A million likes celebration

Cairo – 25 August 2017: Today social media has become a very important tool for businesses and corporations as it’s a big part of their marketing and PR strategy.

How a company or a business decides to say thank you and give back to all of their social media users that like and comment on the posts published differs from one to another.

One particularly creative way one can give back to their clients is by holding a concert and inviting everyone to join in and have fun. Cairo Festival City Mall did just that. They invited the top two engagers in terms of likes and comments on the page to the ultimate CFCM experience which actually also included a private dinner with Egypt’s most beloved footballer Hazem Emam.

Also, the multi-talented Hisham Kharma and the violinist Azmy put on a show to be remembered at the Amphitheatre. The night ended with a mesmerizing fireworks show.