.

•North Korean leader, Kim Jong-un, crosses into South Korea to meet President, Moon Jae-in, becoming the first North Korean leader to cross the Demilitarized Zone since its creation in 1953.

•Commonwealth countries decide Prince Charles will succeed Queen Elizabeth as the next head of the Commonwealth.

May

•Donald Trump moves the U.S. embassy to Jerusalem. Fifty-eight Palestinians are killed and 1,700 hospitalized are as they protest the move.

•The Indian city of Kanpur is declared world’s most polluted city by the World Health Organization, with 14 other Indian cities in the top 20.

•Spanish Basque separatist group Euskadi Ta Askatasuna (ETA) officially announces its final dissolution after 40 years of conflict in Spain.

•Donald Trump announces his intention to withdraw from the multilateral Iran nuclear deal.

•The Pakatan Harapan Malaysian opposition-led coalition secures a parliamentary majority ending the 61-year rule of the Barisan Nasional coalition since independence in 1957.

•The European Union’s General Data Protection Regulation (GDPR) goes into effect, imposing strict privacy controls for European citizens worldwide.

•The UK’s Prince Harry marries American actress Meghan Markle in a lavish ceremony.
•The Republic of Ireland votes by 66.4 percent to overturn the abortion ban .

•The US announces extending its tariffs on imported steel (25 percent) and aluminum (10 percent), to include the EU, Mexico and Canada.

•The parliament in Denmark bans face veils in public.

•Guatemala opens its embassy in Jerusalem.

•Iraq witnesses the first legislative and provincial elections since the defeat of ISIS in the country.

•Facebook CEO Mark Zuckerberg is questioned by members of the European parliament in Brussels in wake of its security scandal.

June

•The 44th G7 summit takes place in Canada. Donald Trump pushes for the reinstatement of the G8, to include Russia.

•The first summit in history between a US president and a North Korean leader held in Singapore.

•Greece and the Republic of Macedonia end a 27-year naming dispute—changing Macedonia’s name to the “Republic of North Macedonia.”

•Jordanian Prime Minister Hani Mulki resigns amid massive protests against tax and price increases.

•The US announces its withdrawal from the United Nations Human Rights Council.

•Canada becomes the first major industrialized country to legalize cannabis for recreational use.

•Saudi Arabia allows women to drive for the first time in history.

•Mexico announces imposing tariffs against US exports in response to Trump administration’s tariffs.

•Vladimir Putin invites North Korean leader, Kim Jong-un to visit Russia.

•An airstrike in Afghanistan kills Pakistan’s most wanted militant and Taliban leader, Mullah Fazlullah.

•The United Nations announces that Trump administration’s policy of separating immigrant children from their families violates international law. The US government confirms 1,500 boys being held separated from their parents in Casa Padre, shelter facility for illegal immigrants in a former Walmart in Brownsville, Texas. In the same month, Trump signs Executive Order ending family separation at the border for illegal immigrants.

•Turkish president RecepTayyip Erdogan wins second term.

•US Supreme Court upholds Trump’s travel ban against mostly Muslim countries
•Sudanese court overturns death sentence for teenager Nora Hussein, who killed her husband after he raped her.

•First high-level talks between Ethiopian and Eritrean officials in 20 years begin in Addis Ababa.

July

•Lithuania becomes the 36th member of the Organization for Economic Co-operation and Development (OECD).

•Eritrea and Ethiopia officially declare an end to their 20-year conflict.

•The EU-Japan Economic Partnership Agreement is signed, creating an open trade zone covering nearly one-third of global GDP.

•Cuba officially recognizes private property under the new constitution.

•British Brexit Secretary David Davis and UK Foreign Secretary Boris Johnson resign in a stand against Teresa May’s new softer Brexit policy.

•Israel’s parliament passes controversial “nation state” law giving only Jews self-determination, relegating Arabic to “special status.”

•Teenage Palestinian activist Ahed Tamimi is released from prison serving an eight-month sentence

Aug
•The US reimposes sanctions on Iran and Russia.

•Russia, Kazakhstan, Azerbaijan, Iran and Turkmenistan sign the Convention on the legal Status of the Caspian Sea, ending a 20-year long dispute over the Caspian Sea’s legal status.

•Pope Francis declares that the death penalty is inadmissible, expressing hope that it would be abolished around the world.

•The South Sudan peace accord is signed between South Sudanese President Salva Kiir and rebel leader Riek Machar, in an attempt to end five years of civil war.

•Saudi Arabia’s state airline suspends direct flights to Toronto and expels the Canadian ambassador after the North American country called for release of detained activists campaigning for civil and women’s rights.

•The Turkish lira falls dramatically after US President Trump announces tariff increases on Turkish steel and aluminum.

Sep

•Emmanuel Macron announces that the French government will spend €8 million over four years to fight poverty.

•United Nations Secretary General Antonio Guterres calls for urgent climate change conference saying “climate change moving faster than we are.”

•Russia launches its largest military exercise since 1981 involving 300,000 personal with Chinese troops participating.

Nov

•Seven people are killed in a militant attack by three buses carrying Christian pilgrims near a monastery in Minya, Upper Egypt.

•In the US midterm elections, democrats retake control of the House of Representatives after eight years.

•Prime Minister Mostafa Madbouli directs governors to temporarily stop issuing new licenses for the auto rickshaws, known in Egypt as “toktoks,” to address negative impacts of the three-wheel transportation means.

•Egyptian Islamic institutions reiterate rejection of equal inheritance for men and women, while the Tunisian government continues pushing forward a bill that swims against religious tides.

•A US government report reveals climate change will cost the US economy hundreds of billions of dollars by the end of the century, hitting everything from health to infrastructure.

•Minister of Health and Population Hala Zayed announces that tests carried out as part of Egypt’s national campaign’s first stage reveal 4.5 percent of the examined citizens tested positive for Hepatitis C.

Dec

•Saudi Arabia denounces the stance of the US Senate on the murder of Saudi journalist Jamal Khashoggi.

•The Arab League condemns successive Turkish strikes against posts in northern Iraq, stressing that such action is a violation to Iraqi sovereignty.

•An agreement to establish an entity for the Red Sea and Gulf of Aden countries is reached between Saudi Arabia, Egypt, Jordan, Yemen, Sudan, Djibouti and Somalia.

•The UN General Assembly blocks a US-sponsored draft resolution to condemn Hamas for firing rockets into Israel and inciting violence.

•Yemen’s Saudi-backed government and the Houthi side agree to a truce in Sweden, intending to ensure humanitarian access to Hudaydah.

•British PM Theresa May faces a Meaningful Vote on her Withdrawal Agreement when ministers return from recess in January. May received clear warnings about a second referendum, as Brexiteers warn a no-deal Brexit is likely.

•The death toll in France’s ‘yellow vest’ protests rises to 10 as the movement, which broke out mid-November, continues to evolve into a wider backlash against the economic reforms of President Emmanuel Macron.]]>
2/1/2019 11:22:00 AM
<![CDATA[Your Guide to Franchise ]]>
The International Franchise Association’s (IFA) Vice President, International Affairs and Chief of Staff, Josh Merin, shared insights with Business Today Egypt on how the sector operates to promote and protect the interests of IFA members across the globe through trade missions, advocacy, conferences, educational programming and research. He also digs into the details behind just what makes franchising a growth strategy to consider.

How would the International Franchise Association (IFA) cooperate with Egypt?

The IFA values its longstanding relationship with the Egyptian Franchise Development Association (EFDA) since its establishment. Through the World Franchise Council, both the EFDA and IFA have worked together to support the development and protection of franchising to promote a collective understanding of best practices in fair and ethical franchising across the globe. This collaboration has deepened in the recent years; with each association’s role in the leadership of the World Franchise Council. The EFDA and IFA’s relationship is growing still deeper moving into 2019; with IFA’s support of the Legal Symposium being mounted by EFDA and the EFDA’s adoption of the IFA’s Certified Franchise Executive (CFE) program. This program aims to enhance the professionalism of franchising by certifying the highest standards of quality training and education. Meeting the requirements of the program and completing its course of study; this leads to the Certified Franchise ExecutiveTM (CFE) designation. In addition, the CFE program offers a wide range of continuing education programs for professional development.

What are the requirements to earn the Certified Franchise Executive designation?

To earn the CFE designation, a candidate must enroll to the program [enrollment in Egypt is through EFDA] and accrue the designated number of credits in three main categories: education, participation, and experience, and later pass the program’s final exam.

There are 745,290 franchises operating in the United States. How many of those are American and how many are foreign?

While it is not possible to provide a precise count, IFA estimates that more than 90 percent of the brands that these units are affiliated with are American either in origin or ownership. In recent years numerous international franchises have established successful and growing presences in the U.S. market.

What sectors in the U.S. provide good franchising opportunities? What are the countries/ regions that attract American franchisors per industry/sector?

The personal services sector is a franchise witnessing extensive growth. Much of it is driven by demographic and social trends, such as parents investing in their children’s development, increased demand for senior care, and the continually rising focus on fitness. Some of the most popular markets to U.S. franchisors include Canada, Mexico, the UK, Australia and the Gulf area.

Which is more common, manufacturing or service franchising?

There are two types of franchising relationships: the business format franchising and the product distribution franchising. The most identifiable type to the average person is the business format franchising, where the franchisor provides not only its trade name, products, and services, but also its know-how and the business’ entire operating system. This format also offers the franchisee a structured site selection and development support, operating manuals, training, brand standards, quality control, a marketing strategy and business advisory support.

While the other type of franchising, the product distribution franchising, is based on a supplier-dealer relationship where the franchises simply sell the franchisor’s products. In this relationship, the franchisor licenses its trademark and logo to the franchisees, but typically does not provide them with an entire system for running their business. The most common industries that adopt the product distribution franchising include soft drinks, automobiles and gasoline. Manufacturing businesses more commonly (but not exclusively) adopt the product distribution franchising while service businesses are more oriented to business format franchising.

What are the qualifications of a potential franchisee?

Each individual franchisor set their own qualifications to award a franchise. These qualifications range from proven experience to investment requirements, and widely vary across industries and brands.

When would a brand need a franchisee to enter a certain market instead of just a licensee or instead of directly investing there?

The business model to use when entering a new market is a key strategic decision. Even within franchising there are different models, including direct franchising (franchisor directly engages in development and support of single units in a foreign market), area development (territory or country agreement with no subfranchising), and master franchising (subfranchising). Many franchisors use different models depending on the attributes of the market. A franchise relationship is much more extensive than a relationship that is license only. For example, a franchisee will usually receive training, marketing and other support on an ongoing basis and need to conform to brand standards as compared to simply selling a branded product.

What a franchisor and a franchisee should do to avoid manipulation by the other party?

Before investing, franchisees should clearly understand the franchise business model. It is the responsibility of each prospective franchisee to conduct a thorough due diligence of the franchise system, to retain competent legal and other advisors and to fully understand the terms before signing any franchise agreement. Prospective franchisees have the prerogative, at the beginning of the franchise relationship, whether or not to enter into any particular franchise relationship or franchise system.

Similarly, franchisors should clearly understand the franchise business model prior to choosing franchising as a method to expand their business concept.
]]>
1/31/2019 10:00:00 AM
<![CDATA[The Major Projects of 2018-19 ]]>
Housing

21
FILE - Housing Project


Over 120,000 residential units will be accomplished by March 2019 in 6 of October City, Badr City, 15 of May City, Al Obour City, and the 10 of Ramadan City.

Water and Sewage

2018

Forty drinking water projects were accomplished with a capacity of 1.5 million cubic meters at a budget of LE5.2 billion. 174 sewage projects were completed. 141 were carried out in rural areas at a cost of LE3.5 billion. 33 were executed in urban areas, with a budget of LE4.9 billion.

22
FILE - Water Plant


2019

The second phases of a wastewater treatment plant with a capacity of 150,000 cubic meters per day and a water treatment plant with a capacity of 400,000 cubic meters per day will soon launch in 6th of October City.

By mid-2019, completed water projects in Giza will pump 430,000 cubic meters per day. Three water treatment plants will be completed in Sharkeya, in addition to 18 pumping stations, a water supply network at a length of 191 kilometers and a sewage network extending to 51.1 kilometers.

Irrigation and Water Projects

New Asyut Barrage and its hydropower plant began operations, and a bridge was built over it at a total cost of L.E. 6 billion. The hydropower plant plant consists of four units, the capacity of each being eight megawatts. The average amount of energy produced per annum is 240 million kilowatts hour.

23
FILE - Dam in Dahab


Four wells were dug up in Farafra.

Nine auxiliary wells were dug up in the Western Desert’s Kharga costing L.E. 10.3 million.

Another 10 were dug up at the nearby Dakhlah costing L.E.14.2 million.

Water projects executed south of the Western Desert are worth LE164 million, with a portfolio that includes switching to solar energy for wells operation and the introduction of PVC pipes.

The number of wells operated by solar energy in Farafra and Dakhla is 33 and 25 respectively.

Roads

Nine pedestrian bridges, 15 full-scale bridges and two tunnels at a cost of L.E. 3.9 billion will be built in 6th of October City. L.E.1.6 billion is allocated to the maintenance of internal roads in the suburban district.

By March 2019, roads worth L.E 4 billion will be accomplished in New Cairo. The projects include the Obour Axis, the second phase of Gamal Abdel Naser Axis, and the second phase facilities of the Dar Misr and Sakan Misr housing projects.

Other projects slated for the first half of 2019 include the Kalabsh Axis over the Nile River in Aswan, the Adly Mansour Bridge in Beni Suef governorate, and the Rawd al-Farag Axis.

The fourth phase of the National Roads Project will kick off by mid-2019. One of the main projects to be executed within that phase is a 37-kilometer road east of the Delta at a cost of L.E.1.6 billion. The road will connect the Regional Axis at Zagazig and the International Coastal road passing through Senblawin and Gamassa. In 2019, the introduction of a smart road surveillance system will start.

Transportation

By mid-2019, new railway lines, railcars, and an automatic railway system will be introduced. This is in addition to the development of maintenance workshops.

25
FILE - VIP Train


The development of the metro first line will start, costing €360 million. The works include the renovation of the signaling, wireless communication, electricity, electro-mechanical systems, and the introduction of new air-conditioned cars.

Agriculture and Farming

2018

26
FILE - President Abdel Fatah al-Sisi inspecting greenhouses project in Mohamed Naguib Military Base. December, 2018


100 high and medium technology greenhouses were built and cultivated over 6,000 feddans in the Mohamed Naguib Military Base.

16 net houses were set up and cultivated, each covering 12 feddans.

186 traditional greenhouses were built and cultivated, the size of each amounting to 1.2 feddans.

1,000 greenhouses were built, each stretching over three feddans, and preparations for cultivating them have begun.

2019

Starting April 2019, the cultivation of 12,500 feddans over 2,350 greenhouses in southern Abou Soltan will begin.

529 greenhouses stretching over 100 feddans in Al Qantarah Sharq will be cultivated.

The Ministry of Agriculture will set up joint farms in Tanzania, Senegal, Zambia and Burkina Faso, and a joint factory farm in Uganda. There also may be a partnership with the private sector in Sudan to produce silage seeds.

Electricity

2018

62 electricity projects were accomplished at a budget of L.E.15.02 billion.

Those include 50 power stations, networks’ paths of 2,133 kilometers, isolation of 1,629 electrical conductors, the substitution of 78 kilometers of overhead transmission cables with underground ones, as well as the installation of 2,000 smart electricity meters and 495,000 prepaid meters.

Overhead transmission cables now extend over 4,000 kilometers compared to 2,000 in 2014.

2019

27
FILE - Overhead transmission cables


Overhead transmission cables will extend over 6,000 kilometers in total.

The electricity linkage project with Saudi Arabia will start, and the electricity linkage project with Sudan may take place. ]]>
1/30/2019 11:55:38 AM
<![CDATA[In the Bag!]]>
Inspired by Abidijan, Yamoussoukro, Grand-Bassam and El Sheikh’s personal adventures, sadafa’s newest line features three statement clutches in geometric and tribal patterns delicately and meticulously handcrafted from mother-of-pearl inlays. With its vibrant, earthy colors, this collection is both contemporary, functional and trendsetting.

The campaign for the collection reflects El-Sheikh;s enduring love affair with ethnicity and for the shoot El Sheikh teamed up with Spanish photographer Diego Diaz Marin to create an editorial that exudes femininity, timeless beauty and nostalgia. Captivating and nostalgic, Marin’s images symbolize the brand’s fashion-forward aesthetic and ‘je ne sais quoi appeal.’

The Afrique Mon Amour collection campaign is produced by Flare PR with photography by Black Creative Studios, makeup by Dana Khedr. The collection is modeled by Suzan Salah Idris.
]]>
1/29/2019 1:27:47 PM
<![CDATA[Meeting the man behind Egypt’s online retail giant]]>
Holding a master’s degree in Business Information Technology from Middle sex University and a bachelor’s of engineering from Ain Shams University, Safwat started his career in the retail sector over 15 years ago. In 2001, he was part of the team that launched the electronics retail company Compu Me; he contributed to building the firm’s infrastructure and was in charge of developing both the Internal Merchandising System and External Partners’ Relationships.

By the time he left Compu Me in 2012, the company already had the number one market share of organized retail in Egypt after Carrefour, recording 33%. Eager for a new challenge, Safwat moved from offline retailing to the online world;and as chief commercial officer, he lead Rocket Internet’s commercial development in its African venture in Egypt: Jumia.com. He headed a team of entrepreneurs from different nationalities and supported the building of the commercial backbone of the company.

Safwat’s great accomplishments paved his way to become Jumia Egypt’s chief executive officer in late 2014, taking the company to the next level in both market share and brand awareness. He managed to raise more than $320 million in 2016 to support the company’s expansion plans.

To learn more about his journey to success, we spoke to Jumia’s mover and shaker in Egypt. Ina special interview, Safwat explains his vision for promoting local Egyptian brands and improving the Egyptian customers’ perception of online shopping; and highlights how the innovation of Egyptian youth is the backbone of the company’s success. Safwat believes that Jumia serves as democratic e-commerce platform where small,medium and large companies compete together for the benefit of the customers.

What steps did you take early in your career to facilitate the success that later came with Jumia?

After I graduated, I joined Compu Me, which was one of the first few organized retailers locally at the time. The concept was not common in Egypt in the past, as independent retailers and small shops were more dominant. I saw that as an opportunity; I witnessed the revolution of organized retailing as it flourished, along with the rise in shopping malls across Egypt generally and in Cairo and Alexandria particularly.

IT studies were becoming very big, and a lot of institutions were providing facilities and certifications in the field. The computer industry was growing rapidly. Studying engineering in general helps structure your mind in an arranged manner, which is a great foundation for problem solving later.

At Compu Me, the business side attracted me a lot, so I shifted to it from the technical side. As the years went by, I witnessed the market shift with consumers becoming more attuned to a dynamic that relied less on salespeople and more on browsing merchandise; organized retailers facilitated and built this shift. Later, I began working for a regional retail company based in Dubai as a consultant, before I came back in 2013 to join[growing Pan-African marketplace] Jumia.

What does it take for consumers to accept a new product or concept? What did you learn from your experience?

The most important thing I learned is to prioritize what people are actually looking for.

You shouldn’t be restricted in your mindset according to what you think people want; you should not be rigid in your decision-making process. Being flexible helped me a lot, adapted me to different types of sectors, and helped me join certain ones when they were in a very early phase.

For instance, I wouldn’t have joined Compu Me, if I had stuck to traditional thinking, which says it is best to work in the field of your study. Had I ignored the budding technological revolution early in my career and the opportunities it held, I wouldn’t have been standing where I am today.I witnessed how the online arena evolved as consumer patters shifted; people shifted to the online world in search of more independence in their purchasing decisions, given the limitations physical stores may have in terms of merchandise. In terms of offering a better and wider variety of options, the online world has better catered to consumer needs during the past few years.

a

What personality traits do you feel facilitated your success?

Being humble, receiving feedback positively, and continuously learning…One of the challenges that face marketers in Egypt is that graduates of big universities often have an inflated ego, so even when they join multinationals like Jumia, they do not take feedback favorably. They neither listen nor try to learn much; oftentimes, they are more eager to be involved in the decision-making process rather than absorb lessons and feedback. However, humility and admitting to your weakness is important for one’s professional growth too.

In leading teams, I really focus on people’s empowerment to support them in making their own decisions. I give them room to express their ideas and creativity, and I expose them to all the knowledge they should acquire. Some companies separate each function from the other, whereby everyone is restricted to a certain department and mercial events that didn’t previously exist in the country, like Black Friday. When we launched it in 2014, both vendors and customers made fun of us for trying to localize an international shopping event. Four years later, everyone here is doing Black Friday, and November has effectively become a shopping season.
I believe the Egyptian e-commerce market has massive potential for the next three years.

Do you plan to attract big fast fashion retailers?

There is a concept called the democracy of the e-commerce, whereby a small shop can operate side-by-side of a big brand. We target both small and big brands. As I said before, some brands are not ready to go online, or have their own strategy. But, we have international and local brands. We focus a lot on local brands, and we consider empowering them part of our mission here in Egypt. We launched a campaign at the end of 2016 called “Made in Egypt,” which has lasted through till now.

Not only do we present their products, we also market them because e-commerce is not
only a selling channel but also an awareness channel. I, myself, was surprised by the magnitude of Egyptian made products in the sectors of fashion, FMCGs, groceries, baby and child products, electronics like TVs, and home appliance. An incredible 35 percent of our business is from local products.

Do the prices of some products differ significantly in the online and offline worlds?

Online is usually cheaper than offline because the overheads are much less; that is why we get thousands of sellers on our platform. If they try to expand and open more stores or branches, the costs would be very high.

Are your customers concentrated in main cities like Cairo and Alexandria?

We have customers from as far as Sinai, Matrouh, Aswan, and even Luxor; we cover all of Egypt. E-commerce is penetrating every single governorate in Egypt, particularly in towns where the focused on their KPIs. What I have tried to do is help everyone understand that their KPI is linked to the company’s strategy and orientation, and the effect of what they do on the company’s overall performance.

How do you see your role as the CEO of the biggest e-commerce company in Egypt? And how youcan support SMEs?

We have two value propositions: One focuses on customers, the other focuses on sellers and vendors. We offer the latter a platform that can increase their services and help them scale their businesses across Egypt. The pillar of that platform is small and medium enterprises.

Big companies have a more prominent presence offline, and may not yet be ready to go online or aware of the importance of going online. For SMEs, e-commerce is a breakthrough for their businesses as they get help with selling and advertising their products across Egypt as well as gaining increased visibility.

We found electronics and home appliance brands among the top brands sold by Jumia Egypt despite of their availability offline, why do you think people in Egypt do online shopping?

People can easily compare prices online and get the best deals. In the aftermath of
floatation and rise in prices, e-commerce in Egypt thrived remarkably in 2017. The decision to buy a mobile phone or a fridge or a TV has become a bigger investment.
Online is the easiest way to search, as opposed to browsing physical retail outlets. In the online world, there is unlimited assortment and variety.

You can check multiple brands, sizes, and types. Jumia is a marketplace and a platform that combines thousands of sellers competing to sell the
same goods.

How you think e-commerce would expand to reach more social segments? How is Jumia working towards that goal?

E-commerce is not just another sales channel separate from offline stores. We target changing people’s purchasing behavior, as they can trust the retailer and place their orders while lying on their bed. We witness this growth every year; it’s always in the three digits. We also created com-availability of physical stores is minimal, the variety is limited, and pricing is very expensive due to lacking competition. E-commerce gave customers in those areas the opportunity to purchase products at the same price levels available in Cairo.

What should a young person in Egypt do to succeed?

They must be bullish enough to explore fields they can pursue, despite what they have studied. Be humble. I worked with foreigners in our team, and I have seen that Egyptians are really humble when they do their work. They accept feedback, learn and listen. Even those in senior positions can admit a mistake in front of their colleagues or team members. Also, young people need to work hard to succeed as opposed to just looking for a salary at the end of the month to purchase what they want. Work with the end goal of a certain position or title. In new fields and sectors, the average age is very young. The priority should be to grow in your career. You could be a CEO by your late 20s or early 30s. People need to work extremely hard to grow fast, rather than get disturbed by issues related to financials and income.

What do you recommend for self-development?

My manager says that big companies now hire people based on skills, not certifications. In the near future, that pattern will become more dominant. Jumia, for example, has employees who were not working in the same field before; and have no particular certifications. Instead, they were hired because they have strong skills that are relevant to this sector. People should focus on improving their skills rather than their certification levels.

How can you judge if someone is flexible and shares the same values as the institution?

For companies in maturity phase, the processes has already been developed by almost 100%. Consequently, everything that goes on inside the company has a static process and routine. People end up getting bored because they do everything the same way every day. At startups like Jumia, processes are not yet developed by 100%, so flexibility is highly needed as the company may change the strategy every year to adapt and reach the level of growth needed. I judge whether someone is flexible or not by their adaptability.

What do you do in your free time that helps you succeed?

I try to have some time alone. I work out. Anyone who wants to succeed in their life, they have to achieve balance between personal and professional life. In sectors like e-commerce that are highly demanding and stressful requiring 12 to 14 hours of focus daily, it is important to prioritize your personal life in the rest of the day. When I first entered that sector, I encountered that challenge. I dedicated all my time to my career. I couldn’t achieve that balance. Then, I learned how to do it. I think that helped me a lot to succeed.
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1/28/2019 1:13:04 PM
<![CDATA[18 People We’ve Lost in 2018]]>The Palestinian singer, vocalist, composer and activist, known for her modern interpretations of traditional Palestinian songs and poetry, died on March 24 at the age of 52 following a nine-year struggle with breast cancer. Banna graduated from Moscow’s Higher Institute for Music in 1991. She released a collection of Palestinian children’s songs and in 2003 took part of the multi-artist release Lullabies from the Axis of Evil, featuring female singers from a variety of nations deemed enemies of freedom by George W. Bush, in the hopes of introducing their music and culture to the West. Banna’s Mirror of My Soul album also caught the attention of audiences around the world, becoming one of 2005’s most acclaimed Arabic crossover releases. Her album 2006 This Was Not My Story gained a spot on European charts among the year’s most popular world music releases.

Stephen Hawking
The legendary physicist, who is best known for his 1988 record-breaking bestseller A Brief History of Time, died on March 14 at the age of 76 after battling motor neuron disease, known as Amyotrophic Lateral Sclerosis (ALS). Hawking was diagnosed with ALS at the age 21, and was forced to remain in a wheelchair and depend on a computerized voice system to communicate. He held 12 honorary degrees; in 1982, he received the Commander of the Order of the British Empire honor and was awarded the Presidential Medal of Freedom in 2009. He was also named a Fellow of The Royal Society, which is comprised of “the most eminent scientists, engineers and technologists from the UK and the Commonwealth.”

Ebrahim Nafae
The Egyptian journalist and editor of the Al-Ahram newspaper from 1979 to 2005 was chair of the General Union of Arab Journalists from 1996 to 2012. He died on January 1 at the age of 84. He earned his bachelor’s degree from Ain Shams University in 1956 and began his journalism career as a reporter at Reuters. Nafae also served as the chairperson of the Arab Anti-Discrimination Organization, which is particularly focused on exposing all forms of discrimination and racism practiced by Israel.

Ahmed Khaled Tawfik
The renowned Egyptian author best known for his horror/thriller pocket series Ma Wara Al-Tabia (Metaphysics), died of a heart attack on April 2 at the age of 55. Tawfik, who practiced medicine before he turned to writing, is widely considered to be the first contemporary writer of horror, science fiction and fantasy in the Arab World, and the first writer to explore the medical thriller genre. Tawfik’s books became a hit among young people who consider him their “godfather” and identified him the protagnoist in many of his stories, Refaat Ismael, who was featured in the Metaphysics series. His 2008 novel Utopia, which highlights Egypt’s class divides, was a great hit and a continuation of the success that his Metaphysics series achieved. He is the prodige of another famous Egyptian writer, Nabil Farouk.

Henri Michel
The French football player and coach died April 24 at the age of 73. Michel played as a midfielder for the France national football team and later went on to coach and manage various clubs, like Paris Saint-Germain and Egypt’s Zamalek club as well as national teams all over the world, including Morocco for two stints, Tunisia at the 2002 Africa Cup of Nations, the Ivory Coast during the 2006 World Cup and Cameron. He coached France at the 1986 World Cup in Mexico where they reached the semi-final.


Kofi Anan
The first black African to lead the United Nations, Kofi Anan died on August 18 at the age of 80. Hailing from Ghana, Anan served as the seventh UN Secretary-General between 1997 and 2006. His efforts to secure a more peaceful world won him and the UN the Nobel Prize in 2001.

Madiha Yousri
The star from the golden age of Egyptian cinema died on May 30 at the age of 97. The actress and producer known as the “Brunette of the Nile” was chosen by Time Magazine as one of the world’s 10 most beautiful women in 1940s. Yousri, who was discovered by film director Mohammed Karim while sitting with her friends at the historic café Groppi in Downtown Cairo appeared in more than 90 films, many of which are considered classics, including Lahn el-Kholoud (Immortal Song), Ard Al-Ahlam (The Land of Dreams), Al-Khataya (The Sins) and Inni Rahela (I Shall Depart). She was cast alongside stars Emad Hamdy, Youssef Wahby and Hussein Riad in the film Hayya aw Mout (Life or Death), which was nominated for the Palme d’Or at Cannes Film Festival. Yousri was awarded Egypt’s State Medal of Creativity in 1963 by then-president Mohamed Anwar Sadat, and in 1998 she was appointed a member of the Egyptian Shura Council (Upper House) by former President Hosni Mubarak. She also received an honorary doctorate from the Egyptian Arts Academy on November 26, 2017 for her artistic career.

Khaled Mohieddin
The last member of the Free Officers Movement and the Revolutionary Command Council that overthrew King Farouk in 1952 died on May 6 at the age of 95. He graduated from the Egyptian Military Academy in 1940, where he served as an officer. In 1977, Mohieddin set up the National Progressive Unionist Party as a leftist opposition group, winning several seats in parliament under former President Hosni Mubarak. Interim President Adly Mansour awarded him Egypt’s highest honor, the Nile medal, in 2013 for his valuable contribution to political history since 1952. In 1970, Mohieddin was awarded the International Lenin Peace Prize.


Galal Amin
Acclaimed economist Galal Amin passed on September 15 at the age of 83. The intellectual and writer published eight books, his most famous being Whatever Happened to the Egyptians? released in 2000. Born in 1935 to Egyptian academic and jurist Ahmed Amin, the younger Amin graduated with a degree in law before continuing his studies at the London School of Economics. In 2015, the beloved AUC professor received the Sultan Qaboos Award for Culture, Arts and Literature, which recognized his significant intellectual accomplishments.

George H. W. Bush
The 41st president of USA and the patriarch of one of America’s dominant political dynasties, George Herbert Walker Bush, who served from 1989 to 1993, died on November 30 at the age of 94. Bush was a member of the Republican Party and had previously been a congressman, ambassador, and director of the Central Intelligence Agency. Bush was the first incumbent vice president to be elected president of the US. Foreign policy drove Bush’s presidency; the invasion of Panama (1989-1990), the second gulf war (1990-1991), the fall of the Berlin Wall in 1989, and the fall of the Soviet Union in 1991 all took place during his tenure. He lost the presidential election for a potential second term to Democrat Bill Clinton following an economic recession and decreased importance of foreign policy in a post Cold War political climate.


Hasan Kami
Egyptian actor and opera singer Hasan Kami died on December 14 at age 82. He studied at the Jesuit school then earned a Bachelors of Law from Cairo University, and later studied at the Theatre Conservatory. Kami began his career at the Cairo Opera House in 1963 and starred in more than 270 operas, including Opera Aida. He won the third global award in operatic singing from Italy in 1969, the fourth global award 1973 and the sixth award from Japan in 1976. Kami also served as manager of the Cairo Opera House for several years and participated in many TV series including Ana w enta w Baba fel Meshmesh and El-Banat (The Girls).


Gamil Rateb
Beloved Egyptian actor Gamil Rateb died September 19 at the age of 92. Rateb starred in many films, including La Azzaa Lel Sayedat (No Consolation for Women), Hob Fel Zenzana (Love in the Prison), El Bedaya (The Beginning) and Toyoor el-Zalam (The Birds of the Dark). Rateb also played unforgettable roles in a number of TV series such as Yawmiat Wanees (Days of Wanis), El-Raya al-Bayda (White Flag), Al-Asdekaa (The Friends) and Wajh el-Qamar (Face of the Moon). The iconic actor has appeared in French, Italian and Tunisian movies as well as distinguished international movies such as Lawrence of Arabia, Trapeze, To Commit a Murder, among others. He was honored in March 2018 in the seventh edition of the Luxor African Film Festival as well as the 29th edition of the Cairo International Film Festival.


Ebrahim Al-Shqankiri
Egypt lost director Ebrahim Al-Shqankiri on February 8; he was 82. Al-Shqankiri received his bachelor’s degree in cinema from the University of California, USA in 1960 and directed many films and TV series, most notably the social drama Saken Osady (Living Across from Me). He achieved national and international acclaim, winning the Alexandria International Film Festival Award for 1964 documentary film Al-Lahza Al-Khaleda (The Immortal Moment), several awards at the Cairo International Film Festival for his film Ana la Akzeb Walakeny Atagamal (I Am Not Lying But I Am Beautifying) and the award for Best Director for the film Estekalet Alemet Tharra (The Resignation of a Female Atom Scientist) and the 1992 documentary films’ award from the Leningrad festival.


Mohamed Metwally
At 73 years old, the Egyptian actor who played several unforgettable roles in acclaimed movies like Hassan and Murkos and TV series including all parts of the famous soap Layaly El-Helmya (Hemya Nights), died on February 17. Metwally, who graduated from the Higher Institute of Dramatic Arts, also participated in the American adventure film Sphinx.


Samir Zaher
The former Egyptian Football Association (EFA) President and former national team player died March 13 at the age of 74. Zaher’s time as the president of EFA was the most successful period in Egyptian football history; the national team won the African Cup of Nations four times in 1998, 2006, 2008 and 2010, and participated in the 2009 FIFA Confederation Cup in South Africa.


Baki Zaki Youssef
Egyptian military engineer and hero behind the plan which saw Egyptian soldiers break through the Bar Lev Line in October 1973 died on June 23 at the age of 87. Youssef, who had helped build the High Dam in Aswan, learned a tactic from his engineering days on the Nile and used high-pressure water cannon to rupture and breach the Bar Lev Line built by Israel along the entire east bank of the Suez Canal after seizing the Sinai Peninsula in 1967. In 1973, Youssef was awarded the first rank Military Medal of the Republic for his contribution to the 1973 victory. In 1984, upon his retirement from the army, he was awarded the Republic Collar of Distinction.


Ebrahim Saadah
Egyptian journalist and chairperson of Dar Akhbar el-Yom foundation died on December 12 at age 81. Saadah studied political economy in Switzerland, where he began to work as a news correspondent for Akhbar el-Yom from Geneva. Later, he became the head of the external investigations department at the newspaper, then deputy editor in chief and editor in chief of Akhbar el-Yom where he was famous for his column “The Last Column.” Saadah was also the editor in chief of Mayo newspaper (newspaper of the Egyptian National Party), becoming the first journalist to co-chair the editorial of a national newspaper and a party’s newspaper.


Hamdi Qandil
Veteran Egyptian journalist, news anchor and talk show host Hamdi Qandil died at age 82 on October 31. Qandil, who started his journalism career in the 1950s when he wrote for the Akher Sa’a (The Last Hour) magazine at the invitation of legendary journalist Mustafa Amin, presented a number of famous TV programs such as Aqwal al-Suhuf (In the Press), Ra’is el-Tahrir (Editor in Chief) and Qalam Rosas (Pencil). During the course of his career, Qandil was appointed director of the Arab Broadcasting Studios Union and worked with UNESCO from 1974 to 1986, specializing in national media. In 1987, he co-founded a satellite broadcasting company that later became known as MBC. His columns have appeared in Al-Masry Al-Youm and Al-Shorouk.


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1/28/2019 11:54:17 AM
<![CDATA[Unexpected Finds]]>
And birds. All my previous trips had been in spring or fall when the oasis was heaving not with tourists but with migrating birds. Previous visits had clocked up nearly 60 species as the olive orchards and palm groves were bursting with warblers, chats and flycatchers and the lakes and springs, saline and fresh, were packed with plovers, shanks and other waders. This time, in winter, I was surprised by the paucity of birds. It seems that Siwa is largely a stopover for migrants rather than a wintering ground. Not all was lost. At my resort I found a small flock of Spanish Sparrows, an unseasonal Tawny Pipit and a brace of Common Snipe which were all new to me from the oasis. And the obligatory sunset at Fatnas Island produced a flock of some 30 Greater Flamingos. The island was packed and I stood out as the only person not taking a selfie.

The highlight of the trip was a huge surprise and was totally devoid of feathers. I was stomping round the palm groves barely a stone’s throw from the old fortress of Shali with the air filled not with birdsong but the calls of what I took to be Green Toads (the Egyptian Toad is the toad of the Valley and Delta—it does not reach Siwa. I stumbled through the undergrowth and came across a small pond and a chorus of plops as the amphibians dived for cover. And there they were in the water, heads emerging from above the pond weed. These were not Green Toads ,these were frogs.

Frogs and toads are superficially similar but toads are generally less tied to water, walk rather than hop and have a rough warty skin covered in tubercles. Frogs are more aquatic, hop and have much smoother skins. These were frogs —bright green frogs with the rear legs banded with dark brown and the back with similarly dark, seemingly variable, spotting. I took my notes, I took my photographs. Definitely frog but which frog?
Egypt is not a great place for frog-lovers. There are five species. Savigny’s Tree Frog is confined to North Sinai and the Sudan Ridged Frog has very few records from near Lake Manzala and Fayoum. The two more widespread frog species, the Mascarene Ridged Frog and the Levant Green Frog, are residents of the Nile Delta and Valley. None of these species have been recorded from Siwa.

So imagine my joy (probably no-one normal can!) when on returning to Cairo and consulting my Guide to the Reptiles and Amphibians of Egypt by Sherif Baha El Din I was able to identify my frog. The fifth frog species for Egypt is the Saharan Green Frog and the only place it has ever been recorded in Egypt is Siwa. The description rang true too and it really is very green. So too the habitat. “Found in highly isolated localities in the Sahara, where it survives in very small water bodies, such as wells and cisterns, usually in oases”. Absolutely spot on! While the birds had let me down, I now have a new amphibian species under the belt.

It also seems to be rare. The guide continues, “Apparently restricted to Siwa Oasis, where it was first noted in 1994. Farid (1979) did not encounter the species during a 6 day search for the herpetofauna of the oasis in 1976.” Oh wow!

But Siwa left its best until last. Or rather the trip to Siwa left its best until last. Halfway along that road from Siwa to Marsa Matrouh is a rest house. Michelin star it is not. It is hygienically challenged and behind the latrines are piles of garbage that make conventional landfill seem positively alluring. It was at this ‘oasis’ the bus chose to stop and grasping the opportunity to stretch my legs Idisembarked with nothing more than an overpriced tea on my mind. As I stepped out immediately there were a number of birds around, some that I was able to identify immediately as Temminck’s Horned Larks.

This is a small desert bird, rather uniform orange brown above, pale below with a striking black and white head pattern and two small horns on the head, actually black feather tufts. A wonderful find in itself. And there was an adult male Blackcap non-resplendent in all gray with that black cap and a male Black Redstart. All good stuff.

And amongst these were three heavy, bulky small birds scurrying across the desert and at first glance just rather mousy dull. Up went the binoculars to reveal rather unstreaked upperparts, a distinctive head pattern with a rather darker circle arcing from behind the eye to the throat and the most enormous bill. A stonking great pale nutcracker of a bill. These were Thick-billed Larks. The streaking on the underparts was apparent and when they flew so did the dark primaries and white edge. These were definitely Thick-billed Larks.

This was a new species for me but the importance of the record only became apparent when I did my homework. It has been recorded in Egypt before but only in Sinai and occasionally along the Cairo-Suez road as a winter visitor. Here were three in Egypt’s Western Desert and almost certainly dispersals from the breeding population in the Mahgreb. More joy. I put the descriptor oasis in quote marks above but this rest house was exactly that. On all sides the Western Desert stretched flat and barren and austere but it proved to be a magnet in the wilderness for some very special species. I strode off the bus and almost tripped over a new life bird for me and a new record for the Western Desert. It was almost criminal such an enigmatic species should have been so easy. I never got my tea.
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1/27/2019 11:51:45 AM
<![CDATA[Roman Meets Sahara]]>
Inspired by the majesty of the Saharan desert and the peaks of its golden dunes, Ben Halim’s La Sierra collection is an exploration of an undulating desert landscape glistening like liquid gold.

The series is emblematic of desert topography and features asymmetric, exaggerated silhouettes experimenting with the ideas of balance and movement. The collection thoughtfully mixes gold-plated brass and 925 silver with custom-made resin stones, offering an artful yet wearable composition.
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1/26/2019 12:05:14 PM
<![CDATA[Hisham Kharma: a Fusion Musician with Humanitarian Mission ]]>
Kharma’s melodies cross all cultural barriers taking the listener to different worlds. His first official release by Virgin Megastore and Hybrid Records was First Voyage.

Kharma’s second album with Sony Music was the Arabesque series, which brought him together with Grammy Award winner Yanni and Cat Atilla. His third and latest album Al-Yaqeen (Faith) was released in 2016; and gained widespread success. “Sahla we Basita” (Simple and Easy), “Shouf be Albak” (See with your heart) and “Fel Malakout” (In the Kingdom) are among his most famous hits. Kharma has become an icon of electronic music in Egypt; he has recently released his latest joint single “Youmeen” (Two days) with Hany Adel; and is about to release a new album.
Kharma has also recently cooperated for the first time with awards winner Indian singer Tanvi Shah of the movie “Slumdog Millionaire”. This cooperation comes among a number of remarkable projects that gathered Kharma with internationally renowned artists.

Your music is very different… Who influenced you to make this new and creative mix and to start this line of music?

This is the first time I have been asked that question and what I am going to tell you now I have never said before to any media outlet, especially about what inspired me to start my music line. You are getting out of me something I never thought to analyse so I am analysing it with you now (He laughs).

First of all, I follow all types of music from all over the world but I love Asian music in general; from India, China and Malaysia. I love ethnic music of the Asian area in general, in addition to Armenia. I love all kinds of music that depend on ethnic instruments. I consider electronic music a common world language because it is not attributed to a specific country. I studied in Miami for two years, so I was also influenced by Latin music with its unique percussions like bongos and congas. I always try in my music to use acoustic instruments and ethnic, oriental [ones] from Asia, and bongos and congas. I tend every time to use different mix in my music but all of the previous formed my sentiment and inspiration. The deep inspiration started in 2006 when I travelled to US and Germany and performed my post graduate studies in art direction and worked there. I used to deal with people in creative context; so this created a strong bond between us. At that time, I lived in Miami and it is a Cosmopolitan city that houses people from different nationalities and religions; so dealing with them opened my mind. I started to realize and respect the humanity idea; that despite we are from different nationalities and religions there is common bond that brings us together, which is humanity. This principal inspired made me decide that when I will compose my own music, I will make it to serve as a common language to communicate with different people from all over the world, bearing in mind of course that it should contain that oriental taste as this is my roots. I want my music to be my communication language with the whole world. I knew that I succeeded in that after I received feedbacks from people abroad; so I realised that my music reached them because music has no language barrier, it is just one language that unites us together.

What are your most famous musical fusions?

My first album First Voyage and my second Arabesque with the great Yanni and Cat Atilla were stages for me to form my musical mind; that’s why I consider my first kick off to be my third album El Yakeen (Faith) because it included all my musical thinking… The electronic music is now trendy worldwide, people link it with the themes of clubs; on the other hand, we have acoustic instruments, string and orchestra of the classic music which some people view as old school. My target was to make a link between these two different schools: electronic and classic, I want to make a mix using something appealing to youth such as electronic music and other types of music that have special spirit like the classic music because I want the audience in my concerts to be from all generations. Thanks God my concerts are attended by children, youth, adults and elderly…

This blend was included in El Yakeen album, which took five years of preparation… I studied extensively all kinds of music before making this album to come out with something different from what was presented before. I decided to make that mix between classic and electronic music because if it is totally classic, then there is nothing new and if it is purely electronic, it will be somehow spiritless.

To what extent do you believe that music can cross cultural boundaries?

The blends and mixes I make in my music make me always feel that music has no specific country because all these different kinds of music could be mixed with each other. I always want to prove by these mixes that music is a common language that can cross all the cultural barriers. That’s why I named my first album First Voyage because I wanted this album to express my first voyage in the music world as if I travelled around the world gathering cultures and music and mixing them together. That’s why when the album was released we made an animation as if I was travelling around the world. I challenged myself before anyone else with my music. I was a computer science graduate, I worked in the advertising field for 14 years. I worked in Dubai as an executive creative director in the largest Japanese company in Egypt and Dubai and reached the peak of my career but at the end I couldn’t continue in this career because despite all that success I wasn’t happy as I realised that music is my passion.

Unfortunately, we were raised [to believe] that music is just a hobby or something for entertainment but I started to throw all this [away] and start my musical career. People at that time thought I was crazy to take such risk; I have three kids so I have responsibilities; despite this fact, I decided to quit my established career and to return back to Egypt and launch my music career after the 25th of January Revolution. People thought what I was doing was middle age crisis and they told me that ‘only songs succeed not music’. This decision wasn’t taken all of a sudden as people thought; it was the result of years of thinking. People close to me said that ‘it doesn’t make sense to start a musical career in Egypt especially after the revolution’. My convictions were totally opposite [to this]; first, I believed that chaos creates opportunities; second, I took that issue from a humanitarian side; most Egyptians were depressed at that time so if I could entertain them and make them happy, then I would have done something great.
Business wise, there was a big opportunity because the general mood was not good so the most guaranteed investments at that time were food and entertainment. My ultimate conviction was that good music will create its audience whatever the circumstances [are]; the example of this is the veteran Omar Khairat. I expressed this life challenge in “Youmeen” song with Hany Adel to encourage people who are afraid to leave their work and follow their passion to be bold and take the risk.

In general, in order to succeed you should take risks.

You cooperated with great global musicians, such as Tanvi shah, Cat Attila, Omar Khairat and Yanni; what did each of them add to you?

Cooperating with such giant names added a lot to me. First on the musical level, the idea of being a musical composer who has the right to choose each time the musical fusion gives me the space to deal with different people whether Yanni, Tanvi Shah, Omar Khairat, Hany Adel or Hisham el Gakh. Each cooperation represents a new experience for me, aside from the routine of doing the same thing each time because any musician gets bored if he repeats himself. Also, throughout the musical history we saw what happened to the musicians who presented the same music for long time; the audience got bored and they lost their success and glow. Every project with any of these big names was a new challenge that made me renew my blood and trigger my talent.
I worked in each of these projects with enthusiasm as if it is my first project, exerting my maximum effort to do my best. In these projects, I intended to surprise the audience; in other words, to do something that both of us didn’t perform before, to add to him/her a new taste and accept what they will add to me.

On the personal level, these big names added to me a lot. I was raised listening to the music of Khairat and Yanni; in school talents shows, I used to play their music and I was vey much influenced by it, so to have the chance to cooperate with them was a big honour for me. My cooperation with Yanni was important because it happened at the beginning of my career before I had even become a full time professional musician, so it gave me a strong push that I am on the right track and presenting new and different music. This cooperation came at the time I was wondering: Am I correct? Do I have a real talent? Should I continue in this career? the questions that usually jump to the mind of any artist at the beginning of his career.


Tell us more about your cooperation with Slumdog Millionaire’s famed Indian singer Tanvi shah?

The story started when I made some music tracks that were released in Buddha Bar and Café del Mar; from this experience I knew an Austrian music distributor and we became close friends. A year ago, this distributor introduced me to Shah on Facebook and said we can do amazing work together. I love Shah’s songs and voice and I was eager to cooperate with her. Since that time, we were looking for a suitable opportunity to cooperate till we found two suitable projects; the first is a song talking about human trafficking and body organ trade, the second is a song that she will sing in my upcoming album.

My album will be a musical one, with two bonus tracks; one will be performed by Shah and the other song I am not sure if I will release it in the upcoming album. This song will be performed by a group of vocals from around the world; and Shah will also participate in representing India.

To what extent do you see a harmony between the Indian music and the Arab one? Do you think they can be blended together?

The similarity is that they are affiliated with great cultures. I respect and admire any country which has its artistic culture, whether art, music, painting, poetry or cinema; and India has all of the previous. The Indian culture is very rich; that is why here in Egypt from a long period of time most of us follow Indian songs and movies. Egyptians were raised on the Indian films and songs, especially those of the legendary Amitabh Bachchan. Bollywood is now conquering the world and competing with Hollywood. Both Indian and Arab music are rich with talented vocals and musicians.
In general, I love mixing electronic music with ethnic instruments from all over the world. By this mix, I intended to build my own different identity. In my cooperation with Shah, I blended oriental with electronic and Indian music, I hope the audience will love this mix.

Tell us more about your cooperation with Omar Khairat?

My project with the one and only Omar Khairat was a dazzling one. It was something really big for me; cooperating with one of my favourite musicians. This project was designed by the great Egyptian designer Shosha Abou Elkheir. Abou Elkheir invented what we can call a fundraising design; how to fundraise through design to deliver hope instead of pain. Children Cancer Hospital 57357 wanted to make a memorial for the late great Emirati leader Sheikh Zayed because he contributed a lot to establishing this great hospital. So the hospital asked Shosha to design a memorial to be executed using latest technology and that has a philosophy.

She made a dazzling memorial using optical illusion and linked honoring Sheikh Zayed with ancient Egyptians who used to honor people during either sunrise or sunset. She wanted to use sunrise to symbolise the birth of a leader and sunset to reflect that even if he died the hope he gave us would keep him alive. So in order to add spirit to this magnificent memorial, she asked Khairat to make the sunrise music to represent Sheikh Zayed when he was alive with his wisdom and sobriety and asked me to make the sunset music to represent youth; but the two pieces must complete each other. It was one of the most important projects that I have done because it contained both humanitarian and creative sides. I love fusion in general not only in the field of music but in all the artistic fields; so this fusion between design, music and charity for me was the eternal creativity. Also, sharing the same project with the veteran Omar Khairat was great honor for me.

Omar Khairat is actually my third cousin; he used to advise and support me and was so happy with my success. The funny thing is that one of my concerts at Cairo Opera House was at the same time of his concert; my musicians in the break went to watch his concert and his musicians came to watch mine. Also, one of my great supporters is the veteran musician Hany Shenouda; I made a remix of his soundtrack for Shams el Zanaty movie in 1998 while I was in the university. I was influenced by Hany Shenouda because he was the first one to use electronic music in Egypt. He liked the remix; and now, he is one of my great supporters. He invited me to play with him on stage in one of his concerts and I did the same in one of my concerts.

Tell us about your three albums; each is very different from the others and they all achieved great success.

I released my first album First Voyage in 2010; at that time, music for me was just a hobby. This album was an experiment. After its release, First Voyage was number one on Virgin Megastores chart lists for two months, I was happy that the audience liked it. In 2014, Sony Music Middle East heard First Voyage and they contacted me to participate in Arabesque album. They told me we chose you from Egypt along with a musician from Turkey and another one from Greece. I thought that the other two musicians were beginners like me. After one month, they sent me via email the album poster design, I saw on the poster Yanni and Hisham Kharma. I asked them why are we copying a design of one of Yanni’s albums? (He laughs). They told me Yanni is with you in the album. I decided at that time not only to continue in this field but to be fully dedicated to music.

Before Arabesque, I was working in Dubai and was invited to one of Yanni’s concerts. At that time, I decided to resign from my work and to compose different music to communicate with youths from all over the world; Arabesque was like a second sign from God.

I consider El Yakeen my first album because First Voyage, as I said before, was an experiment. I just wanted to get out the music inside me, I wanted to test through First Voyage whether I was truly talented or I was deceiving myself and living in illusions… When I decided to make El Yakeen I had to compose music that could be heard, seen and played in live concerts with musicians and orchestra. The name of this album reflects my story with music. I wanted to present untraditional music. El Yakeen promo had a notable cast of celebrities: Asser Yassin, Omar Samra, Hazem emam, Heba el sweedy and Hana shiha .

I chose celebrities from different sectors, not only artists. At the beginning of the promo, I said faith differs from one person to the other, then each one of them talked about the meaning of faith from their point of view so it was a spiritual promo. At the end of the promo, I said faith for me is a voice that calls you and it is difficult to ignore; this voice is music and I translated it in a musical album named El Yakeen. This untraditional promo achieved a booming success, all these celebrities believed in the album’s message so the audience in return believed in the album and when they heard the it they felt all its details.

The hardest mission for me was choosing the musicians who participated with me in the live concerts; I preferred to choose young talented musicians who need someone to believe in them and give them the chance. These young musicians were compatible with me, they understood our humanity dimension; that we are playing music to entertain the audience and make them happy and be happy with them as well; we are not doing a profession; we believe in our music and we want to expand and deliver to the whole world; and that we should have a message. The audience felt all the previous and believed in us and started to follow us. I wanted to expand my fan base slowly and strongly. Thanks god what we did in a short period of time was delivered to our audience; this is the biggest proof that people believe in true art. The name of the album was a message that if you take any risk, only faith will make you continue your path; if you have strong faith, you will reach your goal even if all the circumstances show it is impossible.

Who is the musician who influenced you?

There are a lot of names; most of the current modern electronic music producers. I was influenced by Omar Khairat, Yanni Chinmaya Dunster, AR Rahman, Ivan Torrent, Kitaro, John Williams, James Horner and Hans Zimmer.

What is your daily routine?

I am keen to play music every day in the morning even if I am not working on a project, I always think of new ideas and document them to work on them later or they inspire me with new project, workout, studying new techniques in music, directing concerts, music distribution and orchestration. I take my children to their sports trainings and spend time with them and my wife, from day one I was keen to make balance between my personal life and musical life. I love to travel to take workshop or course, to know different cultures and get out of my comfort zone, I love food as well (He Laughs).

What is your favourite dish?

I love Asian food in general.

Who is your favourite singer, composer?

There are lots of names, I listen according to the mood. Nowadays, I listen to Nat King Cole.

What are your future plans?

I have three future plans; the first is my upcoming album which will be released in April 2019. This album will contain new flavours and will be very rich in terms of orchestration. The second plan is that I will add more musicians to my team. The third plan is that I want to increase my shows abroad in the coming period, I want to take my next album abroad
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1/25/2019 5:10:00 PM
<![CDATA[Bringing Together the 50 Plus Community]]>
“The majority of people that I know in my age group feel very sad and lonely, and I personally share the same feeling. When my only daughter grew up and got married, she became very busy with her own life, and my life has become very empty since,” explains Huda Mustafa, the founder. At an event in Cairo on World Diabetes Day to raise awareness about the disease and highlight prevention methods, Mustafa tells Egypt Today how helping other people was her primary motivation for creating The 50 plus community; she believes it will facilitate a greater connection among members so that they can fill their free time without creating a burden for their children. “I want to help all the people who feel that their lives ended once they grew older. I want them to know that it is never too late to enjoy and live the life that they desire at any age,” Mustafa affirms. “Our age group lacks attention and support. . . . Instead of feeling that our lives ended after we raised children, we want to feel like active members in the community who have the right to enjoy life.”

Mustafa herself faced the same problem when her daughter grew up. “Like most members of this group, I was busy all the time raising my daughter. I used to work as an Arabic teacher, but I quit my job because I wanted to be fully dedicated to her and take care of her needs. When our children grew up and got busy with their lives, we ended up having a lot of free time and we did not know what to do with it. We cannot go back to work, as most of us have reached retirement age and throughout the years we grew apart from our old friends,” says Mustafa.

Mustafa, who is a regular Facebook user, discussed with her daughter the idea of creating a group for older people on the social networking site to try to reach people of her age that she knows would like to occupy their free time and to meet new people. “I thought to myself, why don’t we all come together and start a new life. I am sure that there are many people out there thinking the same and want to live their lives happily, because we all still have the energy to do so. I wanted to help myself and help other people like me.” Mustafa’s daughter, Nada, was supportive of the initiative and encouraged her mother to start the group, offering to help her with the technicalities. “I have a friend who is in his thirties and works in advertising in the UAE. When I told him about the idea, he got very excited and after two days, he sent me some designs for the group’s logo, and I chose one of them. At that moment, I felt that it was becoming more serious and that I should be up to the responsibility,” adds Mustafa.

While she initially had modest expectations of the group’s reach, it has now achieved an impressive 1,200 in number, and is successfully providing a space for sharing ideas, discussion and interaction among seniors. “On the day we launched the group, I was hoping that we would reach 50 members. But we received so many requests to join the group. I was very happy that people saw the importance of such an initiative and that they are interested in the idea,” she says. She also reveals that many of the members are actually quite young, in their 20s or 30s, and join on behalf of their parents who do not have Facebook accounts. “Although the number [50] helps us clarify our goal, the group is open to any person who is interested in the idea for a personal reason or to help someone they know or because they are interested in volunteering and being in contact with other people. All people who share our values and believe that this group has the right to live in dignity are welcomed,” says Mustafa, who adds that some of the younger members joined because they are feeling lonely and want to make friends.
“The younger members are very enthusiastic, they send us messages to encourage us and to tell us that we helped them by creating a space for them to volunteer and support the older people. Through the group, they learned that they need to take better care of their parents and the elders in their family,” Mustafa elaborates.

A growing community

“My daughter was the one who found the group on Facebook. She was so excited about it, so she encouraged me to join,” says member Fatma Ali Gharaba who recalls how she really enjoyed the first event. “I met new people and made new friends. I was so happy and relaxed with them,” says Gharaba. The group’s first activity was held in Glim, Alexandria, where members met for a walk on the beach with their sons and daughters before heading to a café for breakfast. They later posted their photographs together on the group page.

“When they then announced the educational seminar to raise awareness on diabetes, I was very keen to join and attend,” Gharaba adds. “I felt a sense of familiarity with the other members, like we had known each other for a long time, because we share the same experiences and circumstances. We all need support to overcome the boredom that we were living in.”

Since that day, the group began to walk on the beach together every morning for one hour, goes swimming every week and practices water aerobics. They also plan to hold social interventions such as raising money for and visiting elderly homes. “I want the group to thrive, and for more people to join. This online connection is a first step and Facebook allowed us to be organized and connected; when I am away for a couple of days, the members ask about me and they feel my absence. Yet, the more important element is the activities we organize. For example, we want to start a book club to exchange and discuss books among us,” says Amina Mohammed Soliman, a member from Alexandria.

On the group, members post information about activities and social events. They also have a space to anonymously send a problem for discussion in the group, “When we receive the problem, we post it on the group page anonymously and the members comment or advise based on their personal experience. None of us are specialized, but we are here for each other,” says Mustafa. The group also includes a space for members to suggest activities or social events, “Any group member can suggest a place to visit or an event that we can attend together as a group,” she continues, noting a suggestion by one member that they celebrate birthdays together at the end of every month.

“I was so excited to find a space where people can understand the daily struggles that we face. . . . We are not sick, it is not about our physical health, but we are bored and we want to be happy. Our children are busy, but with this group we are also busy taking care of ourselves and finding ways to change the routine in our lives,” says Fawzia Khaled, another member from Alexandria. “The group impacted our psychological wellbeing, when we think together and plan for any activity, whether it is a walk on the beach or to visit an orphanage, we just feel that our life has a meaning,” she adds.

Suzy Dabour agrees. “When I joined the group, I just felt that the spirit of the group is very similar to my own. The members look for ways to enjoy their life and to live happily. The activities are very beneficial as they provide us with the opportunity to make new friends after we spent the majority of our lives taking care of our kids and their needs,” she says. “Through the group, I want to experience everything that I was not able to do when I was younger. I want to walk on the beach, laugh and visit the places that I did not visit before and I want to ride a bicycle.”

“Our happiness will reflect on our psychology and on our families. Being together in this group will help us get over the fear of being alone and the fear of growing older, especially when we see lonely people around us,” Dabour continues. “The group showed us that we need to take better care of our parents, who definitely are feeling the same, and it has helped our kids to feel there is no need to worry about us.” In the near future the group will be expanding outside Alexandria, with members from Ismailia and Cairo planning to organize weekly activities similar to the activities organized in Alexandria. “They are very excited about the idea,’ says Mustafa. “I am very glad that many are responsive and that more people will get connected to support each other.”
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1/22/2019 1:50:59 PM
<![CDATA[A Voice of the Diaspora]]>
Ethiopian-American singer-songwriter Meklit Hadero’s music is a product of a life marrying two distinct cultures, varying interests and multiple genres. The result transcends familiarity in a modern-day world where coming across unique tunes, the rare sounds that aren’t marked by groupings of similitude, becomes a challenge. An artist who is also a social activist of sorts, Hadero has participated in cultural projects such as co-founding cross-cultural initiative The Nile Project and developing a forthcoming podcast celebrating global migration in music. When she briefly visited Cairo to deliver a TED Fellows talk she gave on October 7 as part of an exclusive event at the Marriott Mena House, Egypt Today sat down with the Ethio-jazz musician to discuss her passions, influences, and impact.

Growing up as an African woman in the diaspora, Hadero describes herself as an “intersectional person.” Born to parents who were both doctors, yet arriving to the United States as refugees when Hadero was just two years old, her upbringing was characterized by the seemingly unlikely “full access to claim [herself] as an American, but also as an Ethiopian.” Their lifestyle was also nomadic; by the time she began a bachelors’ in political science at Yale University, her family had already lived in Germany, Washington D.C., Iowa, Brooklyn, Florida, among other places. “I changed middle schools three times because we moved around so much,” she says with a laugh, “and middle school is only three years!” In retrospect, she describes adapting and readapting to different cities so often while living between cultures as informing her craft many years later, as her Ivy League education did.

“The way that I bring together those cultures is not very common. My work is very different than what you typically find in music. I understand how to talk about the issues [my music tackles] in an academically engaging context. This is also something [asides from the uniqueness of the ‘Ethio-jazz’ genre] you don’t typically get from a musician in the music industry,” she recalls.

Living in San Francisco, where she has been based for over a decade while often traveling and touring for as long as six months a years, is the longest Hadero has spent in one city. She settled down there at the age of 24 to work for the Evelyn and Walter Haas, Jr. Fund, a philanthropic organization affiliated with the Levi’s jeans brand, and began making the transition to a musical career in the evenings, after working hours.

“My parents wanted me to have guarantees in life, because they came from a time in Ethiopian culture that was very uncertain [Ethiopia’s democratic transition in the early 1990s]…But I also felt I would never be happy unless music was my north star,” she says fondly of her career shift. Her family remains encouraging, and Hadero’s work as an artist arguably has an significant societal impact, a demonstration of her early academic and professional becoming that reflects in her music and cultural projects.

At 25, she earned a scholarship at the Blue Bear School of Music in her last year of eligibility for the institution’s young musicians program, covering yearlong lessons in guitar, voice, and music theory. She recounts the experience as a time of immersion; alongside her fulltime job at the foundation, she was practicing the guitar for 3 hours every night. Within merely a month, she wrote her first song on the guitar and was performing it a week later. “When you’re 25, it feels like you have no time to waste—which is crazy, because it’s really not the case. Yet it’s important to feel this urgency, because it propels you forward,” she recalls, with a rare, burning enthusiasm. “Right after my first voice lesson [when I began taking music seriously, a year before the scholarship program] I learned, with a little bit of technique, to find the voice that I hadn’t found before. I thought to myself, maybe there’s an infinity here that I’m just beginning to tap into, and I was addicted to it.”

Soon thereafter, she became co-director of The Red Poppy Arthouse, a center for the arts serving as a San Francisco hub for all things cultural, musical, and creative, where she helped create a family arts program for young kids, a residency program for visual artists, and programmed an international concert and performance series. The business and leadership savvy behind managing her work as an artist she largely picked up there, as she balanced myriad behind-the-scenes toils from building collaborations to editing videos and building relationships with the press.

Simultaneously, she put together her first eight-song EP entitled Eight Songs, which she independently released in 2007, with an unconventional, progressive concept for the album covers. Seventeen artists from the Red Poppy Arthouse uniquely hand painted each of the first 300 art covers; instead of printing the same visual graphic on each cover multiple times, every cover was a painting, thick-paper sleeves used as canvases inspiring a sense of beauty and wonder.

“It was a time when a lot of CDs were plastic, and I didn’t want to invest in plastic—it’s something that’s very disposable, and also toxic. I wanted to instead create objects that reminded people of a handcrafted sense of care and observation about the world; it was a process of creating covers to match the feelings I made the album with,” she explains with an air of understated cool often characteristic of Bay Area inhabitants.
A couple of years after she completed the scholarship program, local indie record label Porto France Records’ Peter Varshavsky, who knew Hadero from the Red Poppy Arthouse, enthusiastically conveyed an interest helping her record her first album.

Consisting of her first 10 songs, the album, dubbed “On a Day Like This,” was released in 2010. Not long after, a booking agent came across the album on social media, and got in contact with Hadero to arrange national tours promoting the album. Within a couple of years, she had gone from selling copies of a short EP herself to gaining widespread publicity. “It was all going so fast…it was a very expansive time,” she says of what might be an almost overwhelming couple of years as she developed from an emerging artist to gaining enough audience rapport and turning heads as part of the inaugural class of TED global fellows. An arm of the independently run nonprofit TED running short, powerful talks, the TED Fellows Program highlights voices of speakers who are younger and in an earlier phase of their careers than that of speakers at the organization’s usual talks. A commitment to diversity and boosting ideas of “rising stars,” the program was a fit for the budding artist, who was also turning heads as a cultural “instigator.”

In the meantime, Hadero also started the Arba Minch Collective, a group of Ethiopian artists, filmmakers, poets, writers, theatre makers and musicians from the North American diaspora dedicated to making annual cultural trips to Ethiopia to meet and connect with contemporary and traditional artists from their native land. The project’s name, which means “Forty Springs,” is derived from the many springs that emerge from the base of a cliff on a ridge below a town in southern Ethiopia. “We all had stories about Ethiopia that were very much our parents’ stories, and it was almost a veil over our experiences and our understanding what the country was…The country was changing so fast [in the 2000s], and we needed to go there together as artists to truly understand it and connect with the very exciting arts and culture world there—it was an amazing experience,” she recounts of the collaboration. The group organized a series of events there in 2009, in an aim to create performances that resonate with Ethiopians, and returned in 2011 to hold a festival which included shows at Gonder, a city of impressive medieval castles nestled between the hills of northern Ethiopia.

Hadero led the project through three years of programming, and it was during one of these events in her homeland that she met Ethio-jazz pioneer Mulatu Astatke, who is known as the first to blend jazz and Latin music with traditional Ethiopian elements, a style that Hadero’s work echoes. She refers to Astatake as a “major influence” and narrates of him, “He came to one of our shows, and when we spoke, he looked at me right in the eye, very respectfully…he said, ‘Meklit, what are you doing to bring Ethiopian jazz forward? Don’t ever play it how we played it 50 years ago. Find your voice, experiment, and take this further. I made my contribution, now you go make yours.’ He’s a legendary musician, and I have so much respect for him.” She pauses almost in reflection, and adds, “[Astatke] encouraged me to find my voice and take this music forward; it was a moment of expansion and opening, and it was extremely powerful to have his permission to be experimental while still standing for who I was as an artist.

He really inspired me to make my own mark.” The transformation in Hadero’s music over the years is clear; while her first album may sound closer to classical soul and jazz, with tracks that include a cover of Nina Simone’s Feeling Good, her more recent work sounds more like a quirky, distinctive brand of danceable soul, reflecting the variety of her histories and influences. She has also collaborated with hip hop artists Gabriel Teodros and Burntface to form Copperwire and produce the 2012 fusion album Earthbound, dubbed a “southful space opera.”

She later co-founded The Nile Project with Egyptian-born ethnomusicologist Mina Girgis in an aim to celebrate music from the Nile basic and create a platform for dialogue between citizens from those countries. After an African music concert they attended together in the United States, they found themselves thinking, “Wait, why do we have to go to the diaspora to hear each other’s music [as Africans],” Hadero says. “Coming up with The Nile Project was a moment that struck like lightening. When we thought of it, it seemed like such an obvious idea that I thought someone else must have done it. But we looked it up and that wasn’t the case, although the Nile is so important and the music of the Nile is incredible.” What followed was a scouting trip in 2012 to find musicians who might be interested, where the pair travelled to Egypt, Ethiopia, Kenya, Uganda and Tanzania. According to Hadero, musicians from countries on the East African coastline—a term she uses more loosely than its conventional political context—often have less of a platform internationally, an issue The Nile Project sought to resolve. Another goal was to focus on inclusivity of female musicians, who are often underrepresented, which the project has managed to achieve in recent years. Kasiva Mutua, the only female percussionist in Kenya, Rwanda’s Sophie Nzayisenga, the first female player of the ancient instrument Inanga, and Egypt’s homegrown Dina el-Wedidi have been among the Nile Project’s longtime collaborators. The musicians have since toured Europe, the U.S., and Africa in an aim to promote dialogue on Nile sustainability challenges and showcase musical talent from the Nile basin.

Hadero has not been as closely involved in The Nile Project since 2015, when she left to focus on other endeavors such as launching her latest album entitled When The People Move The Music Moves Too. “I tend to go in a pendulum between times when I am really focused on my own music, and other times where I am more immersed in arts and culture projects. I have to swing between them, and if I don’t, then I feel that something in me is missing. I grew so much with The Nile Project as a musician, but after four years I just felt that there were so many songs inside me waiting to be born,” says Hadero. “I like the energy of being involved in the beginning of a project, making something out of nothing, and then dreaming it into the world. That’s where my focus is, and where I tend to enjoy being involved in projects the most.” Her upcoming cultural project is the Global Migration Through Music podcast, which highlights “stories of global migration” through music and the lives of musicians, slated for release in Fall 2019.

Another one of Hadero’s influences is her mother, who she describes as “one of the most musical people in my life…everything she says is melody.” She recounts how her mother’s everyday, singsong phrases and the music she sang to while washing the dishes after a long working as a physician, were part of her “sonic lineage.” In a 2015 TED talk, she argued that birds and the natural world are crucial as a teacher of music.

As for her current family in the studio, her band, she says Grammy award-nominated drummer and percussionist Colin Douglas is “the best drummer [she has] ever been live with. What he has taught me in terms of rhythm has really been like an infinity!” She refers to her other band members similarly, and optimistically hopes for an impact promoting an understanding of “how badly we need voices from all parts of the world leading the way we think of as a global world.” She adds, “[Through my music] I hope to inspire cultural curiosity and empathy in others, and to bring people joy and relief from the hardships of life through songs and celebration.”


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1/21/2019 11:55:30 AM
<![CDATA[The Search for Different Voices]]>
The US has a lot of preconceived notions about the Arab world that are completely wrong, and combating this comes through films, the language we all understand,” explains mentor Effie Brown, a film and TV producer who says the Egyptian films they mentored “were special for their universality and region-specifics that enable them to travel.”

Described by GMM management as “inspiring and unique,” projects by 12 Egyptian filmmakers have been mentored through the US cultural exchange program since its launch in 2016. GMM is owned by the Film Independent nonprofit organization in the US, which supports filmmakers by offering them education and workshops that help them develop their projects and techniques to build audience for the types of films they are creating.

“My first exposure to Egyptian filmmaking was through Global Media Makers, and I was struck by how similar it is to the United States in many ways, given the struggle of independent filmmakers in financing, and figuring out ways to do a movie with little industry support,” says Josh Welsh, president of Film Independent. “Some of the Egyptian filmmakers we got to see in the GMM program are very tenacious, familiar and inspiring.”

Supported by the US State Department, the GMM program has served 46 filmmakers from Egypt, Morocco, Algeria, Tunisia, Lebanon, Turkey, Jordan, UAE and Saudi Arabia. “We are serving in nine countries, but the competition in Egypt is quite strong because there are great filmmakers, so we end up taking many filmmakers coming from Egypt,” says Maria Raquel Bozzi, senior director of education programs for Film Independent.

Bozzi says the program is looking for new voices offering fresh perspectives. “There have to be stories that we haven’t heard about before, also filmmakers should tell me something about the environment they live in that we have not heard about, and the project has to be in good shape so that it can be shared with mentors.”

To date, seven GMM projects have been produced, including Amr Salama’s Sheikh Jackson, which was Egypt’s official submission for the Oscar for Best Foreign Language Film.

“It is more important for us to hear different voices,” agrees Laura Kim, one of the mentors who worked on the Sheikh Jackson project. “It’s really imperative for us to communicate more through arts in a language that we all can understand.”

At the time Bozzi found that the struggle and tension were the main elements that drew the company to Sheikh Jackson, and described it as a successful experience.

“Someone having to navigate all of these elements creates great drama, the featuring of Michael Jackson was even better; however, it was not the element that made the film successful, but rather the tension featured in the film,” she recalls.

Over the years US filmmakers working with GMM have found common drama lines in Egyptian films, among them the “sense oaf urgency” and the “love-hate relationship with Cairo’s beauty and chaos.” For Len Amato, the president of HBO films and who is also part of the GMM program, what makes a film successful and gain international reach are the storytelling and the execution. “Breaking rules helps penetrate the global market.”
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1/20/2019 12:12:51 PM
<![CDATA[Easy Chicken Kebabs]]>
Ingredients

1 kilogram chicken breasts, cut into thick strips
1 tbs onion powder, 1 tbs garlic powder
½ tsp cumin, ½ tsp thyme
2 tbsp olive oil, 2 tbsp soy sauce
2 tbs barbecue sauce, 2 tbs honey
Salt & pepper, to taste

1. Mix onion and garlic powders, cumin, thyme, salt, and pepper.
2. Add olive oil, soy sauce, barbecue sauce and honey, and stir together until combined. Set the marinade aside.
3. Meanwhile on a wooden chopping board, lay chicken strips directly under each other in a row. Take a wooden skewer, and drive it through the row of chicken strips directly in the middle. Add another skewer through the row on the left, and then the right.
4. Generously brush the marinade over the chicken strips. Flip the strips over, and brush the other side.
5. Slice the strips with a sharp knife between each skewer, so you have a 3 individual kebab sticks. Place them on a paper-lined sheet pan under the broiler for 10 minutes.
6.After 10 minutes, flip the skewers over, and brush once more with marinade.
7. Repeat until all sides are cooked through.
8. Serve hot on a bed of lettuce, or alongside salad.



Follow HUMM on Facebook & Instagram @HummNetwork
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1/19/2019 10:41:12 AM
<![CDATA[A Cancer-Free 2019]]>
Myth number one is that a biopsy is risky and may lead to the spread of cancer. This is totally incorrect. A biopsy from the breast mass lets us know whether this mass is benign or malignant, and any necessary surgery or treatment are planned accordingly.

Also, breast cancer now is classified into several types and each one has its ideal treatment plan. So according to the biopsy result, the patient may either undergo surgery or be recommended for chemotherapy followed by surgery. Myth number two is that removal of the breast leads to a better outcome than removing the tumor only and preservation of the breast. Proper selection of patients to undergo breast conserving surgery (removal of the tumor with preservation of the breast) has the same cure rates as removal of the entire breast (mastectomy). Myth number three is that antiperspirants and deodorants cause breast cancer.

There isn’t any scientific evidence to support this assumption. With all these misconceptions out there, it’s best to read up on causes and treatments of cancer which is one of the leading fatal diseases among women—recent statistics indicate that 1 in every 8 women runs the risk of developing breast cancer during her life.

And yet only about 10% of cancer cases have a known cause which is linked to genetic mutation where the disease can be run from one generation of a family to another. The remaining 90% don’t have a specific cause, but there are known factors which increase the risk of breast cancer. These factors are associated with increased exposure to female sex hormones, such as early menarche, late menopause, not giving birth or having a first baby after the age of 30. Other sources of increased hormone exposure include taking oral contraceptive pills or hormone replacement therapy over an extended period. Unhealthy lifestyle habits including obesity, smoking and alcohol intake are found to be associated with cancer. When it comes to breast cancer in specific, there are a number of known factors that decrease the risk of having breast cancer, among them giving birth at a young age, multiple pregnancies, breastfeeding and regular exercise.

Luckily breast cancer is one of the cancer types that can benefit from early detection through breast examinations and scans. If detected early breast cancer can have a very high cure rate, meaning treatments such as chemotherapy are not necessary. Breast self-examination can start at the age of 20, while mammography can be done every year starting from the age of 40 or younger if there is a strong family history of breast cancer.

The most common presentation of breast cancer is a breast lump, usually accidentally discovered and painless. Yet it’s very important to take into consideration the age factor, as not every breast lump felt is suspicious or necessarily cancerous. A breast lump in a 20 year old is most likely benign while a breast lump in a 50 year old will most likely turn out to be malignant. Other signs of breast cancer include changes that occur to the breast skin. These comprise inward retraction of the skin, skin thickening to resemble orange peel (what we call peau d’orange).

Also a very important skin sign is that of an aggressive form known as inflammatory breast cancer where there is recent redness of breast skin. This is sometimes mistaken for mastitis which is breast inflammation that is commonly seen. Other signs may include any changes in the shape or direction of the nipple, or inward retraction of the nipple. Though not common breast cancer may be manifested as a lump in the armpit without anything felt in the breast. Breast cancer surgery has undergone major advances in recent years. On coplastic surgery is used to remove the tumor and reshape the breast using plastic surgery techniques to obtain the best cosmetically pleasing outcome possible. Another novel technique in breast cancer surgery is the lipofilling technique which includes performing liposuction from areas of excess fat , then injecting this fat to correct any defect present from a previous breast cancer surgery.

Patients who need to surgically remove their breast can benefit from immediate breast reconstruction to avoid the detrimental psychological impact of losing their breast. This is done by removing all the breast tissue and preserving the breast skin and sometimes also the nipple and areola. The removed breast tissue is then replaced by silicone implants or muscles from other parts of the body such as the back and tummy. Breast reconstruction following mastectomy can also be done at a later stage, but will usually require more than one operation to achieve the desirable cosmetic result.

There are several factors that can influence the outcome of breast cancer treatment. These are called prognostic factors and include tumor stage, tumor size, tumor grade and number of affected lymph nodes, among others. Every patient mustn’t compare herself to other breast cancer patients because each woman has her own prognostic factors that will influence the treatment outcome. As your New Year Resolution, make sure you are aware of any changes in your body. Breast cancer is a potentially curable disease if discovered and treated early, and understanding the possible risk factors, common presentations and methods of early detection can help you live cancer-free.

Dr. Tamer Manie is consultant on surgical oncology and is a member of the European Society of Surgical Oncology. ]]>
1/16/2019 11:22:51 AM
<![CDATA[An Angel Party Look]]>
A Natural, Dreamy Goddess Look

Charlotte prepped the Angel’s skin with her Magic Skincare Trio for a healthy, lit-from-within glowing angel complexion. First, she used her secret to supermodel skin, Instant Magic Dry Sheet Facial Mask, for a glowing radiant looking complexion. The ingredients, including vitamin B3, crocus bulb extract, peptides, oils and butters, penetrate deep in to the skin to provide nourishing nutrients where skin needs it most.

Charlotte then applied Charlotte’s Magic Cream, an instant turnaround cream for the complexion that floods the skin with moisture and provides the most beautiful, glowing base for makeup. It is made up of oils and actives that feed the skin. Hyaluronic acid and peptides that give a plump-effect to the complexion, vitamin C and E that brighten and soothe the skin, and Frangipani and Aloe Vera. It’s Charlotte’s secret to the ultimate runway glow! The cream is applied to model’s skin using Charlotte’s famous Angel Wing Motion Magic Skin Massage to wake up the complexion.

Next, Charlotte gently tapped her Magic Eye Rescue to revitalize the eye area. Time releases retinol molecules in the formula resurface the skin around the eye, helping your eyes appear younger and more radiant with every passing hour.

The Secret to Flawless, Poreless Angel Skin

Charlotte applied her ultimate glow primer, Wonderglow, to the model’s skin. The primer is full of hyaluronic acid and has a genius fluorescent core that redirects light to more flattering angles of the face.

Charlotte buffed on her Light Wonder Foundation for a natural skin effect. Charlotte used a shade slightly warmer than their natural skin tone to give them a healthy glow. For any areas which needed a little extra coverage, Charlotte applied her best-selling Magic Away Concealer to conceal any redness or blemishes, brighten darkness, smooth fine lines and hide the appearance of pores.

Next, Charlotte applied her Hollywood Flawless Filter. With the versatility of a primer, the mega-watt glow of a highlighter, and the perfecting properties of your favorite digital filter, it soft-focuses and instantly illuminates the Angel’s complexions.

A Killer Contour and Ethereal Glow

Charlotte wanted every Angel to have a natural contour and ethereal glow under the runway’s lights. She used her Filmstar Bronze & Glow palette to sculpt the appearance of the face and carve out killer cheekbones, add warmth to the complexion with the most natural bronze tones, and give a celestial candlelight glow to the skin.

The glow was amplified using Charlotte’s ‘Diva Light’ Beauty Light Wand. The rose-gold highlighter gives a soft-focused glow to the cheekbones that beautifully plays with the light. To finish the complexion, Charlotte dusted her Airbrush Flawless Finish powder onto the T-area, soft focusing and blurring away any lines and imperfections to create a soft micro-fine cashmere veil to the complexion.

The Ultimate Natural Supermodel Brow and Exagger-Eyes Eye Filter

To reveal the shape of the brows, Charlotte brushed them up using her magical Brow Lift tool and then used the soft pencil to fill in any gaps using upward strokes. Charlotte used Victoria’s Secret Brow or Never Clear Eyebrow Gel to fix the perfect supermodel brows.

Charlotte curled the eyelashes for definition using her Life-Changing Lashes curler. For the ultimate Supermodel eye, Charlotte brought back her sell-out sensation Exagger-Eyes Luxury Palette. Part of Charlotte’s Beauty Filters collection, the palette makes the eyes appear bigger and brighter, just like an Instagram filter. Using a blender brush, Charlotte washed the enhance shade forwards and backwards across the eyelid like a windscreen wiper. The smoke shade was used along the lash line to add definition.

To enhance the Angel eye look, Charlotte used a second best-selling favorite: Eyes to Mesmerize in Rose Gold. Using a smudger brush, Charlotte applied the metallic rose gold shade underneath the lower lash line to make the eyes naturally pop. To elongate the eyes and create a seductive, sexy, lifted shape, Charlotte lined the eyes with an Angel Wing using her chocolaty powder pencil eyeliner in The Sofia. For extra richness and depth, Charlotte applied her Colour Chameleon pencil in Amber Haze along the lash line. To complete the Supermodel eye filter look, Charlotte used Victoria’s Secret Major Lash to give a dreamy Angel flutter in seconds!

Natural, Pillowy Lips

For the supermodel lips that everyone wants, Charlotte started by re-shaping the lips with her iconic Lip Cheat lip liner in Pillow Talk. The best-selling lip liner loved by celebrities, supermodels, beauty editors and influencers all over the world mimics the natural shade of your lips and gives you the most pillowy pout. She then applied Victoria’s Secret Velvet Matte Cream in Showstopper. A luscious Pillow-y pink matte that makes the lips look instantly fuller and wider. Charlotte applied Collagen lip bath for a natural, dewy veil of gloss on top of the Velvet Matte Cream.

Blush-bronze Like an Angel

To create the look of fresh, natural health for the complexion, Charlotte applied a combination of blush and bronze Beachsticks in Las Salinas and Ibiza. The soft, dreamy makeup sticks blend with the complexion for a natural looking, sun-kissed blush effect.

As the finishing touch, Charlotte applied her glossy Supermodel Body. The product created glossy-skinned perfection in minutes. She applied down the centre of the limbs using the cooling roll applicator, which makes the skin look and feel firmer, toned and supple, so every model could stride down the famous runway with the confidence of
an Angel.]]>
12/15/2018 12:22:00 PM
<![CDATA[6 Fun Party Looks]]>]]>12/13/2018 11:00:00 AM<![CDATA[The connection That Matter]]>
Huda El Mufti, Mohammad Al Sharnouby and Khaled Anwar played brothers and sister on the series and now they’re reunited as brand ambassadors to bring you the latest must-have from OPPO: the F9. In a recent interview all three spoke about the role social media continues to play in powering their success, cementing their interactive relationships with audiences and pushing their careers to new highs. All three agree that breaking into the industry and establishing a name for yourself as an actor takes hard work, resilience and versatility. Which is why they’ve chosen OPPO, the phone that does the job and reflects all those qualities.

This is the first time any of the actors has endorsed a brand as an ambassador, but the three are the perfect faces of the fresh campaign, which is all about color, fun and constant connectivity. And the feature that they’re most excited about: VOOC charge, the battery solution everyone has been waiting for—a quick charge will give you hours of battery use, perfect for youth always on the go. We catch the threesome for a chat on their acting plans and the technology they’re looking for to best match their lifestyle needs.

a

You’re a model and actress, and of course run your own clothes store, so you’re already a big role model for your followers and viewers. How does your work as a brand ambassador help make that relationship stronger?

Other than the fact that OPPO is a really cool brand that shares the same audience as I do, it’s a pretty cool concept to be a part of. I love the “Make it beautiful” concept and how they’re working on a youthful, fresh and artistic brand. Their marketing strategy is to communicate with young people their own way, the way they understand and in their context and that’s exactly what I do, talk to young women like me in their own language. Fashion is a big part of our lives and so is entertainment, and this step in my career, to be an ambassador, helps me bring these two world together, which is what I’ve always loved doing.

When it comes to fashion, accessories are key to any look, not just for style but for function too. How does this phone connect the two?

I absolutely love the gradient color and design of this phone, it’s really versatile. Flat color profiles can be really dull but with this phone young users can show off their personality and attitude. My favorite has to be the Starry Purple, inspired by starry skies but it’s all about your own character; others might go more for red or blue. Then of course you have ZAAM bringing in the fashion element by creating our outfits—like this dress I’m wearing —which I also love. OPPO’s idea to bring in handbag designer Ahmed Azzam was a brilliant way of supporting local crafts and also connecting with audiences. The idea of creating a collection influenced by OPPO’s colors for Cairo Fashion Festival is really cool. Everyone who has worked on this collaboration just completes each other, in some ways just like the F9 itself.

If you were to describe each of other brand ambassadors in one word what would it be?
Well, Khaled Anwar has a great memory, I guess it has to do with his experience in acting and needing to memorize lines. As for Sharnouby, as you can tell he was the first to arrive, his time management skills aren’t that of a typical Egyptian at all!

Sharnoby, So we heard that you are always on time, how important is time to you and your work?

It is strange to find someone Egyptian who shows up before an appointment, but I do try. There aren’t enough hours in the day to do everything we love—whether it’s work or our own hobbies like sport, getting together with friends and so on. The pace is so fast and yet we spend hours waiting for things to get done. I never noticed how much until I got to try out the phone’s VOOC flash charge technology while we were shooting, and I realized the speed it charges at can save so much time from my day. I really do waste too much time waiting for my phone to charge, just like everyone else did.

What has it been like teaming up with Huda and Khaled again and working together as brand ambassadors?

Having had the chance to work with these guys again has been a lot of fun and brought back some great memories from when we were shooting together.

What other tech features are important for you?

Other than VOOC, which saves hours in charging time, cameras are very important because this is the age of the selfie so I’d go for the F9’s 25mp front camera. Instagram and Facebook are really critical tools that any entertainer needs to use well. As I recently announced I’m about to launch my first album after releasing the single “El-Nafseya.” We all know now how social media really helps the spread of music as online is where the majority of audiences go to view music videos and series episodes. Juggling singing and acting, I’m always on the move so I can catch up with everything on the 6.3inch FHD+ display water drop screen. The resolution is fantastic and it gives you more room to view.

a

Khaled #Stay With Attention is OPPO’s latest message to show support for young talents and to help them keep the attention they have worked hard for and deserve. Do you feel like this message is resonating well with the youth?

I do. A part of that success is me talking to you right now. Being a young actor in an industry like this here in Egypt, right now isn’t easy. It takes years of hard work, auditions, rehearsals and workshops just get in the door. OPPO has brought four talents together, Huda, Sharnouby, ZAAM and I. Here we are representing fashion, music and acting. Those three industries are the most desired by young talents today and the brand is a true supporter of the arts providing new career opportunities every day.

What is it like being back with Huda and Sharnouby on set after Ka’enoh Embare7?

It’s like a family reunion. It’s great to be working with everyone again, we became so close on set as if we were really brothers and sister. Also it’s kind of cool working with a brand I can relate to like OPPO. The F9 has a really cool design where the front camera resembles a water drop giving you more room to view.

You recently talked about being seen online and how that helps audiences connect with you. Is that changing the way the entertainment industry works today? What’s the trick to stay within everyone’s attention?

Of course it is. Social media means viewer response is immediate, live even, and that can impact decision-makers in any entertainment industry. The feedback is overwhelming, encouraging and very important for any actor or musician. But being constantly connected is important for everyone, not just entertainers. Young people especially are anxious if they feel a lack of attention from their friends and followers online, and we all get a little FOMO [fear of missing out] sometimes. The trick of course is to stay connected and always present yourself in the best-possible light using a good camera. The F9 can do all of that.

a
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12/12/2018 2:14:45 PM
<![CDATA[2018 The Year of Archaeological Discoveries ]]>
January 8, A part of a statue for Amenhotep III, its left foot forward and made of black granite, was found in Sohag. In front of the right foot, there is a collection of hieroglyphs about the coronation and birth of King Amenhotep III.

January 10, A number of archaeological elements and remains of tombs dating back to the Greco-Roman era were found in the eastern section of the Hellenistic cemetery. The most important of these discoveries is a tombstone that was once used to close one of the burial shafts. The find yielded a collection of offering vessels and lamps decorated with scenes of deities.

January 11, There were two massive archaeological discoveries in Aswan. The first was an administrative complex that dates back to the fifth dynasty and is considered the oldest archaeological discovery in Tell Edfu site. This discovery sheds light on how ancient Egyptians used internal architectural structures to store goods, raw material, and gemstones. More than 200 artifacts which belonged to King DjedkareIsesi, in addition to many tools used in trade campaigns to Africa, were also found. The second discovery was a statue of a man and his wife performing religious rituals, and a statue made of sandstone of a seated man, in addition to two statues of the god Horus in the shape of a raven at the temple of Kom Ombo in Aswan.

January 13, A stela of 19th Dynasty King Ramses II was discovered at San Al-Hagar in Sharqiya. The stela is carved in red granite and depicts King Ramses II presenting offerings to an ancient Egyptian deity.

January 17, A tomb dating back to the second century was found in Al-Alamein, comprising a rock staircase leading down into the main chamber of the tomb, where burial holes known as “Locauli” are prominent. The southern part of the tomb contains a Greek decoration on the wall, depicting a horn with a basin surrounded by leaves and flowers.

February 4 , An Old Kingdom tomb was discovered in the Western Cemetery located in the Pyramids area in Giza belonging to to official Hetpet. The tomb dates back to the Fifth Dynasty, about 4,400 years ago.

February 24, Eight tombs containing some 40 coffins of Pharaonic priests and more than 1,000 Ushabti statues were discovered in Tuna el-Gebel in Minya. The tombs are full of jewelry, pottery and jars. In the tombs were a gold mask, coffins, mummies and statues.

February 28, New parts of the statue of Ramses II were found in the Temple of Kom Ombo in Aswan, confirming the existence and use of this temple in the modern state era. Before this discovery, the only proof was represented in Tuthmosis III, where there is a visible part in the statue that depicts King Ramses II accompanied by God Sobek and God Horus, the main gods of the Temple of Kom Ombo.

April 11, An assortment of 4,500 fragments from King Psamtek I’s colossus were uncovered at Souq el-Khamis in Matariya., confirming that the colossus depicts a standing king, with his left arm in front of the body while the right one is extended to the back.

April 22, A marble head of Roman Emperor Marcus Aurelius is discovered in Aswan and an Osirian temple is found in Luxor. Also found were a collection of clay pots, remains of statues and a winged frame relief decorated with offering tables bearing a sheep and goose. The relief holds the names of the kings Taharka and TanutAmun.

April 30, An ancient royal celebration hall dating back to the era of Ramses II was discovered in Matareya. A number of valuable artifacts were also uncovered such as five stone blocks, a painting of the high priests of the Sun Prince Nept Ma Raa, in addition to some pottery figures dating back to the 27th Dynasty, one of which was a small dog-shaped statue. An amulet depicting Thi from the Roman era is considered one of the most important pieces discovered. The lower part of a statue of a priest from the Ramses era was also unearthed during the digging work.

May 9, A tomb of Great Army General, Iwrhya, from King Ramsses II’s reign was discovered in the New Kingdom necropolis, south of the Causeway of King Unas in Saqqara, Giza. The tomb probably dates back to the reigns of king SethiI and King Ramesses III in the 19th Dynasty.

May 11, Remains of a temple dating back to the reign of Roman Emperor Antoninus Pius were unveiled. Pius reigned from 138 AD to 161 AD and ruled the Al-Hag Ali village in Siwa Oasis, situated 350m away of Gabal Al-Marwa (Mountain of the Dead).

May 24, Parts of a huge red brick building, probably part of a bath dating back to the Greco-Roman era was uncovered. Pottery vessels, terracotta statues, bronze tools, a stone fragment engraved with hieroglyphs and a small statue of a ram were also found. The most important yield is a gold coin of King Ptolemy III. On one faces is a portrait of King Ptolemy III wearing the crown and on the other side is the Land of Prosperity surrounded with the name of the king.

June 24, A gold coin from the Islamic period was discovered by an Egyptian-French mission during an underwater excavation at Abuqir Bay in Alexandria.

June 25, A well-preserved set of canopic jars was discovered in the tomb of Karabasken (TT 391), in the South Asasif Necropolis on the West Bank of Luxor. The jars are made of Egyptian alabaster and probably held viscera. The lids depict a human, a baboon, a jackal and a falcon and are skillfully carved and modeled by three different artists. The jars belong to the “Lady of the House Amenirdis” from the 26th Dynasty.

July 1, A statuette of Osiris was uncovered at the eastern side of the King Djoser Step Pyramid in Saqqara. The statue was found in a small incision between the huge blocks of the pyramid’s eastern façade.

July 10, An ancient city dating back to the Greco-Roman era was discovered in Minya. The city, extending to about 2 kilometres and 600 meters in width, contains many ancient tombs carved in rocks as well as Greco-Roman columns, a church, and a cross.

July 14, Minister of Antiquities Khaled Anany announced the discovery of more than five stone coffins in Saqqara area, and declared it “a great archaeological discovery”. The Egyptian-German mission uncovered a complete mummification workshop which contains burial chambers with mummies dating back to the 26th and 27th dynasty. A gilded mummy mask decorated with semiprecious stones was found covering the face of one of the mummies. Three mummies, a group of canopic vessels made of calcite and 1,500 Ushabtis were also found. The coffins date back to the late period of Ancient Egypt, from the seventh century BC to the fifth century BC and mummification, and can help Egyptologists better understand methods of embalming, ancient workshops and tools.

August 9, A sphinx was found at Al-Kabbash Road in Luxor.

August 15, two ancient pieces made of mud-sand that date back to the Ptolemaic era were uncovered at the Temple of KomOmbo in Aswan. Each piece is two meters in height, and has of numerous codes and carvings.

August 16, A Yorkshire-based expert revealed that Ancient Egyptians were actually consecrating mummies 1,500 years earlier than previously thought; almost 6,000 years ago. The discovery was made after tests were performed on a mummy that dates back between 3,700-3,500 BC.

August 26, an Egyptian archaeological team discovered a cemetery that dates back to the Ptolemaic dynasty in Alexandria.

September 2, one of the oldest villages in the Nile Delta was uncovered. The importance of this discovery is based on the fact that these buildings, which date back to the Neolithic period, are not known in this region, and were only discovered by the Egyptian Exploration Society in one location, namely Sais in Gharbia Governorate. A dozen silos containing a huge quantity of animal bones and botanical remains was also discovered.

September 5, a rocky cemetery, located at the north east of Senusret I pyramid was uncovered.

September 16, a sphinx statue made of sandstone was discovered in the Temple of Kom Ombo in Aswan. The sphinx likely dates back to the Ptolemaic era.

September 18, a tomb dating back to the Late Period containing a sculpted sandstone sarcophagus with a well-preserved mummy wrapped in linen, among other things, was found. Three other tombs were found in the area where remains of clay sarcophagi were unearthed, some of which have paintings while others are inscribed with hieroglyphic texts. The mission found a collection of mummies haphazardly buried, suggesting that the tomb was used as a communal burial. The head of an unidentified sandstone statue was also uncovered along with a collection of faience amulets.

September 25, the Egyptian archaeological mission in Mit Rahina discovered a huge archaeological building in Demerdash basin area located 400 km north of Mit Rahina Museum. The structure is made of brick columns supported by huge blocks of limestone, whose foundations, external walls and inner staircase were built with red brick molds. A second building containing a large Roman bathroom and a room that might have been used for performing religious rites was found. Inside this room the mission discovered offering pot holders made of limestone decorated on one side with the head of the God, Bes. The room also contained basins for disinfection and small columns of limestone. To the north of the building and inside the eastern wall, a limestone entrance with a width of 112 cm, and a height of 106 cm was discovered. Another entrance, leading to a staircase built on two axes from the west to the east and from the south to the north, was uncovered to the right side of the former entrance. A room attached to the outer wall of the building used for servants was discovered in the northeastern corner of the building; the room contains a baking oven tile similar to that used in modern Egyptian villages.

October 1, two ancient paintings made of sandstone were uncovered, one of which belongs to the second king of the 19th dynasty King Seti I while the other belongs to King Ptolemy IV.

The first painting is 2.30 m in height and 1 m wide, with a thickness of 30 cm. It was found broken, divided into two parts but its inscriptions and writings were in good condition. The second painting was found broken into several parts, with a height of 3.25 m, width of 1.15 m and 30 cm in thickness. The first painting depicts King Seti I standing in front of the great god Horus and the goddess Sobek; this scene is topped with a winged sun as a symbol of protection. Below this scene is a text that consists of 26 lines in hieroglyphics, in which the name of King Horemheb is mentioned several times. The painting of King Ptolemy IV shows the king standing, holding a stick whose end is shaped n the form of Horus while behind him stands his wife Arsinoe III. In front him is the triad of the temple, and above them is the winged sun.

October 25, the archaeological mission working in Matareya found a full ancient royal celebration hall dating back to the era of Ramses II.

November 6, a number of fragments and maller statuary were uncovered at the Temple of the Sun in Matareya. The fragments date back to the 12th and 20th dynasties as well as the Third Intermediate Period. The discovered inscriptions refer to the creator God Atum as being responsible for the flood of the Nile.

On November 10,three tombs dating back to the Pharaonic modern-state era of Egypt and four other ancient ones containing a group of artifacts including mummified cats “Bastet”, were unearthed at Giza’s Saqqara necropolis. Bastet was a goddess of the ancient Egyptian religion.

November 14, a grave of a woman and her fetus dating back 3,700 years was uncovered at Kom Ombo, Aswan.

Thaw-Irkhet-If Sarcophagus Unveiled
At press time Egyptian archeologists held an unveiling ceremony for a previously unopened, 3,000-year-old sarcophagus of a mummified woman. The coffin is one of two ancient mummy discoveries found in perfect condition at a tomb near the east bank Nile city of Luxor, with the participation of a French mission from the University of Strasbourg, in November. The second sarcophagus was reportedly opened and examined by Egyptian authorities prior to the unveiling ceremony.

“One sarcophagus was rishi-style, which dates back to the 17th dynasty, while the other sarcophagus was from the 18th dynasty,” Minister of Antiquities Khaled Anany told. the media. “The two tombs were present with their mummies inside.”

The discovery was made following five months of excavation work, and the tomb was named after mummification priest Thaw-Irkhet-If, who is believed to have been responsible for overseeing it. After removing 300 cubic meters of ruble, the team uncovered the tomb, colorful scenes on its walls, holding over 1,000 wooden statues, colored masks, and more.
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12/11/2018 12:02:17 PM
<![CDATA[5Easy Christmas Dessert Hacks]]>
Either buy readymade vanilla cupcakes or use a cake mix to make your own. You can find store-bought meringues at any supermarket that you can use to decorate your cupcakes to look like little trees. No holly sprig? Some large mint leaves and pomegranates should do the trick

Festive Cookie Platter

Absolutely no effort in this one—sable biscuits are available year-round at any bakery or supermarket—but it’s all about the presentation. Choose a plain platter or wooden board and arrange your cookies adding conifers, tinsel and some plastic greenery that you can pick up from any stationery store.

Dress It Up Yule Log

This is the easiest hack in the book. Chocolate, English cake or fruitcake are the best companions to plain winter drinks like tea or a mug of steaming cocoa. Buy some ready made cakes from the bakery or supermarket and wrap with plastic Christmas decorations. You can also use rosemary sprigs topped with pomegranate if they’re handy. Serve on a bed of sprinkled powdered sugar for a dramatic effect.

Drink Up!

This one is outright cheating, but your guests will love you for it. As they do every year, Starbucks brings back their festive favorites including the Toffee Nut Frappuccino. Nothing beats the rich buttery flavor of sweet toffee combined with the warmth of toasted nuts blended with Starbucks’ smooth espresso and velvety steamed milk to make the Toffee Nut Latte. The holiday menu also features Ginger Bread Latte, a sweet and spicy flavor combination, and the Signature Hot Chocolate, which will satisfy any chocoholics’ cravings. And, they deliver!

Lazy Cake Snowballs

You only need four ingredients for these simple but delicious sweets; grownups and kids alike all love them! To make 24 snowballs, empty 3 tins of plain Puck cream and beat in 150g of unsweetened cocoa powder. Using a rolling pin, break up 4 packs of butter cookies (Danish is a tried and true favorite). Roll in biscuit crumbs, keep adding until the mix is no longer runny or sticky. Form into small balls, place on a tray and refrigerate. Before serving, take out balls and roll in powdered sugar before dropping each one into a cupcake case. Pipe a little cream on the top of each one and garnish with marzipan holly shapes.

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12/10/2018 2:30:00 PM
<![CDATA[That Christmas feeling]]>
“I’m so excited for the holiday season to start, and I’m so looking forward to see how our customers include our products in their celebrations,” says Evelina Kravaev Söderberg, Head of Design at H&M Home. “In many homes, treasured items form part of the traditions and it’s a wonderful thought that perhaps our cheerful fox mug will become part of someone’s childhood memories one day!”

Bring that winter wonderland atmosphere inside with winter white chunky textiles; prints inspired by the flora and fauna of a wintry forest with deers and pine branches; and natural materials such as linen, jute and wood. Along with traditional patterns such as stripes and checks, fake fur and fresh modern reds create a traditional yet contemporary setting to the holiday celebrations. “For those who prefer a more glamorous setting to the celebrations, we were influenced by the elegance of an urban holiday.” Luxury is key to this look, dominated by golden and amber hues along with materials such as fake fur, velvet, brass and bronze.

With the living and dining rooms being the main focal points of any Christmas gathering, this season’s trends will help families personalize their own style. “Customers are more interested in modern, inspiring home decor. There’s a great deal of interest in personal lifestyle living. It’s about living, eating and travelling. We can see that the importance of expressing yourself and your personality isn’t just a matter of how you look—you and your home are a very important part of this concept,” Söderberg explains.

The designer herself finds inspiration in being curious. “I love art and books. I love to explore other artists and designers. Travel is probably our major source of inspiration, along with meeting people from different cultures,” she has been quoted as saying. “I watch and observe different surroundings. . . . The more digital we become, the more we’ll need tactility. When we live in an environment where we’re always connected, we’ll need the contrast of touching and feeling—and that will become apparent from our design. Nature is a source of inspiration that’s still very strong, so we’ll see even more natural materials like wood and ceramics. A sense of comfort and luxury is also something that we’ll be exploring through quality and detail in our forthcoming collections.”

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12/9/2018 10:00:00 AM
<![CDATA[The British Council in Egypt celebrating 80 Years]]>
“Over the years, the British Council’s work in Egypt to encourage the sharing of knowledge and ideas has created opportunities for the people of both countries and built our mutual understanding. The ties between our two countries are important, and I welcome the continued contribution of the British Council in Egypt.”

The ambassador—who has been in Egypt for three months and who is the son of Sir Philip Adams, the British ambassador to Cairo in 1973—emphasized his pride the 80th anniversary of the British Council coincides with having its first female director, Elizabeth White. “[Egypt] is one of the best places to do this kind of work.

The young people we work with, they are so amazing. The potential, the interest, the curiosity, the trust, the initiative of these young people is just blinding,” White, who has been in her new position for about three months, told Egypt Today. “Being appointed the new director of the British Council in Egypt during such a momentous year has been marvelous. . . . It gives a real sense of purpose to see how generations of Egyptians have taken up the opportunities we offer in the arts, education, science and sports,” White said in her speech.

She told Egypt Today that at this time, the British Council wants to continue to focus on education and developing the lives of young people. Currently, the British Council runs the National Teacher Training Program that expects to train 37,000 teachers by 2020, as well as the Newton Mosharafa program, which develops the capacity of academics.

The scientific program is funded equally by the Egyptian and British governments with a total of £50 million, and it sponsors postgraduate studies and research programs for Egyptians at UK universities. Recently, the program helped Egyptians discover an early diagnosis method for Hepatitis C, and the national campaign against the virus has thus far proven to be immensely successful.

The British Council also runs the coaching program “Premier Skills,” aimed to develop children on a social and educational level, in communities across Egypt, including those in Upper Egypt. In 2017, over 60,000 children were part of the program.

In mid-November, White flew to Luxor to attend the closing ceremony of the British Council’s ‘1000 Girls, 1000 Dreams’ football partnership with the Ministry of Youth and Sport in Luxor. It is hoped that the program will leave Egyptian female coaches who will continue to train young girls. Back in Cairo she attended a concert by independent British singer Nadine Shah at el-Sawy Cultural Wheel, along with Sir Adams, on the last day of the anniversary celebration.

Shah, whose album Holiday Destination was nominated for the 2018 Mercury Award, said female Muslim second-generation immigrants like herself were hardly ever present in the music scene in the UK. She is super excited to be setting an example for her fellow Muslim artists to pick up their guitars and know they can be respectable while leading a career in music. She hopes the first generation will also learn that such a career can be profitable and allows musicians to see the world. “There’s so many artists from the UK that should be playing here. Lots of people have one idea in their head, they think about what happened in 2011, they think about safety. I mean, London isn’t technically a very safe city,” Shah told Egypt Today.

“It’s perfectly safe to come here. So, it’s so important that we have institution like the British Council present encouraging artists to come and to play and to see these places. It’s a really beautiful, beautiful city,” the young artist said, adding that the Nile represented the best backstage area she ever played at.

The artist, who is of Pakistani heritage, defines her music as “alternative,” with Holiday Destination, which predominantly was about the refugee crisis, influenced by different genres like Afrobeat and bands such as the US rock bank Talking Heads, and scales from the east using, in particular, the saxophone. Here in Egypt she expressed her strong admiration of Egyptian iconic singer Umm Kalthum, emphasizing there is a “real thirst” for eastern music in the UK. “Sponsors and financers should support Egyptian artists to play in the UK, where audiences will spread the message via word of mouth and pictures and videos on social media in the alternative music scene and beyond.”
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12/8/2018 12:26:17 PM
<![CDATA[A Journey of Passion]]>
Branded a “landmark” edition by the head of festival Mohamed Hefzy, CIFF opened on November 20 in the main hall of the Cairo Opera House and was attended by a notable cast of stars and filmmakers from Egypt and around the world, in the presence of the Minister of Culture Ines Abdel-Dayem, Minister of Social Solidarity GhadaWaly and Minister of Tourism Rania el-Mashat. Speaking at the opening Hefzy revealed how specially challenging it was to organize this special edition, as its management was striving for excellence. “I have to thank all those who contributed to this edition, Minister Ines Abdel Dayem, the Festival’s Artistic Director Youssef Cherif Rizkallah, and our sponsors. . . . Without their help, the edition would have never seen the light,” Hefzy said.

Taking audiences back in time, the ceremony started with a short documentary about the history of Egyptian cinema narrated by the veteran actor, singer and TV presenter Samir Sabry, who presented CIFF’s first edition. As he shared with the audience his very long relationship with the festival, since it was established by the renowned cinema critic Kamal el-Mallakh, Sabry shared a surprising piece of insider information about the sponsors of the first edition. “Abdel Halim Hafez andWarda donated the profits of one of their concerts to the festival; and Nagwa Fouad managed to convince a few hotels to host the events,’’ Sabry recounted. He concluded by paying tribute to CIFF’s former presidents Saad Eddin Wahba, Hussein Fahmy, Sherif el Shobashy, Magda Wasif and Ezzat Abu Ouf, and the current president Hefzy, who is also the youngest to head the festival. The veteran entertainer then gave the stage to actor Maged el-Kedwany who presented the rest of the festival’s events. “Cinema is a blessing from God,’’ Kedwany said as he took the stage.

Several inspirational speeches were made, among them that of famed Egyptian actor Sherif Mounir who started with an amazing drums performance then went on to speak about his special relationship with the festival, as a loyal attendee of each edition and previous jury member. “Egyptian cinema is a comprehensive art that is connected with all other forms of art, that is why we call cinema the seventh art,” Mounir reiterated.

Starlet Sherine Reda also made an emotional speech, sharing how anxious she felt standing on the huge stage in front of all such great stars. “The cinema hall is the only place where people do not fear darkness because cinema inspires their feelings and emotions; it is the only place where our ideas can take shape,’’ Reda said.

Minister Abdel Dayem voiced similar thoughts, sharing sincere hopes that CIFF would contribute to promoting our art and sharing our vision around the world. “Cinema takes us to different worlds; cinema gives life, and it takes from life, and I hope for this festival to be an opportunity for sharing life’s experiences,” Abdel Dayem said.

This year, the festival was dedicated to celebrate Russian cinema. The first award was presented by actress Nelly Karim to Russian director Pavel Lungin, who has been nominated for 300 international awards of which he received 12, including a Cannes award in 1990. Lugin thanked the festival’s management for “the honor,” adding that Cairo deserves to be the capital of world cinema.

Actress Leila Elwi then presented the Faten Hamama Award to British film director and screenwriter Peter Greenway who talks about how he felt lucky to have made 60 films in 40 years, adding, however, that cinema changes with time and that we must keep looking forward to make cinema that keeps up with reality.

The American film Green Book was chosen to screen at the opening ceremony.

Currently competing for the 2019 Oscars, the film is directed by Peter Varley and stars Viggo Mortensen and Mahershala Ali. It is based on a true story set at the height of racial discrimination in the US in the 1960s where an Italian-born driver with racial tendencies takes a black-skinned pianist on a tour around the southern states where racism reached its highest levels. The film landed the Audience Award at the Toronto International Film Festival.

CIFF paid special attention to the sound and images of the presented films, purchasing new screens and screening films using 4k technology. It also showed for the very first time 14 or 15 international premieres. The Cairo Film Forum program was expanded to include a larger number of films; and two new awards were launched to give greater opportunities for more films to win.
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12/7/2018 12:37:00 PM
<![CDATA[Life's a Circus]]>
Initially fascinated by the clowns’ world of comedy, acting, mystery and vulnerability, Ahmed focuses on the ability of these solitary figures, often marginalized or venerated by conventional society, to manipulate their audience.

In the circus of life, the performers are so fearless and confident, that audiences go from laughing their heads off to holding their breath in fear and suspense within just a matter of moments. And yet, “the circus is a group that symbolizes the psychological, social and cultural changes that affect society in both its local and Arabic dimensions,” states Dr Faten Wehd. Its effect on reality carries many meanings that capture cruelty and tenderness of reality, and more so, its irony.

As we witness the collapse of moral values, the proliferation of clowns across the board becomes flagrant and establishes new social values taking us further away from humanity. Ahmed cements those changes by portraying the ever-changing masks worn by individuals in our society, and offers a rich subject full of dynamism and drama, whose main aspect is constantly changing, just like life.

Through his intense study of human psychology and of light and colors, Ahmed inspires with a beautiful yet haunting mystery that translates into an underlying sense of human fragility. Just like the Alexandrian-born Wanly brothers, famed for their magical depictions of the world of circus and theater scenes during twentieth-century Egypt, Ahmed felt compelled to continue the conversation, choosing to bring the rise of the clown to the fore.

Born in Luxor, El Zaeem Ahmed graduated from the Faculty of Arts at South Valley University in his native city in 2001. His work is part of the collection of the Egyptian Ministry of Culture and the Museum of Modern Art in Cairo.
“It’s a Circus” will run until December 8 at Art Talks Gallery in Zamalek. For upcoming exhibitions, visit arttalks.com
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12/5/2018 11:15:13 AM
<![CDATA[Rediscovering Alexandria’s Heritage Gardens]]>
Marking its ninth year, Alexandrian Heritage Days is an annual exhibition that celebrates the coastal city’s rich history and aims to help preserve Alexandria’s magical history though sadly threatened monuments and landmarks. The event is held under the umbrella of the Alexandrian Center of Studies (CeAlex) in collaboration with a number of NGOs and institutes, such as the Greek Culture Institute, the Applied Arts Museum in Alexandria, the French Institute in Alexandria, Jesuit Culture Centre and the Spanish and Lebanese Consulate.

“This year, CeAlex presents three exhibitions as part of Alexandria Heritage Days; Rediscovering Alexandrian Gardens, 15 years of Exploring Lake Mariut and Alexandria during the First World War,” explains Head of the Outreach Department of CeAlex Marwa Abdel Gawad. Tours and heritage walks have also been arranged around the city’s oldest avenues in El Manshiyya and El Attarin Districts, as well as a walk inside Alexandria Stadium where the Olympic Flag was first flown for the Pan-Egyptian games on April 5, 1914.

The first exhibition ‘Lake Mariut: 15 years of Exploration’ taking place at the French Institute premises (from November 17 until December 27) sheds light on the history of Lake Mariut and portrays a map of its environmental and economic value since the Pharaonic era until the 19th century, after the area was abandoned by farmers. Bedouin tribes began making it their home back in 1970.

The biggest celebration taking place this year is ‘Discovering Alexandrian Gardens’ which is portrayed in a number of exhibitions held around town. The Memory of Gardens takes us on a journey down memory lane, through pictures narrating the stories of gardens and how they remain fondly rooted in the memory of Alexandrians.

Quiet summer afternoons, lazy weekends, sunny winter days and the most splendid springs—back in the day when average Egyptian wore neatly tailored suits and elegant dresses, and when public parks, the smell of jasmine lingering in the air, were the favored outing for families, couples and children.

With a variety of activities taking place in parks such as dancing tango, the hula hoop and the foxtrot, parks actually boasted a special lavish atmosphere, being specifically designed for the luxury of enjoying Alexandria’s marvelous weather. As the years passed, public green spaces —eroding under the burdens of socioeconomic changes—began to be gradually neglected, however they still carry glimpses of yesterday’s charm.

The Memory of Gardens aims to document a significant part of Alexandria’s history in an effort to preserve it, not only in the memory of those who were lucky to be part of its glory days but also in the memory of generations who are yet to come. Also, putting a spotlight on long-forgotten parks around the city, the landmarks each reflect the impact of green spaces on residents of the Mediterranean coastal town.

Sultan Hussein Park (El Shalalat Gardens)

This set of small gardens, first known as the Municipal Gardens, was built around the remains of Alexandria’s ancient east walls located behind the Royal Hospital (now known as El Miri hospital) in El Shatbi. It was described by E.M. Forster as “small but remarkably beautiful, designed by French engineer ‘Monfront’ who has shown great genius in addressing and skillfully designing the area to become one of the most unique green spaces in El Shatbi District, cutting one of the paths of El Mahmoudia canal, later transformed into an artificial pond for ducks.”

The garden was once home to Alexandrian-Armenian politician Nubar Pacha’s bronze statue before it was moved to Sayed Darwish Theatre (Alexandria Opera House) located in Fouad Street where it sits today.

The gardens today are located on Sultan Hussein street, named after Sultan Hussein Kamel (1853-1917), Khedive Ismail’s son. Landmarks of El Shalalat include the remains of Alexandria’s Arabian Walls, which was designed as an outdoor wall and indoor hidden wall surrounding the city from the east harbor (El Mansheya Square today). Other landmarks include El Nabih Cistern; Forster explains the Cisterns of Alexandria were declared as state property by the end of the 19th century, in an effort to remove them from public control after the establishment of the modern water supply system.

A study conducted by the CeAlex entitled “Voice from Cosmopolitan Alexandria” notes, “The area of Ras El-Tin, Bahari, Sayala and Anfoushi was the seventeenth century Ottoman quarter where the Turkish and Egyptian population lived, and thus it was called the Turkish Town by the foreigners. But even here, signs of pluralism were visible. The most well-known mosque of the modern era, the Abou El-Abbass El-Morsi, was designed by the Italian architect Mario Rossi. As the city and its population grew, Alexandria expanded eastwards, into what was called the new European town.
Designed, built and inhabited by the foreign population, it was in the beginning distinct from the old indigenous town. The European town remained the commercial and financial heart of the city, but people were increasingly building garden villas and elitist mansions in Ramleh, the stretch of sand that extended to the east of Alexandria. In 1863, a railway line was laid for Ramleh, and was later converted into an electric tram.

The names of tram stations indicate the rich cultural variety of the expanding city: Chatby (a Maghrebian holy man), Ibrahimieh (the sultan Ibrahim), Camp Caesar, Cleopatra, Sidi Gaber (another holy man), Rushdy Pasha (an Egyptian minister), Bulkeley, Stanley, Fleming (wealthy English gentlemen), Laurens (French cigarette manufacturer), Zizinia (Greek cotton tycoon), Saba Pasha (Syrian postmaster of the Egyptian Post), Mazloum Pasha (Turkish minister), Gianaclis (Greek wine manufacturer); the list goes on.”

Muhammed Ali, French Gardens (Saad Zaghloul)

Located in the heart of downtown Alexandria, in Ramleh Station, the garden used to be around 10,000 square meters. It contains of the most historical landmarks of the city; the statue of Egyptian leader and activist Saad Zaghloul made by artist Mahmoud Mokhtar in 1937 under the supervision of El Nahas Pacha’s government and the Alexandria Chamber of Commerce, officially opened in November 1935.

Majestic Hotel
As Forster described, “The hotel situated in the centre of town opposite the Jardin Francais, with a splendid view of the sea, in close proximity to the new quai, the Egyptian Post offices, the mixed courts, and the principle commercial establishment. Mr F.Rure, who managed the Grand Hotel Abat for over 25 years, has announced its arrival a year before its construction.”

The Menasce Synagogue

Baron Yacoub de Menasce was great philanthropist and the first of four Menasce men who headed Alexandria’s Jewish community. He founded an eponymous synagogue in 1871 before the British razed most of Muhammad Ali Square to the ground during the bombing of Alexandria in 1882. The synagogue was located on Midan Ismail El-Awal, hosting the French Gardens, later known as Orabi Pasha square and later as today’s Saad Zaghloul Square, between the Majestic Hotel and the Presbyterian Church. It miraculously escaped destruction in 1882. At the time, it served a growing community in the Manshiyya area where only the small Azouz and Zaradel synagogues were located.

The building still exists today, one of the only two synagogues left in Alexandria. It was entirely funded by Yacoub de Menasce. Forster narrates: “I must have walked dozens of times on Muhammad Ali Square before realizing that many of the sumptuous apartment buildings on the back, forming very rare rectangular courtyards, the Menasce family [had built], significantly contributing to the square’s elegance.” Today the Synagogue is closed and was in 2017 declared a national monument.

The Jardin Rosette

In May 1917, the French magazine La Construction Moderne dedicated an illustrated article to the creation of a restaurant-pub with a cinema and a skating rink located along the Rue Rosette, the main street of the European district of the city that joins the club along its path to Muhammad Ali Square, several consulates, the new Khedive Hotel, the Claridge’s Hotel and the Zizinia Theatre. The Quartier Grec and the Quartier Latin, both dotted with villas and gardens, face the Rue Rosette.

The Jardin Rosette covers an area of around 6,000 square meters at the foot of Kom El-Dikka, just opposite the Municipality and in front of the Greco-Roman Museum. The complex was built by Greek architect Nichols Paraskevas. The restaurant and the coffee brewery used to form a unique 95 meter street front, with large windows that could be dismantled in summertime to circulate the air. The internal front overlooked the garden promenade, which was used for outdoor cinema projections. On the other side of the garden, almost parallel to the building of the restaurant and the brewery, was a skating rink measuring 50 meters in length, which was transformed into a showroom and sometimes a ballroom for wedding parties, the organization of sports meetings and charity events. It was the perfect spot for all public and private parties at the time.

Forster further describes, “The street included a tobacco shop, a pastry shop and wooden frames made by the industrial building company of Egypt. Between 1914 and 1924, the Rue Rosette left the town through the municipal gardens (now El Shalalat) opened in 1906 on the area previously occupied by the walls of Alexandria, extending to the Abu Kir, a beautiful tree-lined street covered by Cocci antichi, used to give riding lessons and the rite of public strollings.”

Other gardens include The Martyrs (Hadikat Al Shohadaa) where Misr Railway station and the Roman Theatre are located. In addition other landmarks such as the popular Neroutsos Street, named after Dr. Tassos Neroutsos, the so-called father of Alexandrian archeology, was the first to record and publish all the existing monuments and inscriptions of Alexandria, presenting the first real monumental topography of the city.

Cavafy, a Greek poet who resided in Alexandria, was lucky enough to meet him personally at a young age, describing him as the “wizard of Alexandrian archaeology.”

He was also the first Alexandrian Scholar to have his works published in international journals. The Egyptian Olympic Club is also one of the landmarks of the garden, founded in 1905 by Mokhles El Bagoury under the name Red Star. The first headquarters of the club was a small apartment in the district of Moharam Bek, changing its name to the Olympic Club in Alexandria after the Paris Olympic games in 1924. It is said that the club had only one door overlooking Wabour El Maya Square (currently Ahmed Zewail Square).

Alex Water Company

In 1857, Egyptian President Mohamed Said Pasha granted French engineer Cordier the privilege of providing Alexandria with pure water, so he established the National Water Company of Alexandria, continuing its franchise until 1867. Until Khedive Ismail bought it and sold it to the government, the company was in charge of producing large pipelines from Wabour El Maya tanks in Kom El Dikka to the whole city.

El Shatby Stadium—Alexandria Stadium (El Etihad El Sakandary Club)
Under the leadership of Angelo Polanski during the era of Sultan Hussein Kamel, who has also served as the delegate of the international Olympic Committee since 1910, the stadium was used for practicing various kinds of sports and was marked by the celebration of the 20th anniversary of relaunching the Olympic idea. On April 5, 1924, the Olympic flag was raised for the first time in the world after the opening of Fouad I Stadium.
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12/3/2018 1:29:52 PM
<![CDATA[Sheraton Montazah Hosts 34th Alexandria International Film Festival ]]>
After more than 10 years of absence, Sheraton Montazah management team and staff were delighted to host the 34th round of the festival, making everyone feel welcome with the hotel’s friendly and pleasant ambiance. “We are very pleased to host Alexandria Film Festival for Mediterranean Countries, for its 34 round among est other hotels in town after 10 years of absence. The festival in itself is a symbol of how Egyptians have been in love and interested in arts and culture since forever, along with the superb location overlooking the blue azure of the Mediterranean Sea and the hotel’s exquisite cuisine” said Heba Abou El Ella, Director of Public Relations & Marketing, Sheraton Montazah.

Organizing and managing the festival’s film screenings, meetings, reviews and talks, Sheraton Montazah made it easily accessible for guests, actors and journalists to freely move around the hotel, and for people to take picture with celebrities, providing both a neatly organized and a warm homey atmosphere.

“We are delighted to host this great international event for its 34 session amongst others hotels in town. It shows how far and well Egyptians are in love and interested in arts and culture that they’re raised up with since decades and we are totally ready this year to receive all festival guests and arbitrators with the friendliness, warm hospitality of hotel staff and the quality service offered in all operational areas” said Islam Mahrous, Sheraton Montazah Hotel Manager.

Held under the umbrella of the Egyptian Association for Film Writers and Critics and its director Al-Amir Abaza, the festival included 85 films which from 25 countries such as Morocco, Palestine, France, Switzerland, Greece, Albania, Slovenia and Croatia, which were played at the hotel’s screening halls named after renowned actress Nadia Lotfy and Farouk El-Fishawy who announced he is fighting cancer during the festival’s opening ceremony, stating “there is always hope at the end of the tunnel”.

The festival was held in collaboration with Bibliotheca Alexandrina where the opening and closing ceremonies took place, under supervision of the Minister of Culture Dr. Inas Abdel Dayem and the Governor of Alexandria, Dr. Abdel Aziz Konsowa. The closing ceremony held on October 8th at the Bibliotheca Alexandrina paid a tribute to late actor Nour El Sherif with the attendance of his wife renowned actress Poussy. The ceremony was presented by the Alexandrian Actress Wafaa Amer, other stars attending included Fifi Abdou who greeted the audience with her famous “5 kisses”, Mahmoud Hemeida, Lebleba, Layla Olwi and Syrian Actress Sabah Al Jazairi.

Winning Best Film in the festival’s official competition for long films of Mediterranean countries, The Syrian film Dimashq – Halab (Damascus-Aleppo) played by the 84 year old prominent comedian Duraid Lahham who has not appeared in movies since 2006, the film “sums up the Syrian society in which there is good and evil” as he stated in several interviews. Receiving the award himself and chanting for Syria and Egypt ‘Tahya Masr w Soreya’, Lahham expressed “it such an honor to be here today, part of this joyful festival, Egypt and Syria have always been one”.
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11/29/2018 1:56:00 PM
<![CDATA[Going for Skinks in Siwa]]>
That substantive thing is going to Siwa, that oasis in the Western Desert that I have visited many times before and to which I very much look forward to returning. I will be going for the birds and the bees of course and a very special butterfly. I will also be going for skinks.

Skinks are lizards and lizards are reptiles and reptiles do not get good press. But please skink again. Skinks are actually rather beautiful. My first experience with a skink was in an apartment in Garden City where I was flat-sitting. This was 1990. There was a commotion between my then cat, unimaginatively named Oter and a small lump, and a moving, indeed writhing, small lump, beneath a rug. Once the rug was lifted it proved to be an Ocellated Skink, a rather stout, small-limbed lizard strikingly patterned with bold black-rimmed white eyes or ocelli on a beige background. Said skink was gently grabbed much to the chagrin of a very privileged, rescued baladi cat and removed into a neighboring garden. What struck me was not how beautiful the patterning was but just how smooth the lizard was. It was like clasping silk.

There is a reason for this. Many skink species live underground particularly in soft substrate such as sand. This extremely smooth skin allows them to literally swim through that loose sand. The Ocellated Skink is not one of those species but in evolutionary terms it is getting there. I have seen it alive and, in as much as its diminutive limbs can, kicking in Siwa and have a very flat and very deceased specimen from the old fort of Shali. I was presented this by a young lad who had heard that I was interested in wildlife and who wanted to know exactly what it was. It was so very, very flat and so obviously very deceased but I hope my narrative gave some life to it. But I will be looking for three other species of skink in my November visit two of which I have seen before but in Zaranik in North Sinai and one, the Golden Skink, which will be new for me.

The first of these species is called the Sandfish. It is not a fish, it is a skink and hence a lizard but it is aptly named. The Sandfish is robust, perhaps even chunky, with much reduced limbs and around 20cm long which includes a short tail. It is uniformly ochre-beige, paler below and with a series of grey bands across the back. It does literally swim through the sand, as if through sea, ambushing insect prey not from above but from below. Its activity can be traced as the burrows it creates just below the surface collapse as it worms its way through leaving a distinctive trail.

The Audouin’s Sand-skink that I have also seen in Zaranik takes this adaptation even further. It is similar in length to the Sandfish but is much more slender and the limbs are tiny; indeed the forelimbs are vestigial. It lacks the bands of the Sandfish and the ocellations of the Ocellated Skink but is patterned by a series of slender dark stripes along the back. It is often described as snake-like and superficially is but note the limbs, however small, and it blinks. Snakes do not have eyelids. Never try to outstare a snake.

But my skink bucket list (does anyone else, anywhere, ever have a skink bucket list?) for Siwa is topped by the Golden Skink. I’ve never seen it before in the wild and will be looking out for a lizard similar to the Sandfish but much more impressively patterned in bold orange and olive green reticulations and a bright yellow side stripe that becomes particularly bold at the base of the mouth. And it has relatively substantial legs. O for a Golden Skink! A golden fleece with scales.

So to the birds and bees—or rather butterflies. Birds should be aplenty. Although there are smaller bodies of water around Siwa that are fresh, the main lakes such as Birket Zaytun, Birket Siwa and Birket Maraqi are saline but attract a host of wintering wildfowl and waders and also Greater Flamingos. Incidentally wintering Greater Flamingos in Egypt are not particularly pink. Look out for incredibly long and slender necked birds with incredibly long and slender crimson legs. But the rest will be white or at best rose-tinged. When they take flight the black primaries contrast with the deep pink secondaries now exposed. The sharply downcurved bill distinguishes from all heron and egret species.

I have many memories of birds in Siwa. Flocks of Blue-cheeked Bee-eaters sweeping over the desert at dusk to the south of the oasis in spring 2014. Or my first ever Subalpine Warblers for Egypt at Birket Shiata in April 2012. The Subalpine should not be called sub-anything. The male is slaty grey above with a rich deep red throat and breast, pale belly and distinct white moustachial stripe. Sub? Ha! And I found my own Wood Warbler. I had seen Wood Warbler before in Egypt at Zaranik but that was found for me. I found this Wood Warbler—it was my Wood Warbler and that is always more rewarding.

Perhaps my favourite birds from Siwa came from way, way back in April 1993 on my very first visit to the oasis in a clapped out Fiat 131 that did actually get there and even more amazingly got back. I found my first ever Spotted Redshank in a small irrigation pool above which hawked Whiskered Terns in newly acquired breeding finery. Both would be heading north to breed in Europe. And I found a small flock of Garganey.

The Garganey is a species of wild duck that migrates through Egypt every spring and fall and I found this flock not far from Cleopatra’s Pool. I was familiar with Garganey flying in over the Mediterranean across Lake Bardawil each October but they were flying quickly and at a distance. In Siwa, almost in the shadow of the Temple of Amun I watched them at rest on the water. The male is a truly stunning bird with a gleaming white eye-stripe that extends down the back of the neck and, perhaps even more strikingly, pale, grey-blue flanks. How my heart stirred for a bird.

And finally to the butterfly and I’ll be making a beeline for the Grass Blue. The Grass Blue Zizina otis, unlike the male Garganey, is unlikely to turn heads. It has a wingspan of under 2cm and is at best a rather dull blue above in the male and duller still in the female. But what marks it out as extraordinary is its distribution. It is found throughout the Pacific Islands, across South Asia and west to Pakistan. And that is it. And then it reappears as an isolated population in Siwa 3000 kilometers from its nearest kin. The only Siwan records are from 1935 and were almost certainly introduced with imported crops. Even so it is going to be worth a stomp through the Siwan alfalfa fields to see if it can be rediscovered.
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11/27/2018 2:17:57 PM
<![CDATA[Fantastic al-Fayoum]]>
Situated on a hill, the 1960s village, the vision and creation of two Egyptian poets, overlooks scenic vistas of Fayoum’s sandy hills and the calm salt waters of Lake Qarun; a stunning contrast of drought and bountifulness; a representation of Egypt’s heritage and landscape.

Taking in the scene, I close my eyes for a minute and go back in time to witness 12th dynasty pharaohs ruling the rural land. I snap back into reality and decide to take a walk across the village before the wedding ceremonies begin. I’m mesmerized by how raw, charming, and slow everything is. Tunis is the kind of place that demands you slow down. It gives you a chance to repaint who you are away from all life’s distractions. It’s the kind of place where you can slowly but surely connect with yourself.

I inhale the crisp, fresh air as I take in unspoiled views and exhale when I come across a beautiful mural of a country girl with dirty blonde pigtails and piercing eyes that tell a story. I dive into her eyes and ask her to show me around; through the eyes of a wandering child, through the eyes of a dreamer. “Badriyah,” the name I gave my mural girl, meaning “full moon,” takes me to my first destination: the pottery studios in the heart of Tunis. She introduces me to Ali, one of the villagers and pottery craft artists.

With his bronzed complexion, relaxed hazel eyes and pitch-black lashes, he looks in the distance as he recalls with a nostalgic smile, “I was one of the student children trained by Evelyne. We consider Evelyne our teacher, mother and the woman who gave life and meaning to our home.”

Evelyne Porret is a Swiss pottery maker who moved to Fayoum with her husband Michel Pastore in the 1980s, building a house and pottery studio. She managed to develop the craft in the entire village, making it a destination for artists, architects, writers and painters from Cairo and all over the world.

Ali offers me tea as he shows me around his studio and around the ovens where they give the pieces their signature glossy finish. I thank Ali and buy a few pieces from his studio and walk away with a feeling that Ali may not know that his pieces are one of a kind—pieces that people would pay thousands of dollars for, pieces that would be worth displaying in posh galleries around the world and appreciated for their time-honored craftsmanship.

I say my goodbye to Badriyah and thank her for this simple yet reflective piece of history then move on to explore my next stop: Lazib Inn. I’ve been hearing stories about this place with some referring to it as the “Adrere Amelale” of Fayoum. The stories are true.

Refurbished like a resort estate, Lazib, owned by Olivier and Nanette Masson, is designed with a bespoke ambiance that reflects comfort and charm, with shisha served in the pool, a full-serviced spa and restaurant that offers authentic Egyptian delicacies and cuisine. I decide to explore to its humble counterpart Kom El Deka, an agri-lodge and a 45-acre olive farm on the hills of Tunis where you can stay overnight and wake up to a delicious breakfast of Alexandrian ful and feteer freshly hand-prepared before you by resident villagers. I take a walk across its refreshing farm and marvel at its beauty. Reluctantly I set back—I have a wedding to attend.

Bringing life to untold stories and thoughts, Rana Kandil is a travel writer and founder of thatwanderwoman travel blog. Follow her on Instagram: @thatwanderwoman
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11/26/2018 11:48:37 AM
<![CDATA[The Trailblazer]]>
As we got the chance to talk to the first female filmmaker in Saudi Arabia and one of the world’sacclaimed cinematic figures today, we have singled out one exact title that best describes this unique lady: “a dreams hunter”. Al-Mansour is an exemplar of a strong woman who dreamt big, believed in her dream, haunted it and opened a wide door for herself and many more to pursue a once far away fantasy. She is a pioneer who made the impossible possible, by becoming a renowned Saudi Arabian female filmmaker. She is also the first artist from the Arabian Gulf region to be invited to join the Academy of Motion Pictures Arts and Science.

Al-Mansour studied comparative literature at the American University in Cairo and completed aMaster’s degree from the University of Sydney. The success of her 2005 documentary “Women Without Shadows” was a breakthrough that was followed by a new wave of Saudi filmmakers and front page headlines of Saudi Arabia finally opening cinemas in the kingdom.

“Wadjda,” Al-Mansour’s feature debut, is the first feature film shot entirely in Saudi Arabia and the first by a female director. It received wide critical acclaim after its premiere at the 2012 Venice Film Festival.

The Saudi filmmaker latest film Nappily Ever After, starring Sanaa Lathan, has already become a popular hit. The film revolves around Violet Jones (Lathan) who has a seemingly perfect life—a high-powered job, a doctor boyfriend and a meticulously maintained, flawless coiffure. But after a life-changing event doesn’t go according to the plan, and a big incident at the hairdresser’s, her life begins to unravel. Eventually, Violet realizes that she was living the life she thought she was supposed to live, not the one she really wanted. Nappily Ever After stars Sanaa Lathan, who is also a producer, alongside Tracey Bing, Jared LeBoff and Marc Platt. Directed by Al-Mansour, and written by Adam Brooks and Cee Marcellus, the film also stars Ricky Whittle, Lyriq Bent, Ernie Hudson and Lynn Whitfield.

Al-Mansour’s Mary Shelley, starring Elle Fanning and Douglas Booth, is also set to screen later this year.

1

Tell us about Nappily Ever After. Why it was so important for you to create a film like this?
I fell in love with the story because it is essentially about a woman who is only just learning how to really appreciate her self-worth, and on that level it is a journey that is important and relevant for everyone, male or female. Often, we only we see ourselves through others and not through how we really think and feel ourselves, and I believe it is very important to change that perception.

How do you assess your first cooperation with Netflix in Nappily Ever After?
It’s very empowering for me as a director to work on these kinds of projects Netflix are taking which are not only clever but also important, like Nappily Ever After has such a strong female empowerment story that’s wonderful and it wouldn’t have been made without Netflix.

What did you present in Nappily Ever After that wasn’t in you previous movies?
I think it’s the common factor of the strong female character. Female characters who don’t see themselves as victims and basically with Nappily Ever After I fell in love with the storyline. It’s just like a woman who is on a self-discovery journey and self-acceptance, and its hard on me as I am always told you have to set a perfect image and you always have to go through a lot for things to be perfect and it’s a very difficult journey. I was moved by her journey and thought it’s a story that deserve to be told.

Tell us more about what happened behind the scenes of Nappily Ever After and how you chose the movie cast?
I really enjoyed behind the scenes. We filmed inside Georgia and it was my first film in the US because I film overseas, mostly in Europe like in Dublin and Luxembourg. So it was fabulous, it was winter in Georgia and Nappily Ever After was supposed to be in warm weather. But Georgia has such an amazing people and it’s a very pleasant place to work in so I really enjoyed it. Choosing the cast was a journey of finding the right actors, and we used a leading casting agency in Hollywood to help us with choosing the right cast. I was really grateful and the actors we chose were amazing, it was great to work with them.

It is obvious from the trailer of Nappily Ever After that the heroine is an African American girl who is struggling with her identity, how such a serious issue was presented in a comic way? In other words was it difficult for you to direct a movie with such a contrast?
Not at all, i think it’s brilliant and very important to package sensitive issues in such genre, and I think it’s a trick that is sometimes very difficult to do. I think humor can tell so many things, especially when tackling touching subjects, humor make it easier for people to put through and people don’t want to go to movies and get lectured on what’s right and what’s wrong and for me I think it’s good to keep films entertaining and fun to watch. At the end what’s very important is to bring something into the table, that isn’t only creating dialogue and challenging perceptions but also entertaining at the end of the day.

How did you manage to overcome the cultural Saudi barriers and become the first Saudi female director?
I don’t know how, I really don’t. Initially, i started making documentaries and short films and for me it was like a hobby and a place to exist as a woman because sometimes in our society women are very invisible and I think that was the kind of satisfaction that kept me going and making films, not that I wanted to be the first female filmmaker and I wasn’t even aware of that when i started, It’s the desire to exist through film that allowed me to continue making films and still until today that’s what makes me want to make film, I just enjoy being on set and telling a story. We come from a very difficult culture, if you want to overcome it, it’s very important not to focus on how to overcome it as much as how to be happy and that’s what makes us who we are and what enables us at the end to overcome some of the barriers.

You are the first artist from the Arabian Gulf region to be invited to join the Academy of Motion Pictures Arts and Science, How do you evaluate such selection? What will be your exact role in the academy?
I was really proud to be a member in the academy and I hope to vote for more Arab films and put more light on Arab filmmakers and i think it’s important to be part and have representation in such an important establishment and I always feel it’s important to represent the women from the Middle East and give voice that we exist and we matter and its very important that people hear us.

How do you evaluate the cultural openness project adopted by Saudi Crown Prince Mohamed Bin Salman, especially in the field of art, theatre and cinema?
I think it’s marvelous, we have a striving economy in Saudi and that striving economy need to be met with a striving culture, and culture can’t survive without art, and art is the heart of every nation and it’s important to invest in cinemas, theatres and also the infrastructure and pay respect for the artists. A lot of people don’t want to be artists in the Middle East because artists are not respected. Many parents don’t want to let their children to become artists. I think it’s very important to make people respect artists and give art its respect in the society. I think it’s an amazing journey that Saudi is going through and it will definitely make Saudi even better.

How do you balance between the multiple roles you play in your life as a director, mother, wife, daughter and even a friend? Which role takes priority?
I think mother for sure, being a mother and a filmmaker is very difficult and very challenging, my family lives in LA so sometimes we have to travel like now I am going to Saudi for my new film and the separation from the kids gives me anxiety because sometimes I am so far away and i don’t want to make it sound easy for women because it’s not going to be easy and that’s the challenge that we always have to go through as women, juggling family and work but it’s also part of life and we have to accept it and I try my best to be with my family, just to be with the kids and volunteer in their school and merge into their life and make the best out of the time that i spend with them and I try to bring them on set when they travel, so it’s difficult but it’s the price of the job and I salute every working mother.

What’s next for you? What’s next in the pipeline?
I’m going back to Saudi Arabia to shoot another film The Perfect Candidate, which is about a female doctor, so I’m preparing for that and I am of course excited to be going back to Saudi.
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11/24/2018 2:03:38 PM
<![CDATA[A Celebration of Movement and Dance]]>
In this showing we see her characteristic realism in abundance yet again, this time exploring a theme that is also a new domain for her artistically, that of the colorful world of festivals, carnivals and circuses.

Bakhoum is renowned above all as an expert colorist, with the talent for combining diverse hues and working her palette in ways that few other artists can master. In this collection she shows a welcome versatility and has reduced the portions of her pieces, whilst utilizing an even more eclectic mix of contrasting tones of paint, which she blends together with magnificent taste. There are dreamy landscape vistas, and intriguingly dressed characters set amidst detailed stylized bordering and backgrounds full of decorative patterns, adding an unmistakable new dimension to her work.

This is a special facet of this collection, framing the artwork within the canvas itself in complementary and thematic elements. Some of these offer the sensation as though she is brushing off the dust collected by time and unveiling the picturesque vision of a long lost memory to us.

This collection showcases a celebration of movement and dance, highlighting the beauty of performance art in a sensitive and experimental way. Bakhoum directs our attention with intuitive and detailed brushstrokes to the flowing garments and costumes of her subjects. There is a concerted effort to depict stage-wear in all its grandiosity, typically one of the striking aspects of Bakhoum’s art, and this collection is no exception.

We often see billowing dresses with ornate embellishments, dancers and performers resplendent in clothing that seamlessly blends with the patterns and aesthetics of their backgrounds, created through a special canvas treatment using layering and mixed media. Overall, this is another stunning effort from Bakhoum, one that tackles the amusing world of performance art in her characteristic style, this time with new key facets.
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11/22/2018 10:00:00 AM
<![CDATA[Practice Makes Perfect— And So Can Disappointment]]>
Most of these people actually wanted to learn French but ended up hating it due to a bad experience. Indeed, it is in the teachers’ hands to make the course interesting or not, to make it easy or not; however, there is more in your hands than in theirs. Let me share with you my personal experience with a teacher that could have made me hate one of my favorite subjects.

Ever since I was a little kid, I always wanted to be a physician. I would play doctor and patient with my siblings and I would even steal my mother’s stethoscope. Until my senior year in high school, I aced all biology classes. Until grade 12. My grades wouldn’t exceed 7 out of 20. I would study harder and harder, but still, I would get similar grades.

I didn’t know what was wrong and it was driving me crazy. And when I asked my teacher, she told me that I was lacking knowledge and that she was actually being generous with me, and that most of the time I deserved a lower grade! I was shocked and started losing hope, but I kept going. I kept studying even if I always ended up disappointed by the grade.

Until, surprisingly, on the day of the French baccalaureate results, I was checking my grades—knowing that exams are anonymously corrected, and by teachers from other schools—and I got 19 out of 20. Highest grade in biology! I knew I deserved it; I worked hard for this and I knew my persistence wouldn’t be in vain.

Moral of the story? Do not give up. Do not let anyone bring you down. Not your teacher, not your friends, not even your family. Fight for what you want and work hard to earn it. Because the road to success is bumpy and full of obstacles.

Orcas is a mobile application that connects parents with over 700 trusted, trained and experienced tutors, language instructors and babysitters, in their area operating in Cairo, Alexandria and El Gouna. You can find tutors for all school subjects and school systems from KG to Grade 12, view their profiles and see the ratings and reviews given to them by other parents. Follow Orcas at facebook.com/CairoSitters/and @orcasapp
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11/20/2018 1:00:00 AM
<![CDATA[Lost In Time]]>
“Lost in Time” is the title of their collaborative project, which manages to perfectly channel the era through Le Mosen’s nostalgic mood photography. “We can’t step into a time machine,” Darnell once said, “but we can put on clothes from the 20s, the 30s, the 40s and experience at least a bit of what it was like to live in that era.”

While Darnell lived out her passion for the era through fashion, Othman found his through photography. “I’m horrible with words—that’s why I take photographs,” says Othman, who explains he was inspired by the “beauty of this era when everything was simple and elegant, a time when Egypt was known for its trademark fashion sense and appreciation of art and Vogue magazine fashion shoots. Once I saw Colleen’s style and her attitude I contacted her. I had to give it a try and when she wrote back and said she was very excited about the project I dropped everything, even canceling a trip to Aswan for the shoot because I felt was going to be a game changer for me.”

Othman’s images are captivating and full of stories waiting to be told. From the flowing of her dress lifted by the breeze to the sunlight playing off Darnell’s skin, the photographer manages a perfect balance between the awe-inspiring pyramids in the background captured from the Marriott Mena House and the subject herself: a woman who has traveled through time and refuses to give in to norms.

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The end result is somewhat reminiscent of Woody Allen’s Midnight in Paris where a man who is out of place in his life takes a risk one night while on vacation with his fiance in Paris and hops into a car with total strangers. The passengers end up at a party with Scott and Zelda Fitzgerald, characters iconic of the roaring 1920s. To the viewer this is what the shoot feels evokes, a time machine going back to what were troubled times equally full of art, love, fashion and music.

Darnell’s love for vintage fashion and the 20s began when she realized how liberating the era was for women. As the First World War raged across Europe, women found themselves filling the roles of men. They began working, playing sports, taking part in excavations and finally they were given their right to vote. Jazz music came out of the shadows of New Orleans and started to become popular all around the world, and Hollywood’s influence on the public was at its starting point. The Prohibition had forced communities into underground clubs as nightlife and crime were embraced by all classes. Everyone was dancing the Charleston, while the prevailing flapper lifestyle became the new cool with its own slang.

With all of these changes women were also beginning to find freedom through fashion. Skirt lengths went up from ankle to mid-calf, eventually making it all the way up to the knee. The start of the Art Deco era could be felt in the changes of the fashion silhouettes, leaving behind the Victorian-era corsets and crinolines which had been en vogue for over six decades years. Art Deco went on to inspire everything from art, architecture, furniture and typography seen on the covers of magazines like Vogue and in fashion the movement gave rise to the birth of Chanel.

The roaring 20s dropped the waistlines in dresses, and championed the two piece with a cardigan belted around the waist. Beads and fringes decorated gowns, cut from satin, velvet, chiffon, fur, lace or comfortable jersey. Pleated skirts wears matched with Mary Jane heels or T-straps. Winter coats tended to have large buttons and the inside fabric would match the dress.

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Bobbed hair, pencil-thin eyebrows and kohl-lined eyes framed features, while the Cupid’s bow was always the highlight of the lips. Headwear was also very popular with the Cloche hats, which would be decorated with feathers and jewels.

To Darnell the 20s were all about being chic and luxurious. In this exclusive interview she talks more about her love for the era, her work as an architect and the “Lost in Time” collaboration.

What made you want to become an Egyptologist?

I have wanted to be an Egyptologist ever since I was a child. One part of ancient Egypt that especially fascinated me as a child was hieroglyphs, and the ability to translate ancient Egyptian is one of my favorite aspects of being an Egyptologist. Ever since I first traveled to Egypt in 1998, I have loved both ancient and modern Egypt, especially working alongside my Egyptian colleagues.

Where did your love for 1920s fashion begin?

My husband, John, and I have always enjoyed historical fashion, and I enjoy the aesthetic of the 1920s and 1930s in particular.

Why did you begin dressing up on excavations and what were the reactions from people working onsite?

Onsite during an excavation, I wear practical and more recent vintage, such as 1970s and 1980s khaki skirts, sometimes paired with a 40s or 50s jacket. For visits to tombs and temples, I often wear flapper dresses or jodhpur pants with boots. I hope that by combining Egyptology and vintage fashion—from a time when Egyptology and Egyptian designs, both ancient and modern, were popular throughout the world—I can encourage more people to be interested in all things Egyptian, and to travel to Egypt. By wearing the clothing of the early modern period, and attempting to understand how it feels to wear and work in the clothes of 100 or so years ago, I also gain some feeling for understanding the different clothing and the lives of the ancient Egyptians.

You’re a vintage fashion collector, how did that begin and where do you find such beautiful pieces?

John and I both collect vintage fashion, and we have fun shopping together, both online and in vintage stores around the world. Our collecting began several years ago, and we have gotten to know some great vintage sellers, so forming connections like that really helps find the best pieces. Vintage fashion shows and vintage fashion stores—both physical storefronts and online shops—are now more easily located thanks to the internet, and some specialize in particular periods and types of clothing.

What is your absolute favorite piece in Egypt?

We love so many places in Egypt, for so many different reasons, that this is a difficult choice. I suppose I would have to say that my favorite monument in Egypt is the tomb of Seti I—the carvings and surviving painted details are exquisite, and since John and I recently finished a complete translation of the Netherworld Books, I love going into the tomb and knowing how all of the texts and scenes fit together. The site of Bir Umm Tineidba, with its early rock inscriptions, Protodynastic burials, and Late Roman settlement, is a special place as well, with so much undiscovered material all together on an ancient road, and it is a site that John and I discovered together recently.

What is your opinion of the local fashion scene, what do you want to see more from Egyptian designers?

I am impressed by the work that Egyptian designers are doing, not only in fashion, but also jewelry. Some vintage-inspired collections—creating new twists on Egyptian revival fashion or expeditionary wear—would be really interesting. Egypt has so many great periods of history with so many traditions of fashion from which to take inspiration that Egyptian designers could easily present important new fusions of earlier and more recent styles for many years to come.

Tell us about your collaboration with Le Mosen.

Le Mosen reached out to me via Instagram, and we were able to plan a shoot at the Marriott Mena House Hotel in May. When I looked at Le Mosen’s amazing fashion portraits on Instagram, I assumed he was a photographer who had been in the profession for a while. I was surprised that he is so young—he already has the talents of a well-established photographer. Le Mosen was incredible with the art direction during the shoot, and he was great at communicating what he needed for the perfect shot.

How do you feel about the outcome?

I was blown away by how incredible the final photos looked. The composition of each image is stunning—in a way that evokes the past, both for ancient Egypt and vintage fashion—and I am so honored to be able to collaborate with Le Mosen.
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11/19/2018 1:26:22 PM
<![CDATA[Inspiring Success]]>
Osman—whose biggest goal “is to inspire young athletes to pursue sports and swimming specifically, because the more people start swimming and achieve great accomplishments, the more people around the world will start being more aware of swimming as a sport in general”—is confident that partnering with Hyde Park Developments will allow her to inspire young athletes, and help and support them throughout their journey.

How important is this collaboration to you and how can an established company like Hyde Park Developments help you achieve your goals?

My biggest goal as I said is to inspire young athletes to follow in my footsteps, to follow my journey as an achievable model. Having Hyde Park Developments with me would definitely make that easier and show the world how companies can be very supportive of sports and swimming so we go hand in hand in terms of goals and aspirations. They are very supportive of me not only as an athlete but also as a person. I’ve had a very difficult journey to achieve my success, and having Hyde Park Developments by my side now is helping me achieve more and makes it all worth it. Hopefully, Hyde Park Developments and I can inspire others to go through that journey even if it has difficulties, even if it has ups and downs, because at the end the success is all worth it.

Whose idea was it to create the Farida Osman brand? How do you position your brand and how do you feel the logo represents you?

I think it was a mutual agreement between me and Hyde Park Developments to have my own brand, because it is very important for people to relate and be represented by that brand, so hopefully the Farida Osman brand would be a good role model and good example for others to relate to and be represented by.

I want my brand to represent me as a person, just being a well-rounded person: having a good educational background, being able to excel in sports, and being able to balance my career and social life.Balancing is the key. I just want my brand to be able to represent that balance. So hopefully my brand would be this kind of ‘overall package.’

The logo, also, does not only represent me as an athlete and a swimmer, but also stands for my personality in the sense of it being flowy but also bold, courageous and up to the challenge. I chose a logo with ‘freestyle’ rather than ‘butterfly’ because freestyle is inclusive to all strokes. It’s the stroke that everyone learns first and it’s the easiest to do. I also wanted it to be inclusive of both men and women, so it can be relatable to both. The combination of all these elements in the logo really is a true reflection of my personality.

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Sports sponsorship and sports marketing have become high-impact areas in business success. How do you see this partnership between FO and HPD benefit both entities?

I think this partnership between FO and Hyde Park Developments will benefit both of us.

It will support me and help me to achieve my goals faster, so having a supportive company like Hyde Park Developments would definitely boost my motivation and my drive to achieve my dream. It will add to me personally because more people would want to follow my footsteps and hopefully get inspired, so when you talk to young athletes or kids in general I think when you ask them ‘What you want to be when you grow up?’ and they say my name, that’s definitely an honor and I’m proud of it because that means they want to follow my footsteps and I am a good role model for them. Of course that’s something very important to me because at the end of the day that’s my biggest goal. I want to help and support children to achieve whatever they want to achieve and hopefully I can be a good role model for them.

I think it will help Hyde Park Developments too because it shows that Hyde Park is very supportive of local talents and how willing it is to give the attention and the recognition that athletes deserve. When we go hand in hand together, I think it would really send a good message.

Female-oriented sportswear brands are not available in our market. Do you see FO brand becoming a sportswear brand in the future?

I definitely see FO being a sportswear brand. I think I’m going to want to start with swimming because I am a swimmer first, but definitely in the future I want it to become more of a sportswear brand in general because I want to inspire, help and support any sport, not just swimming. Having fashionable, comfortable and stylish sportswear that has FO on it is definitely one of my biggest goals. Hopefully FO sportswear can allow our athletes to be confident and believe in themselves to achieve accomplishments.

In what ways do you think this exclusive sponsorship can impact your career?

I think the sponsorship can impact my career because it’s not only supporting me financially and helping me get all the resources that I need to become more successful, it will give me more confidence that there are people out there that care about me and care about my achievements. Knowing that I constantly have the support, care and attention of a company will boost my motivation and confidence to achieve more great things.

I think moving forward, the fact that we’re going to have an academy together is definitely something very important because through this partnership we would help others the way Hyde Park Developments helped me achieve my goals. Through this academy I want to be able to give children or anyone who’s interested in swimming the attention, care and support they need to inspire, help, encourage and motivate them to achieve their goals as well.

Hand in hand with Hyde Park, how will you work toward empowering girls and offering continued support?

As I said I want to be a good role model for all girls and boys, and hopefully through FO Swimming Academy we will achieve that goal. We want to be able to give girls the confidence and the motivation to empower them to become great athletes and great swimmers. I think through the academy and having my name and my brand and just my journey be a good example and good resource for them can empower and inspire them. I will give them the continuous support that they need.

The field of sports management, especially in Egypt, has traditionally been a men’s domain. How difficult is it to make a name for yourself in this sector? What obstacles have you faced so far and how are you planning to address challenges?

I think it is very hard to make a name for yourself in a male-dominant country because women in general are not really known for being good in sports. The fact that I and also other female athletes are excelling in sports is something we should be proud of and something that will change the concept of the stereotype that women cannot excel in sports. The more we have female athletes, the more we can raise that awareness, that we are capable of excelling in sports in Egypt and abroad at the same time.

We face obstacles such as people commenting on what we wear or what sports we play instead of just focusing on our achievement, I think that’s the biggest thing female athletes, not only in Egypt but also across the world, usually face but definitely more in Egypt. I think another obstacle that we face is the fact that we need to work twice as hard to prove ourselves every day.

I am confident in my performance and how I act and my achievements will speak for themselves and they will help break that stereotype that women cannot excel in sports. We need to just focus on the sport rather than the noise around us.

Your academic background will be essential in the way the brand is marketed and utilized. How do you see it being branded, both locally and on an international scale?

I think having an academic background is definitely important especially on the global aspect of it, internationally, the fact that I graduated from UC, Berkeley really shows that I am taking academics very seriously as well, not only swimming. UC Berkeley is the no. 1 public university in the world, so having that in my academic background is definitely a bonus, and adding that to my brand shows that I am an overall achiever. Locally and internationally I can be an example of how Arab girls are capable of being all these things—a good swimmer, good student with great academic background, good person—not just focusing on one area or one sector.

With limited funding and facilities, the government is finding it hard to support outstanding athletes. How much of a role should the private sector be playing to balance this out and boost careers of athletes and sportsmen and women?

I think it is very important. The more companies are able to support, sponsor, motivate and encourage athletes is very important, because we reach a limit or potential to our career and sometimes we need these resources and extra support that would take us to the next level. We need a lot of companies to really support athletes and encourage them to reach the next level because it’s the little details and the smallest things have the biggest effect on our career.

Abroad, private entities and individuals often act as patrons of sports as well as arts, because they have a strong belief that they have the power to change lives. Do you think this mindset is coming to Egypt? How can it be encouraged?

I definitely think that this mindset is coming to Egypt more and more, especially recently because now we have a lot of athletes that have become like sort of influencers, become inspirational, they share stories, people follow them on social media, people follow their achievements and whatever they set their mind into. Sometimes they even give talks to motivate and inspire others, so I think now more and more athletes are using their voice and their platform to help and inspire others to pursue the path they want, and especially in sports. Sport not only gives you medals and achievements, but it gives you a lot more such as a healthy lifestyle and time management skills. You get to know your weaknesses, your strength, how you perform under pressure.

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Sports and arts celebrities often give back to communities by raising both funds and awareness of adopted issues. What social causes have you been supporting and how do you feel a sports champion like yourself can change people’s lives?

Social causes related to women or female empowerment are causes I really support and I would do anything to help women reach their potential; so culturally, academically . . . just raising awareness even I feel is very important for the betterment of women in Egypt. Hopefully a lot of athletes will take part in social causes because it will help people in their lives and help encourage and motivate them to follow their dreams and reach their full potential. The more athletes take part, the more we have social awareness and can hopefully change people’s lives.

Taking Mohamed Salah as an example, do you feel sports celebrities can also break stereotypes around the world?

Definitely speaking for myself and other athletes, I feel like the more we compete at the international stage and level, the more people around the world from different countries will start noticing that Egypt has very good athletes. Middle Eastern women are not known for excelling in sports so I think when a lot of female athletes or just Egyptian athletes in general compete more at the international level we raise more awareness that Egypt is capable of having international athletes who compete at the Olympics and at World Cups, whatever the highest stage of competition is in your sport. So by that we would be an example and good role models to break that stereotype that we cannot excel in sports, especially in the Middle East.

Where do you see the Farida Osman brand in the near future and in the long term, 10 years from now?

The FO brand in the near future hopefully will be one of the strongest brands not only in Egypt but in the world. The academy and just being able to use my platform and my name will help me support other people to pursue sports and reach their full potential. In 10 years from now I want to be able to say that the FO brand helped people’s lives, helped people reach their full potential, not only as a swimmer or an athlete but also as a person, as a well-rounded person. I hope I can inspire others to become just as successful as I am. ]]>
11/14/2018 3:47:30 PM
<![CDATA[The Raw, Humble & Controversial..Fishawy Junior]]>
Born in 1980 to actors Farouk AlFishawy and Somaya El Alfy, he has been in the spotlight since he was a child; so much so, that he more often than not just forgets them altogether and does solely what he feels is true to who he is. His first professional role was in 2000 with the one and only Faten Hamama in her last soap opera Wagh El Kamar (The Face of the Moon), playing the part of her son and garnering attention to the young talent. His first leading role came in Afareet El Sayala (El Sayala’s Ghosts) TV series in 2004, and then on the big screen, playing the lead role in El Hassa El Sab’aa (The Seventh Sense) in 2005.

From then on, Fishawy proceeded to present one successful, and unconventional, movie after the other, including Wara’et Shafra (Coded Paper), Zay El Naharda (Like Today), Sa’a w Nos (One and a Half Hours), Wahed Sefr (One to Zero), and Telk Al Ayam (These Days). His movies discuss various issues, from sexual harassment in the eye-opening 678, to gender roles in Hatouly Ragel (Get Me a Man). One of his most impressive performances, and a turning point in his career, came in his role in the movie Welad Rizk (Rizk Sons). His latest movies include Sukar Mor (Bitter Sugar), El Erd Beyetkalem (The Monkey Talks), Youm Lel Setat (A Day for Women), and his latest, and one of the most brilliant works presented lately, Sheikh Jackson.

In an exclusive seminar with Egypt Today staff, the young actor, who has a daughter from a pervious marriage, and just celebrated his marriage to his current wife this summer, opens up about his personal and professional life.

seminar 1

Tell us about your latest movie Gunshot

Gunshot is a suspense thriller that I expect will achieve success. I play the role of a physician in the movie, which is a role I never played before. I prefer to leave [other details] as a surprise for the audience, but I promise them an amusing movie; the makers exerted a great effort in it. Gunshot was premiered at the second edition of El Gouna Film Festival, it was out of the official competition.

seminar 2



In general, what do you like and dislike about your character?

That’s a crazy and unexpected question! Well, I don’t usually talk about myself a lot, but maybe the things I like about myself are that first, I love my job and I give it 100 percent of my effort. I give all I can give in my profession, I always try to be the best at it. I had a few negative points; I was a very careless kid, but I am not a kid anymore, and I am not getting any younger, I am 37. I was also not on time most of the time. But I changed. You see, I came to the seminar just in time!

seminar 3

Do you believe that transparency, or in other words being frank, is key for an actor to build an intimate relationship with his audience, or it is a double-edged sword?

It’s like what you said, it’s a double-edged sword. But at the end of the day, I say what is in my heart and what I am convinced of, not what everybody wants to hear. So maybe some people get shocked by the things I say or how I think, but the fact is that I really care about my beliefs and my thoughts. And at the same time I think my audience who really love me, love this the most about me; they say ‘we like Ahmed because Ahmed is frank, Ahmed will answer honestly, whatever the question is.’

Are you paying an expensive bill for being frank?

Actually, I don’t mind and I don’t care because, like I told you, I care for my fans and my fans take me as I am. I believe in the proverb that says ‘let the haters hate.’ Some haters actually motivate me to do things that are better and more shocking, and [present] different ideas, especially in my films.

Your movie El Erd Beytkalem (The Monkey Talks) achieved unexpectedly high revenues, even higher than other box-office movies showing at the time, like Mohamed Ramadan’s movie. From your point of view, what are the factors that affect the audience’s taste?

I think Egyptian audiences are hungry for more, they are hungry for different types of movies because the movies that used to succeed in the past 20 years are either comic or action movies. There were no films with historical stories, or with love stories like Hepta, which achieved huge success.

A suspense movie like Gunshot is going to be something extremely different, and that’s what people wait for. Egyptian cinemagoers now wait for different types of films; like horror, comedy, action, suspense, historical, romantic movies …they are waiting to see more. I think this is what makes me happy as a filmmaker, because now Egyptian audiences want to see any kind or any genre. They are willing to go and watch any good movie, not only comedy and action. As a filmmaker I don’t search for difference, I make this difference.



seminar 4

In just in one sentence; what is your philosophy in life?

I don’t have a philosophy in life; I am not a philosopher. I wish I was, I would have been smarter then. I believe that every one of us should always try his best to be humble and learn more and learn from our mistakes to do better deeds in the future.

What does working out change in your character?

You know I had never played any kind of sports in my life since I was a kid. So I started working out after 35 years, and it changed my life because it lets out the bad energy and anger, and I sometimes have a lot of that.


seminar 5

What do women represent in your life?

A lot of people say women represent half the world, but I think like a rapper once said, women make men, so I think women are not just half the world, they are the whole world.

Which role do you consider a milestone in your career?

I consider Sheikh Jackson a big milestone in my career, I didn’t know another one will come right after it, which is Gunshot. It is coming out at the same time that Sheikh Jackson was released last year, so I am very excited about that.

You are an untraditional father, tell us more about your relationship with your daughter Lina?

We are more of friends now. I am married to Nada Elkamel AlFishawy, and she has two daughters, so now I have three daughters; Lina, Lilian and Mariam. They are all girls, I love girls! Fatherhood is a great thing for me.
Ordering kids to do something by force will not get you anywhere because kids need to experience. They need to grow up and have their own experiences, not their parents’ experiences.

What has fatherhood changed in your character?

I see Lina grow up and I say I am not getting any younger either, so it made me more relaxed and calmer than I used to be.

I will tell you some names and you tell me what they represent to you:

Farouk AlFishawy: He is the kindest man I met in my life, I can tell you that
Somaya el Alfy: She is a great mother and she is a great friend too.
Nada Elkamel: She is everything to me.
Lina, Mariam and Lilian: They are what makes me really happy in life, when I see them grow and when I see them happy.

What does Egyptian cinema need to compete internationally?

I think Egyptian cinema is now doing what it really needs to do; which is always [presenting] fresh ideas, young writers, directors, actors and producers. Now we have a lot of new films coming out by young filmmakers, and this is exactly what we need to compete globally, and it is happening right now.

Did you perform in plays before?

I performed in few plays produced by the Egyptian National Theatre such as King Lear, The King is the King, The Barber of Baghdad. I really enjoyed them. I love being on the stage.

What does rapping represent to you?

Rap before was all about sex, money and drugs; but now it is different. Rap is now about expressing the streets, expressing what people really feel.

Which of your rap songs is your favourite?

My favourite is Ekramy.

Who is your favourite international actor?

Johnny Deep

Who is your favourite Egyptian actor?

Asser Yassin

Who is your favourite female actress?

I like many, this is a really hard question, but I can say Ruby.

Which director would you like to work with?

On the international level, Tim Burton, but on the local one, I wish to work with Karim el Shenawy, Gunshot’s director, one more time because it was a great experience. I think he is going to be one of the best and most significant directors, maybe in the world, not just in Egypt.

Did the rapid changes that occur in Egypt over the past few years on the political and economic level affect you as a filmmaker ?

People started to say what they really feel and try to express themselves more, I think Egyptians realised that we need to make the change and not just sit there and ask for someone to make the change for us.

Would you have been an actor if you were not the son of Farouk AlFishawy and Somaya el Alfy?

I don’t think so, I would have done anything else probably.


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10/27/2018 10:00:00 AM
<![CDATA[Urban Business Etiquette: The New Rules ]]>
Business etiquette is more than just saying please. It’s a way of presenting yourself in business and social situations to ensure you are taken seriously.

So here are the five urban etiquette rules walk that very fine line and stand out from the crowd.

1. Workplace attire: What is the best dress code for an interview?
The way you dress gives a huge impact on where you land in terms of your career and plays a crucial part in the way you are perceived by others professionally.

The appropriate attire is always dictated by the culture of the organization that employs us. Whether in a buttoned-up suit, a uniform, or a hoodie, we dress to meet expectations, not to defy them. Subsequently, the first step is asking yourself how you know about the company that just contacted you to schedule and interview. Do your research.

I’d recommend choosing between “Strictly Business” dress code, or “Cocktail Dress code,” depending on the organization’s culture.

Avoid going for a solid-black outfit. You can never go wrong with the black suit, but black can be seen as unapproachable and give an impact that you’re wearing a uniform. Also, do not try to match different black fabrics to ‘make’ a suit.

2. Handshakes: Should you wait for the lady to initiate the greeting?
In business situations, gender is irrelevant, so don’t wait for the lady to extend her hand first. In a business setting, the person in a higher rank should be the one to extend a hand first. But if you make a mistake and initiate it, don’t withdraw your hand because then you would be rude. Always follow through with a handshake. Smile and continue with the introductions. Don’t apologize.

3. Email Courtesies: The battle between the “Dear” and the “Hi”
Sending an email, especially a work one, can be a real challenge. You want to sound kind, yet professional, formal, yet not aggressive. So how do you set the tone? It is a reflection of your manners and social etiquette. The best way to start your email without wasting time stressing over your greeting is “Hi.” It is simple, safe, and yet professional. If you want to sound more formal, simply follow it with a Mr. or Mrs. Starting your email with “Dear” shows endearment.

4. Business card etiquette:
Your business card is the first item someone receives from you, and so it is your first chance to make an impression on that person. It typically reflects on you, and your business. Avoid appearing to rush business by offering your business card too soon, and instead wait to be asked for yours. If that isn’t happening, ask the other person for a card. Reciprocity generally follows.

5. Meetings:
Running all the day from one meeting to another can take its toll on your awareness, affecting your ability to keep up with manners and social etiquette. But by following these simple hacks, you will master it:
•Confirm your attendance
•Have a calendar
•Prepare ahead, with all necessary materials and date
•Arrive 15 minutes earlier than you should
•Be ready with your agenda, keeping a logical sequence and realistic times
•And yes, you can sip tea and coffee during the meeting

You can contact Urban Ettiquet at +201111126599
Instagram:

@dinaelselmy


Facebook: @EtiquetteByDina

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10/21/2018 7:22:00 AM
<![CDATA[Beats on the Nile: Exclusive interview with Swizz Beatz]]>
And we caught up with the iconic producer in an exclusive interview to find out about his time in Egypt, his future artistic endeavors, and just what his favorite Egyptian dish is.
“There’s so much history and rich culture in Egypt. We really felt at home,” Swizz tells us. “When you visit other cultures, and step into their territory, don’t ever look down on anyone. Learning about cultures makes your mindset grow, we are always thinking global. It has been life changing for my family and I.”

The 40-year-old Swizz is a DJ, producer and rapper who has been active in the music scene since he was 16. Starting out as a DJ, his name quickly rose in the industry and he launched his own label, Full Surface Records, which featured artists that included Bone and Mashonda. He is the producer behind many popular songs for hit artists like Jay-Z, Beyoncé, Eve, Cassidy, Busta Rhymes and DMX. If you’ve ever danced to the beats of Beyoncé’s Upgrade U, Check on It or Ring the Alarm, for instance, you know you have Swizz to thank for that. He has been awarded several times as one of the top hip hop producers, and was nominated for the Grammy Awards six times and won the “Best Rap Performance by a Duo or Group” Grammy in 2010 for On to the Next One.

KDean_Egypt1
Photography courtesy Swizz Beatz


Swizz has just released the first single from his latest 10-track album “Poison,” which features Lil-Wayne’s Pistol On My Side (P.O.M.S.), and the album will be released on November 2. With J Cole as the executive producer, the album also features several renowned artists, including Kendrick Lamar, Nas, Jadakiss, 2 Chainz and many more.

Swizz and Keys got married in 2010 and have two children; Egypt Daoud, 8 and Genesis Ali, 4.



Exploring Kemet

The couple’s social media feed was filled with tidbits about Kemet, the ancient name for Egypt and the name the couple used throughout the posts documenting their trip. “I posted a lot to allow others to come on this journey with me. We need others to learn about cultures, and the history,” Swizz says.

Egypt is no strange land for Keys, right when she was in the prime of her career, she escaped here to find herself and find peace. She recalls the places she visited on that first trip to Egypt “I sailed down the Nile, I saw the tombs and I saw the temples and I saw the pyramids,” she said in Oprah’s master class. The feeling that was imprinted onto her from this ancient land was “reinvigoration.” She took that same travel itinerary with her family this year.

KDean_Egypt2 Photography courtesy Swizz Beatz

Egypt has always had a special place in Keys’, and her husband’s heart, so much so, that they named their firstborn son Egypt. When we asked Swizz why they picked that name, Swizz says “the magical history of Egypt [was the reason why we picked that name], we wanted to remember it forever.”

One particular post on Swizz’s Instagram account is a picture of him roaming the streets of Cairo in a vintage car, with Oum Kalthoum music playing in the background. Swizz says that “Oum Kalthoum has been one of my favorite artist in the world for several years now.”



Swizz’s favorite city in Egypt is Nubia in Aswan. While there, they visited a school and received an Arabic lesson from a Nubian teacher. “We believe everyday you are living, you should learn something new. Especially when traveling, experiencing culture is so rewarding and inspiring,” Swizz says.

And his absolute favorite Egyptian dish, Swizz tells us, is macaroni béchamel (baked pasta with meat, cheese and béchamel sauce).



Extending a Musical Hand

Swizz and Keys have founded “The Dean Collection 20 St(Art)ups,” grant program to help all the struggling artists from around the world fund their dream project with a $5,000 grant. Recently, the first batch of 20 lucky artist was announced, and the Egyptian Hana ElSagini is one of them, and will hold her exhibition next year. “I would love to attend [her show], but it depends on both our schedules — her show is not until later next year, so we will see,” Swizz comments.

KDean_Egypt4 Photography courtesy Swizz Beatz

With the competition being open to contestants from around the world, Swizz and Keys are hands-on founders with a team of more than a dozen curators to help narrow down the selections, Swizz says. “But ultimately, we approved each one [of the winners],” he adds.

Swizz also introduced The No Commission Art Fair, an art fair where artists from all over the world are invited to showcase their work and all sale proceeds go to them, without commission. The fair has been held in Miami, New York, London, Shanghai and Berlin, and Swizz is hoping he can bring it to the region. “It would be amazing to bring something like No Commission to the Middle East, this is something we still need to explore more to see how we could make it work.”

A while back, Swizz had told Pitchfork that he was working on a “global album” that will have “all different concepts, all different messages, all different sounds.” Will we hear any Egyptian artists or sounds in it? Swizz answers “I’ve been working with artists from all over the world, for many years now. From South Africa to Japan. I have not found any Egyptian artists yet, but I am looking.”

KDean_Egypt6 Photography courtesy Swizz Beatz

Having recently released the first track from his long-awaited album “Poison” we asked Swizz about the missing track that features Bono and Kanye West, one that we have been hearing about for seven years now. Swizz describes it as “timeless” explaining that “You can hear it now, or in 10 years, and it will not sound out of date or out of place.” Speaking on how such a collaboration happened between that artists “Getting both of them on the track is something that naturally happened, as I have worked with them in the past. Why not?!”

Speaking on why his solo projects tend to take years to be made and released, Swizz says “I am a perfectionist when it comes to my music, that’s why I’ve been going back and forth. … I make a lot of music. A lot. Sometimes it’s just for fun, or to see what I am in the mood for. I can be happy with what I have now, and not happy with it the next hour.”

A final piece of advice for artists; “staying true to yourself is key,” Swizz says. “Music can unite, uplift and put you in a kind of zone that can be your escape.”

KDean_Egypt7 Photography courtesy Swizz Beatz


Photography courtesy: Swizz Beatz
Branded partnership director: Dena Mekawi
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10/12/2018 4:34:09 PM
<![CDATA[Art Review: The Sinister Sister Pact]]>Photography by Habby Khalil

Once upon a real time, there were two sisters named Raya and Sakina, who for years kidnapped and killed women for their money and jewelry. With the help of their husbands and others, the two women would lure victims into their home, drug and kill them before burying their bodies under the tiles. Their killing spree spanned a period of one year, leading to the deaths of 17 women. In 1921, they were sentenced to death, making them the first women to hang for their crimes under Egypt’s modern law.

The crimes have been the subject of numerous films, series and plays, but last month’s photography exhibition at Picasso Gallery was the talk of the town where Habby Khalil reimagined the two sisters in a series of photographs, this time with a male victim who is depicted as lost and afraid. “While many artists have worked on the concept dealing with the crime itself, Khalil—a self-taught visual artist who uses history as his muse—explores the execution process and sister’s different reactions; the ‘silent’ Raya versus the boasted bravery of Sakina, thus exploring the possibility of multiple convictions leading to the same act,” the exhibit’s curators explain.

03_Justice For All
Photography by Habby Khalil


The images of the two sisters in crime are styled with modern twists, and many felt they express the power of women and the need to survive and find equality in a man’s world. A closer look reveals the balance and symmetry the sisters convey to the viewer, with their victim. Bracelets and anklets are placed on opposite legs and arms, creating a wall that the sisters use to protect each other and survive, giving no thought to the consequences.

A particularly striking image shows one of the sisters holding a mabkhara, mimicking the scales that symbolize justice. In fact, the mabkhara was used to cover up the smell of the rotting bodies lying under the tiles. The bisha is used as a mask that they hide behind in order to protect themselves from their crimes, as it also keeps them united, while portraying the unbreakable sister pact.

Another image symbolizes spirituality and death, as the bloody hands of their victims have left imprints on the tombstones, where the sisters are hiding. Seduction emanates through their gaze, clashing with what was then considered modest dressing.

06_Inevitable Photography by Habby Khalil

Symmetry and alignment are the major themes of this collection, guiding the viewer to see and feel all of the often-contradictory elements in the photograph. As the curators explain, “The artist explores the story in black and white, symbolizing the eternal conflict and interdependence between different beliefs. The space surrounding the characters reflects their spiritual sanctuary and their inner isolation, a monochromatic state of interaction between subjects and their surroundings. The use of clothing creates a symbolic connection to the connected fate of the two sisters, while visual symmetry invites the viewer to focus on the difference between them.

Exploring the concepts of “trust, doubt, belief, the relationship between justification and action, and which one precedes the other,” the curators add, [Khalil] successfully pits traditional ideologies against modern liberalism by “re-identifying the indefinable elements of an old story that has today become a part of modern Egyptian folklore.”

07_Ceremony Photography by Habby Khalil

About Habby Khalil
Born in 1979, Habby Khalil works primarily in photography, film, and video. He utilizes historical and cultural subjects as a visual language to address sociopolitical issues and has won numerous awards for his photography work, including two gold and two silver medals at the Prix de la Photographie Paris in 2016, and third place prize in Moscow International Foto Awards in 2015. His movie Fi Youm (In a Day) received a Special Mention Award at the 37th Cairo International Film Festival in 2015.

Khalil’s ongoing project, Alienation, depicts five of the most famous deities of ancient Egyptian mythology as they were historically described, but within a different temporal and spatial frame. The project explores our beliefs and how we interpret and practice them, as well as the meaning and purpose of our existence.

10_Burden Photography by Habby Khalil
]]>10/7/2018 6:47:00 AM<![CDATA[The Perfect Culinary Score]]>
While the room is decorated with sports flags, and TV screens that are always showing the latest games in different sports, there is also a pool table where you can have your own friendly match. The outdoor terrace, which has its own large screen is set beside the pool, making you wish that you could change your plans to take a dip in the pool, and escape all of the week’s stress.

IMG_3767-2
Photo credit Mohsen Othman


The menu is full of delicious varieties, with sandwiches that include beef steak, chicken quesadilla and the creative turkey. When it comes to the appetizers (bar snacks) there is no shortage of options from the fresh barbeque French fries, to the English staple fish and chips, crunchy shrimp, and of course onion rings. With main course options that include grilled salmon and lamb chops, those 90 minutes of a football match won’t be long enough for you to get through your meal.

We started our meal with a fresh and healthy cobb salad that was filled with fresh greens, baby tomatoes, corn, a hard-boiled egg and avocado. It’s a new staple item that is best enjoyed on sunny afternoons on the terrace. The new menu offers a chicken fajita dish that arrived at to our table in a sizzling platter, accompanied by the fresh fajita bread, sour cream and tomato sauce. The chicken was flavorful and the melted cheese topping was the icing on the cake.

Known for its great sandwiches, the pastrami sandwich is especially high in demand, and it is a glorious, messy sandwich that will soften your hunger. It’s filled with fried chicken breast, pastrami and is topped off with cheese and served with French fries. We also tried their signature burger, it is stuffed with mushrooms and topped off with cheese, making it the perfect burger to eat and watch the game with your friends.

The shrimp burrito was the highlight of it all for us; after all, isn’t not every day that you try one. The dish was exploding with flavor, and is served with melted cheese on the outside; and it’s definitely worth the trip to the airport.

IMG_3787 Photo credit Mohsen Othman

Of course, between dishes we had to nibble on the new fried chicken wings, dipped in barbecue sauce and full of flavor; and quite literally finger-licking good. What arrived at our table was beyond the perfect chicken, stuffed with caramelized onions and coated in barbecue sauce.

The drinks menu is packed with classics such as the White Russian, Le Méridien’s own unique cocktails, hard liquor, what seems like every country’s own signature drink, such as Australia’s Jacob’s Creek and Lebanon’s Château Ksara.

The clientele mix is friendly hotel guests and groups of friends who have come to enjoy the good food and have a good time. Other than the live sports blared on the screens, there is also a resident DJ and live music throughout the week.

Tel: +2 (02) 2265-9600, extension: 8508

IMG_3820 Photo credit Mohsen Othman
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10/6/2018 7:09:00 PM
<![CDATA[The Hair Addict’s Haircare Winter Wonders: 5 Essential Tips]]>

1. Moisturizing
Since your hair and scalp are prone to dryness in winter, you need to regularly moisturize, be it through good conditioners, deep conditioners, treatments or masks. It is also better to go extra with the deep conditioner; twice a week will make sure to keep your hair nurtured with all the moisture it needs. Another perfect way to keep your hair moisturized is to start co-washing and lessen the frequency of using shampoos. Co-washing is the process of cleansing your scalp with conditioner instead of shampoo.

The Hair addict55
Applying conditioner


2. Moisture
Locking the moisture in is a way of creating a barrier between your hair and the weather which is ideal to stop the moisture from diffusing out of your hair. To seal the moisture in, use a few drops of a sealing oil like Jojoba oil or Sweet Almond oil after you apply your moisturizing products. Or, alternatively, follow the LOC method which stands for the order of applying your products “Leave-in conditioner, oil, cream”.


3. Applying Indirect Heat
To further enhance the effect of conditioner, deep conditioner, a treatment or a mask, start using steam or indirect heat such as a thermal cap. This way, you will open your hair cuticle and make it more receptive to moisture from your products. Direct heat like straightening your hair is not good and will dry your locks even more. However, if you still go to the hairdresser, make sure you’re at least using a heat protectant and always take care of the straightener’s temperature not to be too high.

The Hair addict25
Using the hooded dryer



4. Satin/Silk Pillowcase
Sleeping on silk/satin pillowcases is a transformative experience for your hair in winter and in summer too; you will notice the difference right away and kiss your frizz goodbye. The traditional cotton pillowcases that we sleep on are very absorbent, meaning that they will absorb some of the moisture from your hair overnight. Friction also happens between your hair and cotton, so this causes major frizz. A great way of eliminating the above is using non-absorbent soft materials like satin or silk.

The Hair addict333
@nouhanyoussryy



5. Avoid Going Out With Wet Hair
Going out in this cold weather while your hair is still wet is a major mistake because wet hair is weaker than dry hair, simple friction on wet hair causes brittleness and breakage. So let it dry naturally before you go out, it’s better to use a microfiber towel as it’s soft on the hair and minimizes frizz. If it is necessary to go out with wet or damp hair, make sure to protect your hair and wear your favorite silk/satin scarf or a hat, or wear a protective hairstyle like a braid or a bun.

The Hair addict261
Using a cold-air diffuser



If you’re eager to know more customized tips according to your hair porosity, stay tuned for our next article!

Developed by The Hair Addict for Egypt Today. Follow The Hair Addict on Facebook/Instagram

@thehairaddictofficial



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10/5/2018 6:25:00 PM
<![CDATA[Praise Makes Perfect]]>By Walid ElMoselhy


“My daughter is in first secondary in school. Her biggest nightmare is math. She repeated second preparatory because of math and now she is struggling with every test and fails. She takes private lessons and changed many teachers. We still have the same problem—her biggest fear, and mine too, is that she’ll [have to sit a make-up after summer course] and she might fail too. We are always encouraging her, but [it is] always [the] same result. Any help please.”

I recently received this message from a frustrated parent after I posted a blog about math not being the problem. Some of the other messages I received were from parents who think that they have problematic kids, that their child’s brain is not meant to do elementary level mathematics.

View this post on Instagram

A post shared by Orcas (@orcasapp) on



Well, your kid is not the problem. You are.

I once had a preparatory school girl struggling with mathematics. During the home interview (at Orcas we do home interviews with the parents and kids before working with a new student so the tutors are aware of the situation), her father told me that she has been depressed for a while after not making it to a TV show where she can sing. She did not make it because he was busy traveling and could not take a few days off to be with her!

I took the challenge and started working with the kid, only to be surprised by how smart she was. The girl was doing four-digit long-division faster that I can type numbers on my phone’s calculator to double-check! Yet she was “afraid” of answering simple algebraic equations and making lots of silly mistakes.

This did not make any sense to me, so I kept working with her over a few sessions and was happy to see her progressing time after time. I was in tears the day she asked me not to help as she would be able to find the answer on her own. And she did.

Then, during our session on an exam night, one that started after a school day and lasted till 10pm, we were laughing that she forgot to add a minus sign. She spotted the mistake, reviewed the answer and fixed it, only to find her father coming downstairs red-faced and shouting at her about how stupid she was to miss a simple minus sign. He continued to scold her about how bad she was at math and that she should know that and not be a failure.

For a second there I was in shock watching him embarrass his daughter in such a way. And when he asked me to confirm his words, I replied that his daughter was smart enough to correct her mistakes on her own; a hopeless attempt to save any confidence she had left.

Later the parent informed me that the girl got a bad grade on the exam, and they wouldn’t be needing my services anymore. I believe there is a special place in hell for parents like him. . . .

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A post shared by Orcas (@orcasapp) on



Here is my advice to parents who worry about their struggling kids; you need to learn how to accept your kids. Maybe start by reading The 7 Habits of Highly Effective People and see how Steven Covey and his wife struggled with their son and figured out a way to help him by changing the way they see things.

I have said this before and I am saying it again; your kid is not stupid, he is lacking self-confidence because he cannot see your confidence in him. When a kid goes to an exam knowing that his parent believes he will do bad, he will.

A mother once told me that she sits with her son and tells him that she needs to trust him, so she would change the way she treats him. I told her that the kid needs to trust you, so he can change on his own.

Your children are human beings, their only weakness is that they look up to you. They are smart enough to feel it when you are not proud, when you do not think they will make it, when you are ashamed of who they are. And eventually, they become the way you see them.

Your kid is failing? Try to tell them that you are proud of how hard they work, that tomorrow’s exam is not important on the long run, so they do not panic. Stop comparing them to their successful colleagues and stop looking at their colleagues wondering where you went wrong.

Look at your children and provide them with trust, unconditional love and encouragement, and be proud of who they are right now.

Do not be the problem in their path.

Capture
Photo courtesy Orcas


Orcas is a mobile application that connects parents with more than 700 trusted, trained and experienced tutors, language instructors and babysitters, in their area operating in Cairo, Alexandria and El Gouna. Orcas aims to make your search for the suitable tutor an easy and convenient experience. You can find tutors for all school subjects and school systems from KG to Grade 12, view their profiles and see the ratings and reviews given to them by other parents. The application also allows online payment to make the whole experience a smooth sailing. Follow Orcas at facebook.com/CairoSitters/and

@orcasapp


]]>10/3/2018 5:20:00 AM<![CDATA[Under the Italian Sun]]>
First, I set foot in Venezia (Venice), northeastern Italy. Or shall I say set sail. I take a two-hour water ride from the airport to the city center where I was staying. I remember repeatedly thinking to myself how I’ve never felt such overpowering charm in my life. The interesting thing about Venice’s beauty is that it’s the humbling kind; the sort of beauty that makes you grateful to be around. I knew that I’d find something quite enlightening about this ancient floating city of islands. Canals and bridges; they’re everywhere. There was always a decision to be made; a bridge to cross, and another to burn. Every corner was a sweet discovery, and you’re almost never certain of what could be on the other side. Baroque architecture facades, grandiose churches, ancient scripture on the walls at every curve—it was like history was finding me, and not the other way around. The city of bridges is in tinges of teal, and all the shades between rosewood and terracotta with black-tinted gondolas at every underpass; each vessel coveting a crossing to the journey of life itself with its beautiful combination of faith, desire and struggle powered by that inner fire and curiosity that push us forwards and onwards.

Florence. Cattedrale di Santa Maria del Fiore.
Photo courtesy Rana Kandil


My next destination, Firenze (Florence), was some kind of wonderful. Nothing could have prepared me for standing before the domed Cattedrale di Santa Maria del Fiore with its crimson brick dome. As politician Francis Atterbury (1663-1732) put it, “it is attention to detail that makes the difference between something average and stunning.” I may well have stood there in silence for a couple of hours to take it all in. Feeling hungry, I followed a recommendation for one of the best sandwich makers in town, All’AnticoVinaio. As soon as I walked in, I was greeted by the most delightful aromas and a delicious-looking roast beckoned to me from meters away. I met Luigi ‘the panini expert.’ Like a chemist, he beautifully mixes the most amazing of ingredients as he eloquently explains in an Italian-English accent, “The British may have invented it, but we the Italians have perfected it. We make everything so well; it’s beyond me why we’re not the richest country in the world.” I paid only €7 for the best sandwich I’d ever tasted in my lifetime; an explosion of flavors to say the least, with beef so tender it melts in your mouth. Even the bread had a rich, sweet flavor and just the right amount of crunch to it. This goes to show that the best things in life can come in simple forms; it just requires a little bit of resourcefulness. In my case, it was a ticket to Firenze and a long walk.

Later in the day, with a creamy gelato in my hand, I walked to the Palazzo Vecchio, which houses some of the finest Florentine artifacts owned by one of the richest Italian ruling families, the Medici family, and where a statue of Michelangelo’s David stands. I ended the day with a visit to Ponte Vecchio—Firenze’s jewelry quarter, where all the gold merchants set up shop—and another to Piazzale Michelangelo with views to all of Florence from up above.

Florentine Cabinet. Palazzo Vecchio. Florence Photo courtesy Rana Kandil

I packed my bags and bid Florence goodbye, catching the next train heading to Rome. A few hours later, I stood entranced by the beauty of the Vatican Museum and Church. Everybody had warned me about the long lines to the church but also told me that it’s a must-see; so instead of wasting two hours in line, I went in from the Museum door. I marveled at the beautiful art by Michelangelo, which ultimately led me to the Sistine Chapel and the Vatican Church. I walked and walked until my knees hurt, but I felt no pain: I was surrounded by beauty everywhere I looked, especially above in the ceilings. Everything just became beautiful then, even my spirit. One piece of art that had me completely arrested was one in the contemporary art section by El Anatsui titled Then, the Flashes of Spirit. Made from thousands of bottle caps and aluminum, I escaped with this piece to a faraway place in my mind. What if each cap were a puzzle piece to a memory put away by our soul that we are meant to dig for and find before we complete the picture? No one said finding treasures was an easy thing.

With that thought, I made my way to the beautiful gardens of Villa Borghese and took a reflective walk along its geese-filled ponds, Roman statues and cascading fountains. I stopped to take in a scene; the muse of one of my favorite painters, Diego Velázquez, and imagined what it would have been like to be him in that moment in time. In need of energy, I indulged in a cup of cappuccino; the coffee stained my lips with a bitter tinge, its aroma overwhelmingly pleasant, its accents familiar, tickling my senses into motion.

The next day, I walk to the Colosseum. I guess I never really understood the connotation behind ‘All roads lead to Rome’ until I stumbled upon this magnificent site. Looking at its ruins and exteriors, I was left with one line I had read in an Elif Shafak’s book, “If we are the same person before and after we loved, that means we haven’t loved enough,” and thought that must be the story of how time fell in love with a place.

Sanwich at Allantico Vinaio. Florence Photo courtesy Rana Kandil

For dinner, I headed down the alleys of Fontana Di Trevi to a low-key Italian restaurant, the heirloom of an Italian man in his early 30s of Egyptian descent with handsome Greek appeal. Modest tables with crisp white sheets awaited me and a warm smile greeted me, but nothing could have prepared me for the fragrant traditional flavors that were about to do a mini dance routine in my mouth a few moments after. It was a nice reminder not to be too inhibited, to explore, and most definitely not to judge a book by its cover.

To cap it all off, I made my way to the famous Fontana. I threw in a coin and wished for light and love to find me the same way Italy did. With more than a million wishes a year, does the fountain hear them all?


Bringing life to untold stories and thoughts, Rana Kandil is a travel writer and founder of

@thatwanderwoman

travel blog.

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10/1/2018 5:03:00 AM
<![CDATA[et bites: Dining at the euro-chic Marlyn’s ]]>
A subtle interior design peppered with light pink and flowery patterns holds a bright and simple outdoor seating area with wrought-iron and flowers decorating the venue, making Marlyn’s ambiance truly akin to that of a Parisian afternoon. The restaurant serves assorted European cuisine including French, German, Swedish and Spanish dishes.

To satisfy the shisha craze, Marlyn’s also serves the much Egyptian-loved shisa, but with various twists in flavors. If you’re not a fan, they have a non-smoking area. The private balconies and outdoor area are perfect for taking in the sun and a cool breeze during the long summer, while nibbling on their various menu concoctions.

“People who travel a lot tend to eat a lot of different foods that aren’t available in Egypt. In Spain, they like the paella and tapas. They’ll come here and they’ll have [exactly that],” says Marlyn’s owner Mohamed El Nemr, who sat down with us for a chat after our meal. “In the beginning, we put food items on the menu that will be appealing to the Egyptian customer. After a while, when people started hearing that we serve different food, we started bringing in more dishes from different countries in Europe.”

To bring Europe home, Marlyn’s will soon launch a new concept, where they will build a theme around one country from Europe each month, and will invite their community for a special menu tasting with that country’s authentic dishes. “We are trying to bring European culture into the Egyptian market,” says El Nemr.

With clients from various age groups, be it young adults or people in their 60s, the place has something for every taste. “Every part of the day attracts specific people, and every part of the restaurant attracts specific people,” says brand manager, interior designer and concept creator Nour El Rashidy. “Most of the time the big balconies attract groups of friends, while the small balconies bring those coming for dates, anniversaries and proposals. The outside [area] mainly [attracts] groups of friends.”

Marlyn’s serves breakfast, brunch and dinner. We went for an early dinner and tried their fried potatoes stuffed with minced beef, cheddar and mozzarella cheese, then had the Marlyn’s Chicken dish, marinated with spices and lemongrass, topped with labneh and sweet carrot puree, and served with crispy wedges and cherry tomatoes. We were then served a selection of their tapas; traditional Spanish bite-sized skewers of grilled chicken, glazed chicken liver, grilled halloumi cheese, spicy sweet potato cubes and black olives. For the main dish, we had the Salmon Fettucine, served in a light cream parmesan sauce, and then we topped the indulgence off with The Milky Way; a drink of espresso, chocolate, steamed milk, caramel sauce, whipped cream and chocolate shavings.



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8/13/2018 1:01:55 PM
<![CDATA[Ghada Elabsy: Words That Matter]]>
Many will know her as a rising novelist who, in the space of just four years, has managed to win plenty of local and international awards and prizes. Some may even know that while writing is her passion, her professional job cannot be any far removed from the world of fictional characters, feminist literature or the complicated mechanics of the Arabic language. Elabsy, a full-time physician, has yet one more unrelated but impressive talent: she’s also an opera singer with a number of solo performances at the Cairo Opera House under her belt.

Passion, talent and a social duty
With seemingly convergent career paths, Elabsy has decided to follow all of her three dreams. She recounts how she was destined to work as a haematologist after a cousin to whom she is very close was diagnosed with a fierce type of leukemia and lost his sight at the age of four. “Mahmoud asked me to be a doctor to cure him and this is the reason I joined the Faculty of Medicine and specialized in blood diseases,’’ she says.

Elabsy also recalls how she has always wanted to be a singer, ever since she was a student at school. “I am a singer because singing is the first decision I took without any kind of pressure, when I was five years old and my music teacher asked who wanted to sing. I simply raised my hand and started singing,’’ she says. She performed as a solo singer at Cairo Opera House between 1999 and 2002.
Language too held Elabsy’s fascination at quite a young age. “For me, the composition lessons at school were the most interesting things I experienced as a child, I am very grateful to my Arabic teachers who really taught me with all integrity and professionalism the true and the exact basics of the Arabic language,’’ says Elabsy.

Revealing that the first time she started writing was after going through some personal tragedies in her life, Elabsy adds that for her, writing is not just a choice, it is rather a necessity, a daily routine that keeps her balanced. “For me, writing is my way to know myself and the world surrounding me, writing continuously opens closed doors in your life that you can’t ever imagine will be opened,’’ she says, stressing her preference for writing about things that she doesn’t know and that she avoids writing about her life and her personal experiences.

A writer’s journey
In 2014, at the age of 32, Elabsy began writing and released her first collection of short stories titled Hasheshet El-Malak (Angelica). But would her writing create a language of communication between her and her readers? Elabsy wondered, especially that she had never studied writing or even taken any courses or workshops. “At that time [the only thing I had going for me as a writer was] that I am a good reader.’’

The collection was well received, both in Egypt and the region, and even mentioned by veteran literature professor at Al-Mustansiriya University in Baghdad Nadia el-Henawy in her book on feminist literature.

The unexpected success prompted Elabsy to write her second collection of stories Awlad El-Hoor (The Sons of Nymphs), also in 2014, and to enter it into the Central Competition of General Authority for Cultural Palaces, which is affiliated to the Egyptian Ministry of Culture. “I didn’t expect it to win first place, and I was so happy that the prestigious General Authority for Cultural Palaces published it as it was sold at an extremely affordable price and made available at newsstands,” Elabsy recalls. As most of its stories were published in newspapers and websites, Awlad El-Hoor resonated widely.

Elabsy then decided to try her luck further afield by participating in a competition affiliated to the Iraqi Ministry of Culture in the name of the renowned Iraqi poet, narrator and critic Nazik Al-Malaika. “I wanted to support Iraq on the cultural level because in 2014 the Iraqi crisis was at its peak as a result of ISIS terrorist practices in Mosul.’’ Elabsy won the story section award for her work “Manwella” and describes it as a turning point in her career because she got the chance to interact directly with Iraqis whom she describes as great intellectuals, as well as art connoisseurs. Eager to visit Iraq, “this amazing historical country that was for years and years the headquarters of the Islamic Caliphate State,” Elabsy says wasn’t afraid to travel at that critical time. Upon her return, she wrote a series of articles inspired by her trip.

From Iraq, Elabsy set her sights on Lebanon, where in 2015 she approached Al Saqi publishing house to contract her first novel, Al-Fishawi. “Al Saqi is a huge English-Lebanese publishing house who are very picky in choosing which books to publish. They don’t care if a writer is well known or a bestseller; all they care about is high-quality literary content,” says Elabsy, proudly adding, “Al-Fishawi is now being sold at Al Saqi’s massive bookstore in London, imagine my feelings at that time when I learned that my first novel was to be displayed in that huge bookstore in London.’’

Al-Fishawy narrates 100 years of Egyptian history, starting shortly after the English occupation in Egypt and ending with the events of June 30, 2013. “The main challenge was not to write about this century but to decide what to talk about in these years, what I should highlight and what I shouldn’t,” says Elabsy who explains the novel chronicled her vision of her country as an Egyptian youth, and that she had to return to her origins to form a complete vision. An example is the candid way she presents the history of Christian and Muslim relations. “I searched about our Muslim, Coptic, Arab and African roots and highlighted that there were extremists living in Egypt years ago and why there was extremism in the past.’’

But even before its official release, the polyphonic novel—which is divided into nine chapters each narrated by either a character or an object—was bringing home the accolades, claiming fourth place in Dubai Cultural Magazine competition in 2016. “This award proves that what I write appeals not only to Egyptian taste but to tastes in the Arab world as well,’’ Elabsy says proudly.

The novel also attracted international attention; and Elabsy was surprised when one day she received a call from the University of the Philippines asking if they could run a translated chapter in a book about the world literature in the 21st century. “This book will be included in the Philippines’ high school curriculum, and the chapter from Al-Fishawy will be the only example of Arab-African literature in the book. I was over the moon,’’ Elabsy recalls.

More self-exploration led to her second novel El-Eskafy El-Akhdar (The Green Cobbler), which won the Akhbar El-Adab award in 2016. “El-Eskafy El-Akhdar was more of a letting out of certain inner emotions in the form of words,” says Elabsy who was astonished after finishing the work to find she had unintentionally penned a fantasy novel. “My writing procedure is divided into two parts; the first part any writer does consciously, like setting the plot construction and outlining the characters. The other part; the writer does unconsciously, so you find yourself writing certain things unconsciously then you start to ask yourself how did I write this? And why?’’ explains Elabsy, who believes in the concept of afflatus, or inspiration, and that much of what any writer writes is involuntary.

A leap to realization
On the off chance that she might be chosen, Elabsy, in 2017, submitted the first chapter of El-Eskafy El-Akhdar translated into English to the International Writing Program (IWP), which every year selects 35 writers from all over the world to join its three-month program. After an interview at the American Embassy in Cairo, Elabsy was granted a spot in the program and she joined writers from Macedonia, Belgium, Palestine, Burma, Russia, Argentina and Brazil, among other countries, in Iowa.
“The other Arab participants were a Belgian-Palestinian poet but she applied as a Belgian citizen, an Iraqi Kurdish writer and a Moroccan writer,’’ Elabsy says, adding that only she and the Belgian-Palestinian poet were writing in Arabic. “The experience was very rich, the condensed program is full of fruitful activities. Each writer has a scheduled day to read part from his work in two languages: his own and English.” For her main theme, Elabsy chose “the mood of high emotions,’’ and her paper titled “The Unspoken Language” argued that the truest words that really express our emotions are the ones that are not said.

On the sidelines of the program, Elabsy was invited to speak at the Examined Life annual conference at the Carver College of Medicine. Chosen alongside two other American writers to speak about being both physicians and writers, and the relationship between writing and medicine, Elabsy gave a 90-minute speech about her experience as a doctor, writer and singer. “I prepared a short documentary about Egypt entitled “Takaseem’’ (XXWhat does it mean?XX) with the collaboration of Egyptian painters and photographers; and for the soundtrack I used an Oriental music piece composed by the late great musician Mohamed Abdel Wahab. It was an amusing journey inside Egypt, and the attendees were dazzled by this documentary as its music and every scene truly reflected the Egyptian identity. Every word of my speech showed how I was proud of being Egyptian as I explained to them where I came from, my identity and the sources of my pride.’’

Before travelling, Elabsy had printed pamphlets with the names of the Egyptian artists taking part in the documentary and distributed them at the conference before giving her speech in which she likened herself to an owl. “The owl was the symbol of wisdom in ancient Egyptian culture, and it can see through the dark. In my job [as a hematologist] I must see beyond the darkness,” she said, adding that she is a physician in the first place, which imposes upon her duties that she cannot give up.

At the IWP, Elabsy also got to showcase her skills, not only as a writer and physician, but as a singer too, appearing alongside the Chiara String Quartet in a performance titled “The Memory.” The Grammy-nominated quartet worked without any musical sheets, performing from memory as three IWP colleagues read out parts of their works about memory. Elabsy was asked to sing about memories, and chose “Al-Atlal” (The Ruins) by the late great Umm Kulthum. “After I finished, the audience was crying and applauding for perhaps three minutes continuously, they were deeply and emotionally [touched] despite not understanding the Arabic words of the song,” Elabsy describes.
She also sang at the end of her Carver College speech where audiences told her they were impressed by her voice and the Oriental music. “They asked me to give them the names of the Egyptian singers and composers who made these immortal songs, I was so touched because I felt that I was an ambassador for our great Oriental music.”

Back home Elabsy’s friends recently uploaded a video of her singing in the hospital she works at, while they were celebrating her birthday. The video got hundreds of thousands views, and Elabsy vows, “[I] will continue writing, singing and performing my duties as a doctor all in parallel till the last day of my life.’’

Elabsy is currently working on her upcoming fiction novel, Leilet Yalda (Yalda’s Night), “a somewhat religious novel tackling the relationship between Sunnis and Shiites” through the life of the great Persia poet Khawaja Shams-ud Din Muhammad Hafez-e, dubbed Hafez.

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8/12/2018 3:02:16 PM
<![CDATA[Opinion: Change is an evolution ]]>
Every now and then, I feel motivated to adopt a set of lifestyle changes that I keep telling myself that I want to make—or by dropping some unhealthy habits. The motivation to reflect on my lifestyle and its choices is a direct result of my life coaching sessions as well as my personal development research.

Over the past two years, I have been benefiting from life coaching sessions that foster personal growth and consciousness so that I can live the best life while adapting to a huge transition in my life; relocating to a new country. These sessions and accompanying research helped me to build my life tool box to deal with vices and personal challenges. My biggest vices are smoking and drinking so much coffee. I also tend to overthink situations and being stressed often. I want to make changes to my life that allow me to be healthier physically, mentally and emotionally. Therefore, I am aiming at eating healthier, drinking less caffeine, practicing mindfulness, being less stressed and exercising more.

I am not an expert nor certified life coach, but I wanted to share what I have learned over the past two years from these sessions and the active research I have been doing in areas of personal development and lifestyle changes. The active process of changing one’s lifestyle or adopting healthier habits gives us much pleasure, coupled with a sense of challenge to transform our lives and to say no to ourselves when tempted to fall off track.

It is no secret that I always find it difficult to make the lifestyle change I desire; and it is even harder to maintain these changes; no matter how concrete my resolutions are. So, my life coach helped me to stop and to ask myself: Why do we do what we do? And what motivates our choices and guides our decision-making process? And why do some people succeed in maintaining the change they aspire while others do not?

Digging deeper in this topic, the most logical answer I reached was that successful people do not only make resolutions, but rather they think of changes as an evolution. They deal with each change they wish to see in their life as a project with a specific goal, objectives and indicators to measure their achievements as they transform their lives.

My coach also helped me to realize that the way we navigate life is informed by a set of beliefs about ourselves and the world that are developed during the early childhood phases. Those beliefs are subjective and are usually deeply embedded in our memories, operating as an equivalent to an auto-pilot mode. What we believe, think and perceive are entirely unconscious. Furthermore, our auto-pilot mode represents the connection between the mind and body, and is responsible for the factors that promote behavioral change because the unconscious way of perceiving things shapes our choices.

Many of our choices may limit and undermine us. Isolating and questioning these unhealthy thoughts and choices that hold us back is key to shift to better ones – but this can only be done if we dig into our unconscious to recognize the pattern of negative thoughts and to trigger positive changes. Once you have the knowledge and motivation, this is the time to commit, embrace the change, and start the action.

So, my life coach encourages me to start by making your adventure’s road map and prepare a slow and methodical plan of small milestones for your goal. This approach will set you for success by taking things one step at a time. Being able to achieve just a couple of key behavioral changes can have a domino effect on your other habits, leading to a healthier lifestyle.

According to a Special Health Report from the Harvard Medical School “Simple Changes, Big Rewards,” “People can achieve remarkable changes in their lives by taking one small step at a time. The day-to-day choices you make influence whether you maintain vitality as you age or develop life-shortening illnesses and disabling conditions like heart disease, diabetes, high blood pressure, and stroke.”

If you, like me, have tried to change your lifestyle before but without feeling much success, do not give up; get in touch with your motivation and remind yourself of what is holding you back from living your greatest potential in life. Change is a process and is always challenging, especially if you want to transform many things at once – so challenge your auto-pilot.

Switching tracks requires some sort of extra effort, extra awareness and extra attention.
What I learned in my personal change, is that during your change journey, never hesitate to seek help as lifestyle changes consume time and require support to strengthen your resilience and commitment. Establish your own support system by reaching out to a friend, co-worker, family member, or a psychologist; or even consider joining a support group to keep yourself motivated and accountable without judgment. Share your struggles and talk about what you are doing – this can make your work easier and the process less intimidating.

A few examples of lifestyle changes that I made and can be easily personalized: I used to ignore my needs and try to earn the approval of others; until my life coaching journey opened my eyes and I decided that I will speak up and believe that they will still like me while I grow and I get to know myself better. I am a workaholic and I associate self-worth with major wins, which badly affected my personal life, so I learned to focus on the small steps in the way to those wins and try to celebrate the successes of others. I also learned to invest in my relationship and enjoy watching it nourish.

Overthinking about the future, is another issue that I worked hard with my life coach to change, I stopped being consumed with what happened in the past; and I learned to let go and have faith that I can handle any chaos that comes especially through practicing meditation and gratitude.

From a personal experience, I would also recommend trying to explore new meaningful and pleasurable things. This might be traveling to new locations and enjoying a totally different experience, or maybe doing some volunteer work, changing something in your daily routine and trying to do things in a more spontaneous way, get more active, cut your cell phone and internet use–or maybe get a new image and an overall makeover.

In a nutshell, what I learned in these sessions is to always remind yourself that you can make the changes necessary for a healthier you and a more rewarding life for yourself–these changes would create a permanent evolution in your life and will lead to a new you that you wish to see.
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8/11/2018 11:40:46 AM
<![CDATA[Jazzy & Natalie take on summer]]>
Whether it’s colorful hip shades styled with an off-the-shoulder deconstructed chemise, or fierce cat eye shades paired with a black ruffled blouse, Jazzy and N by Natalie’s latest offerings are all about vibrancy and fun in the sun.



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8/1/2018 11:32:37 AM
<![CDATA[Watermelon: The New Coconut? ]]>
What’s even better is that, here in Egypt, it’s all around us at the moment; you can’t drive down a street without passing a cart packed with the familiar green beauties.

But did you know that watermelons were actually first cultivated in ancient Egypt, more than 4,000 years ago? We know this because archeologists have found watermelon seeds as well as paintings in a number of ancient tombs, including King Tut’s.

The wild fruit of those days was actually hard and bitter, rather than sweet, but it did store well and provided a great source of water; hence their popularity in planning for the afterlife. By the seventh century, watermelons were being cultivated in India; some 300 years later, the fruit is thought to have first reached China, which today supplies the majority of watermelons to the world.

Perhaps because it is so common in Egypt, it’s easy to overlook all the tremendous health benefits of this ancient superfood. Packed with vitamins A, B1, B6, and C, it’s also a rich source of the phytochemical lycopene and the amino acid L-citrulline. It even contains small amounts of minerals such as potassium and magnesium. Of course, watermelon is also made up primarily of water, so it’s low in sodium and free of fat and cholesterol.

Here are 8 reasons why you should definitely include the wonderful battikh in your diet.

1. It can aid weight loss
Thanks to its high water content, watermelon can fill you up for fewer calories. Water has also been found to speed up metabolism and flush out toxins and fats, which can help contribute to weight loss, obviously as part of a healthy diet and fitness regime.

2. Watermelon juice may relieve muscle soreness
Try juicing about one-third of a fresh watermelon and drinking its juice prior to your next workout. This contains a little over one gram of l-citrulline, an amino acid that protects against muscle pain.

3. It improves bone health
Vitamin C plays a major role here as the nutrient is good for the bones and aids wound healing. A Swiss study suggests that lycopene supplementation can prevent osteoporosis and bone fractures. The vitamin A content has also been linked to bone growth.

4.The fruit strengthens immunity
Watermelon, being rich in vitamin C, strengthens the body’s immune system. The fruit also contains vitamin B6, which helps the immune system produce antibodies and aids in the formation of red blood cells. The fruit’s vitamin A, meanwhile, helps regulate the immune system and protects it from infections.


5.They’re a great post-workout snack
Watermelons are full of magnesium and potassium. We often lose these two minerals, along with sodium, in our sweat during exercise, and they need to be replenished immediately. Potassium and magnesium are known as electrolytes because they help carry the electrical signals in the body and allow our muscles to contract and relax.

6. Great for good skin and healthy hair
Watermelon contains vitamins A and C, which are important for skin and hair health. Vitamin C helps your body produce collagen, a protein that keeps your skin supple and your hair strong. Vitamin A is important for healthy skin since it helps create and repair skin cells. Without enough vitamin A, your skin can look dry and flaky.

7.Watermelon can help with blood pressure and heart health
New research shows the citrulline and arginine supplements derived from watermelon extract lead to significant improvements in blood pressure and cardiac stress in obese study participants. Because of its antioxidant properties, lycopene extract from watermelons can significantly reduce oxidative stress and blood glucose levels too.

8.It’s anti-aging
According to researchers, L-citrulline also has a profound effect on body composition. Normally, as you age, the number of mitochondria—the so-called powerhouses of cells—in your body decreases, causing muscle mass to decline and fat to take over. However, watermelon juices up the production of regenerative proteins that build muscle and repair mitochondria, allowing them to produce more energy and, in turn, burn more fat.

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7/31/2018 12:17:39 PM
<![CDATA[Opinion: Finding myself in Dahab]]>
Determined to escape the mundane and every day hustle and bustle of the big city, and yearning to get just the right dose of solitude without being too remote, we took a 12-hour bus ride to the one and only Dahab, in South Sinai. My travel friend Yasmeen and I started our relaxation journey by humming to Umm Kalthoum’s “Hazehi Leilaty” (This is My Night). Although a long ride, we were very excited to watch the sunrise over the mountains as we approached our resting-place. It already felt very promising!

As we reached our destination, we were greeted by the clearest blue sea you could set eyes on, immediately dissipating all sense of exhaustion. No time to sleep! We enjoyed our first peaceful walk by the sea and a soothing sunset. As we took in the beauty, we continued singing along to Umm Kalthoum’s lyrics, while exploring the colorful wooden two-storey cafes and restaurants, overlooking the sea and echoing a spirit of the good old days.

Love has become you; wishes are you.
So with passion, pour into my glass.
For soon love will change its home and our nest, his birds shall forsake.
And a place which was once home will see us as we see it now: a wasteland.

Meditating under water and in the clear sky

Our first destination was The Blue Hole, a famed diving site that is also known for being quite a dangerous adventure. On the site, there is a wall of honor where, inscribed, are the names of the divers who lost their lives trying to uncover the secrets of the famous submarine sinkhole. But despite the risk, the beauty of the place is just overwhelming.

As it was my first time swimming in the Red Sea, I preferred trying snorkeling over diving. As I dipped my head into the water, I discovered a whole new world; in a three-dimensional, colorful underwater garden, full of bright and yet again colorful reefs and sea creatures going on with their lives undisturbed by the few curious swimmers. I had barely taken it all in, when a school of blue fish welcomed me by swimming right next to my face. I raised my head above the water, laughing in fear, before I swam down again.
I began to meditate, finding peace in breaths going out and in then in and out. But all of a sudden, I heard nothing but absolute silence. I let go of my usual control over my body, and let the water stir me in the direction it preferred. In the deep silence, I found traces of my old self, the one often shut down in daily life. I got out of water with a deep sense of gratitude.

The day might have come to an end, but the night was still young. We decided to experience a taste of the local culture with a traditional Bedouin dinner and entertainment at Al-Twailat Mountain. Under a sky full of stars, we were greeted by the Bedouins with delicious tea with mountain herbs.

We were introduced to the science of the stars, planets and constellations in the clear sky above us, opening yet a whole new world before my eyes.
Before leaving, I took a walk up the mountain to stargaze, and played “Hazehi Leilaty” yet again:
Life shall seek us for amusement and then of us would make fun.

Wadi Gnai: a dreamlike desert spot

The next day, we ran into a couple of childhood friends; and off we went to the three pools, another great place for snorkeling. But instead of settling for another day by the beach Yasmeen and I decided to take a beach buggy ride to the nearby Wadi Gnai, a little oasis at the East end of Dahab.

It was my first time riding a beach buggy, and I confess I was a bit afraid especially after losing control at the beginning. However, my tension eased as a kind and calming 9-year-old boy named Talal rode with me. Young as he is, he took care of me; old as I am, he wanted to make sure I had a good time.

We sang together as we drove alongside the sandstone mountains covered in occasional green shrubs:
Life shall seek us for amusement and then of us would make fun, so let me love you a little bit more now.

When Yasmeen suddenly fell from her ride, my heart skipped a beat but thankfully, she got up easily with only minor injuries. It was a good laugh afterwards.
“Sou’ ‘ala mahlak, terouh l’ahlak” (Drive slowly to return to your family), Talal sang as we continued our ride. Indeed, the fast pace of life makes us forget where we ultimately want to go, safe and sound.

“I’m touched,” I heard a steady voice within me say. It was the voice of my old self again as it gained confidence to arise amidst the stillness.

We reached our destination in Wadi Gnai, a dreamlike spot in the desert, seemingly untouched by mankind, surrounded with mountains and green palm trees. We were told that each of these trees belong to the forefathers of the Bedouin tribes who still live there and carry their names, reflecting pride in their roots and long family line.

“The world forgetting, by the world forgot,” I remembered the words of Alexander Pope, as I stood there, mesmerized by the beauty of the surrounding calm.
We went back to the three pools, where we were united with our driver and his other clients who had spent their day in the sea. We chatted with ease about our lives, and what we do for fun. This seems to happen often in Dahab, conversations strike up comfortably with strangers because it attracts the like-minded. We bid them farewell as we were about to leave the next day, and promised to keep in touch.

After just a three-day break, Dahab was where I met myself, the self that life had managed to distance me from. By reconnecting with nature, I was more at peace than ever.
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7/28/2018 11:38:27 AM
<![CDATA[10 fitness myths that could be holding you back]]>
Myth #1: Lifting weights will bulk you up.
Truth: It’s actually pretty hard – next to impossible — for women to bulk up from a normal strength-training routine, because they don’t have as much testosterone as men. It’s the difference in this hormone level that makes it easier for men to bulk up. If you’re a woman and weight loss is your goal, strength training can actually help you lean out—but you have to keep your nutrition in check too.

Myth #2: You can focus on losing fat from certain body parts.
Truth: As much as you may like to believe it, spot training is not a thing. Fat cells are distributed across your entire body. If you want to lose fat from a specific spot, you need to lose overall body fat through a sensible nutrition and exercise plan.
Myth #3: Doing lots of cardio is the best way to lose weight.

Truth: If your goal is weight loss, jogging endless miles on the treadmill isn’t always the best approach. Yes, traditional cardio workouts will help create a day-to-day calorie deficit (in addition to a healthy lifestyle), which is essential for losing weight. But in the long term, having more lean muscle mass, which comes from strength training, will help your body burn more calories at rest, so a combination of both high-intensity cardio and strength training is a good idea.

Myth #4: Not feeling sore means you didn’t get a good workout.
Truth: While soreness and workout intensity are sometimes connected, how tired your muscles feel isn’t always a good indicator of a solid sweat session—it just means that a significant amount of stress was applied to the tissue. Proper recovery will help prevent achy muscles. Refuel within the first 30 to 45 minutes post-exercise, stay hydrated, and get enough sleep. All of these things can help boost recovery and minimize soreness.

Myth #5: Strength training means using machines and heavy weights.
Truth: Strength training means using resistance to work your muscles and that resistance doesn’t necessarily have to come from a machine or a heavy weight. Aside from using your own bodyweight, you can also use tools like kettle bells, medicine balls and resistance bands to add resistance.

Myth #6: The more you sweat, the more you burn.
Truth: Not necessarily. You sweat because your core temperature increases. Your muscles create heat when you exercise, so a tough workout will increase your internal temperature. Humidity also plays a role. It’s not sweating that cools you off; it’s the evaporation (of sweat). You’ll feel like you’re sweating more when it’s humid because sweat can’t evaporate. This is also a reason to be careful when exercising in hot, humid climates, because your body temperature will keep increasing.

Myth #7: Crunches are a great exercise for your abs.
Truth: Crunches are probably not going to hurt your core strength, but they’re not the most efficient exercise you can do to strengthen your midsection. Your abdominal muscles are designed to work most effectively when you’re standing upright.

Myth #8: You have to do at least 20 minutes of cardio to make it worth your while.
Truth: You can get an amazing cardio workout in less time by utilizing high intensity interval training. High-intensity cardio challenges the respiratory system to work efficiently to deliver oxygen to working muscles, and creates an after-burn effect, meaning you continue burning calories after you’re done. One approach is Tabata, which is 20 seconds of hard work, 10 seconds of rest for eight rounds total, which adds up to a four-minute routine.

Myth #9: You need to stretch before a workout.
Truth: While it’s true that you shouldn’t just jump right into a workout, dynamic warm-ups are what you need, so you can save those static stretches for afterwards. Your pre-workout goal should be to improve mobility and elasticity in the muscles. This is best done with foam rolling and a dynamic warm-up, where you keep your body moving (instead of holding stretches still). This prepares your body for work and helps increase your range of motion, which means you can get deeper into exercises and strengthen more of those muscles.

Myth #10: You should work out every day.
Truth: Definitely not true. When you work out, and especially when you’re strength training, you’re breaking down muscle fibers so they can rebuild stronger. However, to do this, you need to give your body time to recover. Aim for one to two days per week of active recovery rest days, which means doing something that doesn’t put stress on your body, like gentle stretching or a walk.

Sherif Elfadalay is an ISSA Certified Elite Trainer and a specialist in sports nutrition and exercise therapy. He is also a member of the European and UK registry of exercise professionals and holds workshops and lectures on fitness and nutrition. Instagram: Sheirf.elfadaly / Facebook: Sherif Fadaly ISSA Elite Trainer
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7/25/2018 3:25:35 PM
<![CDATA[Amr MacGyver talks about his career as Egypt’s No.1 stuntman]]>
But it wasn’t on the race track that Mahmoud picked up his moniker “MacGyver.” He got that nickname—for those of you who still remember the popular 1980s TV series starring Richard Dean Anderson by the same name—when he was still in prep school. “I was trying to connect something in the power plug of my classroom when it accidentally caused a short circuit. The explosion took out a whole floor,” Mahmoud says with a laugh. “Eventually, it was my father who gave me the nicknamem after paying for the damages.”

A happy coincidence landed Mahmoud his first experience in the film industry when he was contacted by the producer of Rehlet Hob (Love Journey, 2001) starring Mohamed Fouad to perform a car chase that ends up in a crash on Pyramids Road. At the time, there were no stunt teams to produce action sequences in Egypt, and the producer first turned to British stuntmen. When they arrived in Cairo, they were not able to close off the whole road as a safety precaution, as is usually done in western cinema. “After I pulled off the chase, I started to get many calls to do similar stunts,” explains Mahmoud, who started to work in major films like Sherif Arafa’s Ful El-Seen El-Azeem (The Great Chinese Beans, 2004) starring Mohamed Heneidy. Other projects he was involved with include music videos like Assala’s Tasawar (Imagine) and TV series including last Ramadan’s Al-Gama’a (The Brotherhood). “Stunt coordination became my profession after I had to quit car racing, which is a very expensive sport that is not that rewarding in Egypt,” he says. Aside from working on Egyptian films and TV series, Mahmoud also took part in a Europe-based campaign raising awareness of the dangers of using mobile telephones while driving or walking.

After working with Mona Zaki and Karim Abdel-Aziz on the film Abou-Aly (2005) where he pulled off a car stunt driving backwards, Mahmoud decided to form his own team, the first in Egypt, collaborating with South African stunt coordinator Andrew McKenzie who has more than 20 years’ experience in this field. “McKenzie worked in Egyptian cinema with Ahmed El-Sakka in two of his starring films, Tito and Ibrahim al-Abyad,” says Mahmoud. “I started to work with McKenzie for few years until I gained enough experience to work with my team on our own. Right now, the team includes a group of fit, young men who can climb walls and realize fight scenes with different weapons, in addition to one young lady nicknamed Jojo who has become the stunt double for all our leading actresses.”

Safety on Set

When it comes to stunt work in the cinema industry, safety precautions vary from one country to the other. For instance, when Jackie Chan shot films in the US like his Rush Hour series, the insurance companies didn’t allow him to do the same dangerous stunts he frequently does in Hong Kong. Also, in the US, some insurance companies prevent actors from performing certain stunts. In 1994, the insurance policies of Wesley Snipes and most of the cast of Drop Zone precluded them from skydiving themselves. Last August, a stuntwoman called Joi “SJ” Harris died while performing a motorcycle stunt on the Vancouver set of Dead Pool 2, set for release in 2019. “In Egypt, I always see what I can get most from the actor,” explains Mahmoud, who sometimes performs parts of the action scenes if not all of them. “As for the safety of my own team, we have our own special equipment and costumes. I am the only one among my team who does car stunts since, till now, we don’t have the expensive remote systems which are not that accurate anyway. Until today, Egypt does not have big warehouses where old cars can be used in certain shots featuring exploding vehicles. For the latter, I work with Egyptian pyrotechnic specialist Hany El-Maghraby.”

Our very own MacGyver does have hope that one day Egyptian action sequences can compete with Hollywood’s best. “My favorite heavyweight car chases exist in two films: the 2003 Bad Boys 2, which was directed by Michael Bay with Will Smith and Martin Lawrence starring as two edgy Miami super cops, and the recently released Baby Driver. One day, I want to be able to do something similar in terms of car chases but that is at the same time believable and related to the Egyptian environment,” says Mahmoud. He expresses disappointment that although he has been working for a decade and a half in stunts and special effects, he and his team are not members of the Egyptian Film Syndicate, which has yet to recognize stunt workers as part of the cinema industry.

Mahmoud recently worked on a new action comedy called Okdet el-Khawaga (the foreigner complex) with Hassan el-Radad and Sherine Reda, and is working on follow-up tv show to his 2015 Adrenaline where he performed numerous stunts with Egyptian stars.
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7/23/2018 5:38:04 PM
<![CDATA[Behind action scenes in today’s Egyptian cinema]]>
“The movie will present a new action style that was never presented before in the history of Egyptian action movies,” director Peter Mimi promised, shortly before the movie was released. “I recalled in the movie 15 hours from various documentaries, in addition to 1,200 images of different forms of weapons, cars, tanks, armor and outfits to suit the film’s historical setting in order to reduce the percentage of errors. Making this film was not easy or simple,’’ Mimi said on his official Twitter account.

The film takes place in the era of King Farouk, the last king of Egypt, and revolves around a police officer, Youssef el-Masry (Amir Karara), who lives in the district of Karmouz in Alexandria. The film stars famed English actor Scott Adkins, known as “Boyka,” in his first appearance in Egyptian cinema, alongside Karara, Mostafa Khater, Ghada Abdel Razek, Bayoumi Fouad, Fathy Abdelwahab and Rogina, among others.

“Boyka is not the only international star in Harb Karmouz,” said Mimi, adding that stuntman Venko Mishev (of Acts of Vengeance, The Hitman’s Bodyguard and The Legend of Hercules fame) also stars in the epic movie.

In the Making
Mohamed Essam Abdelrazek is the only Egyptian drone pilot licensed in the UK, and the man behind the high-tech action scenes in several recent blockbuster films, including Harb Karmouz. “After I reached the top level in Egypt of filming acclaimed movies and projects, I wanted to go further, so I decided to work on getting the UK license for filming aboard a drone. It’s the same as a private pilot license; I studied for a week, and then took a theoretical test and passed it,’’ Abdelrazek explains. He then came back to Egypt and worked on a related 80-page Operations manual; once he got it approved, he went back to the UK to take his practical test flying heavy lift drones, the top license for drones. “I passed the test and became the first and only Egyptian or Arab registered as a drone pilot in the UK,’’ Abdelrazek says, speaking to Egypt Today shortly before the release of Harb Karmouz.

Abdelrazek is credited for action scenes in El Khaleya (The Cell), Horob Edtrary (Forced Escape), A’antar Ibn Shadaad and Yabany Asly (Original Japanese) in addition to Serry Lel Ghaaya (Extremely Confidential) which chronicles Egypt’s history from the beginning of the uprising against Hosni Mubarak on January 25, 2011 until the ousting of Mohamed Morsi on June 30, 2013. The film, whose budget (an estimated LE 200 million) is the highest of any Egyptian production to date, covers the terrorist attacks and disturbances that occurred during this time.

Abdelrazek explains that action scenes require the best cinema equipment and human resources possible to be carried out perfectly, all of which come at a price. “Experience and talent, in addition to the crew’s capabilities and qualifications, are key in executing the action scenes, but they also require the latest motion equipment and techniques to appear engaging and appealing to the viewer. From cable cams, techno-cranes, cranes, buggy cams, Russian arms, steady cams, camera gimbals . . . the list goes on for whatever makes any action scene look epic. Not only motion equipment, but also advanced cameras, post production graphics and editing. The differences between now and the past are technology, experience, and knowledge,’’ he maintains.

Drones, used specifically to shoot videos, have taken the making of action scenes to a new level, says Abdelrazek, who adds that all scenes involving drones “are dazzling, and there is no chance of any fault.” He also explains that, whether it’s for movies or TV, action scenes are much more difficult to make than any other genres because “the shots are quick, with fast-moving targets, a lot of action taking place, maybe several at the same time, and you get the order from the director to move along with them all in a sequence. Sometimes it’s an explosion that can’t be repeated again, a car that falls into a river and gets destroyed, a car flipping over, a hero jumping from a bridge into a river,” says Abdelrazek.

He recounts one scene in Horoob Edtrary with Amir Karara driving a car off Kasr El-Ainy Bridge. “For the actual jump, this car was stripped of all the electronics, engine, fuel, and transmission. There was no one in the car, which we attached to a steel rope hooked to a truck. There was ramp right on the edge of the bridge, and once the shot was about to get executed all the cameras were on and running, including the drone in the air, the truck moves on the word ‘Action!’ to pull the car flying off the bridge and into the water. This scene was very difficult and unrepeatable, because the car was totally destroyed. With the amount of funding we had, we couldn’t do it again. Luckily, we got it right,’’ says Abdelrazek, adding that Amr MacGyver and Andrew Mckenzie were responsible for the motion of the cars.

El-Khaleya also had car chases and cars jumping off bridges, as well as explosions and gun battles. ‘’There was that scene where a car is driven by Ahmed Ezz with Mohamed Mamdouh in the passenger seat and they jumped from the bridge, landing on a truck. In reality, the car moved and stopped at the edge of the bridge and the rest was graphics,” says Abdelrazek, explaining that the area was mapped before the scene using a drone so the graphics could be added in post-production.

Graphics are very important, but very often the scenes are completely real. In Serry Lel Ghaaya, for example, real weapons, tanks and war machines were used. “We went and shot scenes in real military bases and the scenes were designed by military generals. All this adds to the realism of any production, but requires lots of funding that you can’t find in many Egyptian movies,’’ Abdelrazek adds.

One feature that has helped bring down cost is the green screen or the “chroma key.” “In the past, you had to build a huge set just for the background scenery on an action scene or, like in the 1940s and 1950s, just head to a studio and get the background painted on a big chart. Now, you use a big green chroma and the graphics are added in post-production afterwards, and it ends up looking so real. It saves money and time,’’ Abdelrazek explains.

Big Budgets
Most action movies in Egypt lack sufficient funding required to execute realistic action scenes that can compete with global giants produced in countries like the US, according to Abdelrazek. “No doubt the Americans are number one; they have all the tools and qualifications, and their industry is big and always pushes them for the best,” he says, promising that Harb Karmouz and Serry Lel Ghaaya would make a major leap in the history of Egyptian action movies because of their high budget.

That leap will not just come from cutting-edge technology, but also from the experienced crew manning it. “[Low budgets] are why we have few qualified crew members around Egypt. If we get good funding, the industry demand will increase for top-level crew members, which will, in turn, raise the standard. Instead of a strong crew in a certain profession, you will have several more,’’ Abdelrazek says.

Fueling the growth of film production budgets are the viewers themselves, says Abdelrazek, highlighting that the Egyptian audience’s taste has shifted radically in the recent period, with cinemagoers preferring action movies more commonly. The numbers speak for themselves: Horob Edtrary, starring Ahmed El-Sakka, made some LE 43 million in box-office takings but was beaten by El-Khaleya which achieved the highest revenues in 2017 and became the highest-grossing movie in Egyptian cinema history, bringing in some LE 55 million.

El-Khaleya highlights the continuous efforts exerted by security forces to combat terrorism, as well as the obstacles and the suffering they face as a result. Egyptian megastar Ahmed Ezz plays the special operations officer who works to stop more than one terrorist operation and brings down various terrorist cells. Tragically, Amr Salah, the Special Operations officer who took part in El-Khaleya, training Ezz and fellow actors on police exercises shown in the movie, was killed on duty in October 2017 during confrontations between police forces and terrorists in an oasis in the Western Desert. Salah had also appeared in in the film; in one scene changing clothes in the locker room, another time appearing in a raid, as well as taking part in most of the scenes with Ezz in the camp.


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7/16/2018 2:11:35 PM
<![CDATA[Unmasking Gender Stereotypes through Music]]>
“While recording our first album, we felt that we want this band to carry on; we decided to name it after the album’s title,” Esraa Saleh, co-founder, songwriter and singer tells Egypt Today. “The name ‘Al-Masarwa’ was inspired by a line in one of the album’s songs. Other Arab countries refer to Egyptians as ‘Al-Masarwa,’ so we thought it would be creative to name the band Bnt Al-Masarwa, in a message that we represent all Egyptian girls and women beyond any stereotypes or classification,” adds Saleh.

The vibrant, passionate young women aim to produce women’s music in Arabic, based on real-life experiences of women and girls affected by different circumstances, backgrounds and identities. Through their music, they attempt to help women from different backgrounds express the reality of womanhood in modern Egypt. They explain that their cause goes beyond singing; as they believe that women all over Egypt face various forms of oppression as a result of culture, customs, religious beliefs and intersectional oppression. “There are many segments of women in society that no one speaks for, like the women of Upper Egypt, indebted and divorced women, girls who are subjected to harassment on the streets and those who face restrictions imposed by culture. Such topics require attention and need to be [highlighted],” says Saleh.
Cofounder, singer and executive director of the band, Marina Samir, has been a passionate advocate of women’s rights and feminism since she was young. The Cairo University political science student is intent on exposing how the patriarchal system controls every small detail of Egyptian women’s lives. “I think of music as a medium to transfer and voice women’s realities and experiences and also to highlight the pressure that falls on men to follow certain stereotypes, shaped by society, to be considered masculine enough. I also believe that all arts production in Egypt, from cinema to literature to music, help reproduce the patriarchal mentality; hence, we dreadfully need different voices in the music production domain to represent strong and independent female role models,” says Samir.

The other two members believe the band has contributed to shaping their feminist identity. “Since I was young, I loved music; now, I am determined to use it as a tool to spread awareness of issues that women face on a daily basis. Music can interpret love, anger, determination and passivity. This band provided me with the opportunity to translate my passion for music and connected me with people like me; people who would like to see social issues presented through music, not only through theories and books,” says Mariam Samir, the main composer and singer for the band. “We realize that history is always documented by the most privileged and the ones who have the power—men. Therefore, women’s stories are usually neglected or presented in a manner that supports men’s roles. Music is the language that we chose to change this status and to document our stories from our perspective. This was the entry point to my interest in feminism that I would like to mainstream in all stages of music production,” says Mariam, who is responsible for the band’s music production.

تصوير منى
Photo courtesy Mona

Meanwhile, Saleh, who used to work as a storyteller before joining the band, says that the women’s group helped her question what she learned and realized about herself and her society since childhood. “I started to identify myself as a feminist only after we established the band. Before, I knew that I was a woman who was not enjoying her full rights, but I never understood why. I thought that it was my own family until I understood that discrimination against women is a worldwide phenomenon, resulting from a deeply rooted patriarchal system. For me, feminism is extremely personal; it is a way of living,” says Saleh.

Following their first album the group decided to introduce themselves to the public as an “independent feminist band.” Bnt Al-Masarwa is currently putting the final touches on their second album, set to be released at the end of the month. The main themes of the 10-song album, Mazghouna (an old name of a village in the Minya governorate, Upper Egypt) are domestic violence, female genital mutilation (FGM) and cutting (FGMC) as well as child marriage and forced marriage. The band is planning to release their songs under the Creative Commons License as they believe it is part of their social responsibility to make their songs accessible to the public, free of charge and available for re-use. It is the same approach that they follow in their concerts, “All of our concerts were free. We do not want money to be a barrier for people to enjoy our music,” says Marina.

Mazghouna’s production process was part of the “Bnt Al-Masarwa in Upper Egypt” project funded by the British Council to discuss gender-based violence. The project followed a participatory approach, conducting storytelling workshops with 34 women from different governorates on forms of discrimination, violence and oppression that they face in their daily lives. “We were very aware of our privileges as a group of women living in Cairo, compared to other women who live outside the capital. We belong to the middle class; we have access to resources and services including education but there are other women and girls who live a different reality. We wanted them to speak about themselves and to explain their reality [in] their own words,” says Marina.

The young women traveled to Minya, Assiut and Aswan in Upper Egypt to document women’s stories and life experiences as they believe that all development projects neglect this vital area in Egypt and focus only on the capital. “At first we thought the women and girls would not be responsive and that we would not be able to document any story. But as we opened up and shared our own stories on forms of oppression that we deal with on a daily basis, we broke the ice and gained their trust. They started to reflect on how the patriarchal system and other forms of intersectional oppressions such as social status, class, religious identity, color, race and family prevented them from being free and equal [which] therefore [means] they cannot fulfill their potentials,” says Marina.

After songwriting, the band delivered the stories to the public in the targeted governorates through songs and music. “We delivered the songs generated from the storytelling workshops in Minya in the village’s streets, it was very much like a march. The women who participated in the workshops joined us and they heard their own words translated into songs. The people at the village, including men, were very happy and they interacted positively with us. For me this day was a benchmark that made me even more passionate to continue,” adds Marina.
“In our songs, we embraced different slang and terminologies to represent various areas of the country, from Upper to Lower Egypt and that is what brought us closer to the people,” says Saleh.

Following these workshops, a group of young women from Minya were inspired by Bnt Al-Masrwa’s experience, leading them to write several songs that they hope to sing one day. “Sooner or later we will own our studio and production company, then we will support all young girls who are passionate about music. We need more women to reshape the music industry in Egypt; I hope that we as a band can provide this opportunity to young women because we are aware that they do not have equal opportunities to men to enhance their skills,” says Marina.

Challenges along the way
Bnt Al-Masarwa have come up against many challenges as a feminist and independent band, ranging from lack of funding to being overlooked to finding female musicians with whom they could work.

The band applied for several funding opportunities on the national and regional level to finance the production of their second album but were rejected. “Arts and cultural institutions don’t recognize us as artists and therefore we were not a funding priority for them. As long as we label ourselves as a feminist band, we are not considered artistic enough from their perspective,” explains Mirette Abdel Mawla, the band’s coordinator and a political science student at Cairo University.

صورة من ورشة الحكي في قرية أبو غرير- المنيا- تصوير ندى رياض
Photo courtesy Nada Ryad

Still, the unstoppable young women continued their fund-seeking journey, finally managing to receive a small fund from Frida, an international organization which funds young feminists’ projects. The fund was not enough to cover the album costs, and so in August 2017, they resorted to crowdfunding, managing to secure 77 percent of their $12,000 target in just five weeks. “The idea of the crowdfunding campaign was to persuade people to donate for our album’s production and also to train one of us on music production skills,” says Mariam. Building on this, Saleh explains, “Our crowd funding campaign was successful and we were supported by people from more than 19 countries; we also received support from feminist groups, nationally and internationally, who believed in our work and cause.”

“For five weeks, we did not sleep as we were responsible for producing every video and designing every post and photo for the campaign. We did not have a digital marketer or a video producer to edit our video messages before going on the website. We reached out to friends who could volunteer to help us and some of them allowed us to use their homes to shoot the videos,” says Abdel Mawla, “People felt that we are sincere and passionate. They believed in us and donated to the band.”

The young women believe that the crowdfunding experience strengthened their bond. “We now understand what feminist solidarity means. It means that women should always be there to support and lift each other, the feminist bond is nothing less that sisterhood,” says Marina.
Another challenge that Bnt Al-Masarwa faced was finding enough female musicians for an all-women music production. “We wanted to show the world that an all-women team can produce music as good as men,” says Marina.

The members also explain that the music production industry is strongly male dominated in Egypt. “We struggled to find a female music producer, the only woman that we found was in Alexandria and she was still studying. The situation is not better if you are looking for female music engineers or music players,” says Mariam, who is studying music at the Cairo Conservatoire and plans to study computer programming for music production. “Presumptions about what women can or cannot do in the music field are very strong and the available opportunities for women are very limited. In the music field, men are more privileged and women are constantly prejudged that they cannot play certain types of instruments, like the drums and electric guitars, the way men would do.”

The band gained great publicity and media coverage following the crowdfunding campaign and has been invited to participate at the Festival d’Avignon in France next month. “The festival organizers offered us the opportunity to launch Mazghouna during the festival, but we preferred to do so in Egypt. We are an Egyptian band and we want to stick to our identity,” says Marina. “Our music should see the light in Egypt.”

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7/13/2018 9:00:00 AM
<![CDATA[10 Fitness Myths that Could be Holding You Back]]>
Myth #1: Lifting weights will bulk you up.
Truth: It’s actually pretty hard – next to impossible — for women to bulk up from a normal strength-training routine, because they don’t have as much testosterone as men. It’s the difference in this hormone level that makes it easier for men to bulk up. If you’re a woman and weight loss is your goal, strength training can actually help you lean out—but you have to keep your nutrition in check too.

Myth #2: You can focus on losing fat from certain body parts.
Truth: As much as you may like to believe it, spot training is not a thing. Fat cells are distributed across your entire body. If you want to lose fat from a specific spot, you need to lose overall body fat through a sensible nutrition and exercise plan.

Myth #3: Doing lots of cardio is the best way to lose weight.
Truth: If your goal is weight loss, jogging endless miles on the treadmill isn’t always the best approach. Yes, traditional cardio workouts will help create a day-to-day calorie deficit (in addition to a healthy lifestyle), which is essential for losing weight. But in the long term, having more lean muscle mass, which comes from strength training, will help your body burn more calories at rest, so a combination of both high-intensity cardio and strength training is a good idea.

Myth #4: Not feeling sore means you didn’t get a good workout.
Truth: While soreness and workout intensity are sometimes connected, how tired your muscles feel isn’t always a good indicator of a solid sweat session—it just means that a significant amount of stress was applied to the tissue. Proper recovery will help prevent achy muscles. Refuel within the first 30 to 45 minutes post-exercise, stay hydrated, and get enough sleep. All of these things can help boost recovery and minimize soreness.

Myth #5: Strength training means using machines and heavy weights.
Truth: Strength training means using resistance to work your muscles and that resistance doesn’t necessarily have to come from a machine or a heavy weight. Aside from using your own bodyweight, you can also use tools like kettlebells, medicine balls and resistance bands to add resistance.

Myth #6: The more you sweat, the more you burn.
Truth: Not necessarily. You sweat because your core temperature increases. Your muscles create heat when you exercise, so a tough workout will increase your internal temperature. Humidity also plays a role. It’s not sweating that cools you off; it’s the evaporation (of sweat). You’ll feel like you’re sweating more when it’s humid because sweat can’t evaporate. This is also a reason to be careful when exercising in hot, humid climates, because your body temperature will keep increasing.

Myth #7: Crunches are a great exercise for your abs.
Truth: Crunches are probably not going to hurt your core strength, but they’re not the most efficient exercise you can do to strengthen your midsection. Your abdominal muscles are designed to work most effectively when you’re standing upright.

Myth #8: You have to do at least 20 minutes of cardio to make it worth your while.
Truth:You can get an amazing cardio workout in less time by utilizing high intensity interval training. High-intensity cardio challenges the respiratory system to work efficiently to deliver oxygen to working muscles, and creates an after-burn effect, meaning you continue burning calories after you’re done. One approach is Tabata, which is 20 seconds of hard work, 10 seconds of rest for eight rounds total, which adds up to a four-minute routine.

Myth #9: You need to stretch before a workout.
Truth: While it’s true that you shouldn’t just jump right into a workout, dynamic warm-ups are what you need, so you can save those static stretches for afterwards. Your pre-workout goal should be to improve mobility and elasticity in the muscles. This is best done with foam rolling and a dynamic warm-up, where you keep your body moving (instead of holding stretches still). This prepares your body for work and helps increase your range of motion, which means you can get deeper into exercises and strengthen more of those muscles.

Myth #10: You should work out every day.
Truth: Definitely not true. When you work out, and especially when you’re strength training, you’re breaking down muscle fibers so they can rebuild stronger. However, to do this, you need to give your body time to recover. Aim for one to two days per week of active recovery rest days, which means doing something that doesn’t put stress on your body, like gentle stretching or a walk.

Sherif Elfadalay is an ISSA Certified Elite Trainer and a specialist in sports nutrition and exercise therapy. He is also a member of the European and UK registry of exercise professionals and holds workshops and lectures on fitness and nutrition.
Instagram: Sheirf.elfadaly

Facebook: Sherif Fadaly ISSA Elite Trainer

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7/12/2018 9:30:09 PM
<![CDATA[Promise of a Home: Egypt tackles crisis of homeless children]]>
Right outside the Sayeda Zeinab Metro Station, the bus of the government’s “Protecting Homeless Children” program was waiting to resume its daily mission. One of 17 teams working in 10 governorates, the West Cairo street team is responsible for one of the most dangerous neighborhoods. The five-member team is credited for saving almost 30 homeless children from the gloomy streets this past year alone; ever since the program kicked off on the ground.

As you enter the bus, the first thing you spot is the PlayStation screen on the wall, a cooler, and a couple of sofa seats. Then there is a door that leads to a small room for medical care for the homeless children, and often adults, who visit the bus on its daily stops.

IMG_2185
Photo by Egypt Today/Yasmine Hassan

As I stepped into the bus, I was welcomed by Youssef, 6, who was so absorbed in his PlayStation game; it looked like he was quite familiar with the bus and with the team. Shortly after, we moved to Sayeda Zeinab Square, one of the team’s rotating target areas. We parked; the team got off the bus; and Amr, 12, was the first to come meet us in front of the bus and welcome us; he is a “frequenter” (the children are classified as frequenters and new). Amr was just recounting how the team had taken him to an institution that he hated and how he left after a few days to go back to the street, when he suddenly ran to the parallel pavement to break up a fight. At least four or five girls were quarrelling in an “everyday street fight,” as Amr told me later on; and one of them turned out to be his niece, Shahd, who looked a few years older than him. He had to step in and defend her. Amr has “countless” siblings, several of his brothers died in car accidents, and his whole family is living on the street.

More visitors started coming onto the bus within minutes; including Shahd who had hurt her foot in the fight. The two children were engaged in their PlayStation game, when Shaimaa, an older lady came for medical assistance. Shaimaa, whose arms and face were covered in scars, scratches and bruises, was pregnant; but she had actually come in for first aid for her black eye. The coordinator later told us that Shaimaa is actually a handler of the neighborhood’s homeless children.

Some time later, a kind woman stepped in and offered to train the homeless girls and teach them embroidery. “My girls have a place to sleep; but these girls don’t,” she said sadly, as she gave her contact information.

IMG_3358
Photo by Egypt Today/Yasmine Hassan

We were then called by the team coordinator to go talk to two “new” girls (new faces in the area). And this is when we met Aya and Kholoud; who had originally come from Upper Egypt.

Right before leaving the square, two young men, covered with scratches and bruises, came onto the bus. They said they were there for medical assistance but they were actually there for Aya, who got their friend El Brazili jailed the day before after complaining to a police officer about him harassing her. “This girl is mine… And if I ever see her in the street, I will tear her apart,” one of them told the coordinator.

As intensely dramatic as it all may seem, this is actually as real as the life of tens of thousands of homeless children can get. The street team, one of five components of the state’s two-year-old project, makes the direct contact with the target group (the homeless children), providing them with on-the-spot assistance, gaining their trust, and hopefully taking them to the next step, to either reunite them with their families, or transfer them to social care institutions.

From the street teams to renovated institutions, family reunifications, evaluations, inspections, and more, this month, we are taking a closer look at the government’s comprehensive “Protecting Homeless Children” program.

Taking a closer look at two of the program’s main components; we shadowed a street team all the way from spotting two “new” children, to convincing them of how dangerous the street is, and finally taking them to a hosting institution. We then visited one of the institutions that the project has revamped, by providing a humane infrastructure, establishing a new building, staff hiring and training.

About the program

The Ministry of Social Solidarity started developing its strategy to “limit the phenomenon of homeless children, empower them economically and socially, and include them in the society” with a national data collection process back in 2014. According to the ministry’s report, there were almost 20,000 homeless children, 12,772 of whom were located in 10 governorates; Cairo, Giza, Qalyubia, Alexandria, Menoufia, Sharqiya, Suez, Beni Suef, Minia and Assiut. The “Protecting Homeless children Program” was built on the results of this study and focusing on those concentration areas, Hazem el Malah, the project’s media spokesman, tells Egypt Today.

The program consists of five main components: The street teams and mobile units reach out for the children in the streets to offer them temporary medical and psychological services. The second component is the development of the hosting institutions; in terms of infrastructure, staffing, developing their programs, and so on. The case management component is the connecting link among all elements; but more importantly, it is the one that keeps in touch with the family once the child is reunited and makes sure that their needs are met so that they don’t go back to the street. The inspection and evaluation part monitors the whole program; and lastly, there is the social marketing component. “The society is still rejecting the street child… If the society does not accept and help street children, all the effort will be gone… He will be rejected and will turn back to the street,” Malah says.

Launched in April 2016, the program was financed with LE 50 million from the Ministry of Social Solidarity, and LE 114 million from the Tahya Misr Fund. The first year was spent working on things like the infrastructure work of the institutions, preparing the mobile teams, and training; and the whole project was officially put in action in April 2017. It has so far approached 12,251 homeless children, out of which 681 were either reunited with their families or transferred to institutions, according to Malah. The others, however, wouldn’t be convinced to move off the streets and to institutions; a place they still perceive as Draconian.

Mobile Units and Street Teams

The program currently has 17 street teams employed in the 10 selected governorates, seven of which are in Greater Cairo. “We had a problem in the past years with the NGOs; that they did not have a mechanism to deal with the children on the street. The mobile units aim at filling this gap,” Malah says.

Each team consists of five members; social, psychological and activities specialists, a paramedic, and the driver. They work six hours a day, six days a week in preset target areas. “The teams were selected carefully…we had 3,000 applicants and we chose the best elements after several committees. They were trained, in collaboration with international organizations that have experience in the field, like Face, Save the Children and the UNICEF,” Malah explains.


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Each unit is equipped with a first aid kit, coloring books and pens, short stories, games and healthy meals. It has a place for activities, with a laptop and a PlayStation, and another for medical treatment, including a bed and necessary equipment.

Each member of the street team has a clear role. They know how to identify a homeless child looking at the back of their head, the dead skin on their heels, their messy hair or untidy clothes; then, they follow the best approach to gain their trust. The psychologist is always observing to make a primary assessment, and eventually, after as many visits as it takes, the child is referred to case management to either be reunited with the family or allocated in a residence or a partner organization.

Once identified, the key to approaching any child is emotional acceptance, Kamal stresses. “These children have a very bad idea of the society and the police,” he adds. “They believe that if found, they would be taken straight to juvenile detention.”

“He would always question [our good attitude] based on previous experiences; a time when he trusted someone and they ended up to be panders or were planning to sexually assault them. They are very conscious… They would study you well when they sit with you and analyze you,” Kamal says.

The team follows different scenarios to approach a child for the first time, according to the situation. “If he is in a group with his handler we have to divide ourselves; we need to distance the child to talk to him. If the child is asleep; there are different opinions, some say we shouldn’t wake him up, but we would risk not finding him when we come back. We would try to talk to him gently and wake him up as if he is at home… He would be afraid at first and we should try to make him feel safe … If it is an urgent case, we take an immediate decision to convince the child to go to an institution or an organization. They must be convinced that this place would change their life,” Kamal explains.

Although this doesn’t actually happen very often, I happened to be there when the team took one of those urgent decisions. On a pavement by Sayeda Zeinab Square, a young woman aged between 16 and 18, was spotted defending a younger girl in what seemed like an everyday street quarrel. Soon after, we were given the alert; these were two “new” girls, not familiar to the vicious cycle of homelessness; and who called for immediate intervention.

Once the quarrel was settled, I went with the “street team” and sat next to Aya, the older girl, on the bus bench. With some small talk, the specialists became almost certain she was a recent homeless child, along with her sister Kholoud, 6.

Aya first told us she came from Sohag, in Upper Egypt, five days earlier and was staying with her aunt. We were then approached by another woman, one of the “pillars” of the street as I was told (and Amr’s sister); she affirmed our suspicions that both girls were “new” and that they had been in the street for days and probably needed help.

As she felt a bit safe with us, the team accompanied Aya and her sister to the bus to evaluate her situation and hopefully convince her to go to a shelter or an institution. “We are not the police … we are here to talk to you and help you. You look decent and not someone who likes problems; and the street is full of danger. How can we help you?” Kamal said gently to Aya.

As she felt more comfortable, Aya told us she was not staying with an aunt, just a janitor whose wife she knew before. “I came to Cairo to work,” she said. “I left my town a year ago … we did not escape. Our step-mother kicked us out and a kind woman told us to leave,” she recounted.

“The street is not permanent and the people sheltering you aren’t too .. The street is dangerous for you and your sister, and no matter how strong you are, you will not be able to protect her,” Kamal pursued gently. “If you want a place to live in, we will take you …. This place is very good; and if at anytime you don’t want to stay there, we will still stand by your side.”

I had always heard that convincing a homeless child to go to a shelter is a challenge. However, in a few seconds the girls were sold on the idea, especially after they saw a video of the institution. “It is much better than staying here in the street with the boys,” Aya said.

We then walked with Aya a few blocks; and she introduced us to the kind janitor they were living with. It turned out that he did not know the girls. He just found them the day before crying near the building and took them in. Aya and Kholoud packed their clothes in two plastic bags, said goodbye; and as soon as we reached the door of that building, I could see the smile of those two girls for the first time in over an hour.

Aya and her sister were immediately on the road to their new home, and would never have to see the two thugs who came onto the bus looking for her again.

The story of Aya and Kholoud ends at a care institution in Agouza, or at least it ends here for me. I was told, however, that the two sisters will have to be separated soon, because of their age difference; Kholoud will have to go to another institution that takes in younger girls. The place looked tidy and the girls were all friendly; and started signing to us and showing us their talents as soon as we got there. Aya and to work while at it to guarantee a good life for her sister.

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Photo by Egypt Today/Yasmine Hassan

Developing social care institutions

Although the best case scenario would be to return the children to a healthy family life, this ideal option is not always available. Therefore, one significant aspect of the program targets social care institutions. Following the evaluation of 27 institutions nationwide, a database was developed and a set of quality standards were put forth for all institutions to abide by. “We had a huge challenge with the institutions in Egypt… We have started developing the institutions to have good examples of safe homes to receive the children,” Malah says.

The program targeted 21 institutions in the 10 selected governorates. Six of these institutions were chosen for a full infrastructure development. “Through governorates’ representatives, we spotted the institutions that needed urgent intervention,” Malah explains. And all 21 of them are being developed in terms of staffing and advancing their programs and activities, following a protocol with the faculty of education of Helwan University that set a program to train everyone offering services to the children inside the institutions. “We also listened to the children and heard their opinion on the clothes, the food, the colors of the residencies … And we are making sure that they feel they are partners in [creating] their home,” Malah adds.

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Photo by Egypt Today/Yasmine Hassan

Originally founded in 1919, El Horreya (Freedom) institution was the very first to be renovated and inaugurated by the program in April 2017. “The inauguration of El Horreya Institution was considered an onset for the program,” says Mahmoud Abdel Salam, who participated in the development of the project and was appointed director of the institution two months after its inauguration.

According to Eman Haggag, chief of staff at El Horreya Institution who had been working there for seven years before the project kicked in, the renovations have allowed the children to feel “their humanity.” The institution’s capacity was raised to shelter up to 150 children. It is currently accommodating 80 residents, 10 of whom joined through the program’s street teams.

“Once you enter through the door, you can tell that Tahya Masr and the Ministry have made a lot of effort. The football courts were previously like a mountain land. The bathrooms were inhumane, they could not sleep from the voice of the water and the sewage was always blocked. I would go in the morning and find the children sleeping on the floor, tired of fixing the beds that keep falling apart…We didn’t have carpets on the floor or fans, the dining place and the equipment were very difficult, and the children did not have a place to study until the Ministry built a whole education building for them to study and take their lessons,” Haggag says. “The children were always unhappy. They were ashamed of bringing their friends in. Now they are proud and they come asking me to show their friends their beds and wardrobes.”

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Photo by Egypt Today/Yasmine Hassan

Apart from the necessary infrastructure, one of the most significant and continuing contributions of the project has been with the staffing, Abdelsalam says, explaining that the institution only had two specialists working with the children, which resulted in non-intentional negligence. There are currently eight social specialists, three psychologists, as well as sports and music trainers. “The employees came with their salaries … I wouldn’t have been able to pay them. As an organization, I did not have the capacity to have enough employees to fit with the number of children we have,” Abdelsalam says.

The children at El Horreya Institution, like most residencies of homeless kids, can be divided into two groups; orphans or victims of a dissociative family. Through mentoring sessions and activities, the specialist’s mission is to straighten their behavior and eventually help the children find their way back in the society and into a normal life. In the case of El Horreya, which focuses primarily on education, the specialists also become teachers when needed. And if the family is still in the picture somehow, they also work on bracing the family to be able to take the children back in.

Everyday, the children of the El Horreya Institution wake up at 6am; they go to schools, then come back and gather for lunch in their newly renovated dining room. Right after the meal, they head to their study room-also brand new-for two hours, before starting their fun activities, in the football court, the music room or the library. In summer, the schedule changes a bit, with more outings, trips and activities.

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Photo by Egypt Today/Yasmine Hassan

“I want to work in a bank so that I can help anyone who comes in begging or asking for something,” says Sayed, 13, who joined El Horreya a year earlier. Youssef had stayed in another institution for over four years; then he ran away and lived in the street for three months until he was picked up by the street team. “I didn’t want to go with them; but since I came here, I have loved Mrs. Eman and I do a lot of activities now,” says Sayed. Sayed is now a student at elementary school and member in the football academy. If he doesn’t become a banker, he would also like to be like his idol Mohamed Salah.

Four of the sixth institutions targeted for better infrastructure have already been inaugurated; one in Minya, one in Alexandria, one in Sharekya and El Horreya Institution, and two more should open soon in Greater Cairo.

It is not all rosy, however, many institutions still make the children’s lives so difficult that they prefer to live on the streets. Malah explains that they’re trying to improve the situation through training employees and taking reports by follow-up teams, journalists, insiders or residents seriously. He adds, however, that civil society plays a huge role in monitoring the program and changing the wrong mental image of homeless children.

“We don’t have the capacity to monitor all of these institutions and teams. People should visit the institutions and report if there is anything wrong; and there is a hotline 16439, for anyone who sees children on the streets or spots any problems in the institutions,” Malah says, adding that one major challenge has been the huge gap between the children and the society. “The children need people to sit with them and listen to them. They need to know that people accept them,” he says, affirming how important it is to donate time to homeless children.
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7/2/2018 5:57:01 PM
<![CDATA[The Art of Confidence]]>
“Aesthetically better” are the operative words, says Rafla who maintains that “plastic surgery should make you look better, not different. So I always tell my patients that we should not exceed by putting more fillers or Botox; you have to keep your beauty and better it. Plastic surgery is not meant to change the way you look, it is intended to ensure that one is the most beautiful version of themselves possible. I always try to make people look natural. There is a misconception that plastic surgery makes one look fake, or that it should augment one’s natural beauty. It all comes down to using the right amount, operating with the best techniques, and using the best products.”

With demand for cosmetic surgery on the rise—Rafla reveals “plastic surgery has become a necessity for anyone with a middle-class income. You go to the gym for your body and you go to the plastic surgeon for your face”—we visit Rafla’s clinic for plastic surgery tips and to untangle some of the industry’s misconceptions.

1

Why did you choose plastic surgery?
I chose plastic surgery because I like it. In my sixth year of university, when the results come out in the Egyptian system, we have to write our top three specialties and they allocate one to us for becoming a resident in the university hospital. I wrote plastic surgery as my first, second and third choice. My friends and colleagues told me that I was stupid, but [plastic surgery] is my passion. I told them that is all I want; if I do not get it here, I will go somewhere else and train, in Egypt or abroad.

It was such a baby specialty with so much room for growth, and also it has great diversity, no wound is like the other. In appendicitis, for example, there are only five common positions, so if you do 10 appendectomies; you have seen it all. But you will never have a burn like the other, you will never find an injured hand like the other; you will never operate on a face like the other; you will not find tissue loss from an accident like the other, and so on.

What does plastic surgery teach you?
Humility. It teaches you that you are never the top of the heap. If you see a burn patient, for example, the trauma that they are going through and the tragedy that the family is facing makes you humble. You are humbled by the situation. My favorite kind of surgery is burn surgery. I have done many of them in the past, and I still do a lot of them. I am happy to help people with burns, I have a lot of expertise in this and I believe that my expertise in burns’ surgery and reconstruction is what gives me an edge in aesthetic surgery.

How have you seen the plastic surgery field change over the past five years?
When I started in Guy’s and St. Thomas’s Hospital, London in 2006, we did a lot of face-lifts… the statistics yearly were 200 or 300 in the hospital, but later the amount of surgery for the face increased and we did a lot of injectables. The technology got better, brands got better, and products are better.

Also, if trained well, a plastic surgeon can get great, surgery-like results in just 20 minutes. When you are busy, you do not want to stay at home for two weeks; you want to do something in 20 minutes and then go straight to your meeting. So, when you can get the same results in 20 minutes, it beats surgery. Also, it is cheaper for your health and your pocket.

What are the most popular plastic surgery procedures in Egypt?
Cosmetic surgery is the most in-demand form in Egypt. The most sought-after surgeries are face surgery, breast augmentation and tummy tucks. Face surgery is number one. Many also seek what we call minimally invasive procedures, such as Botox and fillers; basically, rejuvenation of the face.

Can you tell us a bit about the surgical procedures?
Breast augmentation is a procedure where you put an implant underneath the breast tissue to increase the size of the breast, and to elevate the breast and nipple. This is a cosmetic surgery; sometimes we do it after cancer surgery and sometimes we do it for purely cosmetic purposes. Post-surgery, the patient is not allowed to drive for four weeks and has to wear a special medical bra for the first six weeks, and then

By what age do girls typically seek nose jobs; and what is your advice?
First of all, because I get this a lot, patients have to understand that nose jo