DEA is an emerging Egyptian ready-to-wear label with a fresh and distinctive take on casual wear. Minimalistic yet striking, DEA’s SS’21 collection titled Chasing the Sun includes a wide range of pieces that are both elegant and pragmatic, offering room for creativity and the opportunity to effortlessly dress them up or down depending on the occasion.
Inspired by earth tones and nature-inspired color palettes, DEA’s inaugural collection features an array of beiges, blacks, and whites, while using red, green and yellow for a pop of color. Chasing the Sun is made for those who prefer to blend in and those who diverge from the predictable, it is a union of the subtle and the bold. Timeless, practical, and crafted to fit into any wardrobe, pieces of the collection can easily transform into an outfit’s centerpiece or balance a look as a soft addition.
Set on the ivory sands of Hacienda Bay on the North Coast, Le Sidi Boutique Hotel was the ideal setting for DEA’s launching collection, the hotel’s setting complemented the collection’s summer aesthetics with its neutral interiors and mellow, earthy tones. Framed amid views of the Mediterranean Sea, Chasing the Sun is the embodiment of serene luxury.
Refashioning summer, the editorial shoot was approached with great attention to detail, showcasing the collection’s adaptability and versatility. Styled in many ways, Chasing the Sun’s vests, can be paired with jeans and sneakers for a hot summer’s day, and can be worn with suit pants or shorts and heels to achieve a smarter look. In the city or by the seaside, dresses are designed as a simple yet elegant choice for an outing on a summer’s afternoon and are eye-catching when worn alone or paired with the right accessories. Soft and neutral, the collection’s crop tops and bustiers are à la mode and can be similarly styled up or down to suit different looks.
DEA’s pieces are made with the contemporary women and their diverse lifestyles in mind. Whether standing alone or accessorized, the collection’s pieces will come to life, adding a spark into any wardrobe. Chasing the Sun creates statement looks for today with endless options for tomorrow.
Models: @sheroukfarid, @yasminehany