Minister of Tourism Rania el-Mashat during a Thursday press meeting - Photo by Nourhan Magdi/Egypt Today
CAIRO – 9 November 2018: Egypt’s ministry of Tourism has announced a comprehensive plan to develop tourism along with the services provided to tourists.
A statement issued by the ministry on Friday stated that the plan includes developing the services provided by hotels, cities, restaurants and all tourism destinations and locations in the country. The ministry also will work on increasing the people’s awareness to deal with tourists in order to leave good impression about the country and its people.
Minister of tourism, Rania al Mashat, said that Egypt’s hotels have not been upgraded since 2006 as a result of several fast variables; however, the government is planning to do this during the coming period.
A new promotional campaign is going to be lunched for Egypt during the coming period as part of the ministry’s plan. This campaign is going to include new tourism slogans such as Branding by Destination and People to People (P2P).
On October 9, Mashat also revealed the ministry’s plan to establish a new international partnership to promote Egyptian Tourism worldwide after ending its contract with the marketing company GWT.
Mashat added during a press conference at one of Cairo’s hotels that the ministry seeks a new partnership that can implement the Ministry of Tourism’s vision in a flexible pattern during the upcoming period, the minister pointed out that the new plan is based on several axes such as, crisis management, multimedia, and public relations.
Those tasks will be carried out by private companies set to promote tourism in Egypt, added Mashat.
The press conference included several representatives of Egypt’s private business sector such as CEO of Synergy, Hasan Kamal, and CEO OF Tawasol, Sahar Zoghaby.