| Creative art campaigns can garner attention for a cause, and they have for many environmental issues. But how much of it is really because of the art and not the cause? |
| By Farida Helmy |
| Greenpeace and WWF are big players in the environmental field, and they have big names doing their ads for them; Ogilvy and BBDO have done a great job showcasing environmental issues and winning awards with their campaigns. Such campaigns are the Greenpeace “White is the new green” Campaign published in June 2010, the WWF “70% of plastic ends up in the sea” Campaign published in September 2011 and the WWF “Desertification destroys 6,000 species a year” Campaign.However, art is subjective at the end of the day. Many may be moved by the creativity to adopt the cause, but unfortunately, most just comment on how the idea creatively transformed to art on the page. What do you think? Do you think these campaigns are effective or just creative? |
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