Sun, 31 Jan 2021 - 01:11 GMT
Sun, 31 Jan 2021 - 01:11 GMT
CAIRO – 31 January 2021: The Egyptian Ministry of Tourism and Antiquities began to activate the electronic ticketing system for Sharm El-Sheikh and Hurghada museums, in addition to the Egyptian Museum in Tahrir.
This will be done through advanced reservation kiosks by activating the e-payment service through credit cards, electronic wallets and contactless cards.
Also, this comes in line with the ministry’s implementation and activation of the digital transformation project for museums and archaeological sites nationwide.
Assistant Minister of Tourism and Antiquities for the Development of Archaeological Sites and Museums Iman Zidan, explained that Sharm El-Sheikh and Hurghada museums and the Egyptian Museum in Tahrir are the first to activate the digital transformation project for museums and archaeological sites, which the ministry started in cooperation with “E Finance” group.
The first electronic platform will also be launched to reserve tickets for the National Museum of Egyptian Civilization, upon the transfer of royal mummies to the museum and the opening of its specialized halls, in order to facilitate the visitors experience and reduce paperwork.
Zidan confirmed that the project will be implemented in 30 museums and archaeological sites in most of the tourist governorates of Egypt, most notably Cairo, Giza, Luxor and Aswan, in addition to providing special offers for frequent visitors and pre-reservations, as well as promotional offers for various events.
Moreover, the project also includes the automation of gift shops and reservation outlets, whereby a system will be created for coding and data entry, providing point of sale devices and specialized printers and adding the payment process using cards,.
The electronic reservation platform also allows central reports through revenue tracking screens, all according to a global system used at global attractions in Europe and the United States.
Furthermore, the development of electronic gates will help regulate entry and exit traffic to the ports and tickets are accepted by the barcode system and contactless cards, as well as specialized gates that can handle peak times and exposed sites, in addition to implementing the validity system for tickets and preventing their use for more than one visitor.
It is worth noting that the digital transformation of sales channels is carried out by providing four different electronic methods for booking tickets to archaeological sites and museums through an online booking platform, a mobile application, as well as developed gates for reservations in archaeological sites and museums.
That is in addition to making reservations available through a digital platform for booking group tickets for tourism companies and selling agents, as well as activating electronic payment services by cards and electronic wallets, all of which works to achieve a streamlined technique during peak times using the scheduling feature.
It also aim to achieving ease and diversity which allows designing a selection package for each customer according to their preferences, and adding value-added products to the entrance ticket such as (fast track - and audio guide headsets), with the possibility of creating innovative visiting programs and marketing plans to encourage visiting tourist places such as the“Annual Passes: Cairo Pass and Luxor Pass”.
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