In the Bag!

Dina El Sheikh has raised the bar once again with her Afrique Mon Amour capsule collection, which pays homage to her adopted hometown of Cote d’lvore in west Africa.

Inspired by Abidijan, Yamoussoukro, Grand-Bassam and El Sheikh’s personal adventures, sadafa’s newest line features three statement clutches in geometric and tribal patterns delicately and meticulously handcrafted from mother-of-pearl inlays. With its vibrant, earthy colors, this collection is both contemporary, functional and trendsetting.

The campaign for the collection reflects El-Sheikh;s enduring love affair with ethnicity and for the shoot El Sheikh teamed up with Spanish photographer Diego Diaz Marin to create an editorial that exudes femininity, timeless beauty and nostalgia. Captivating and nostalgic, Marin’s images symbolize the brand’s fashion-forward aesthetic and ‘je ne sais quoi appeal.’

The Afrique Mon Amour collection campaign is produced by Flare PR with photography by Black Creative Studios, makeup by Dana Khedr. The collection is modeled by Suzan Salah Idris.