Alexa Chung Via L'Oréal Pro official Instagram account
CAIRO – 6 January 2018: TV host, model, fashion designer, author and IT girl, Alexa Chung, has just landed the role of Brand Ambassador or the latest Parisian Nudes by L'Oréal Professionnel, “Color Me French”, hair dye collection.
We all know that shoulder-length hair is the ‘it’ hairdo of the season. Hence, L'Oréal’s clear choice when picking their latest Brand Ambassador had to be Chung with her beautiful shoulder-length cut.
Just in the same way Chung created her namesake brand, which remixes and uses classical tailoring with a mix of fabrics and prints, creating the must-have rock and roll style IT girl. While being a regular muse for many designers, a regular front-row guest at fashion shows and a style icon with more than three British Style Awards under her belt, Chung is also the perfect embodiment of a muse.
Chung headed to her Instagram account after the news broke out and said in true Chung fashion, “Woop woop! Very happy to be joining the @lorealpro family this year. Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection. #lorealpro #sponsored #maisoui ❤”