(AUC) and TAMEER, the leading real estate and Development Company in Egypt, signed an agreement to transform the water tower outside the University’s New Cairo campus and AZAD compound from TAMEER, into a work of art. (AUC) and TAMEER, the leading real estate and Development Company in Egypt, signed an agreement to transform the water tower outside the University’s New Cairo campus and AZAD compound from TAMEER, into a work of art.

TAMEER collaborates with AUC to beautify water tower outside New Cairo campus

Mon, Nov. 12, 2018
November 13th, 2018 - Cairo, Egypt – Today, the American University in Cairo (AUC) and TAMEER, the leading real estate and Development Company in Egypt, signed an agreement to transform the water tower outside the University’s New Cairo campus and AZAD compound from TAMEER, into a work of art.

Reflecting the latest trends in the world of architecture and design, this innovative project will allow AUC students majoring in design, architecture and business to start submitting drafts, as teams, for new designs and full business cases to beautify the water tower. TAMEER, as a gift for the city of New Cairo, will implement the winning design.

Being a pioneering player in the industry since 1954, TAMEER, attained this partnership, which falls in-line with the company’s interest in contributing to the global trend to beautify less attractive buildings across the skyline, and to offer a real opportunity to educate on how art, design and architecture should be collaborating.

"Tameer’s portfolio extended over more than 60 years and comprises such architectural masterpieces, the thing that makes us true witnesses to the architectural scene in Egypt. Our aim is to show that architecture and design can be both beautiful and practical," said Antoine El Khoury, Managing Director of TAMEER. "The world is becoming a lot more competitive and without future generations of creative and unique architectures to inspire the real estate sector, Egypt, is likely to fall behind.

This is why competitions and collaborations of this nature are so important,” he went on to say.

As part of the project, students will be required to share not only designs but also engineering and architectural footprints in addition to visibility plans and budgets. From the submissions, 3 finalists will be chosen by an independent jury comprised of representatives of TAMEER and the AUC community, in addition to urban designers from the New Cairo local Authority. The winner will then be selected from among the finalists by TAMEER’s board of directors.

The competition will be open to students in a variety of academic fields, including engineering, business, graphic design, architecture and marketing. "Such competitions increase students’ awareness of market trends, advance their career readiness and distinguish them in the job market,” said Maha Guindi, Executive Director of AUC's Career Center and a member of the Water Tower Beautification Committee.

Guindi further added, “By opening the competition up to such a wide segment of students, the hope is to offer a comprehensive hands-on experience and allow them to develop concepts that are both practical and beautiful.”

Two teams will receive a financial award, while the winning team will be offered an educational trip to Beirut. The cultural trip will function as a mini-internship with Solidere, the company behind the post-war urban regeneration of Beirut Central District. 

Highlighting the important experience the competition will provide, Magda Mostafa, Associate Professor and Associate Chair of AUC’s Department of Architecture and a representative of the Water Tower Beautification Committee, said, "We want the students to learn to operate under a strict budget, and according to a defined brand identity and other criteria. All this will prepare them for the real working world."

The decorated water tower will serve the community, as the project’s main aim is to carve landmarks for the city of New Cairo to last forever. The competition also aspires for the tower to serve as a source of inspiration for those living in and around the area and to motivate upcoming generations of students to be creative and contribute to the community.
 
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