Minister of Trade inaugurates Destination Africa’19 exhibition in presence of Immigration and Public Enterprise Sector ministers - Press Photo Minister of Trade inaugurates Destination Africa’19 exhibition in presence of Immigration and Public Enterprise Sector ministers - Press Photo

After 3 consecutive successful editions, destination Africa returns in its fourth edition this November

Sat, Nov. 9, 2019
Over the past few years, Egypt has been seeing a gradual development, due to extensive efforts exerted by governmental entities and private sector organizations, manifested in strategic plans and reform programs.

Those programs were mainly aimed at improving the business climate, in addition to increasing private sector's investments, as well as enhancing economic growth; which in turn re-positioned Egypt as one of the vastly-growing countries on the global investment map.

Earlier in October 2019, the World Bank praised Egypt's immense legislative and institutional reforms in improving its investment climate, announcing that Egypt’s maintained its position as the number one destination for FDI in Africa for the third consecutive year. This comes after the Egyptian President Abdel Fattah El-Sisi has been dubbed as head of the African Union earlier in 2019 for the first time, marking it as a major milestone in the country’s history.

Egypt has been working to strengthen their collaborations with the entirety of the African continent countries, extending to trade and investment in various fields and sectors, including industry, health, and most importantly the textile field.

Over the past 3 years, Egypt has been hosting one of the biggest annual international pan-African B2B sourcing exhibitions in Egypt for the textile industry, Destination Africa. It represents a hub for African trade, exportation and supply of ready-made garments, spinning and textiles, home furnishings, and accessories.

Destination Africa has greatly contributed to a huge year-over-year growth in investments and exportations within the said field. Textile exports increased by 10% during the first nine months of 2019, recording about $ 2.6 billion compared to $ 2.3 billion during the same period last year. Meanwhile garments exports accounted for about $ 1.3 billion compared to $ 1.2 billion in 2018.

Destination Africa’19 is bringing together the African Textile, Apparel and Home Textiles manufactures under one roof with international buyers to strengthen the business opportunities and trade activities on a global level. The fourth Edition is welcoming 100 local and foreign exhibitors and more than 200 international buyers from around the world to open new markets and increase export opportunities abroad.


For the first time, Egyptian Spinning & Weaving Co. - ESW and Nasr Company for Spinning and Weaving and Dyeing Mahalla, affiliated to the Ministry of Public Enterprise Sector will be participating in the exhibition.

This year, Destination Africa is dedicating a new platform to showcase and support SME projects in the textile and ready-made garments sector. The exhibition also includes regional pavilions including Tunisia, Morocco, South Africa, Rwanda, Algeria and Ethiopia.

The exhibition is organized by the Textiles, Apparel & Home Textiles Export Council of Egypt (TAHTEC), and the Egyptian Exporters Association-ExpoLink, in cooperation with the Export Development Authority. The fourth edition is sponsored by Intertek for Quality and Safety Services, Oeko-Tex for ready-made garments, and Rieter Machine Works.

Inaugurated by Amr Nassar, Minister of Trade and Industry, Destination Africa kicks-off on November 9th-11th at the Royal Maxim Palace Kempinski in Cairo, in presence of Ambassador Nabla Makram, Minister of Immigration and Egyptian Expatriates Affairs, as well as Hesham Tawfik, Minister of Public Enterprise Sector.

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