Vodafone’s Noha Saad Makes Brandberries Power List of Women to Watch in 2018

CAIRO – 3 January 2018: The Brandberries List of Women to Watch in 2018 is out and Egyptian communications gurus are set to drive the marketing sector this year. With over two decades years of experience under her belt, Vodafone’s Noha Saad is one of the strongest names on the power list, heading the External Communications Department at Vodafone Egypt since 2012. According to Brandberries, “Saad has a wealth of knowledge in Communications, with more than 20 years of experience in Corporate Communication, Corporate Responsibility, Marketing Communications and Public Relations. Her role [at Vodafone] has been mainly focusing on Crisis Management, Public Relations and Media Relations."

The Brandberries Women to Watch roundup is an annual feature “spotlighting women making a mark on marketing, branding, and communications in the Middle East and Africa. The list recognizes the finest women calibers from the brand sphere in the region. The theme this year is “The Eccentrics”—reflecting on the trailblazing achievements these women have made through their brands and agencies,” according to the marketing platform.

Saad has been with Vodafone for over 15 years, having joined in 2001 and working in marketing and corporate communications before moving into her current position. “Noha is one of the leading corporate responsibility practitioners in Egypt and a public speaker advocating for corporate responsibility in the region, sharing best practices from Vodafone Egypt,” says Brandberries, adding that “Noha has strong public speaking and communications skills, as she has been a public speaker at international and regional forums, and participated in the G8 Conference in the UK (Women in Arab world), CSR Summits in Dubai, PR Summit UK, Dubai and Qatar.”

The branding portal also applauds Saad’s active role in the business community in Egypt, where she is a member of the American Chamber of Commerce (AMCHAM), a member of British Egyptian Business Association (BEBA) and Board member of the National NGO fund established by decree from the Prime Minister and chaired by the Minister of Social Solidarity.

Brandberries describes itself as the “first branding gateway of the Middle East and Africa that voices out compelling brand stories from the region to the globe.” Its mission, according to its platform, is to “look for the most inspiring and compelling brand stories in the region. We want these stories to be heard. Brandberries aims to enrich the branding web content via blending global insights with regional brand narratives, keeping the audience informed and entertained. Brandberries was built on the essence of collaboration, believing in the power of 'brands 4 brands', clustering together to form a collaborative mindset between brands in today’s marketplace.”

Other Egyptian women on this year’s power list include Dalia Samir, marketing director (Laundry and Homecare) at Henkel Egypt; Dara Abdul Hadi, cofounder and COO at The Brand Company; Dina Aly, managing director and cofounder at Matter; Heba El Araby, marketing director at Concrete; and creative director, conceptual designer and visual artist Ghada Wali, among others.