Mr Porter launches own label Mr P

CAIRO – 7 November 2017: Mr Porter, the infamous e-commerce website for men’s style and fashion, has launched their very own homegrown label Mr P.

With an army of in-house creative, fashion lovers, they have created a debut collection that is made up from; 53 items, 24 must have styles and 29 seasonal styles., After seven years of satisfying 600,000 online shoppers, Mr Porter knows a thing or two about what every man needs.

We know it's not always easy to get what you need, when you need it. So, Mr P. is doing the sensible thing and offering coats when it's cold and lightweight garments when it's hot. Like the sound of that? Click the link in our bio to be the first to shop. #MrPmyway

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Future classics and every man’s wardrobe essentials are the inspiration behind this must have debut collection that goes back to the 60’s ‘School of London’ in Soho.

While the denim is made in Japan, other items are made in Portugal and Italy. Italy is the home of luxury and the finest tailoring.

“At MR PORTER, we are – first and foremost – product people. This passion for quality, uniqueness, style and versatility has been the backbone to developing our business for the past seven years. The launch of Mr P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and Mr P. is ultimately the result of that: smart details, easy pieces and enduring style.” - Mr Toby Bateman, Managing Director, MR PORTER said in a press release.

For the launch of Mr. P, P., #MRPORTER has sought out a series of creative men from across the globe, asking each one about their own personal style. First up wasis architect Mr @MathiasMentze of Studio 0405. “I was a nerdy teenager,” says Mr Mentze. “I was obsessed with birdwatching. Paying a lot of attention to small detailsminute details, one feather being slightly bigger than another.r… Maybe that has informed a little bit of what I do today.” Pictured here wearing a Mr P. wool blazer and matching trousers with a bluff-collar shirt in extra-fine cotton poplin, he says the outfit is perfect for work. “I wear a suit almost every day. I don’t necessarily use the jacket, though. I only put that on when I need to be a little more formal.”

#MrPmyway

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Mr P is available all year round, including five limited-edition capsule collections.

About Mr Porter

MR PORTER launched in February 2011 and has since established itself as the award-winning global retail destination for men’s style, combined with an unparalleled product offering from the world’s best menswear and luxury brands – including: Saint Laurent, Prada, Gucci, Brunello Cucinelli, Ermenegildo Zegna, Moncler, Acne Studios, A.P.C., Kingsman, Tom Ford, Common Projects, IWC Schaffhausen and Bremont. MR PORTER complements its best-in-class menswear with ever-growing, industry-advancing categories, such as fine watches, grooming, performance, sport, tech and lifestyle.

Additionally, MR PORTER publishes unmatched content through its weekly shoppable digital magazine, The Journal, its bi-monthly newspaper, The MR PORTER Post, and its bite-sized, several-times-a-day digital news source, The Daily, all powered by MRPORTER.COM. MR PORTER video content is also streamable and shoppable from its very own Apple TV app.

MR PORTER champions unparalleled customer service with express worldwide shipping to more than 170 countries, including same-day delivery to New York and London and next-day delivery to the UK, US, Germany and France. They also have, a seamless shopping experience across mobile, tablet, desktop, email and telephone, signature white and black packaging, easy returns and a multilingual customer care and personal-shopping team who are available 24/7, 365 days a year.

The Mr P. range will be updated with new products five times a year, with new ideas inspired by our style heroes. The first day you need in your calendar? November 7. #MrPmyway

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