Egypt’s Ministry of Tourism seeks new partnership to attract tourists

CAIRO – 9 October 2018: Egyptian Minister of Tourism, Rania al Mashat, revealed Monday the ministry’s plan to establish a new international partnership to promote Egyptian Tourism worldwide after ending its contract with the marketing company GWT.

Al Mashat added during a press conference at one of Cairo’s hotels that the ministry seeks a new partnership that can implement the Ministry of Tourism’s vision in a flexible pattern during the upcoming period, the minister pointed out that the new plan is based on several axes such as, crisis management, multimedia, and public relations.

Those tasks will be carried out by private companies set to promote tourism in Egypt, added Mashat.

The press conference included several representatives of Egypt’s private business sector such as CEO of Synergy, Hasan Kamal, and CEO OF Tawasol, Sahar Zoghaby.

Al Mashat said that 98 percent of the tourism sector in Egypt controlled by private companies which operate under the supervision of the Ministry of Tourism.

The Minister revealed that both social media and traditional marketing will be utilized to reach out for tourists in all over the world, according to studies and surveys.