Berlin’s Audimax hall witnessed a master class on: Immersive Storytelling by Stefan Grambart the Emmy award-winning creative director, who pushed the boundaries of collaborative storytelling, helping to shape the future of Virtual Reality (VR), gaming, and entertainment in general.
The masterclass took the participants through the creative process of working in immersive storytelling, with examples from the interactive web, immersive installations, games, and virtual reality, Grambart used case studies from his Emmy award-winning career
in digital media to explore how to adapt to nonlinear storytelling and embrace audience agency.
With more than twenty years of combined experience across film and television, entertainment, games, and digital media, Stefan Gambart started his class defining the difference between the 360 video and virtual reality to the audience, 360 video wraps the screen around the viewer, with rotational movement only, as it’s mostly a capture technology, but the VR
adds translational moment to the equation, where the viewer can walk around the environment.
He added that a 360 video has an edge that it can be played on the phone so it’s accessible to the viewer anytime.
He continued the class talking about Augmented Reality, and presented an example from the Pokémon Go game which brought and presented Augmented Reality to the mass audience, mentioning that not every technology fits every story, so that’s why it’s important to use a technology that fits the story you want to tell.
Being the creative lead for the first VR experience to claim Emmy award Sleepy Hollow, which is based on
the TV adaptation of the classic horror story.
He stated that it was a sign that VR is moving closer to the mainstream market as hardware.
He continued that the experience was so special, engaging and created buzz that thousands of visitors came to have the experience.
Continuing with another case study, he talked about Halcyon, which brought audiences together across broadcast, web, and VR platforms, wasa first-of-its-kind short form hybrid series, by having audiences spanning 80 territories globally, in many languages and on multiple channels, consistently exceeding viewership expectations.