Cate Blanchett for Armani. Via Armani Official Website Cate Blanchett for Armani. Via Armani Official Website

Cate Blanchett stars in new Armani Christmas campaign

Fri, Dec. 22, 2017
CAIRO – 22 December 2017: Cate Blachett is the star of Armani’s new holiday 2017 campaign. Against a red backdrop, the Australian actress poses with the signature Armani Sì perfume, wearing a red strapless dress, statement earrings and timeless, elegant makeup. In another shot, she leans on a large “A”, which stands for Armani, and in another, she glances down, away from the camera, revealing her smoky eye.

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Cate Blanchett for Armani Christmas campaign. Via Armani Official Website


The perfume, Sì, is described as a decadent scent with hints of black currant, floral and blond wood. Blanchett was confirmed as the face of Giorgio Armani’s fragrance in 2013 and has starred in numerous campaigns since. The actress often chooses to wear Armani for her red carpet appearances, given its longstanding reputation as a timeless and sophisticated brand, much in line with her own brand.

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Cate Blanchett for Armani holiday campaign. Via Armani Official Website


Blanchett has been acting since 1992, when her first role was opposite Geoffrey Rush in the play “Oleanna” for the Sydney Theater Company. Since then, she has been nominated for and won multiple acclaimed awards, including winning two Academy Awards for her roles in “The Aviator” and “Blue Jasmine”, and three Golden Globes for her roles in “Elizabeth”, “I’m Not There” and “Blue Jasmine” again.

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Cate Blanchett for Armani holiday campaign. Via Armani Official Website


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