The Past, Present and Future of FullView Display

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Mon, 30 Apr 2018 - 12:55 GMT

BY

Mon, 30 Apr 2018 - 12:55 GMT

Huawei P20

Huawei P20

CAIRO – 30 April 2018: The persistent and rapid development of technology features is arguably what defines the smartphone industry above all else. Take FullView display technology, for instance, which has quickly gone from being an emerging trend to a cornerstone of premium smartphone design. Over the past 12 months we have seen FullView displays become the norm but as we move further into 2018 we are now seeing the launch of FullView display 2.0, which features even thinner bezels.

HUAWEI P20 Lite is a new smartphone model primarily characterized by its HUAWEI FullView display 2.0, which offers a contemporary look and immersive viewing experience. This is all thanks to Huawei’s continued investment in research and development, which has allowed it to overcome a multitude of technology challenges to realize the latest in beautiful and high-performing FullView design.

Mate 10 to P20 Lite: FullView Display Technology for Everyone

Through its Mate and P Series of devices, Huawei offers smartphones with design benefits for business users, the fashion-conscious and aspiring youth respectively. Each product line has been created to deliver the design and features that its target market wants.

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Huawei P20

In the latter half of 2017, bezel-less displays became a major talking point in the industry, driven by consumer demand for bigger screens and more immersive experiences. Huawei responded quickly to meet this demand by launching its first devices to incorporate FullView displays in the HUAWEI Mate 10 and HUAWEI Mate 10 Lite. This marked a tipping point, with FullView displays since growing to become a key selling point for customers, which in turn encouraged Huawei to further develop this technology and integrate it into a wider range of products.

With tailored apps and design features that make the most of its FullView display 2.0, the newly launched HUAWEI P20 Lite offers an even better user experience. But this isn’t the end-point for FullView display – Huawei is continuing to develop this technology to create an expanded range of devices that offer the benefits of bezel-less displays.

Advanced FullView Display = Advanced User Experience

The HUAWEI P20 Lite is much more than a collection of simple hardware upgrades. A multitude of FullView display-specific technologies has been included to provide a more modern, user-friendly style that is ideally suited to the needs of younger consumers.

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Huawei P20

The HUAWEI P20 Lite features a smooth, rounded-corner design on the screen area and border edges, which increases the screen-body ratio and matches the device’s rounded-corner design ID. On the surface, this might seem a simple adjustment, but in practice, Huawei overcame significant engineering challenges to achieve it.

Additionally, the HUAWEI P20 Lite has adopted new design features, such as a notch that is just 18mm, a reduction of nearly 50% when compared with the 34.6mm notch on the iPhone X. This results in an overall screen aspect ratio of 19:9 and a screen that can display more at once, making for more immersive viewing experiences when gaming, reading, and watching videos.

As user habits continue towards consuming and creating more multimedia content, consumer demand for bigger screens will grow and vendors will ultimately equip all their products with FullView displays. Huawei’s commitment to staying at the forefront of display technology assures the company and its users a future as big, bright and clear as the FullView display 2.0 on the HUAWEI P20 Lite.

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