Director, D.O.P Ahmed Al Morsy: The man behind Egypt's latest promotional tourism campaigns



Sun, 27 Mar 2022 - 03:26 GMT


Sun, 27 Mar 2022 - 03:26 GMT



When it comes to Egypt's promotional tourism campaigns 

Director and D.O.P Ahmed Al Morsy is the best man for the job


When it comes to promotional campaigns for Egyptian Tourism and cultural events affiliated with antiquities, like The Pharaoh's Golden Parade and other similar events, Director/DOP Ahmad Al Morsy is the right man to capture Egypt’s attractive touristic image. 

Lately, Al Morsy directed a TV commercial – Ad, in collaboration with the Egyptian Tourism Promotion Board where he elegantly highlighted Egypt's most attractive touristic sites and elements like the landscape of the pyramids, the coastline of the Red Sea and the Mediterranean, as well as day activities and nightlife.  

The new Ad comes as part of the promotional campaign ‘Follow The Sun” which was aired on different social media platforms, by Egypt’s Ministry of Tourism, in English, French, German and Italian languages. The campaign targets Egypt’s main markets in the tourism industry, like the UK, Germany, Italy, France and the USA.

Al Morsy’s Ad sheds light on several tourist attractions in Egypt like Cairo, Giza, Luxor, Aswan and resorts in Red sea and Sinai. It highlights the beauty of such attractions to encourage visitors to stay longer in these places and re-visit them every year. 

Previously, Al Morsy directed several ads that promote Egyptian tourism, featuring different Egyptian tourist sites. One of these Ads was about Sharm El Sheikh and the numerous activities available there like Bedouin nights and water activities. 

Al Morsy managed to catch the audience's attention with several tourism advertisements, directed and shot by him. The promotional video Experience New Egypt, directed and filmed by Al Morsy and produced by Media Hub (Saadi Gohar), won the award for Best Promotional video in the Middle East, in 2021,  from The UN World Tourism Organization (UNWTO). The Egyptian Ministry of Tourism and Antiquities’ Ad won such an award for it showcased the immense efforts of  the national tourism sector throughout this decade, to achieve the sustainable development goals for 2030.

The promotional video comes as part of a series of collaborations between Ahmad Al Morsy and Egypt’s Ministry of Tourism and Antiquities and Media Hub. The most recent of such collaborations was the impressive grand opening of The Avenue of Sphinxes, directed by Al Morsyin Luxor. The unique event was broadcasted worldwide where millions followed it and won him wide acclaim. Furthermore, Al Morsy collaborated in directing and filming the Pharaoh’s Golden Parade event that witnessed the relocation of 22 royal mummies from the Egyptian Museum in Tahrir to the National Museum of Egyptian Civilisation (NMEC) in Fustat, in April, 2021. The impressive event, which was broadcasted worldwide, was followed by millions. During the event, the megastar Mohamed Mounir’s music video Ana Masry (I Am Egyptian), was released. The video was also directed by Al Morsy. 

Over the last two years, Al Morsy collaborated with Egypt’sMinistry of Tourism and Antiquities, in directing two promotional campaigns. One of which is Experience Egypt: Same Great Feelings TV commercial – Ad, featuring Egypt's most attractive touristic spots with the revival of tourism in the summer of 2020. For this Ad, he won the Gold Award in the Corporate Branding and Advertising Category from the Australian Cinematographers Society (ACS). The other Ad was Experience Egypt: Summer in Egypt is a Different StoryTV commercial- Ad, which aired in June, 2021, the beginning of the summer tourism season in Egypt. 

For more than 20 years, DOP/Director Ahmad Al Morsy has been working in the filmmaking industry making more than 50 films and over 2000 TV ads as a DOP, and recently as a director. Throughout his career, Al Morsy won 22 national and international awards for his work. Currently, Al Morsy is a member of the Canadian Society of Cinematographers (CSC), in addition to the Australian Cinematographers Society (ACS) that granted him a total of 9 awards, since joining it in 2018.

His latest works as a DOP also include Action film Al Aref: Awdat Younis that dominated the Egyptian box office in 2021, and for which Al Morsy received a fair share of critical acclaim for introducing unprecedented forms of actions to the Egyptian film industry. For his work in the hit film,  Al Morsy won Best Cinematography Award at Cairo Film Society Festival.Moreover, his film Kira & El Gin, directed by Marwan Hamed, will release soon at theaters.



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