Synergy signs cooperation contract with MCN

CAIRO – 11 September 2018: Synergy, one of Egyptian Media Group’s arms, announced on Sept. 10 its cooperation with Middle East Communications Network (MCN) in a contract signed on Sept. 9.

MCN is under The Interpublic Group of Companies Inc. (IPG), an international group specialized in media and publicity and was behind many popular advertising campaigns from around the world.

This comes in the Synergy’s pursuit to enhance the Egyptian media’s profile through supporting it by agreements that guarantee the biggest reach to the widest interactive audience around the globe.

Also, to spread the best image for the professional media’s values, presented by Egyptian Media Group, the biggest media and advertising entity in Egypt and the Arab World.

This step is crucial for the Egyptian media in the first place, according to Chairman of the Egyptian Media board Tamer Morsy. He added that Egyptian media has achieved a leading domestic rank and the expansion has become a need to develop media tools on the Arab World’s level.

Morsi also said that this step is now fulfilled since after a cooperation with an international company like MCN, it has achieved a widespread, significant rank all around the world, including in Africa, The Middle East, The Americas, Asia and Europe.

This cooperation level will promote the Group’s presence and enhance the Group’s potential on the international scale.

MCN is an international American communication network. It has offices in more than 120 countries around the globe. As for Egyptian Media Group, it owns ON channels network, Al-Hayyah channel networks, Al-Youm7 newspaper and Al-Nile radio.

This is asides from other services offered by other Egyptian Media companies in production, advertisement, public relations, sports marketing and the digital media fields.