New research has revealed that nearly two thirds (59%) of Egypt-based travellers find it difficult to switch off from everyday life whilst holidaying and this is something Hilton want to help change.
The feeling of not being able to “switch off” will be a familiar feeling for many people and nearly a third (27%) of those polled said they did not feel like they were officially on holiday until they finally packed their suitcase to travel to their chosen destination.
And with 66% of Egypt travellers saying that the prime reason for feeling like they needed a holiday was to escape feeling overworked or feeling stressed and 61% saying that listening to music helped them get into holiday-mode, Hilton, which has over 7,000 hotels worldwide, has teamed up with leading psychologist and ASMR expert, Dr Giulia Poerio, to offer a solution.
‘Sounds of the Stay’ is a brand new ASMR track designed to help holidaymakers rest and relax and make the most out of their stay. Hilton researched what sounds transport travellers instantly into ‘stay’ mode, with sounds they cited as relaxing and inducing a holiday feeling as gentle, crashing waves (50%), soothing lobby music (42%), and restaurant piano music (40%).
These sounds inspired the unique ASMR track which also includes other aural cues that people say transport them instantly to their favourite holiday place, such as the laughter of children (36%), suitcase wheels across a lobby floor (25%), the crunch of sand underfoot (38%) and the splash of your first dive into a pool (31%).
ASMR researcher, Dr Giulia Poerio, who advised on the track, commented, “The impact of everyday sounds on our levels of relaxation and wellbeing is something of increasing research interest, especially over the past few years. It makes sense then that sounds we commonly associate with holidays might help bring people closer to those sought-after feelings of rest and relaxation even before people arrive at their getaway destinations. Working with Hilton on this ASMR-inspired track has highlighted the techniques we might use to help mentally transport us in preparation for that well-deserved holiday respite, allowing us to unplug before fully switching off.”
The ‘Sounds of the Stay’ ASMR track has been produced at the optimal length, pitch and frequency scientifically proven to help people relax. The steady three-minute track features a wealth of soft, slow repetitive noises - such as footsteps across crunchy sand and suitcase wheels rolling over marbled hotel floors – which are ideal for helping listeners relax and unwind.
Binaural sounds, including the friendly hotel greeting upon arrival or the closeness of ruched hotel sheets when climbing into bed, help listeners to create a sense of direction, and give the impression they can close their eyes and be transported to the location they’re listening to.
Patricia Page-Champion, senior vice president and global commercial director, Hilton, commented, “Having spent most of my career in and around hotels, I’ve always loved the look on people’s faces when they walk through the door - the happy feeling of a holiday about to begin. A great stay offers the opportunity to pause, reflect and reconnect, and through this track we wanted to help people get that holiday feeling even before their holiday begins.”
Top sounds that help transport Egypt’s travellers to holiday mode
1. Waves crashing gently (50%)
2. Soothing hotel lobby/lift music (42%)
3. Piano music in a restaurant (40%)
4. The crunch of sand beneath your feet (38%)
5. The laughter of children playing in a pool (36%)
6. A friendly greeting at your hotel (34%)
7. The splash of someone diving into the pool (31%)
8. Ice cubes clinking in a glass (27%)
9. Unzipping of your suitcase (27%)
10. Street performers playing music or singing (26%)